How Iman Gadzhi Made a $80M Sales Funnel (Genius Strategy)

Summary

The video script explores the journey of Ean Godzi, a high school dropout turned multimillionaire, highlighting his mastery of marketing and sales funnels. It delves into the strategies behind his three-tiered funnel system: attracting leads through free events, nurturing them with online programs on 'Educate', and ultimately converting them into high-value clients with his SaaS product, 'Floy'. The analysis uncovers the secrets to his rapid wealth accumulation, emphasizing the importance of creating open loops, addressing customer questions, and leveraging the power of benefits in marketing.

Takeaways

• 📈 Ean Godzi, a high school dropout, built a net worth of over $80 million through his exceptional marketing skills and sales funnel strategies.
• 🔎 To investigate someone's ads, one can use the Google Ads Transparency Center by searching for their website name to see the ads they are running.
• 🔝 The 'Rescue' event is a top-of-funnel strategy used by Godzi to attract leads by offering a free event that creates curiosity about 'five lost principles'.
• 📝 The middle of the funnel involves offering an online program called 'Educate' which is a master class for young entrepreneurs aiming to become millionaires.
• 🎯 Godzi uses the 'four U's' (Useful, Unique, Ultra-Specific, Urgent) in copywriting to create compelling headlines for his sales funnels.
• 💡 The sales page for 'Educate' includes trust badges and value propositions to reassure potential customers and reduce the fear of purchasing.
• 💼 The bottom of the funnel is a SaaS product called 'Floy', which has a higher valuation potential compared to an education company like 'Educate'.
• 💡 The 'Floy' funnel emphasizes benefits over features, highlighting how the software can help users attract more clients and serve them better.
• 💰 The pricing strategy for 'Floy' is presented in a way that builds value and reduces the perceived cost, with options to pay more for additional clients and team members.
• 📊 The script suggests that inconsistencies in pricing and messaging across different parts of the funnel can confuse potential customers and potentially reduce conversion rates.
• 🛠️ The speaker recommends adding a comparison chart and an FAQ section to the 'Floy' sales page to address potential customer concerns and increase conversions.

Q & A

What was Ean Godi's initial struggle after dropping out of high school?

Ean Godi struggled to get his feet off the ground in the beginning of his entrepreneurial journey, similar to many others who start from scratch.

How did Ean Godi's net worth increase to over $80 million?

Ean Godi's net worth increased significantly due to his superpower in marketing, which allowed him to generate customers effortlessly and amass a fortune through his sales funnels.

What is the purpose of the 'Rescue' event in Ean Godi's sales funnel?

The 'Rescue' event serves as the top of Ean Godi's sales funnel, attracting new leads by offering a free event that promises to reveal five lost principles of true freedom.

How does Ean Godi create an open loop in the minds of his audience?

Ean Godi creates an open loop by intriguing his audience with the promise of revealing five lost principles during the 'Rescue' event, thus driving curiosity and engagement.

What is the significance of the Google Ads Transparency Center in analyzing Ean Godi's ad strategy?

The Google Ads Transparency Center allows anyone to see the ads that Ean Godi is running, providing insights into his advertising strategies and the messages he uses to attract customers.

What is the role of the 'Educate' program in Ean Godi's sales funnel?

The 'Educate' program is part of the middle of Ean Godi's sales funnel, where he offers online programs and coaching to the leads generated from the 'Rescue' event.

How does Ean Godi use the 'four U's' principle in crafting his headlines?

Ean Godi applies the 'four U's' principle—Useful, Unique, Ultra-Specific, and Urgent—to make his headlines more compelling and effective in attracting his target audience.

What is the significance of the 'Floy' platform in Ean Godi's overall business strategy?

The 'Floy' platform, a SaaS product, is significant in Ean Godi's strategy as it allows him to amass a large part of his net worth due to the high valuation multiples associated with SaaS businesses.

How does Ean Godi address potential customer concerns and objections in his sales funnel?

Ean Godi addresses customer concerns by providing clear information, such as the online nature and free access of his events, and by using trust badges and guarantees to alleviate purchasing fears.

What inconsistencies were noted in the sales funnels and how could they affect the conversion rate?

Inconsistencies such as different calls to action and pricing information across the funnel could confuse potential customers and potentially lower the conversion rate. Clear and consistent messaging is crucial for effective conversion.

