7 Powerful Market Research Tools You Should Use Right Now!
Summary
TLDRThis video introduces seven powerful market research tools for businesses. Google Trends offers free trend data, Statista provides global statistical insights, Google Alerts keeps you updated on topics, Google Analytics tracks website traffic, HubSpot's Make My Persona helps create business personas, Google Keyword Planner aids in SEO research, and Ubersuggest generates keyword and content ideas.
Takeaways
- π Running a business requires extensive marketing research and hard work, and finding the right tools for this can be challenging.
- π Google Trends is a free and simple tool that provides insights into search trends and can help identify keywords for business growth.
- π Statista is a statistics-based research tool offering access to data on companies and business institutions worldwide, with both free and premium subscription options.
- π Google Alerts is a free tool that allows users to track specific subjects and receive email notifications about related content.
- π Google Analytics is a powerful tool for data collection and website traffic analysis, with features like tracking conversions and keyword referrals, available in both free and premium versions.
- π€ Make My Persona by HubSpot is a free tool that provides professional templates for creating business personas, aiding in reaching the target audience.
- π Google Keyword Planner is an excellent tool for keyword research, providing insights into audience demands and campaign growth potential.
- π Ubersuggest is a marketing tool that offers keyword and content ideas, competitor tracking, and additional features like traffic analyzer and backlink checker, also available as a Chrome extension.
- π The video script highlights the importance of using the right market research tools for business growth and provides a list of seven powerful tools to consider.
- π The tools mentioned in the script cover a range of functionalities from trend analysis to keyword research and content idea generation, catering to various business needs.
- π‘ The video encourages business owners to subscribe to the channel for more content and to engage with the community by liking, sharing, and commenting.
Q & A
What is the main purpose of the video?
-The main purpose of the video is to introduce and explain seven powerful market research tools that can be used by businesses for marketing research and analysis.
What is Google Trends and how can it benefit a business?
-Google Trends is a free tool that provides information about the latest trends in Google searches. It helps businesses find the right keywords for growth by analyzing search histories and comparing trends over time and regions.
What features does Google Trends offer for more accurate information?
-Google Trends offers features such as selecting specific regions, time frames, categories, and search type options, as well as the ability to compare search trends and find keyword-related queries.
What is Statista and what kind of data can it provide?
-Statista is a marketing research tool focused on statistics. It provides access to important statistical information about various companies and business institutions worldwide, including insights from popular e-commerce sites.
How does Statista differ in terms of pricing for different users?
-Statista offers free access to basic information and primary data. However, for business owners looking for corporate solutions, there is an option to upgrade to a corporate account with monthly subscription fees.
What is Google Alerts and how does it work?
-Google Alerts is a free tool that helps users keep track of a particular subject by sending them email notifications when new content related to their chosen topic appears on the internet.
What is Google Analytics and what are its key features?
-Google Analytics is a tool for collecting data and analyzing website traffic. Its key features include tracking conversions, keyword referrals, and audience engagement, which are useful for market research.
What is the premium version of Google Analytics called?
-The premium version of Google Analytics is called Analytics 360, which offers advanced business development tools.
What is Make My Persona by HubSpot and how can it help in market research?
-Make My Persona by HubSpot is a free tool that allows users to create business personas with professional templates. It helps in understanding the target audience better by answering questions based on existing market research.
What is Google Keyword Planner and how does it assist with audience demands?
-Google Keyword Planner is a tool for keyword research that provides insights into audience demands on the internet. It offers a list of keywords based on search demand and can provide detailed information for campaign growth.
What additional features does Ubersuggest offer besides keyword ideas?
-Ubersuggest offers additional features such as traffic analyzer, backlink checker, AI Rider, and can also be used as a Chrome extension to provide in-depth information about search topics.
How can the tools mentioned in the video help a business stay competitive?
-The tools can help a business stay competitive by providing valuable market insights, tracking audience behavior, analyzing competitors, and generating content ideas based on audience demands.
Outlines
π Exploring Powerful Market Research Tools
This paragraph introduces seven essential market research tools for business growth. Google Trends is highlighted for its ability to provide insights into search trends, helping to identify keywords based on regional and temporal interests. Statista is noted for its comprehensive statistical data on global companies and e-commerce insights, with both free and premium subscription options available. Google Alerts is praised for its simplicity and utility in tracking topics of interest through email notifications. Google Analytics is recommended for website traffic analysis and audience engagement, with a free version and a premium Analytics 360 for advanced business needs. HubSpot's Make My Persona is introduced as a free tool for creating business personas with professional templates, facilitating easier target audience outreach. The Google Keyword Planner is described as an excellent tool for keyword research, offering audience demand insights and campaign growth analysis, particularly useful for SEO professionals. Lastly, Uber Suggest is presented as a versatile tool for generating keyword and content ideas, with additional features like traffic analysis and backlink checking, and its availability as a Chrome extension for in-depth topic insights.
π Conclusion on Utilizing Market Research Tools
The concluding paragraph summarizes the importance of the discussed market research tools for business owners. It emphasizes the value of these tools in staying informed and competitive in the market. The paragraph encourages viewers to engage with the content by liking, sharing, and commenting their thoughts. It also prompts viewers to subscribe to the channel and activate notifications for more similar content, ending with a musical note to signal the end of the video.
