Teori Komunikasi Laswell || Komunikasi Kesehatan

Summary

This presentation explores the communication theory of Harold D. Lasswell, a prominent American political scientist. His 1948 model examines the key elements of communication: the communicator, message, channel, receiver, and the effect of the message. Lasswell’s model focuses on one-way communication and is widely used to analyze mass media, including television and radio. The group compares past and present applications of the model, illustrating its relevance in political campaigns, like President Jokowi’s. While effective in mass communication, the model has limitations, such as the absence of feedback and its limited application to interpersonal communication.

Takeaways

• 😀 Harold D. Lasswell was a prominent American political scientist and communication theorist, born on February 13, 1902, and passed away on December 18, 1978.
• 😀 Lasswell developed a communication model to analyze propaganda used for national and business purposes, utilizing mass media like radio and television.
• 😀 According to Lasswell, communication is the exchange of information between two or more people, either verbally or non-verbally.
• 😀 Lasswell's communication model is one of the oldest and most influential in the field, and it remains relevant today in understanding communication contexts.
• 😀 The model answers key questions: Who (the communicator), Says what (the message), In which channel (the medium), To whom (the receiver), and With what effect (the outcome).
• 😀 Lasswell's model emphasizes the process of encoding (how the communicator turns thoughts into symbols) and decoding (how the receiver interprets these symbols).
• 😀 Feedback is not considered in Lasswell's model, making it a one-way communication process.
• 😀 The model is mainly applicable to mass communication contexts, such as newspapers, television, and radio, rather than personal or interactive communication.
• 😀 One key strength of Lasswell's model is its simplicity, making it easy to understand and apply across different types of communication.
• 😀 A limitation of the model is its inability to account for feedback, making it less suitable for modern communication involving interactive media like the internet.
• 😀 A practical example of Lasswell's model in use is political campaigning, where a politician (communicator) sends a message via media channels to the public (receiver), aiming to influence their voting behavior.

Q & A

Who is Harold D. Lasswell and what is his significance in communication theory?

Harold D. Lasswell was a prominent American political scientist and communication theorist, known for developing the Lasswell communication model. His work greatly influenced the study of mass communication, focusing on understanding how messages are transmitted and their impact on society.

What are the five components of Lasswell's communication model?

Lasswell's communication model consists of five components: Who (Communicator), Says What (Message), In Which Channel (Medium), To Whom (Receiver), and With What Effect (Effect). These components help to explain the flow and impact of communication.

Why is Lasswell's communication model still relevant today?

Lasswell's communication model remains relevant because it provides a simple yet effective framework for understanding the communication process, particularly in the context of mass media. It helps analyze how messages are transmitted, who controls them, and their effects on audiences.

What is the significance of feedback in communication according to the Lasswell model?

The Lasswell model does not account for feedback, which is one of its main limitations. It focuses on one-way communication, where the sender transmits the message to the receiver without considering the receiver's response or interaction.

How does Lasswell's model apply to mass communication?

Lasswell's model is particularly useful in understanding mass communication, where information is broadcasted to large audiences through media like television, radio, and newspapers. It explains the roles of the communicator, the message, the medium, the audience, and the resulting effects.

What are the strengths of Lasswell's communication model?

The strengths of Lasswell's model include its simplicity, ease of understanding, and adaptability to various forms of communication. It also provides a clear structure for analyzing the communication process, especially in the context of mass media.

What are the weaknesses of Lasswell's communication model?

Some weaknesses of the Lasswell model include its lack of feedback, its focus on one-way communication, and its limited applicability in modern communication contexts like digital media. It also does not account for noise or barriers that can affect the communication process.

How has Lasswell’s model evolved over time?

While Lasswell's model was groundbreaking at its time, it is now viewed as less suitable for understanding modern, interactive communication, particularly with the advent of the internet and social media, which involve two-way communication and real-time feedback.

Can you give a real-world example of how Lasswell's communication model is applied?

A real-world example of Lasswell's model is seen in political campaigns, such as when President Jokowi of Indonesia used mass media (like television and social media) to broadcast his campaign messages to the public. The communicator (Jokowi) delivers the message via media (TV/social media) to the audience (Indonesian citizens), influencing their behavior (voting).

What role does the 'Channel' play in the Lasswell communication model?

The 'Channel' refers to the medium used to transmit the message from the communicator to the receiver. It can be any form of communication, such as print media, television, radio, or digital platforms. The choice of channel affects how the message is received and understood by the audience.