What additional elements could be added to the 'Floy' platform's sales page to improve conversion rates?

Adding a comparison chart to show how 'Floy' compares to other software and including an FAQ section to address common customer questions could help improve conversion rates by providing more information and reassurance.

Outlines

00:00

🚀 Entrepreneurial Success: Ean Godzi's Marketing Superpower

Ean Godzi, a high school dropout, leveraged his marketing prowess to amass a net worth of over $80 million. The script delves into his sales funnel strategies, which have been instrumental in his success. It highlights the importance of the top, middle, and bottom of the sales funnel, and how Godzi uses these to generate millions monthly. The script also suggests using Google's Ads Transparency Center to analyze competitors' ad strategies. The 'Rescue' event is identified as a top-of-funnel strategy to generate leads and create interest without immediate sales, using ancient Greek principles as a hook.

05:00

📈 Educate's Masterclass and High Income Career Opportunities

The script explores Educate's masterclass as a middle-of-funnel strategy, positioning it as a gateway to a high-income career and a new generation of young millionaires. It discusses the use of the 'Four U's' (Useful, Unique, Ultra-Specific, Urgent) in crafting effective headlines and calls to action. The summary also touches on the importance of addressing potential customer questions and objections within the sales funnel to increase conversion rates. Trust badges and value propositions are highlighted as tools to alleviate purchasing fears and emphasize the benefits of the program.

10:01

💼 Floy's SaaS Model and Its Impact on Ean Godzi's Net Worth

The script concludes with an analysis of Floy, a SaaS product that significantly contributes to Ean Godzi's wealth. It contrasts the value multiples of SaaS companies with those of education-focused businesses like Educate. The funnel's bottom is examined, with a focus on Floy's appeal to coaches, consultants, and agency owners. The script points out inconsistencies in messaging and pricing that could affect conversions, suggesting improvements such as clearer pricing communication and the addition of an FAQ section. The importance of a strong call to action and leveraging social proof through the number of businesses using Floy is also discussed.

Keywords

💡Entrepreneurship

Entrepreneurship refers to the process of designing, launching, and running a new business, which typically involves taking on financial risks in order to create and develop a business. In the video, Ean Godi exemplifies entrepreneurship by dropping out of high school to pursue his business ventures, eventually amassing a net worth of over $80 million.

💡Sales Funnel

A sales funnel is a marketing term that describes the customer journey from initial interest to final purchase. The video discusses the top, middle, and bottom of the sales funnel, illustrating how Ean Godi uses this concept to generate millions of dollars monthly, with the top of the funnel being the initial point of customer acquisition.

💡Marketing Superpower

In the context of the video, a 'marketing superpower' refers to an exceptional ability to attract and engage customers, which Ean Godi possesses and leverages to rapidly grow his business. The term is used metaphorically to highlight his extraordinary marketing skills.

💡Google Ads Transparency Center

The Google Ads Transparency Center is a platform where one can view the ads that a company is running on Google or YouTube. In the script, it is mentioned as a tool to discover the ads that Ean Godi is running, which is part of his marketing strategy to drive traffic to his sales funnel.

💡Lead Generation

Lead generation is the process of identifying and cultivating potential customer interest in a product or service. The video describes how Ean Godi uses a free event called 'The Rescue' to generate leads, which is a part of his top-of-funnel strategy.

💡Conversion Rate

Conversion rate measures the effectiveness of a webpage or marketing campaign in converting visitors into customers or leads. The script discusses the importance of answering potential customer questions to increase conversion rates, which is a critical aspect of optimizing the sales funnel.

💡SaaS (Software as a Service)

SaaS refers to a software delivery model in which software is provided over the Internet, on a subscription basis. The video mentions 'Floy', a SaaS product, as a key component of Ean Godi's business strategy, which contributes significantly to his net worth due to the high valuation multiples associated with SaaS companies.

💡Value Proposition

A value proposition is a promise of value to be delivered through a product or service. The script describes how Ean Godi's company uses value propositions, such as 'immediate access' and 'always up to date', to persuade potential customers and increase trust in their offerings.

💡Inconsistencies

Inconsistencies in marketing materials can lead to customer confusion and potentially lower conversion rates. The script points out several inconsistencies in the sales funnel, such as pricing discrepancies and messaging that may not align with the target audience's expectations.

