How To Make Money with Facebook Ads (From Scratch!)

Ben Heath
18 Apr 202310:14

Summary

TLDRThis video script outlines a strategy for starting over in business using Facebook and Instagram advertising expertise. It suggests choosing a local, high-demand service niche, finding the best-reviewed providers, and running a leads campaign with a guarantee and scarcity to attract clients. The script details how to manage leads, subcontract work to service providers, and mark up their quotes by 50%. It emphasizes the importance of excellent marketing to build a profitable business in a local niche.

Takeaways

  • 🛠️ Choose a niche that is service-based, can only be delivered locally, has a high average customer value, offers a standardized service, and has lots of demand.
  • 🏡 Examples of good niches include home services like plasterers, carpet fitters, and tilers.
  • 🎯 Advertise locally to compete only with other businesses in your area, reducing competition significantly.
  • 📈 Pick a niche where you can be the best marketer to dominate the local market.
  • 📊 Ensure the niche meets all five criteria to maximize the potential for success.
  • 📝 Find the best-reviewed local businesses in your chosen niche and partner with them.
  • 📱 Use Facebook and Instagram for lead generation campaigns targeting people over 30 in your local area.
  • 📋 Offer a free quote and include scarcity and urgency in your ads to encourage quick action.
  • 📞 Follow up diligently on leads, calling multiple times until you reach the potential client.
  • 💼 Add a markup to the quotes provided by the service providers and manage the booking process.
  • 🔄 Repeat the process, scaling up by hiring more service providers and managing the bookings more efficiently.

Q & A

  • What is the speaker's recommendation for starting a business from scratch using Facebook and Instagram advertising knowledge?

    -The speaker recommends starting a business by picking a niche that meets specific criteria, such as being a service business that can only be delivered locally with high average customer value, standardized service, and lots of demand.

  • Why is it important to choose a niche that can only be delivered locally?

    -Choosing a locally delivered service niche means competing only against other local businesses, making it easier to stand out and win the Facebook ads market in that area.

  • What are the five criteria for picking a niche according to the speaker?

    -The criteria include: A) It's a service business, B) It can only be delivered locally, C) It has a high average customer value, D) It offers a standardized service, and E) There is lots of demand for it.

  • Why does the speaker suggest plastering services as an example of a good niche?

    -Plastering services meet all five criteria: they are service-based, can only be delivered locally, have high average customer value, are standardized, and there is a lot of demand for them.

  • What is the second step the speaker suggests after picking a niche?

    -The second step is to find the best-reviewed plasterers in your local area and contact them to see if they have capacity to take on more work.

  • What should be included in the Facebook and Instagram ad campaign for plastering services?

    -The ad campaign should include before and after images, ad copy that promises to be clean and competitive on price, and a free quote offer. It should target everyone over 30 in the local area.

  • Why is it important to offer a guarantee in the Facebook ads for plastering services?

    -Offering a guarantee, such as completing work on time or the customer doesn't pay, adds credibility and encourages potential customers to choose the service.

  • How does the speaker suggest incorporating scarcity and urgency in the Facebook ads?

    -The speaker suggests including a limited number of available slots and a deadline to create a sense of scarcity and urgency, prompting potential customers to act quickly.

  • What is the purpose of using Instant Forms in the Facebook and Instagram ad campaign?

    -Using Instant Forms keeps users within the Facebook or Instagram app, allowing them to submit their contact information directly through the form, which is then forwarded to the advertiser.

  • How does the speaker recommend following up on leads generated from the ad campaign?

    -The speaker recommends calling the leads and booking in a free quote, being persistent by calling multiple times until the lead picks up, and eventually hiring someone to manage lead follow-up.

  • What is the process for handling quotes from the plastering company?

    -The plastering company provides a quote, which the speaker then marks up by 50% and sends to the client. The speaker ensures the quote is sent to them, not directly to the client.

  • Why is it important to add extra time when booking work in with the plaster and the client?

    -Adding extra time ensures that there is a buffer to meet the guarantee of completing work on time, or the customer doesn't pay.

  • How does the speaker suggest scaling the business once the system is in place?

    -The speaker suggests hiring more service providers and people to manage the booking process to scale the business quickly.

  • What is the speaker's response to concerns about the markup being too high?

    -The speaker explains that in service-based businesses, there is often a large discrepancy between what the company charges and what the employee is paid, and that a 50% markup is reasonable and can be expanded upon.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Etiquetas Relacionadas
Digital MarketingLocal BusinessLead GenerationFacebook AdsInstagram AdsService NicheRebuilding StrategyLocal AdvertisingBusiness GrowthFree Quotes
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