Upwork Project Catalog Tutorial: How to Create Projects to Get More Job Offers as a Freelancer

Summary

In this video, Jennifer Marie guides freelancers through creating and publishing projects on Upwork's new project catalog, a feature that allows professionals to showcase their expertise and offer services similar to Fiverr's gigs. She explains the process of researching, crafting, and pricing projects, as well as creating a project gallery and defining client requirements. The tutorial also covers the submission and review process, aiming to help freelancers attract more clients and diversify their income streams.

Takeaways

• 😀 Jennifer Marie is a top-rated freelancer on Upwork who shares tips on making money online from home.
• 📚 Upwork has introduced a project catalog feature allowing freelancers to publish projects for clients to find and purchase.
• 🔍 Freelancers can research other projects in their niche on Upwork to get ideas for creating their own projects.
• 💼 To create a project, one must go through several steps including providing an overview, selecting a category, and defining project attributes.
• 💰 Projects can have multiple tiers with custom titles and descriptions, as well as optional add-ons for additional services.
• 🖼️ A project gallery can be created with up to 20 images and a video to showcase the freelancer's work and services.
• 📝 Defining client requirements upfront is crucial, as clients must answer these questions before the contract officially starts.
• 📝 The project description should explain what makes the freelancer's project unique and stand out from others.
• 🔑 Project steps should be clearly listed to show the process involved in delivering the project to the client.
• 👀 Before submitting the project for review, it's important to proofread and ensure there are no typos or errors.
• 🚀 Once submitted, the project is under review and freelancers can edit or delete it until it's approved.

Q & A

What is the main focus of Jennifer Marie's channel?

Jennifer Marie's channel focuses on teaching different ways to make money online, particularly from home, with an emphasis on freelance jobs.

What is the significance of being top rated on Upwork according to the video?

Being top rated on Upwork signifies a high level of proficiency and trustworthiness, which can attract more clients and job opportunities.

What is a project catalog on Upwork?

A project catalog on Upwork is a feature that allows freelancers to publish their own projects for clients to find and purchase, similar to gigs on Fiverr.

Why is it important to research other projects in your niche before creating your own?

Researching other projects helps you understand the market, get ideas for pricing, project details, and titles, and ensures that your project stands out and meets client needs.

How can one find the project catalog on Upwork?

You can find the project catalog by visiting upwork.com/services and searching for the service you offer or are interested in.

What are the three steps involved in creating a project on Upwork as mentioned in the video?

The three steps are: 1) Creating a unique project showcasing your expertise, 2) Submitting the project for Upwork's review, and 3) Selling the project once it's visible to clients.

What should be included in the project attributes section when creating a project?

The project attributes section should include details such as gender, purpose, language, accent, and tone, which help clients find and select your project based on their specific needs.

How does one set pricing for their project on Upwork?

Pricing involves choosing between one or three tiers (such as starter, standard, and advanced), setting delivery days, the number of revisions included, and optional add-ons for services like fast delivery.

What is the purpose of the project gallery and what can be included in it?

The project gallery showcases your work to potential clients. It can include up to 20 images, a project video, and sample documents that demonstrate your skills and past work.

What guidelines should be followed when uploading images or videos for the project gallery?

Images and videos should be clear, well-cropped, and not contain too much text. They should not use the Upwork logo or badge, and should be relevant to the project. Videos should be in mp4 format and less than 90 seconds.

What is the process for defining client requirements for a project?

Client requirements are defined upfront by adding questions that the client must answer after purchasing the project but before the contract officially starts. These can be open-ended or multiple choice questions.

What should be included in the project description and steps sections?

The project description should explain what sets your project apart from others, while the project steps should list the stages involved in delivering the project, from client purchase to completion.

How does the review process for a submitted project work on Upwork?

After submitting a project for review, Upwork will check for any watermark images, personally identifiable information, and ensure that the project does not reference other platforms. Once approved, the project will be available in the freelancer's project catalog.

What should a freelancer do after their project is approved on Upwork?

Once the project is approved, the freelancer can manage it from their project catalog, monitor its performance, and potentially create additional projects to offer a wider range of services.

Outlines

00:00

😀 Introduction to Upwork Project Catalog

Jennifer Marie introduces her channel and expertise on Upwork, highlighting her top-rated status. She discusses the introduction of the project catalog feature on Upwork, which allows freelancers to publish projects for clients to find and purchase, similar to Fiverr's gig system. The video's aim is to guide viewers on researching and creating their own projects for the catalog. Jennifer provides a brief overview of her Upwork profile and the steps involved in creating and managing projects.

