DESCUBRA OS TRÊS NÍVEIS DO THE LINCHPIN: VOCÊ ESTÁ NO CAMINHO CERTO? — CORTES DO BRASÃO

Summary

This video outlines a strategic approach to marketing through a tiered sales funnel, broken into three levels: front-end offers, mid-tier challenges or webinars, and high-end live events. The speaker explains the use of 'irresistible offers' to attract customers, starting with low-cost products and gradually upselling through recurring subscriptions and exclusive events. The key focus is on utilizing WhatsApp and other tools for effective customer engagement in Brazil. Emphasis is placed on creating value through a series of strategic steps that guide the customer journey from initial attraction to higher ticket sales.

Takeaways

• 😀 The sales funnel strategy consists of three levels: front-end, middle, and back-end, each serving a different purpose in the customer journey.
• 😀 The first level, the front-end, focuses on offering an irresistible low-cost product or trial to quickly convert leads into customers.
• 😀 The second level, the middle, uses strategies like webinars or challenges to upsell customers to higher-value offers.
• 😀 The third level, the back-end, targets high-end offers, typically through live events or immersive experiences, aimed at long-term, high-value customers.
• 😀 The goal of the funnel is to create recurring revenue, especially through monthly subscriptions, after the initial sale.
• 😀 WhatsApp plays a key role in customer communication, especially in Brazil, where it helps facilitate engagement and conversion.
• 😀 In the middle level, the trial offer serves as a bridge, leading to an annual subscription, then eventually moving to a monthly recurring model.
• 😀 The back-end strategy involves creating urgency and exclusivity, often through live events where the highest-value offers are made.
• 😀 The speaker highlights personal experiences, like using WhatsApp groups and trial offers, to improve customer conversion rates.
• 😀 The funnel's success relies on providing customers with valuable content and offers at every stage, gradually leading them to more expensive purchases.
• 😀 A clear example is the integration of webinários (webinars) or challenges with offers like a free 14-day trial, which can later convert into a paid subscription or high-ticket item.

Q & A

What is the primary objective of the strategy discussed in the script?

The primary objective is to create a sales funnel with three levels: a low-ticket offer (tripwire) at level one, a mid-tier offer at level two (using webinars or challenges), and a high-end offer at level three, which may include live events or high-ticket products.

What does the term 'tripwire' mean in this context?

In this context, a 'tripwire' is an irresistible low-ticket offer (like a product or service) meant to attract customers quickly, convert them into paying clients, and set the stage for higher-priced future offers.

How does the level one offer (tripwire) work?

The level one offer is typically a low-priced product or service, such as a bundle priced around $29.95. The goal is to offer a great value to entice customers, converting them into leads for higher-ticket offers.

What strategies are used at level two to sell mid-tier offers?

At level two, the mid-tier offer is typically sold through webinars or challenges. These strategies help in engaging customers further and upselling them to higher-priced items.

What is the focus of level three in the sales funnel?

Level three focuses on high-end offers, such as live events or high-ticket programs. These offers can be sold at events or online with an emphasis on exclusivity and value.

Why does the script emphasize monthly subscriptions?

The script emphasizes monthly subscriptions because they provide predictable, recurring revenue. While annual offers help with immediate cash flow, monthly subscriptions ensure long-term customer engagement and business sustainability.

What role does WhatsApp play in the strategy?

WhatsApp is used to communicate directly with leads and customers, particularly in Brazil. The script suggests using WhatsApp groups to build engagement, offer trials, and facilitate sales through automation.

What is the significance of the 'webinar' and 'challenge' strategies in level two?

Webinars and challenges are powerful tools for building trust and authority with customers. By offering live or pre-recorded content, businesses can provide value, educate prospects, and upsell them to mid-tier or high-ticket offers.

How does the use of a 'trial' fit into the sales strategy?

The trial offer, usually for 14 to 30 days, allows customers to experience the product or service before committing to a full purchase. This approach lowers the barrier to entry and increases the likelihood of customer conversion, especially in subscription-based models.

Why is the concept of 'front, middle, and back' important in this strategy?

'Front, middle, and back' refer to the stages of the sales funnel: the front being the initial low-cost offer (tripwire), the middle involving more value and engagement (like webinars), and the back being high-end, exclusive offers that are sold to committed customers.