Nurul Ihsani Srikandi Tani Asal Cianjur Buka Lapangan Pekerjaan dari Usaha Kripik Pisang

Summary

This video features Nurul, the owner of Bainana Chips, sharing her entrepreneurial journey. She started her banana chip business during the pandemic after noticing a surplus of bananas in her community going to waste. Despite initial challenges and skepticism from others, she grew her brand with just a small investment. Over time, the business expanded, providing jobs for local residents and achieving monthly sales of up to 14 million IDR. Nurul emphasizes the untapped potential of agriculture in Indonesia and encourages others to explore farming, stressing its profitability and sustainability.

Takeaways

• 👩‍💼 Nurul, the owner of Bainana Chips, started her business in December 2020 while still a 19-year-old student.
• 🌱 The business idea came from noticing that many bananas from her family's farm were going to waste during the pandemic, inspiring her to create banana chips.
• 💡 Initially, Nurul considered working a job, but the demands of schoolwork led her to pursue entrepreneurship instead.
• 🛍️ The business began with a small capital of 300,000 rupiah, with just three flavors of banana chips: original, milk, and chocolate. It has since grown to offer 55 flavors.
• 📈 Bainana Chips now has 54 resellers across Indonesia and generates a monthly revenue of 14 million rupiah, with a total yearly turnover reaching 260 million rupiah.
• 🏞️ The bananas for the chips come from her family’s five-hectare banana farm in Cianjur, and Nurul has also started growing her own banana crops.
• 👩‍🌾 Many local people, especially women and those affected by layoffs, have found work through Bainana Chips, providing valuable employment opportunities in the community.
• 🔄 Bainana Chips has longevity because banana chips have a long shelf life (up to 8 months with proper packaging), making them suitable for wider market distribution.
• 📦 Early business challenges included issues with packaging, especially when shipping during festive seasons, leading to losses from damaged goods.
• 🌍 Looking ahead, Nurul aims to expand her business internationally, leveraging her background in international trade to explore export opportunities.

Q & A

Who is the main speaker in the video?

The main speaker is Nurul, the owner of the brand Bainana Chips.

What motivated Nurul to start her business?

Nurul was motivated to start her business due to having a lot of free time during the COVID-19 pandemic while studying online and the surplus of bananas from her family’s farm that were going to waste.

What challenges did Nurul face when starting her business?

Nurul faced challenges like managing her time between studies and business, skepticism from peers about the potential of agriculture and business, and production issues such as spoiled products during shipping.

How did Nurul initially fund her business?

Nurul started her business with an initial capital of 300,000 rupiah, which she used to buy packaging, bananas, and ingredients for making her banana chips.

What products did Bainana Chips first offer?

When Bainana Chips first launched, they offered three flavors: original savory, milk, and chocolate.

How has Bainana Chips grown since its founding?

Bainana Chips has grown significantly, now offering 55 different flavors, with 54 resellers across Indonesia, and achieving a monthly turnover of 14 million rupiah on average.

What are some of the business challenges Nurul has experienced?

Nurul experienced challenges such as handling a low number of orders, dealing with shipping damages (e.g., broken jars during holiday sales), and ensuring steady production to support her workers.

What societal perception does Nurul aim to challenge with her business?

Nurul aims to challenge the societal perception that agriculture and farming are low-status, dirty jobs by showing that agriculture can be a profitable and respected business.

What is Nurul’s vision for Bainana Chips in the future?

Nurul hopes to expand Bainana Chips internationally, tapping into the export market, and further increasing job opportunities for people in her community.

How does Nurul view the importance of agriculture in Indonesia?

Nurul views agriculture as a vital industry in Indonesia, emphasizing that as an agrarian country with fertile land, Indonesia has great potential for agricultural business, and that agriculture will always be needed as long as people exist on Earth.

Outlines

00:00

👩‍💼 The Journey to Building a Banana Chip Business

The speaker begins by sharing her experience with founding a business called Bainana, focusing on how the local community, including her neighbors who struggled with unemployment, found opportunities through this business. Despite initial skepticism about agricultural ventures, the speaker explains how farming is a never-ending need for humanity, making it a sustainable business. She reflects on the challenges faced by local farmers, especially in banana farming, and how Bainana stepped in to offer jobs and hope. The business, still in its early stages, has the potential to grow larger, providing both products and employment to the community.

