Kerajinan Tas Bathok Koi - Kampung Bathok Blitar - Liputan Ngasah Kaweruh - DCA Entertainment

Summary

This video features an inspiring conversation with Pak Anas, an entrepreneur who crafts unique bags from coconut shells (Bathok). He shares the journey behind his business, from its humble beginnings in Tanjungsari to becoming a local and digital market success. Pak Anas emphasizes the importance of innovation, product design, and marketing in sustaining growth. He also highlights the role of sustainable practices in his business, including utilizing coconut waste and empowering local women through skill-building. His story underscores the power of creativity and perseverance in turning a small idea into a thriving business.

Takeaways

• 😀 Pak Anas is a craftsman specializing in products made from coconut shells, particularly bags, under the brand name 'Bathok Khoi'.
• 😀 His business is based on three main principles: leveraging the potential of coconut shells, waste management, and creating job opportunities.
• 😀 In his area, many housewives were not engaging in productive activities after completing household chores, so Pak Anas created a way for them to participate in crafting, adding value to their time.
• 😀 The business started with a year-long self-taught process to design, develop tools, and perfect product shapes and sizes for better aesthetics and efficiency.
• 😀 Pak Anas innovated through trial and error in design, refining the final product to feature a 4.7 cm x 4.7 cm square shape that is visually appealing.
• 😀 Initially, his sales process was manual, going door-to-door, but over time, he transitioned to digital marketing and used online platforms to expand his reach.
• 😀 The business faced challenges during the pandemic, but online sales through marketplaces kept the business afloat even with reduced sales.
• 😀 Innovation in product design and marketing strategy is key to the business's success, with the process of educating workers and the public on these innovations being essential.
• 😀 Pak Anas emphasized the importance of marketing, stating that a well-designed product needs a solid marketing strategy to be accepted by the market.
• 😀 He advocates for sustainable practices, encouraging the preservation of coconut trees, and addresses the competition from charcoal production, which can affect the availability of coconut shells.
• 😀 Pak Anas hopes to pass on the business legacy to his children or ensure its continuity through delegation, while stressing the importance of preparing the next generation in marketing and production.

Q & A

What inspired Pak Anas to start a business focused on making crafts from coconut shells?

Pak Anas was inspired by two main factors: the potential of coconut shells as raw material for crafts, especially bags, and the desire to help reduce waste by processing coconut shell waste. Additionally, he aimed to create job opportunities in his local area by involving housewives and the youth in his craft production process.

How does Pak Anas engage the local community in his business?

Pak Anas involves the local community by educating housewives, especially those who may not have productive activities after completing their household tasks, to join in crafting coconut shell bags. He also collaborates with local youth groups to learn and innovate together.

What was the initial process of product development like for Pak Anas?

The product development process took nearly a year. Pak Anas and his team worked on designing the products, creating efficient tools for cutting and shaping the coconut shells, and refining the design until they achieved the optimal size and aesthetic appeal for the bags.

What were some challenges faced during the product development phase?

One challenge was finding the right size and shape for the coconut shell pieces. Pak Anas and his team experimented with various sizes and colors until they settled on a specific 4.7 cm x 4.7 cm square size, which was aesthetically pleasing and practical for making bags.

How has Pak Anas adapted to market changes, especially during the pandemic?

Pak Anas adapted to market changes by shifting to digital platforms and embracing online marketplaces. During the pandemic, this move allowed him to continue selling products, albeit at a lower volume, which helped sustain the business and keep morale high.

What role does innovation play in Pak Anas' business?

Innovation plays a crucial role in both product design and marketing. Pak Anas continually develops new designs and adapts them based on feedback. He also focuses on innovating marketing strategies, such as utilizing digital platforms, to reach new customers and expand his market.

What are the key aspects of innovation in Pak Anas' business model?

The key aspects of innovation in Pak Anas' business model include product design, which involves creating new, functional, and aesthetically appealing coconut shell products, and marketing strategies, which involve leveraging digital tools and platforms to connect with customers.

How does Pak Anas view the sustainability of his raw material source, coconut shells?

Pak Anas is optimistic about the sustainability of coconut shells as a raw material. Despite challenges, such as competition from charcoal and briquette makers, he believes that the supply of coconut shells remains stable, and he encourages efforts to preserve coconut trees and their production.

What is Pak Anas' vision for the future of his business?

Pak Anas hopes that his business continues to grow and that it can be sustained by future generations. He is introducing his children to the business, teaching them marketing and production skills, and hopes they may take over or manage the business in the future.

How can people get in touch with Pak Anas or learn more about his products?

People can contact Pak Anas via WhatsApp at 0858-5132-1499, or by searching for 'Tas Bathok Koi' or 'Joglo Bathok Koi' on Google to find more information and learn about his products.