💡Call to Action (CTA)

A call to action is a prompt designed to elicit a response or desired action from the audience. The video script mentions various CTAs, such as 'I want to save my spot' and 'Try for free', which are used to guide potential customers through the sales funnel and towards conversion.

💡Conversion Rate Optimization (CRO)

CRO is the systematic process of increasing the percentage of website visitors who complete a desired action. The script discusses the importance of CRO in improving the effectiveness of the sales funnel, suggesting that small tweaks can significantly increase conversion rates.

Highlights

Ean Godzi, a high school dropout, achieved a net worth of over $80 million in a few years through his marketing prowess.

He uses three distinct sales funnels to generate millions of dollars monthly.

Google Ads Transparency Center can be used to analyze competitors' ads.

The 'Rescue' event is a top-of-funnel strategy to attract leads and create curiosity.

Open loops are created to intrigue visitors and encourage event attendance.

The design and copywriting of the 'Rescue' event page are aimed at lead generation and indoctrination.

Ean's past events have generated significant revenue, such as over $4 million from a single event.

EDUKATE is a masterclass program aimed at young millionaires, using the four U's in copywriting.

Trust badges and value propositions are used to alleviate purchasing fears and highlight benefits.

Floy, a SaaS product, has the potential for higher valuations compared to education companies.

Floy's marketing focuses on benefits over features, emphasizing client attraction, service, and retention.

AI integration is presented as a coming feature to excite potential customers about future capabilities.

Inconsistencies in messaging can confuse potential customers and impact conversion rates.

A single pricing plan may not be as effective as tiered pricing for increasing average order value.

The importance of addressing potential customer questions with an FAQ section to reduce friction.

The use of social proof, such as the number of businesses using Floy, to encourage sign-ups.

A call to action at the end of the funnel to encourage trying the product for free.