05:00

📈 Building a Business from Scratch with Limited Resources

The speaker details the founding of her Bainana chips business in December 2020, while she was a 19-year-old college student. After realizing the struggles faced by banana farmers, including her own parents, she decided to start a banana chip business. She shares how she began with a modest investment of 300,000 rupiah, and initially offered three flavors. Over time, the business expanded to offer 55 flavors and gained a wide customer base. Now, Bainana has 54 resellers across Indonesia, creating a strong community-based network that relies on a more durable product (banana chips) with a long shelf life.

10:01

🍌 Overcoming Obstacles and Scaling the Business

The speaker highlights the challenges of running a banana chip business, including ensuring a long product shelf life and maintaining consistent production. She celebrates the fact that her business has achieved a monthly revenue of 14 million rupiah and continues to grow. The business sources bananas from her family's farm, spanning five hectares, and she herself has taken an active role in banana cultivation. The speaker reflects on how her business has helped provide work for many in her community, including stay-at-home mothers and others in need of employment, while also exploring potential for international trade.

💪 Facing Criticism and Staying Motivated

The speaker shares the criticisms she has faced from her peers, who often saw agriculture and selling as less prestigious than other pursuits. Despite the negative remarks, her motivation remained strong, fueled by her involvement in business organizations and agriculture-related programs. She reflects on moments of low sales and financial setbacks, such as when she had to refund customers for damaged products. However, these challenges have made her more resilient and determined to grow her business, turning her focus to helping her community and creating job opportunities for many who are struggling.

🌍 Growing Opportunities in Agriculture

As a 21-year-old entrepreneur, the speaker acknowledges the misconceptions many have about agriculture, seeing it as dirty or unappealing work. She explains that her business has taught her the immense potential of agriculture, especially in a country like Indonesia, which is rich in agricultural resources. Through her involvement with the Ministry of Agriculture and various programs, she has realized the huge opportunities within this sector. She emphasizes that farming and agriculture are essential industries, crucial for human survival, and encourages others to view agriculture as a business with vast potential, rather than a dirty or lowly job.

Keywords

💡Entrepreneurship

Entrepreneurship refers to the process of starting and running a business, especially when it involves taking on financial risks. In the video, Nurul, the owner of Bainana Chips, embarks on her entrepreneurial journey at a young age to create a sustainable business selling banana chips. This theme is central as she shares her experience of starting her business during the COVID-19 pandemic while still a student.

💡Banana Chips

Banana chips are the primary product Nurul's business produces and sells. The video explains how she began making banana chips from local produce, helping farmers and utilizing bananas that would otherwise go to waste. This product represents the core of her business, which has expanded to offer 55 different flavors.

💡Agriculture

Agriculture refers to the practice of farming, which includes growing crops and raising animals to provide food. Nurul discusses the significant potential of agricultural businesses in Indonesia, emphasizing how farming, especially banana farming, provides a stable source of income. She challenges the stereotype that agriculture is a low-profit, dirty job, showing that it can be highly profitable.

💡Pandemic

The pandemic refers to the global COVID-19 crisis, which significantly impacted economies worldwide. In the video, Nurul shares how the pandemic provided her with the time to think creatively and develop her banana chips business while still in college, illustrating how difficult times can lead to innovative solutions and new opportunities.

💡Small Business

A small business is an independently owned and operated company with a small number of employees and a relatively low volume of sales. Nurul’s business, Bainana Chips, started as a small operation with an initial investment of 300,000 IDR, which she used to buy packaging and ingredients. Her journey from this small startup to a successful enterprise illustrates the potential for growth even in modest beginnings.

💡Local Economy

The local economy refers to the economic activities taking place in a specific region or community. Nurul’s business not only helps her but also supports local farmers and provides employment to people in her community. Her business boosts the local economy by creating jobs and offering opportunities to individuals who lost employment due to the pandemic.

