Ethics in communication - why do we need it?
Summary
TLDRChristina Force Guard, newly appointed leader of EKOS ethics campaign, emphasizes the urgency of ethical communication in a world where technology has amplified both our capacity for good and the spread of misinformation. She calls on PR and communications professionals to use their influence responsibly to combat the erosion of trust in democracies caused by fake news. Force Guard invites a global discussion on ethics, urging us to consider our responsibilities and the power of our actions in shaping society.
Takeaways
- 🌟 Christina Force Guard has been entrusted with leading the EKOS ethics campaign, acknowledging the honor and challenge of the role.
- 🤔 The script emphasizes that no one has all the answers to the complex ethical issues arising in dynamic contexts.
- 🗣️ Open and respectful dialogue is essential for navigating the ethical challenges encountered in daily life and work.
- 🌍 The EKOS campaign involves 66 member countries, highlighting a global commitment to ethical considerations in communications.
- 🔥 The world is described as being in a state of crisis, with technology both empowering and fueling the spread of misinformation and hybrid warfare.
- 💔 The heart of democracy is under threat, with the potential for societal collapse due to the erosion of truth and trust.
- 🛡️ Democracy is founded on truth, trust, transparency, accountability, and responsibility, and the misuse of power can lead to destruction.
- 💡 The speaker believes in the ethical use of influence and the potential for PR and communications professionals to make a positive difference.
- 🚫 There is a call to action to combat the malicious use of communications and to stop the spread of fake news that undermines trust.
- 🤝 The necessity of finding allies and building bridges of trust is emphasized as part of the mission to uphold ethical standards.
- 🤔 The script concludes with a reflection on ethical conduct, asking individuals to consider their own values and the Golden Rule.
Q & A
Who is Christina Force Guard?
-Christina Force Guard is the individual who has recently accepted the role of leading the EKOS ethics campaign.
What is the hashtag associated with the EKOS ethics campaign?
-The hashtag associated with the EKOS ethics campaign is '#PowerOfEthics'.
Why does Christina believe it's a challenge to lead the EKOS ethics campaign?
-Christina believes it's a challenge because there are no definitive answers to the complex and ever-changing ethical issues of right and wrong.
How does Christina suggest we find our path in ethical challenges?
-Christina suggests that we should talk openly and respectfully about the ethical challenges we encounter every day in our lives and work.
Why is EKOS and its 66 member countries investing in ethics now?
-EKOS and its member countries are investing in ethics now because technology has given us powers to do good but also has become a weapon for spreading mass confusion and misinformation, which threatens democracy.
What is the term used to describe the spreading of mass confusion with malicious intentions?
-The term used to describe the spreading of mass confusion with malicious intentions is 'hybrid warfare'.
What does Christina believe is the foundation of democracy?
-Christina believes that the foundation of democracy is built on truth, trust, transparency, accountability, and responsibility.
What responsibility does Christina think PR and communications professionals have?
-Christina thinks PR and communications professionals have a responsibility to combat the misuse of communications and to stop the spread of information and fake news that erode trust and humanity.
What does Christina suggest as a way to defend ethical communications?
-Christina suggests finding the right allies to join the mission and helping the world build new bridges of trust as a way to defend ethical communications.
What is Christina's big question to the audience regarding ethics?
-Christina's big question to the audience is, 'What is it that you do not want the others to do to you, your family, your society?'
What does Christina propose as a solution to the ethical challenges faced by society?
-Christina proposes open conversation and the exercise of a mutually agreed upon, understood, felt, and exercised code of conduct as a solution to the ethical challenges faced by society.
Outlines
🌐 Ethical Challenges in Communications
Christina Force Guard, recently accepted to lead EKOS ethics, discusses the importance of ethical communication in the face of complex issues. She emphasizes the need for open and respectful dialogue about ethical challenges in our daily lives and work. The world is described as being in a state of crisis with technology contributing to both the potential for good and the spread of harmful misinformation. The vulnerability of democracy is highlighted, with the potential for collapse due to the spread of false news and harmful information. Christina calls on PR and communications professionals to use their influence ethically to defend against the misuse of communications and to build bridges of trust.
Mindmap
Keywords
💡Ethics
💡Complex Issues
💡Technology
💡Hybrid Warfare
💡Democracy
💡Truth
💡Trust
💡Responsibility
💡Communications Professionals
💡Fake News
💡Ethical Communications
Highlights
Christina Force Guard accepted to lead EKOS ethics campaign
Emphasizes the importance of discussing ethical challenges openly and respectfully
Acknowledges the complexity of right and wrong in changing circumstances
Technology's dual role in empowering good and spreading mass confusion
The rise of hybrid warfare targeting democracy through misinformation
Democracy's vulnerability lies in the freedom to choose and speak
The danger of democratic societies collapsing due to the spread of false news
Democracy is built on truth, trust, transparency, accountability, and responsibility
The ethical responsibility of PR and communications professionals
The need to combat the misuse of communications and the spread of fake news
The call to action for PR professionals to defend ethical communications
The importance of finding allies to join the mission of building trust
The challenge to use the power of influence to save humanity
Ethics as a mutually agreed code of conduct for society
The question posed to the audience about personal and societal ethics
The encouragement to talk and chat about ethics to foster understanding
Transcripts
hello my name is Christina force guard I
recently accepted to lead EKOS ethics
campaign power of ethics hashtag it's a
great honor and a huge challenge people
might think I have the answers
sorry I don't none of us have answers to
ever growing complex issues of right and
wrong in changing circumstances and
context to find our path requires that
we talk openly and respectfully about
the ethical challenges we encounter
every day in our lives and work so why
is eco and it's 66 member countries
investing in ethics now the answer is
very clear the world has always been
burning but the fire is getting out of
our hands technology has given us
amazing powers to influence to reach out
to people and do good but it has also
fuelled communications into a powerful
weapon of spreading mass confusion with
malicious intentions
the fireball has named it is part of
what is being called hybrid warfare and
it is aimed at democracy's heart the
vulnerability of democracy lies in the
same place as its power in our freedom
to choose speak live but when free will
people are being misguided by false news
and harmful information when people do
not know and do not care about the truth
anymore democratically organized
societies will eventually collapse
democracy is built on truth trust
transparency accountability and
responsibility power without
responsibility is the fastest way to
destruction
I believe we know how to influence
ethically and we know we can make a
difference in defending ethical
communications we as PR and
communications professionals exercise
and use our often quite magical powers
of in
for the benefit of our clients we are
higher guns but with our great powers
comes a huge responsibility I think we
owe it to our own profession and
humanity to combat the MAL use of
communications to do everything we can
to stop this information and fake news
which are eating away elements of trust
and humanity I think we need to find the
right allies to join our mission and we
need to help the world to build new
bridges of trust are you ready to accept
the challenge that we need to step in
not because we have a job to do for a
client but because we have a
responsibility to use our powers of
influence to save humanity ethics is a
set of mutually agreed understood felt
and exercised code of conduct that keeps
our families and society civil my big
question to you is what is it that you
do not want the others do to you your
family your society let's talk let's
chat power of ethics
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