Model Komunikasi Lasswell - Pengantar Ilmu Komunikasi

Summary

This video presents a discussion on the Lasswell Communication Model, focusing on its linear structure where communication is viewed as a one-way process. The model emphasizes five key elements: the communicator, the message, the medium, the receiver, and the effect of the message. While the model is simple and applicable across various forms of communication, it lacks feedback and does not measure the effectiveness of communication. The model is often used in mass communication contexts, such as TV and social media, with an example of President Jokowi's campaign as a real-world application.

Takeaways

• 😀 Lasswell's communication model is categorized as a linear communication model.
• 😀 In linear communication, communication is seen as a one-way process from sender to receiver.
• 😀 The sender in the model is the sole entity transmitting the message to the receiver without feedback.
• 😀 Lasswell's communication model includes five key elements: Who, Says What, In Which Channel, To Whom, and With What Effect.
• 😀 'Who' refers to the communicator or source sending the message.
• 😀 'Says What' refers to the content of the message being conveyed.
• 😀 'In Which Channel' refers to the media or channel used to transmit the message.
• 😀 'To Whom' refers to the recipient or audience of the message.
• 😀 'With What Effect' refers to the impact or effect of the message on the audience.
• 😀 The strength of Lasswell's model is its simplicity, ease of understanding, and its applicability to various forms of communication.
• 😀 The weakness of the model includes the lack of feedback, and it does not assess whether communication has been effective or not.

Q & A

What is Lasswell's communication model classified as?

Lasswell's communication model is classified as a linear communication model, where communication is viewed as a one-way process from sender to receiver.

What are the key elements of Lasswell's communication model?

The key elements of Lasswell's model are: 1) Who (the communicator), 2) Says What (the message), 3) In Which Channel (the medium), 4) To Whom (the receiver), and 5) With What Effect (the effect of the message on the receiver).

How does Lasswell's model view communication?

Lasswell's model views communication as a one-way process where the sender transmits a message to the receiver, who does not provide feedback or responses.

What is one of the strengths of Lasswell's communication model?

One of the strengths of Lasswell's model is its simplicity, making it easy to understand and apply, especially in analyzing mass communication.

What is a key weakness of Lasswell's communication model?

A key weakness of Lasswell's model is the absence of feedback, meaning it does not account for the receiver’s responses or interactions with the message.

Why is the receiver considered passive in Lasswell’s communication model?

In Lasswell's model, the receiver is considered passive because the model does not include any feedback mechanism, implying that the receiver only receives the message without actively engaging or responding to it.

What does Lasswell's model fail to account for in terms of communication effectiveness?

Lasswell's model does not provide a way to assess whether the communication was effective or not, as it lacks a feedback loop and does not measure the success of the communication.

How can Lasswell's model be applied in real-world scenarios?

Lasswell's model can be applied in real-world scenarios such as political campaigns, where a leader sends a message through media to the public, aiming for a specific effect like encouraging voting behavior.

How does Lasswell's model describe the media or channel in communication?

In Lasswell's model, the media or channel refers to the medium used to transmit the message, such as television, radio, or social media.

What does the 'With What Effect' element of the model refer to?

The 'With What Effect' element refers to the impact or effect that the message has on the receiver, such as influencing their behavior, opinion, or decision-making.