💡Sustainability

Sustainability in the context of the video refers to creating a business model that is environmentally and economically viable over the long term. Nurul’s use of bananas that would otherwise spoil and go to waste shows a commitment to sustainability. Additionally, she highlights the long shelf life of her banana chips, which reduces waste and enhances product value.

💡Resilience

Resilience is the ability to recover from or adjust to difficulties. Nurul demonstrates resilience by navigating challenges such as low sales periods and logistical issues with packaging. Despite setbacks, she continues to innovate and grow her business, showing the importance of perseverance in entrepreneurship.

💡Community Support

Community support refers to the assistance and encouragement provided by local people. Nurul describes how members of her community, including farmers and individuals looking for work, have contributed to and benefited from her business. The video emphasizes the mutual support between Nurul and her community, where both parties help each other thrive.

💡Women in Business

Women in business refers to the involvement of women in entrepreneurship and business leadership. Nurul's journey as a young female entrepreneur breaking into the agricultural sector, traditionally viewed as male-dominated, highlights the growing role of women in business. Her story serves as inspiration for other young women aspiring to start their own ventures.

Highlights

The business 'Bainana Chips' started in December 2020 by Nurul, who was only 19 years old at the time, with an initial capital of 300,000 rupiah.

Nurul was inspired to start her business after seeing local banana farmers struggling to sell their crops, with many bananas going to waste.

Initially, Bainana Chips offered three flavors: original, milk, and chocolate. Today, the business has expanded to 55 different flavors.

Nurul started selling skincare products before pivoting to banana chips during the pandemic when she saw the opportunity to support her local farming community.

The decision to produce banana chips was driven by the longer shelf life compared to fresh bananas or other banana-based products, allowing for wider distribution.

Bainana Chips has grown significantly, with 54 resellers across Indonesia, including areas like Papua and Kalimantan, and a monthly revenue of approximately 14 million rupiah.

The business currently operates on a five-hectare banana farm managed by Nurul’s father, which provides a steady supply of bananas for production.

Nurul expressed her future ambitions of expanding Bainana Chips to export markets, citing her background in international trade.

Many people in the community, including women and mothers, seek employment opportunities through Bainana Chips, offering to help even in its early stages.

Despite the challenges of being a young entrepreneur in the agricultural industry, Nurul stays motivated by the support from business organizations and programs.

Nurul faced difficulties during Ramadan when several hampers sent out in glass jars were damaged, leading to customer refunds and financial losses.

One of the biggest challenges has been keeping production going during periods of low demand, which affected both the workers and overall operations.

Nurul emphasizes the importance of agriculture, noting that farming provides essential resources like food, making it a sustainable and ongoing industry.

She encourages young people not to be discouraged by the perception of agriculture as dirty or unglamorous, highlighting its financial potential and importance to society.

Bainana Chips' growth demonstrates the potential of combining traditional farming with modern entrepreneurship, providing jobs and supporting the local economy.

Transcripts

Hai sahabat

Hai

sahabat

hal yang aku rasain banget pas pertama

kali gajih orang yang tadi itu bekerja

[Musik]

hamil banget Ternyata setelah adanya

bainana ini ada tetanggaku yang kemarin

sebelumnya curhat sama aku yang merasa

kurang pendapatan terus ngerasa ya susah

kerjaan gitu ya alhamdulillah mereka

bisa kerja di sini walaupun masih harian

gajinya belum bulanan dan mereka tuh

nawarin diri dengan sendirinya gitu ke

bainana ini walaupun nyobain animasi

ngerintis masih 2 tahun tapi ternyata

banyak banget orang yang mengharapkan

pekerjaan dari bisnis ini

nah mereka ini mandang bisnis hendak

pertanian tuh sangat ya Apaan sih usaha

pasti jualan-jualan doang apaan atau

Pakaian kotor gitu ya bisnis pertanian

itu bisnis yang emang nggak akan pernah

ada ujungnya selama manusia ada dibumi

ini sehingga pasien potensial dan pasti

ada aja yang beli hingga suatu saat

misal pejabat-pejabat Amerika bisa harus

makan bainana dulu baru bisa meeting

gitu

[Musik]

[Musik]