05:05

📚 Step-by-Step Guide to Creating a Project on Upwork

The script details the process of creating a project on Upwork, starting with researching existing projects in one's niche to gain insights for creating a unique offering. Jennifer demonstrates how to navigate the project catalog, select categories and attributes, and set pricing tiers. She emphasizes the importance of a compelling project title, clear delivery details, and inclusion of revisions. The paragraph also covers optional add-ons and the creation of a project gallery with images and videos to showcase one's work.

10:11

🎨 Crafting the Project Gallery and Defining Client Requirements

Jennifer explains how to create a project gallery by uploading images and videos that represent the freelancer's work, suggesting the use of free stock image sites if necessary. She provides guidelines for the gallery, including aspect ratio and file format requirements. The script then moves on to defining client requirements, which are questions clients must answer before starting a project. Jennifer advises on how to set these requirements and how to find inspiration from other projects.

📝 Finalizing the Project Description and Submission for Review

The final part of the script focuses on completing the project description, setting the project apart from others, and detailing the steps involved in delivering the project. Jennifer emphasizes the importance of proofreading and providing a clear and concise summary of the project. She also discusses the submission process for review, including the注意事项 to avoid when submitting a project for approval. The script concludes with a preview of how the project will appear to clients and the steps to take after approval.

Keywords

💡Upwork

Upwork is an online platform that connects freelancers with clients seeking various professional services. In the script, Jennifer Marie discusses her experience as a top-rated freelancer on Upwork and how she uses the platform to find work, highlighting the introduction of the project catalog feature.

💡Project Catalog

The Project Catalog is a feature on Upwork that allows freelancers to publish their own projects for clients to find and purchase, similar to how Fiverr operates with gigs. The script details how Jennifer Marie uses this feature to showcase her skills and attract clients.

💡Freelance Jobs

Freelance jobs refer to work that is done by individuals who are not employed by a company on a long-term basis but rather work on a project-to-project basis. In the video, Jennifer Marie's focus is on how to find and secure freelance jobs on Upwork.

💡Top Rated

Being 'top rated' on a platform like Upwork indicates that Jennifer Marie has achieved a high level of recognition and trust from clients due to her work quality and professionalism, which is a significant factor in attracting more clients.

💡Research

In the context of the video, research refers to the process of examining existing projects in one's niche on Upwork to understand the market and competition. Jennifer Marie emphasizes the importance of researching to inform the creation of one's own project.

💡Project Creation

Project creation is the process of designing and setting up a project offer on Upwork's Project Catalog. The script outlines the steps Jennifer Marie takes to create a project, including defining the project's overview, pricing, and requirements.

💡Pricing Tiers

Pricing tiers are different levels of service offerings with varying prices and features. In the script, Jennifer Marie discusses setting up different tiers for her voiceover services, such as 'Starter,' 'Standard,' and 'Advanced,' to cater to clients with different budgets and needs.

💡Project Gallery

A project gallery is a collection of images, videos, or documents that showcase the freelancer's work or the project's deliverables. In the video, Jennifer Marie explains how to create a gallery to visually represent the project being offered.

💡Requirements

Requirements are the necessary information or materials that a client must provide before the project can begin. In the script, Jennifer Marie demonstrates how to define these upfront, such as the preferred audio format (mp3 or WAV).

💡Project Description

A project description is a summary that explains what the project entails and what makes it unique. Jennifer Marie provides an example of how to write a compelling project description that differentiates her offering from others.

💡Review and Approval

Review and approval is the final step in the project creation process where the project is submitted for review by Upwork to ensure it meets platform guidelines. The script mentions that Jennifer Marie sends her project for review and awaits approval.

Highlights

Introduction to the concept of a project catalog on Upwork, a new feature allowing freelancers to publish projects for clients to find and purchase.

Jennifer Marie's experience as a top-rated freelancer on Upwork and her focus on teaching online income generation.

Explanation of the traditional manual job search process on Upwork and the transition to the project catalog system.

Comparison between Upwork's project catalog and Fiverr's gig system, highlighting the ease of discovering and purchasing services.

Step-by-step tutorial on researching other projects in one's niche to inform the creation of a unique project offering.

Demonstration of how to navigate the Upwork platform to manage and create project offerings.

Importance of creating a unique project that showcases expertise and the process of getting it reviewed by Upwork.

The three-step process of creating, reviewing, and selling projects on Upwork, including visibility to clients and social sharing.

Detailed guide on researching and selecting the right service to sell on Upwork, including using the project catalog search feature.

How to create a compelling project title, category selection, and project attributes to attract potential clients.

Pricing strategy for projects, including setting delivery days, revisions, and optional add-ons for additional services.

Creating a project gallery with images and videos to showcase work and increase project appeal.

Guidelines for selecting images and videos for the project gallery, emphasizing quality and relevance.

