Merebut Hati Anak Muda Pada Pemilu 2024

CNN Indonesia

29 Jan 202202:26

Summary

TLDRThe transcript discusses the preference for presidential campaigns through social media, which are seen as more relatable and authentic compared to traditional methods. It highlights the importance of leaders being adaptable in their communication, connecting with the public, and clearly articulating their vision. The focus is on engaging with the 'Z' and Millennial generations, who are tech-savvy and value interactive leadership. Candidates are advised to leverage social media to educate young voters and prevent political apathy, ensuring the sustainability of democracy.

Takeaways

📱 Younger generations prefer presidential campaigns that use social media over traditional methods like posters or direct face-to-face interactions.
👍 A good leader should be approachable, adaptable in their communication style, and capable of engaging in both casual and serious events.
🗣️ Effective leaders should be able to clearly explain and articulate their vision and mission to the public.
📊 The majority of voters in the 2004 Indonesian election were from the Z and Millennial generations, aged between 18 to 40 years old.
🌐 Candidates like Anis Baswedan, Erick Thohir, Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno leverage social media to communicate with younger generations.
🔍 Young voters are looking for interactive and down-to-earth candidates who value them as more than just voters.
🤝 Politicians should engage with young voters as partners, fostering discussions and recognizing their importance in the political process.
👨‍🎓 Candidates should educate younger generations about politics to increase their political awareness and prevent political apathy.
🚩 Political observers suggest that if not guided properly, the Z and Millennial generations might show a tendency towards political apathy, which could threaten the sustainability of democracy in Indonesia.
📢 The script emphasizes the importance of candidates utilizing current moments to educate and engage with young voters.

Q & A

What is the preference for presidential campaigns according to the transcript?
-The preference is for campaigns that use social media, as opposed to traditional methods like posters or direct interactions, because it feels more relatable to the youth.
What qualities are considered desirable in a good leader according to the speaker?
-A good leader should be humble, adaptable in their communication style, able to explain their vision clearly and convincingly, and be approachable to the public.
What is the demographic of voters described in the transcript?
-The demographic mentioned is Generation Z and Millennials, aged between 18 to 40 years old, categorized as productive-age voters.
Which presidential and vice-presidential candidates are mentioned as utilizing social media?
-Anis Baswedan, Erick Thohir, Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno are mentioned as candidates who use social media to communicate with the younger generation.
What is the significance of engaging with Generation Z and Millennials according to the transcript?
-Engaging with Generation Z and Millennials is significant because they are highly connected with social media and prefer interactive and humble candidates.
What is the concern regarding the political apathy of the younger generation?
-The concern is that if not properly guided, the younger generation, particularly Generation Z, may develop political apathy, which could threaten the sustainability of democracy in Indonesia.
What role do the presidential and vice-presidential candidates play in educating the youth according to the transcript?
-The candidates are expected to use their platforms to educate the youth to be more politically astute and engaged.
What is the importance of considering the younger generation's preferences in political campaigns?
-Considering the younger generation's preferences is important because they are seen as potential partners in discussions and are considered valuable voters.
How does the speaker view the traditional campaign methods like posters?
-The speaker views traditional methods like posters as outdated and less effective compared to social media campaigns.
What is the implication of the younger generation's tendency to prefer interactive candidates?
-The implication is that candidates need to be more approachable and interactive to gain the support of the younger voters, who are more likely to engage with such candidates.
What is the potential danger of not engaging the younger generation politically?
-The potential danger is that the younger generation may become politically apathetic or indifferent, which could harm the continuity of the democratic system in Indonesia.

Outlines

00:00

🗳️ Youth's Preference for Interactive Political Campaigns

The speaker expresses a preference for presidential campaigns that utilize social media over traditional methods like direct interaction or posters. They believe that young people today are savvy enough to distinguish between realistic and exaggerated campaigns. A good leader, according to the speaker, should be approachable, adaptable in their communication style, and able to clearly articulate their vision and goals. The speaker also mentions that the majority of voters in the 2004 election were from the 'Z' and 'Millennial' generations, aged between 18 to 40, who are considered productive voters. Candidates like Anis Baswedan, Erick Thoir, Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno are leveraging social media to communicate with these generations. Political observer UIN Adi Prayitno notes that young people prefer interactive and approachable candidates. The speaker emphasizes the importance of engaging young voters as partners in discussions rather than just objects to be registered and then forgotten. The script concludes with a call for candidates to educate the younger generation about politics to prevent apathy that could threaten the sustainability of democracy in Indonesia.