Halo teh lovers Kenalin aku Nurul owner

dari banyaknya chips jadi by unit sini

awal tahun berdirinya di Desember 2020

lalu

Alhamdulillah sampai saat ini kita masih

berjuang untuk membesarkan usah ini pada

awalnya waktu itu kan demi itu wafid

naintin waktu itu aku lagi kuliah

semester 3

akhirnya ini umur 19 tahun lalu itu

harus pulang ke Cianjur untuk kuliah

online nah di sana tuh banyak banget

waktu luang yang aku alamin gitu kan

banyak waktu luang yang akhirnya aku

harus mikir kira-kira aku harus ngapain

ya biar bisa menghasilkan di usia muda

dan juga Biar masih ngisi waktu luang

aku dan akhirnya aku punya dua option

yang pertama adalah kerja yang kedua

adalah usaha Nah dipikir-pikir kalau

misalnya aku kerja kayaknya nggak

mungkin soalnya aku harus kuliah dan

kuliah cukup padat dengan tugas-tugas

aku danzou meeting kan Nah kira aku

ngambil jalur wirausaha Nah tuh satu

Mikir lagi kira-kira produk apa yang

harus aku bikin atau yang kurus jualkan

nah pada awalnya aku jualan Skin Care

dulu jadi resah orang-orang lain dulu

nah ketika jalan tiga bulan sukses

dirasakan orang lain akhirnya aku harus

Mi aku mikir lagi kira-kira aku bikin

Grand apa ya biar aku punya brand gitu

ya ternyata pas pandemi itu juga aku

ngelihat banyak pisang orang tuaku yang

kamu yang kebetulan di ada petani pisang

yang biasanya ini banyak yang busuk

akhirnya enggak terjual dan juga banyak

banget petani-petani Cianjur yang

menjual pisang sangat murah banget

harganya bahkan banyak banget yang

dibuang atau dikasih cuma-cuma gitu ke

orang sekitarnya Nah akhirnya aku

menjadi mikirkan kira-kira kurus bikin

apa nih buat bantu orang sekitar tuh

nama ayahku untuk menjual pisangnya

hasil kebun itu karena sayang banget

kalau Sumsel Harus dibuang pisangnya Nah

karena membusuk Gan Nah kemudian ada

masalah Yang kedua juga waktu itu kenapa

demi banyak banget orang sekitarku itu

yang ngerasa susah cari kerja terus juga

mereka butuh uang tambahan mereka di-phk

dan lain sebagainya banyak banget yang

cerita ke aku kayak gitu kayak karena

aku di Cianjur gitu ya banyak banget

yang cerita Neng besar banget cari kerja

Neng di-phk nih dan lain sebagainya nah

terus eh yang telah karena tekad Aku

pengen Mandiri di usia muda akhirnya

ketika ada tiga latar belakang tersebut

Mulailah aku untuk bikin keripik pisang

dengan brand bainana cheat tapi

[Musik]