Defining client requirements upfront to streamline the project initiation process post-purchase.

Crafting a project description that differentiates the offering from competitors and adds unique value.

Outlining the steps involved in delivering the project to provide transparency and set client expectations.

The review and submission process for projects, including editing, proofreading, and ensuring compliance with Upwork's guidelines.

Jennifer Marie's commitment to providing an update on the success of the project catalog and its impact on job offers.

Transcripts

Hello, everyone, and welcome back to my channel,  Jennifer Marie, where I teach you different  

ways that you can make money online working  from home. If you are one of my subscribers,  

you know that I do freelance jobs on Upwork, and  I'm currently top rated on the Upwork platform.  

So within the last year Upwork introduced  something called a project catalog. In the past,  

you could only use Upwork to search and apply  for jobs manually. However, now you can publish  

your own projects that clients can then find and  purchase from you. It's similar in a way to how  

Fiverr has gigs that people can find and buy. So  in today's video, I'm going to teach you step by  

step how to research other projects in your niche,  so you can get an idea of how to create your own  

project, then I'll teach you how to build your own  project and publish it. So before we get started,  

make sure to subscribe to my channel, Jennifer  Marie for more videos on how to make money online  

as a work from home freelancer. Okay, so here  we are on Upwork. And this is my Upwork profile.  

And if I scroll down, you can see there is my  portfolio. And under skills, it says your project  

catalog projects are a new way to earn on Upwork  that helps you do more of the work you love to do.  

Create Project offerings that highlight your  strengths and attract more clients. So let's  

click on manage projects. And here you can  learn a little bit more about projects.  

We scroll down it shows us the three steps.  Number one, we create a unique project that  

showcases your expertise to up work will review  our project. And let us know if we need to make  

any changes before it's visible to clients. And  three sell people can search for your project,  

and you can share it with your social network.  So before we click Create a project, what we  

can do is do a bit of research. So you can go to  upwork.com/services. And here we have the project  

catalog. So think of something you would like to  sell on Upwork. Or if you are already using Upwork  

type in the service that you sell. So for  example, I do voiceovers on Upwork and video  

editing. So I'm going to type in voiceover and  then click the search icon. And here you can see  

all the different projects that are available. You  can see here that they have a nice little image,  

you can see the price. You can even narrow this  down a little bit if you want. So let's say I  

want to look at females apply. So essentially,  these would be people I would be competing with.  

So let's click on this one. For example. She has  a nice image of herself American Female voiceover  

let's click on that. So here you can get an idea  of a title for your project, you can get an idea  

of what sorts of project details that you would  like to include in your project, and also an idea  

for prices as well. So I recommend you do a bit of  research in your niche on the type of project that  

you want to do before you create your own project.  So let's go back to our project catalog. And let's  

click Create a project. So here we have six  different steps. The first one is the overview,  

we have to give a title tell the client what you  will deliver and how it benefits them. They have  

some good example titles, you will get an amazing  logo design for your business, you will get three  

hours of social media marketing consultation.  So let's put you will get an up beat. Engaging  

American female voice over. You can see you  have 75 characters as your maximum. Okay,  

then we have category so select a category so  it's easy for your clients to find your project.  

They have suggested some based on our project  title. So mine would be video and audio voiceover  

you can change this category or if you  don't like one of the ones they suggested,  

you can click on browse all categories.  Now we have project attributes. I'm female,  

so I will click that is the type of voiceover  I am doing. purpose you can choose up to three.  

So for this particular project, I will put  eLearning video narration and TV language,  

English accent you can choose up to one American  English accent and tone you can choose up to five  

and then you can also put in search tags which  will help clients to find your project so

I'll put in okay and when you are finished  all of that we can click Save and Continue.  

This will get us to our pricing. So we can go  back to our example. We scroll down we can see  

she has started Standard and advanced, which are  the titles that we have. If you don't want to have  

three tiers, you could just check that off and  just have one. Or you can fill in three tiers,  

you can put in a custom title, or just  leave it as starter standard and advanced.  

You can also put in a custom  description or you can just remove this.  

So here you can put in your delivery days. So you  can set the amount of days it will take you to  

deliver the work, you can put in the number of  revisions that are included. So here we have  

different add ons, which are optional, so you can  give an extra price for fast delivery. And you can  

individually choose the price for your starter  standard and advanced package. You can also  

click Create custom add on if there's something  else that you will do for an additional fee.  