Mindmap

Keywords

💡Campaign

A campaign in the context of the video refers to the organized effort undertaken by political candidates to persuade voters to support them. The script mentions that the preference is for presidential campaigns that utilize social media, which is a modern and interactive way to reach out to the younger generation. This approach is seen as more appealing and effective in engaging with voters, especially the tech-savvy millennials and Generation Z.

💡Social Media

Social Media is a collective term for websites and applications which focus on interaction and communication between individuals in a virtual community. The video emphasizes the importance of social media in political campaigns, highlighting how candidates use platforms like Instagram, Twitter, and Facebook to communicate their visions and policies directly to the public, especially targeting younger demographics.

💡Presidential Candidate

A presidential candidate is an individual running for the office of the president. The transcript discusses various candidates such as Anis Baswedan, Erick Thohir, Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno, who are leveraging social media to connect with younger voters. These candidates are portrayed as needing to be approachable, articulate, and capable of explaining their visions clearly to resonate with the electorate.

💡Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. In the script, they are described as being between 18 and 40 years old during the 2004 election, categorized as young voters in their productive age. The video suggests that millennials are savvy with social media and prefer interactive and down-to-earth candidates.

💡Generation Z

Generation Z, often abbreviated as Gen Z, refers to the demographic cohort succeeding Millennials and preceding Generation Alpha. The video indicates that Gen Z, like Millennials, is highly engaged with social media and prefers candidates who are interactive and relatable. These young voters are seen as a significant portion of the electorate, and candidates are advised to educate and engage them in politics.

💡Interactivity

Interactivity, in the context of the video, refers to the ability of political candidates to engage with voters in a two-way communication process. It's highlighted as a quality that younger voters, such as Millennials and Gen Z, look for in a candidate. The video suggests that candidates who can interact and communicate effectively through social media are more likely to gain support from these tech-savvy generations.

💡Vision

A vision in a political context is a clear and long-term view of what a candidate aims to achieve if elected. The transcript mentions that a good leader should be able to explain and articulate their vision in a clear and measurable way. This is crucial for building trust and support among voters, especially for younger generations who are looking for transparency and concrete plans from their leaders.

💡Approachable

Approachable describes a quality of being easy to talk to or interact with. The video emphasizes that a good leader should have an approachable demeanor, which is particularly important for engaging with younger voters who value accessibility and relatability in their political figures.

💡Democracy

Democracy is a system of government where citizens exercise power by voting. The video touches on the importance of directing the younger generations towards political engagement to ensure the sustainability of democracy. It suggests that if not guided properly, the apathy or indifference of Generation Z and Millennials could threaten the continuity of democratic processes in Indonesia.

💡Political Engagement

Political engagement refers to the active participation of individuals in the political process, such as voting, campaigning, or discussing political issues. The script highlights the need for candidates to educate and encourage younger generations to be more politically engaged. This is seen as crucial for maintaining the health of the democratic system and ensuring that the voices of younger voters are heard.

💡Apathy

Apathy in a political context refers to a lack of interest, enthusiasm, or concern about the political process. The video warns that if not properly directed, Generation Z and Millennials may exhibit political apathy, which could be detrimental to the democratic process. It underscores the responsibility of political candidates to engage and educate young voters to counteract this tendency.

Highlights

Campaigns should use social media to reach out to the younger generation.

Young people can distinguish realistic promises from unrealistic ones.

A good leader should be approachable and adaptable in their communication style.

Effective leaders can explain their vision clearly and convincingly.

The leader should be close to the people and be able to communicate with the public.

In the 2004 election, 60% of voters were from the Z and Millennial generations.

These generations are categorized as young voters and are productively aged.

Candidates like Anis Baswedan, Erick Thohir, Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno use social media to communicate with younger generations.

Young people prefer interactive and approachable candidates.

Young voters want to be treated as partners, not just objects to be registered and forgotten.

Candidates need to engage in discussions and consider young voters as important.

Politician Adi Prayitno suggests that young people have a preference for interactive leaders.

Candidates should educate young people to be more politically savvy.

If not guided, Generation Z and Millennials have a tendency towards political apathy.

Political apathy among young people can endanger the sustainability of democracy in Indonesia.

It is crucial for candidates to utilize the current moment to educate young generations.

Fadli Julian emphasizes the importance of engaging young voters.