Transcripts

6 years ago Ean godi dropped out of high

school to pursue entrepreneurship and

like most of us he struggled to get his

feet off the ground in the beginning but

over the past few years he's quickly

passed all of his competition amassing

in net worth of over $80 million so what

took him from a high school dropout to

Mega millionaire in just a few years

well he has a superpower in marketing

that allows him to generate customers

basically at the snap of a finger and

today we're going to look inside of his

sales funnels the top of the funnel the

middle of the funnel the bottom of the

funnel the three sales funnels that are

allowing him to generate millions of

dollars every single month and the

secrets he's using to do so so if you

ever want to know what ads somebody's

running you can actually go to Google

ads transparency Center if they're

running ads on Google or YouTube You're

Going to find them here so you can

search by their website name so in this

case we would search educate doio that's

his website name search that and then we

can see the dozens and dozens and dozens

of ads that he's running and if we look

at any one of these ads you can see they

go to this page called the rescue and I

can click sign up and go to what looks

like a free event right and all of these

ads pretty much go to this exact same

place and the reason is because this is

the top of his funnel this is where he's

bringing people in originally and that's

why he's advertising to it before

they're actually customers so this page

is where the ads are pushing it's called

the rescue it says rescue starts now

it's from October 30th to November 6th

so it's a free event it says long before

the modern day education system the

ancient Greeks found five principles to

achieve true freedom but today less than

1% of the population actually knows

about these and according to this over

these few days they're going to rescue

these five loss principles and show them

to the world which is pretty interesting

and what this is doing is creating an

open loop in the people that come to

this page because they want two things

to happen they want people to sign up

for the event so they can get the lead

and they want people to show up and if

they just Intrigue you enough just to

sign up but there's no you know

curiosity that drives you to show up

then their leads are basically worthless

right so they're creating this open loop

where you're like what are these five

lost principles I got to go to the event

to actually find this out uh from a

design perspective this looks really

really cool I'm curious if they've tried

more you know like better headlines

rather than the rescue starts now um I'm

assuming they have split tested that and

then you can click to reserve your spot

they'll s you to like a confirmation

page after you enter your name email and

phone number and then it says what

you're about to discover the three

different days and these are basically

headlines uh for each specific day right

the secret origins of Education like

what is that how to achieve success even

in a rigged game I'm sure that's

probably where he's going to pitch

something if he is pitching something

and then it all starts October 30th 100%

online and free to join he's answering

that question of hey it's 100% online

and it's free to join cuz people are

going to wonder is this in person does

it cost money right you have to answer

the questions that are going on in your

traffic's mind if you want to increase

your conversion rate so this is the top

of the funnel and I would assume if he

does what he's done in the past which is

sell his programs in the past at the end

of these events I'd assume he's going to

push people to educate and this process

this event funnel has worked very very

well for them I was chatting with their

CEO like last year and he told me that

they made over $4 million from one of

these events and I wouldn't be surprised

if that number is now higher because his

channel his YouTube channel has grown

substantially since then so this is the

top of the funnel they're getting people

to this event they're not making any

money but they're generating lead flow

and they're indoctrinating I guess for

lack of a better word their leads Their

audience to believe what they're going

to offer them right and the next thing

they're going to offer them is educate

educate is their basically Master Class

where they have their own online

programs and coaching so the headline

here is launch your high income career

and join the new generation of young

millionaires now when you're writing

headlines there's a really useful tool

it's called the four use and you want

your headline to have at least two of

these four use if it's going to be

successful it's useful unique Ultra

specific or urgent so if we take those

four use and we apply it here we can see

this is somewhat useful right cuz it's

saying launch your high income career uh

you can say it's pretty Ultra specific

cuz it's young people Young milliona

uh and then it's kind of uh this unique

right it's kind of unique because it's

New Generation so you're wondering like

what is new about this um but overall

this headline is probably like a 6 out

of 10 at least from like copywriting

principles but who knows how it's

actually working so are you ready to

embrace the unconventional path or are

you just going to settle for

conventional results and then they have

a little video where it shows what it is

I want to save my spot right interesting

call to action there rather than just

join now it's I want to save my spot

kind of suggesting that they're going to

run out so down here are some trust

badges two of these are value props and

two of these are kind of removing some

of the fear of purchasing so immediate

access value prop but also answering an

important question when will I access

this if I pay now second always up to

date it's a value prop that they're

going to continue to get more from their

purchase 14-day guarantee removing the

risk secure purchase removing the fear

that their credit card is going to get

St stolen by putting it into this

website then it breaks down what's

inside of the program hottest

opportunities coached by industry

experts growing portfolio of programs

I'm sure you can see what they're doing

there the programs you get then they

break down these three different

programs with these cool trailers inside

of them that again are just hyping up uh

the different programs that they're

going to get so again not too much to

say here they're just breaking out these

people are getting the hottest

opportunities right they're selling that

this is something new it's Unique right

again the four us are hitting on that

unique aspect when you join educate

today you get full and immediate access

to and then again they're going to break

it down one more time and they're

pre-framed right and then they do

something pretty smart here and what

they do is they build annually but they

break it down per month at least when

they pitch it here $125 per month build

annually it's much easier to swallow

than $1,500

and then they have these four badges

here clarina PayPal Stripe afterpay from

these businesses other people trust

right so you're kind of borrowing some

trust from these other businesses so you

click here and then it takes you over

here to stripe and one thing I'm

noticing right off the bat that they

could probably be doing better is it

says I a Services FZ Cod if you're

somebody who is very new to Eman godzi

or to educate and you go to educate doio

and then you land here you're going to

be thinking what's i a Services why am I

paying them I thought I was paying