And then you can put in how many days it will  take you to do that. So let's click save and  

continue. Okay, so now it's time to create your  project gallery. So you can include project images  

up to 20 images. And you can also include a  project, video, and any sample documents that you  

need. So if you are offering a gig as a YouTube  thumbnail designer, you would include images of  

your portfolio, if you don't have any images,  or your service doesn't exactly have images  

or video, you can go to a website like Unsplash or  Pixabay and find an image to use. So for example,  

I'm going to type in microphone, and I could  choose an image like this and download it for  

free. And you can even put here your name, you  know Jennifer Marie, and I will show you in one  

of my next tutorials how to do that on Canva.  So we'll click Browse, we'll locate our image.  

And then here you can adjust it and then upload,  you can add up to 20 images. And then you can  

click Set as Project cover for whichever  image you want to use as your project cover.  

Okay, so you can see that here I decided to  create my own custom image. I just think this  

stands out more and looks more professional. If  you want to know the dimensions to work with, you  

can use images with a four to three aspect ratio,  or 1000 by 750 pixels. Okay, so I decided to set  

this as my project cover, I'm going to go ahead  and delete this image here and click Remove it.  

And I also have an opportunity to upload  a video. Now in my case, because I am  

demonstrating my voice I want to give a sample of  my voice. So I prepared a video and I'm going to  

drag the video here or click Browse to upload  it. So the video has to be mp4 format and less  

than 90 seconds, although they recommend a  video of less than 60 seconds. If you look  

at the site here they have gallery guidelines.  So it says avoid any blurry or distorted work.  

Avoid any poorly cropped images and images with  too much text. Do not use the Upwork logo or badge  

or your project will not get approved. And  don't include any work that is not related  

to this project. You can also set the video as  your project cover as well if you prefer. So here  

you can upload any sample documents. Let's say  you're doing some translation jobs or something  

like that, and you want to give a sample. And  then when you're ready, you can click continue.  

So now we're on to requirements, you have to  define what you need from your client upfront.  

So after a client purchases your project,  they will be required to answer questions  

you define before the contract officially starts.  So let's click Add a requirement. So for example,  

do you prefer mp3 or WAV format? And then you  can provide the answer. So the answer can be  

either free text, which allows them to type  what they want, or multiple choice can also  

make this mandatory for them to fill out. So I'm  going to put mp3 and then add another choice,  

WAV and then add to add the question so we can add  another requirement. And if you want to do some  

research on the requirements for other projects,  just go to another project. And then at the bottom  

where it says steps for completing projects, you  can click View requirements. And this will give  

you an idea of requirements that other people  have requested for the same project as yours.

Okay, and when you're ready, click Save and  Continue. So now we're on project description.  

So briefly explain what sets you and your project  apart from the others. So they have an example of  

your project summary. I have already prepared  my project summary so I'm just going to paste  

it here. Okay, so now we have project steps. You  have to list the steps involved in delivering your  

project. So we have step one, which is client  purchase. Is the project and says requirements.  

Now we have to submit step two.  So add in a step. So step one and  

you can also add in a second step. And step  ones and two are automatically filled in  

for you. So you just have to fill in any  other steps you have for the second part.  

Okay, and when you're ready, you can click Save  and Continue. So now we're on the last part,  

which is reviewing our project, you can click  Preview project first before we submit it.  

So let's click Preview project. So it says this  is how your project will look like for the client.  

You can see I've got starter standard and  advanced. They can also click Compare tiers.  

We have our project details. Now  make sure that you proofread this,  

you can use something like Grammarly make sure  there are no typos or spelling errors. And you  

can click Edit Project if you want to make any  edits to your projects before you publish it.  

So I can go back here to pricing for example,  and make any edits that I want. And here you  

can put in how many projects you can handle  at one time and still deliver great results.  

We've got a copyright notice that you need  to fill out and the privacy notice. And  

here you can either save the project  for later or click submit for review.  

So here it says before you send your project for  review. Please ensure your project doesn't contain  

any watermark images, personally identifiable  information and your description or images  

or references to projects on other websites or  platforms. So I'm going to click Send to review.  

Okay, and it says congrats you've successfully  submitted your project will let you know when  

your project has been approved. So right  now under projects, this is under review,  

and it is pending approval. If you want to make  any edits, you can just click here and click  

on Preview or edit or delete and you can create  multiple projects to have in your project catalog.  

So right now I'm going to have to wait for  that to get approved. But once it is approved,  

you can scroll down and here's an example of  another freelancers profile. And they have their  

project catalog and they have multiple different  projects on the go that people can order.  

So thank you guys for watching this video. I hope  this helped you understand how the project catalog  

works and I will be doing an update video to let  you know in the near future how I have done with  

the project catalog and I'll let you know if I  have received more job offers as a result. So once  

again, make sure to like this video. You can check  out my list of other Upwork videos by clicking  

in the description below. Thank you guys for  watching and I will see you in my next tutorial.