Ethics in communication - why do we need it?

Summary

Christina Force Guard, newly appointed leader of EKOS ethics campaign, emphasizes the urgency of ethical communication in a world where technology has amplified both our capacity for good and the spread of misinformation. She calls on PR and communications professionals to use their influence responsibly to combat the erosion of trust in democracies caused by fake news. Force Guard invites a global discussion on ethics, urging us to consider our responsibilities and the power of our actions in shaping society.

Takeaways

• 🌟 Christina Force Guard has been entrusted with leading the EKOS ethics campaign, acknowledging the honor and challenge of the role.
• 🤔 The script emphasizes that no one has all the answers to the complex ethical issues arising in dynamic contexts.
• 🗣️ Open and respectful dialogue is essential for navigating the ethical challenges encountered in daily life and work.
• 🌍 The EKOS campaign involves 66 member countries, highlighting a global commitment to ethical considerations in communications.
• 🔥 The world is described as being in a state of crisis, with technology both empowering and fueling the spread of misinformation and hybrid warfare.
• 💔 The heart of democracy is under threat, with the potential for societal collapse due to the erosion of truth and trust.
• 🛡️ Democracy is founded on truth, trust, transparency, accountability, and responsibility, and the misuse of power can lead to destruction.
• 💡 The speaker believes in the ethical use of influence and the potential for PR and communications professionals to make a positive difference.
• 🚫 There is a call to action to combat the malicious use of communications and to stop the spread of fake news that undermines trust.
• 🤝 The necessity of finding allies and building bridges of trust is emphasized as part of the mission to uphold ethical standards.
• 🤔 The script concludes with a reflection on ethical conduct, asking individuals to consider their own values and the Golden Rule.

Q & A

Who is Christina Force Guard?

Christina Force Guard is the individual who has recently accepted the role of leading the EKOS ethics campaign.

What is the hashtag associated with the EKOS ethics campaign?

The hashtag associated with the EKOS ethics campaign is '#PowerOfEthics'.

Why does Christina believe it's a challenge to lead the EKOS ethics campaign?

Christina believes it's a challenge because there are no definitive answers to the complex and ever-changing ethical issues of right and wrong.

How does Christina suggest we find our path in ethical challenges?

Christina suggests that we should talk openly and respectfully about the ethical challenges we encounter every day in our lives and work.

Why is EKOS and its 66 member countries investing in ethics now?

EKOS and its member countries are investing in ethics now because technology has given us powers to do good but also has become a weapon for spreading mass confusion and misinformation, which threatens democracy.

What is the term used to describe the spreading of mass confusion with malicious intentions?

The term used to describe the spreading of mass confusion with malicious intentions is 'hybrid warfare'.

What does Christina believe is the foundation of democracy?

Christina believes that the foundation of democracy is built on truth, trust, transparency, accountability, and responsibility.

What responsibility does Christina think PR and communications professionals have?

Christina thinks PR and communications professionals have a responsibility to combat the misuse of communications and to stop the spread of information and fake news that erode trust and humanity.

What does Christina suggest as a way to defend ethical communications?

Christina suggests finding the right allies to join the mission and helping the world build new bridges of trust as a way to defend ethical communications.

What is Christina's big question to the audience regarding ethics?

Christina's big question to the audience is, 'What is it that you do not want the others to do to you, your family, your society?'

What does Christina propose as a solution to the ethical challenges faced by society?

Christina proposes open conversation and the exercise of a mutually agreed upon, understood, felt, and exercised code of conduct as a solution to the ethical challenges faced by society.