saat itu model awal cuman 300.000 rupiah

yang itu aku beliin buat kemasan waktu

masih bisa beli 100p seandainya harganya

cuma 220 bila dan selebihnya aku beliin

pisang ke orangtua dan juga buat beli

bumbu lainnya buat byth waktu awal tuh

aku cuma launching tiga rasa yang

pertama original gurih yang kedua Milk

dan coklat dan sekarang alhamdulillah

kita udah 55 varian rasa ada coklat milk

Rintis lebih dari original nah awal mula

jualan itu seorang sekitar dulu yang

ternyata Mereka banyak banget repeat

ordernya Nah akhirnya aku mulai jualan

online aku cuman posting-posting aja di

Instagram pribadiku terus bikin sosmed

buat dana yang alhamdulillah ternyata

berkembang sampai sekarang kita sekarang

udah punya 54 riseller di seluruh

Indonesia gitu jadi memang sistemnya

kemitraan juga dan kita 90.com asalnya

misalnya melalui

Kenapa sih harus keripik pisang karena

yang perkawasan adalah ketika dibikin

keripik lokal lebih lama lagi xplayer

Biasanya

kan kalau misalnya kita bikin pisang

goreng atau pembuluh pisang itu kan

lebih cepat ya ekspayernya beberapa

minggu atau berapa hari Mungkin nah

kalau keripik pisang ini kalaupun

misalnya pakai rumah San plastik itu

maksimal tiga bulan ya untuk masa

basicnya kalau pakai steinfurt kayak

bainana ini kayak gini ini bisa nyampe

delapan bulan bacanya makanya Kenapa

kita bikin

kripik biar jangka expirednya lebih lama

yang sehingga kita bisa memasak kenal

lebih leluasa dan bisa lebih luas lagi

pasarnya ke Hai

menyentuhku Man 20ribuan air Habis

diorder aja ya GC ini adalah Samyang

sama coklat ini juga ada rasa greentea

sama strawberry sebuah kayak pengen jus

diorg terlihat nih nih bumbunya setebal

ini guys bunyi Stable ini yaitu

penjualan kita Alhamdulillah udah

seluruh Indonesia kita ada juga kemarin

reseller di Papua kemudian pernah juga

kirim ke Samarinda Kalimantan untuk

omzet perbulan saat ini bisa nyampe

14000000 rata-rata Alhamdulillah kalau

total omzet dalam beton ini bisa nyampe

260000000 untuk luas lahan dari kebun

pisang bainana yang digarap oleh Bapak

sendiri sekitar lima hektar

Alhamdulillah saat ini juga saya terjun

gede pisang yang sekarang saya baru

sebulan sebenarnya untuk budidaya pisang

dengan jenis usah misalkan Hehehe

[Musik]

semua harapan kedepan semoga mereka bisa

Hai pekerjaan yang tetap dari bainana

ini dan juga banyak orang kebantu

bersyukur banyak banget orang sini tuh

yang dia butuh pekerjaan terlebih ibu

rumah tangga gitu kan yang enggak punya

pekerjaan kemudian anak-anaknya juga

masih butuh pembiayaan lebih gitu

nah bahkan kadang tuh ada ibu-ibu yang

lewat ketika kita lagi produksi ya Kak

lagi produksinya lebih yang lewat terus

dia nanya nih ada kerjaan ga buat ibu

ketika gitu nggak Neng kira-kira ada

butuh bantuan apa nggak gitu terus juga

kadang tuh teh pipih dan Teuku yang tadi

yang kerja itu dia bilang katanya gitu

katanya ini Neng ini saudara Ibu butuh

kerjaan kira-kira ada nggak yang perlu

dibantu dan mereka tuh nawarin diri

dengan sendirinya gitu ke bainana ini

walaupun ya baiknya nih masih merintis

masih 2 tahun tapi ternyata banyak

banget orang yang mengharapkan pekerjaan

dari bisnis ini untuk ke depan Tentunya

saya pengin lebih besar lagi by nanya

enggak hanya the hanya segini itu karena

ternyata uang peluang untuk bisnis

bainana ini sangat besar saya melihat

ada bisnis ekspor yang saya pun kan

background adalah perdagangan

internasional Ya kenapa nggak saya

perjuangkan untuk ekspor ke luar negeri

[Musik]