educate it's probably a small thing but

I'm sure some people are thinking that

we just found this in another client's

business that we're doing conversion

rate optimization for and these small

little tweaks bump up the conversion

rate by removing some of the different

questions and objections and

inconsistencies that people see when

they go through your funnel and another

one of those is it says 125 build

annually but then right here is just

just $4.95 so if somebody missed the

build annually part they're going to get

and they're going to bounce right and

they're going to say well why is it now

$4.95 I thought it was1 125 a month so

if they reiterated that here 125 build

annually on the checkout page and then

they had the full 425 people can at

least understand what's going on here

and they're using a stripe checkout page

here which is nice cuz it's super easy

you know it's going to work but I'd be

curious if they split tested this

checkout page because a lot of times

we've split tested checkout pages and

seen 30 40% boost in conversion from one

checkout to another and the last time I

tried a stripe checkout for a client it

did not perform very well at all in fact

the other checkup page performed way way

way way better uh than the stripe

checkout page that's something that they

could test so that's it for educate but

if we head over to the third funnel

which is the bottom of the funnel and

really where he's been able to amass the

most amount of his net worth is a

company called Floy formerly known as

agency

now the reason I say this is where he's

been able to amass the massive amount of

net worth that he has is because this is

a SAS product and if you know anything

about SAS you know the multiples that

they're able to be valued at is so much

higher than a company like educate and

the perfect example of this is a company

I sold a couple years ago it a similar

company to educate an education type

company and we got a 2.6x multiple on

our Revenue so every dollar made Revenue

it was worth 2.6 times that okay but but

if you compare that with a company like

Floy a SAS company it's not uncommon to

see 10x 20x sometimes even 40x multiples

especially 2 years ago before interest

rates were crazy and the economy was a

little bit in shambles so a company like

this that say is doing $10 million in

Revenue a couple years ago it's not

uncommon even if they're making no money

in profit every year losing money to be

worth $200 million teachable was an

example of that they sold for $200

million on either 10 or 20 million in

Revenue with no profit so now diving

into this funnel a super W and then it

says for coaches Consultants all these

different audiences calling out all

these different people and this is

something they did recently this used to

just be for agency owners but they widen

their market right I think they're

getting ready again for this to be able

to be sold they wanted to have a wider

Tam and then the call to action try for

free it's a great call to action it's

inconsistent with up here the get

started called action which is

interesting and then immediately you can

kind of see here how this is different

it replaces these apps and you're saying

okay all right I use those apps how does

it replace it and then we go in and it

starts explaining what this does a track

more clients serve them better and keep

them longer and the reason this is a

great copy is it's not feature based

it's benefit based when you use this you

get to attract more clients serve them

better and keep them longer and then

they go into some features of what you

actually get which is still important

right people need to know what the

software actually does and then they

have this little AI piece that's

apparently coming soon which again it's

hot right now it's going to sell the

product people are excited about ways to

use AI inside of their businesses and

then as we get you built by agency

owners for agency owners again trying to

show it's not some just big corporate

company but they understand the problem

that agency owners actually uh

experience but again if you notice this

this is now another inconsistency

because it's agency owners for agency

owners but up here you're it's for

coaches and consultants and digital

entrepreneurs or whatever it says so if

I'm one of those people now I'm like why

is this for agency owners I thought it

was for me and then this next section

here shows three other reasons why you

should sign up get more clients again

you're you're selling the benefit not

the feature keep your clients always up

to date allinone Place consolidate your

Tech stack and then next up pricing

level up your business start for free

and again the same main benefit headline

there and then $29 per month this plan

includes one user and and then it breaks

down everything you get I'm not sure why

they only have one pricing plan now they

used to have three I can't imagine this

actually working better maybe it does I

don't know but if you look at pretty

much any SAS business any big SAS

business they have three tiers and

there's a reason for that it anchors the

middle option increases average order

value and then still a certain amount of

people are going to choose that most

expensive tier allowing you to make more

money I mean they do have it to where

you have have to pay more for more

clients and team members um but you know

I think if they had three from the

beginning their average order value

would be bigger and then here we have a

little calculator where you can actually

figure out how much it's going to cost

but what's interesting here is if I go

one in one one team member one client

right um which here you know I'm

assuming that's what this is so $29 per

month uh it says one user so if I do

that maybe if I go one user no clients

nope still this is inconsistent once

again we've been seeing that all day

today it's $41 per month at the cheapest

for one team members when it's $29 a

month here so again inconsistencies are

going to confuse people and then lastly

another call to action join 18,000

businesses using Floy this part is great

right at the end of your pages people

get down to the end you want to give

them that one last call to action we do

this on all of our funnels it says try

for free again an easier call to action

a lower risk than sign up up now two

things here that i' would probably do

that i' probably add to this page is one

a comparison chart they kind of have it

here but I'd probably add a comparison

chart where it breaks down the different

features of different softwares versus

this one I know they kind of have that

here but you could probably do that a

little bit better and then the second

thing is they have no FAQ they have that

on educate right you can see at the

bottom of the page they're answering

these questions but they don't have it

here so it's again it's something that

uh can be Los conversions if people have

questions that are not getting answered

on this page right it's a great way to

just push people past that final Edge so

that's it for these three funnels this

is the bottom of the funnel you can see

how he's bringing people in the top

through ads into these events

indoctrinate them getting them inside to

educate and then bringing those educate

students into Floy where he can really

increase his net worth it's a beautiful

funnel that's working obviously

extraordinarily well considering he's

worth over $80 million now if you want

to know the four things you can do to

increase your conversion rate by 2 to 3x

if you're not already doing them check

out this video right here I think you'll

enjoy it I'll see you there