make money writing words with these 3 psychological triggers (copywriting secrets)

Summary

In this insightful video, the speaker, Rahut Multi6, a multi-figure copywriter, unveils three powerful psychological triggers to enhance copywriting effectiveness. The triggers—Curiosity Bias, Pain Aversion Tendency, and Contrast Anchor Tendency—are rooted in human psychology, influencing actions and decisions. Rahut emphasizes the importance of understanding these subconscious motivators to create compelling copy that generates wealth, rather than relying solely on templates or reviews. The video promises to empower viewers with the knowledge to craft persuasive content that resonates deeply with their audience.

Takeaways

• 🧠 Understanding the human psyche is crucial for writing effective copy because it forms the foundation for persuasive communication.
• 🐟 The speaker emphasizes the importance of learning the principles of human behavior rather than just copying templates to achieve long-term success in copywriting.
• 💭 The human mind is divided into conscious and subconscious parts, with the subconscious mind holding a significant 90% of the power and influencing behavior and beliefs.
• 🔒 The subconscious mind can be unlocked with the right psychological triggers, which can be likened to finding the correct key for a lock to motivate action.
• 🤔 The Curiosity bias is a powerful trigger that compels people to seek out information and complete the unknown, which can be leveraged in copywriting to create interest.
• 😖 Pain aversion is a common human tendency that can be used in copywriting to highlight the discomfort or dissatisfaction associated with not taking action.
• 🔦 The Contrast anchor tendency allows people to judge the value of something by comparing it to something else, which can be used to make a product seem more valuable or affordable.
• 💡 The script provides examples of how to use these psychological triggers in copywriting, such as teasing information to create curiosity and addressing pain points to motivate action.
• 📈 The subconscious mind is formed through life experiences, particularly during childhood, and understanding this can help in crafting messages that resonate with the audience.
• 🚀 Knowing these psychological triggers can transform a copywriter's ability to create compelling content without the need for templates or constant reviews.
• 🌐 The speaker encourages viewers to take the fundamentals seriously and promises that understanding these principles will make the process of writing copy much easier and more effective.

Q & A

What are the three psychological triggers discussed in the video?

The three psychological triggers discussed in the video are the Curiosity bias, pain aversion tendency, and contrast anchor tendency.

Why is understanding the human psyche important for writing good copy?

Understanding the human psyche is important for writing good copy because it forms the foundations upon which words and frameworks are built, allowing the copywriter to create content that resonates with the audience's subconscious mind and drives actions.

What does the speaker mean by 'teaching you how to fish' in the context of copywriting?

The phrase 'teaching you how to fish' refers to providing the fundamental knowledge and understanding of the human psyche, so that the learner can create effective copy on their own without relying on templates or constant reviews.

How does the subconscious mind influence human behavior according to the video?

The subconscious mind influences human behavior by holding beliefs, emotions, habits, values, protective reactions, long-term memory, imagination, and intuition, which together shape a person's reality and actions.

What is the significance of the Curiosity bias in copywriting?

The Curiosity bias is significant in copywriting because it leverages the natural human desire to know and understand, driving them to take action such as clicking on a link or reading more about a product.

Can you provide an example of how to use the Curiosity bias in copywriting?

An example given in the video is the copy line 'Fascination: 19-year-old Armed Forces Soldier goes awol and reveals the dirty cleansing secret the US military uses behind closed doors,' which teases information and sparks curiosity without revealing the full story.

What is the pain aversion tendency and how can it be used in copywriting?

The pain aversion tendency refers to humans' natural aversion to pain and discomfort. In copywriting, it can be used by identifying and addressing the specific pains of the target market, thereby motivating them to take action to alleviate that pain.

How does the contrast anchor tendency influence purchasing decisions?

The contrast anchor tendency influences purchasing decisions by causing individuals to compare the cost of a product or service to a reference point, which can make the actual price seem more or less expensive depending on the comparison.

What is the purpose of providing a high reference price before revealing the actual price in a sales context?

The purpose is to use the contrast anchor tendency to make the actual price seem more reasonable or even a bargain by comparison, thus facilitating the decision-making process and increasing the likelihood of a sale.

What is the speaker's advice for those who want to improve their copywriting skills?

The speaker advises taking the fundamentals of human psychology seriously, learning the heuristics, and applying them to copywriting to create content that naturally resonates with the audience and generates wealth.

How does the speaker suggest one can become a 'beast' in copywriting?

By understanding and mastering all the psychological triggers that exist in the human mind, one can create compelling copy that drives actions without the need for templates or constant reviews.

What is the final call to action for the viewers of the video?

The speaker encourages viewers to take the content seriously, subscribe for more videos, and leave comments to show their interest in learning more about leveraging human psychology for successful copywriting.