eh ketika tahu akses pasar yang

kira-kira bisa ditembus yang mana aja

terus juga ketika melihat

peluang-peluang dari orang sekitar

Alhamdulillah saya juga ikut

kegiatan-kegiatan organisasi bisnis kan

banyak isu sama orang lain ternyata

banyak banget ya orang yang udah

mencapai ya lebih dari bainana gitu

Akhirnya saya langsung ujar Oh Sehun

harus bisa seperti itu bahkan lebih Ya

maksudnya biar orang-orang sekitar dulu

bisa punya terbantu lagi kalau misalnya

by nanya semakin besar semakin besar

juga tenaga kerja yang digarap sudah

luar biasa banget ya pertanian kita itu

terlebih memang saya baik lainnya bukan

pertanian ya betul saya habisnya

perdagangan internasional kalau dilihat

dari ku nyak nah ternyata setelah saya

terjun di bisnis pertanian dan juga

banyak ikut kegiatan di Kementerian

Pertanian program biasa sekali pertanian

dan lain sebagainya Saya melihat banyak

sekali peluang dari bisnis pertanian ini

terlebih Indonesia adalah negara agraris

yang luas wilayah iklim dan lain

sebagainya itu sangat mendukung tanaman

tangan kita subur gitu Saya melihat

terlebih Indonesia punya background

tersebut terus juga saya melihat

usaha-usaha rekan saya di Kemenpan tuh

banyak banget dan ternyata variatif dan

menghasilkan banget oh saya lebih

terbuka lagi sangat pertanian dan

ternyata petani itu enggak hanya kotor

enggak hanya harus kumuh gitu ya tapi

juga menghasilkan dan sangat

menghasilkan

tantangan di usia 20-an tepatnya 21

tahun sebenarnya banyak banget ya karena

kan temen-temen saya itu mayoritas pada

baru lulus kuliah bahkan ada yang baru

kuliah nah mereka ini mandang bisnis

pandang pertanian tuh sangat ya Hai Man

sih usaha pasti jualan-jualan doang

apaan sih pertanian kotor gitu ya Nah

tentunya banyak banget cemooh yang eh

apa ya menghampiri lah datang ke saya

kayak apaan sih lu jualan mulu tiap pada

seluruh pasti aja promosi itu terlempar

realita Waktu itu saya

sebab Aya sesemangat itu untuk jualin

bainana apa aja Pas awal banget gitu ya

promosi di grup acpi orang buat beli

gitu banyak banget teh teman-teman yang

awalnya tuh

kayak ya Apaan sih lu jualan bulu gitu

ya kerja jualkan Enggak pasti bisa

enggak pasti banyak banget yang masih

berpikiran kayak gitu nah tapi kalau

saya pribadi sih ya karena sayapun

gabung sama orang-orang bisnis di

Kementan dihias program alhamdulillahnya

jadi ke Bantul juga sama mereka

dimotivasi juga terus juga banyak

terinspirasi sama mereka juga yang

akhirnya enggak enggak menurunkan minat

saya di bisnis pertanian selama jalanin

bisnis tentunya udah nemuin Titik

terendah yaitu ketika Emang orderannya

lagi sepi banget hai ketika usahanya

orderannya under 1000 pisang r500v Tuh

kan kayak mikir Aduh gimana nih Cuman

segini gimana nih nggak ada produksi

misalnya bulan ini itu kan kepikiran

banget orang-orang yang harusnya

produksi tkwe tapi mereka jadi diem aja

di rumahnya nggak punya penghasilan gitu

terus juga kayak mikirin content Creator

yang harus dibayar dan lain sebagainya

gitu Kak untuk kerugian pernah waktu

lebaran itu kan jualan hampers gelandang

Persebaya Nana nah waktu itu kan udah

tau ilmunya tuh bainana ini saya masukin

toples toples terus dikirim keluar kota

Ternyata banyak banget yang toples itu

pecah akhirnya minta refund lagi uangnya

akhirnya harus ganti rugi jadi anak

petani Kalau waktu umur sekitar SMA Ayah

pernah ada rasa minder tapi kalau

sekarang alhamdulillah nggak karena udah

kayak mikir Overtone itu gede banget

mungkin orang-orang awam aja yang Emang

belum khusus pertanian sehingga

memandang petani itu hal yang kecil gitu

peralatan itulah hal yang besar kita

akan tahu ya selama manusia ada dibumi

ini pasti dia butuh pangan dan yang

bisnis pangan siapa ya petani itu petani

menciptakan pangan yang menanam yang

ternakdollar sebagainya Makanya bisnis

plan itu bisnis yang memang ga akan

pernah ada ujungnya selama manusia ada

dibumi ini sehingga pasti ada fase

potensial dan pasti ada aja yang beli

itu buat teman-teman East Aku harap

semuanya udah sadar bahwasanya bisnis

pertanian ini Bisnis yang sangat

menguntungkan dan gak hanya melihat

kotornya aja memang petani itu kotor

tapi ternyata cuacanya juga asik banget

jadi buat teman-teman Jangan takut untuk

bertani Jangan takut untuk terjun di

bisnis pertanian karena akan banyak

peluang-peluang di sana yang bisa kita

ambil

[Musik]

hai hai