Jurus Hashmicro Jadi Raksasa ERP di Asia Tenggara

Summary

HH Micro, a leading ERP solutions provider, faces challenges in expanding its market, particularly in educating businesses about ERP. Despite these obstacles, the company remains optimistic, focusing on lean management and strategic partnerships to adapt to market needs. HH Micro targets SMEs by offering simple, scalable solutions, while also catering to large enterprises. Their innovation-driven approach and commitment to technology development set them apart. With a strong presence in Indonesia and expansion into Southeast Asia, HH Micro is poised for growth, aiming to become the leading ERP solution in the region, with long-term goals of global expansion and market penetration.

Takeaways

• 😀 Hashmicro uses Lean Management strategy to adapt quickly to market challenges and stay ahead in the competitive ERP space.
• 😀 Despite challenges like insufficient infrastructure in Indonesia, Hashmicro believes in finding solutions and collaborating with partners for growth.
• 😀 Educating the market about ERP systems remains one of the biggest hurdles in Indonesia, with many businesses unaware of ERP's potential.
• 😀 Hashmicro sees significant untapped potential in the Indonesian market, believing it can capture up to 80% of businesses, including SMEs.
• 😀 Hashmicro Academy is targeting long-term investment by educating university students about ERP systems, ensuring future generations understand the technology.
• 😀 For SMEs, Hashmicro offers simpler ERP solutions tailored to their smaller scale, starting with basic needs like accounting and inventory software.
• 😀 Hashmicro aims to become the top ERP solution provider in Indonesia, gradually expanding into Southeast Asia.
• 😀 Short-term goals include enhancing service quality for existing clients, expanding market reach, and increasing visibility across Indonesia.
• 😀 Mid-term goals focus on refining products, strengthening internal and external training programs, and making continuous technological advancements.
• 😀 Long-term goals include global expansion, continuing technological innovation, and positioning Hashmicro as a market leader in the ERP space.
• 😀 Hashmicro's independence, operating without investors, has granted them flexibility in decision-making and long-term strategic focus. Future investments would focus on synergy over financial incentives.

Q & A

What is the main challenge HashMicro faces in expanding its business in Indonesia?

The main challenge HashMicro faces is educating the market about ERP systems, as many business owners are unaware of what ERP is and how it can benefit their businesses.

How does HashMicro address the challenge of educating the market about ERP?

HashMicro addresses this challenge through initiatives like HashMicro Academy, where ERP concepts are introduced to university students, and through extensive marketing and business development efforts, including awareness campaigns on social media and events.

What percentage of the market in Indonesia does HashMicro still have the potential to capture?

HashMicro believes it can still capture at least 80% of the business market in Indonesia, especially as businesses evolve and their need for ERP systems grows.

How does HashMicro plan to cater to small businesses or UMKMs?

HashMicro plans to serve UMKMs by offering simpler, less complex ERP solutions tailored to their needs, such as basic accounting and inventory software that can scale as their businesses grow.

What are HashMicro's goals for short-term, mid-term, and long-term expansion?

In the short term, HashMicro aims to improve service quality and increase market visibility. In the mid-term, the company focuses on product refinement and internal team development. Long-term goals include global expansion and entering new international markets.

What kind of technological innovations is HashMicro focusing on?

HashMicro is focusing on integrating advanced features into its ERP system, such as upselling recommendations, demand forecasting, and stock optimization reports, which make the system more valuable and strategic for customers.

How did HashMicro expand after the COVID-19 pandemic?

Post-COVID, HashMicro shifted its focus to mid-sized businesses, which has significantly supported its growth and expanded market presence.

How has HashMicro managed to grow without external investors?

HashMicro has maintained independence by growing without external investors, which has allowed it to make flexible decisions, manage its budget, and ensure long-term business longevity.

What are HashMicro's future plans regarding investors?

While HashMicro has grown without external investors, it is open to partnering with investors in the future, as long as there is synergy and a focus on long-term collaboration to help expand into new markets.

Which international markets has HashMicro expanded into, and what is their next target market?

HashMicro has expanded its software to countries like Japan, Germany, Taiwan, and China. The company is now focusing on expanding into the Philippines as part of its near-term growth strategy, with potential plans for further ASEAN market exploration.