Bài 21: Hướng Dẫn Cách Sử Dụng Google Keyword Planner Nghiên Cứu Từ Khóa, Cách Vào Chi Tiết Nhất

Summary

In this video, the host introduces Google Keyword Planner, a free tool for keyword research. They emphasize its limitations, noting it's only a reference and not always accurate. The tutorial walks through using the tool, including setting up accounts, exploring keywords, and understanding metrics like search volume and competition. The host also discusses the tool's inaccuracies and their preference for other keyword research tools, promising a future video on a more favored alternative.

Takeaways

• 😀 The speaker introduces themselves as Lee Sang, who has experience working at FPT and currently rents out top websites that rank high on Google's search results.
• 🔍 Lee Sang emphasizes that Google's Keyword Planner is a free tool for keyword research but warns that it's not always accurate and should be used as a reference, not a definitive source.
• ⚠️ The speaker advises against relying solely on Keyword Planner and suggests using it alongside other methods to understand real-world search trends.
• 🚀 The script provides a step-by-step guide on how to use Google Keyword Planner, including selecting accounts, exploring new keywords, and adjusting search parameters.
• 📊 The importance of understanding the search volume and competition level for keywords is highlighted, with a focus on how these metrics can inform SEO strategies.
• 📈 Lee Sang discusses the impact of device type (mobile, PC, tablet) on search volume and suggests prioritizing mobile searches due to their higher percentage.
• 💡 The script mentions the concept of 'broad match' keywords and how they can expand the range of search terms that could trigger an ad.
• 💬 The speaker shares personal insights, stating that Keyword Planner might overestimate search volumes and that actual results can be significantly lower.
• 💰 There's a discussion on Cost Per Click (CPC), explaining that it can vary based on the quality of content and ads, and that Keyword Planner's estimates may not reflect reality.
• 📋 The script concludes with a teaser for future videos where Lee Sang will introduce another keyword research tool that they prefer over Google Keyword Planner.

Q & A

Who is the speaker in the transcript?

The speaker is Lee Sang, who introduces himself as someone who has worked at FPT and currently rents out top websites.

What is the main topic discussed in the transcript?

The main topic discussed is the use of Google Keyword Planner as a tool for keyword research.

What is the purpose of Google Keyword Planner?

Google Keyword Planner is a free tool provided by Google for advertisers to help find keywords for their advertising campaigns and to get an idea of the search volume and competition for those keywords.

Why does the speaker caution against relying solely on Google Keyword Planner?

The speaker cautions against relying solely on Google Keyword Planner because it is only a tool and may not always provide accurate data. It should be used as a reference and not as the sole basis for decision-making.

What is the speaker's view on the accuracy of Google Keyword Planner's data?

The speaker believes that the accuracy of Google Keyword Planner's data is only around 30 to 40 percent, and it should not be taken as absolutely correct.

What is the significance of the 'volume' mentioned in the transcript?

The 'volume' mentioned refers to the number of searches for a particular keyword in a month, which is an indicator of how popular the keyword is.

What does the speaker suggest regarding the use of Google Keyword Planner for keyword research?

The speaker suggests using Google Keyword Planner for a general overview and to get an idea of keyword popularity, but also emphasizes the need for additional methods to validate the data.

What is the meaning of CPC in the context of the transcript?

CPC stands for 'Cost Per Click', which refers to the price an advertiser pays each time a user clicks on their ad. The speaker mentions that CPC can vary and is influenced by factors such as content optimization and ad quality.

What is the speaker's recommendation for those who cannot afford to pay for keyword research tools?

For those who cannot afford to pay for keyword research tools, the speaker recommends using Google Keyword Planner as a free alternative, despite its limitations.

What other tool does the speaker mention as an alternative to Google Keyword Planner?

The speaker mentions 'keywordtool.io' as an alternative tool that they personally like and use for keyword research.

What is the speaker's advice for users who are new to using Google Keyword Planner?

The speaker advises new users to explore the tool's features, such as 'Discover new keywords' and 'Get search volume data', and to be cautious about the data's accuracy.