Mindmap
Keywords
π‘Google Trends
π‘Statista
π‘Google Alerts
π‘Google Analytics
π‘Make My Persona
π‘Google Keyword Planner
π‘Ubersuggest
π‘Market Research
π‘SEO
π‘Business Growth
Highlights
Google Trends is a free and easy-to-use tool that provides information on the latest search trends, helping businesses find the right keywords for growth based on people's interests over time.
Google Trends allows users to refine search results by region, time frame, categories, and search type for more accurate insights.
Statista is a statistical research tool offering access to important data about companies and business institutions worldwide, with insights from popular e-commerce sites.
Statista has different packages with basic information and primary data available for free, while a corporate account with monthly fees offers more advanced features.
Google Alerts is a free tool that helps users track specific subjects of interest by sending email notifications when related content appears online.
Google Analytics is a powerful tool for collecting data and analyzing website traffic, with features like tracking conversions and keyword referrals.
Google Analytics offers a free version with key features, and a premium version called Analytics 360 for advanced business development tools.
Make My Persona by HubSpot allows users to create business personas with professional templates, making it easier to reach target audiences based on market research.
Google Keyword Planner is an excellent tool for keyword research, providing insights into audience demands and detailed information for campaign growth.
UberSuggest is a marketing tool that offers keyword and content ideas based on audience demands, with additional features like traffic analyzer and backlink checker.
UberSuggest can be used as a Chrome extension to provide in-depth information on search topics, helping users stay competitive.
The video introduces seven powerful market research tools that can significantly benefit business owners in their marketing efforts.
These tools cover a range of functionalities from trend analysis to website traffic analysis, keyword research, and competitor tracking.
Most of the tools mentioned are either free or offer free tiers, making them accessible for businesses of all sizes.
The video encourages viewers to subscribe and hit the Bell icon for more content like this, indicating the channel's focus on providing valuable business insights.
The transcript emphasizes the importance of using the right tools for effective market research in business growth.
The video provides a comprehensive guide on how to use each tool for maximum benefit in market research and business strategy.
By using these tools, businesses can gain a deeper understanding of market trends, consumer behavior, and competitor strategies.
Transcripts
running a business requires tons of
marketing research and hard work but
finding the right tools for This
research can be quite challenging
sometimes and if you happen to be
someone who's looking for some great
research tools then check out today's
video about the seven powerful market
research tools you should use right now
[Music]
at first we have Google Trends it's
simple easy to use and also free at the
same time here you'll get information
about all the latest trends in Google
searches which will help you find the
right keyword for your business growth
and it's completely based on people's
interest in a specific time period just
search the keyword that you're
interested in and it will automatically
bring you the data of past and present
search histories and for more accurate
information you can even select region
time frame categories and search type
options as well on top of that it has
the option to compare one search Trend
to another including keyword related
queries which can be found at the bottom
[Music]
up next is statista judging by the name
you can already tell that this marketing
research tool is all about statistics
here you can get access to important
statistical information about various
companies and business institutions from
all around the world all you have to do
is type the keyword in the search box
and all the necessary data that you need
for your business will be available in
front of you it also provides insights
from popular e-commerce sites like
Amazon Alibaba eBay and many more
statista comes with a few different
packages all the basic information and
primary data are free but if you're a
business owner and looking for a
corporate solution then you can
definitely upgrade to a corporate
account with monthly subscription fees
foreign
this next research tool is probably the
most simple but also most useful at the
same time it's called Google Alerts
using this tool will help you to keep on
track with a particular subject that
you're interested in and it's completely
free as well to create an alert you have
to visit the Google alert website and
after that just type whatever subject
you're interested in and customize the
Alarm by clicking on the options on the
screen now enter your email address and
then click on the create alert from now
on if any of you interested topic
related news article video or images
show up on the internet Google will
automatically send you an email with
that email all your desired information
will be available in front of you
if you're looking for a great research
tool to collect data or analyze the
traffics of your website then you should
definitely check out Google Analytics
this is an easier way to connect with
the audience it also comes with some key
features like tracking conversion
keyword referrals and a few more
these information are very helpful when
it comes to researching for your own
Market
most of the key features are free to use
but if you want to work on Advanced
Business Development tools then there is
a premium version called Analytics 360.
moving on we have to make my Persona
from HubSpot
this allows you to create your own
business persona users can create as
many as they wish and it's completely
free to use
here in make my Persona you'll find
plenty of professional template layouts
to create and design your own persona
all you have to do is answer a few
questions based on existing market
research with this researching tool
reaching out to your target audience
will become much easier
[Music]
next we have the Google Keyword Planner
this is an excellent tool for keyword
research with this you can easily get to
know your audience's demands on the
internet all you need to do is search
the keyword that's related to your
business after that it'll bring you tons
of keywords based on the search demand
of your public
besides keywords it can also provide
detailed information about certain
growth of your existing campaign
so if you're an SEO person then it's
nice too to start with your keyword
research
and for a final one on the list we have
Uber suggest
a marketing tool that not only provides
keyword ideas but also generates content
ideas based on the audience's demands
this is a really great tool that helps
you to keep on track with the competitor
it also comes with a few additional
features like traffic analyzer backlink
Checker AI Rider and a few more on top
of that it can be used as a Chrome
extension as well
so when you're searching for something
on the web you'll get more in-depth
information about that particular topic
so that was all about the seven powerful
market research tools that you should be
using right now if you're a business
person thanks for watching if you found
this video to be helpful give it a
thumbs up share it with your friends and
comment below to let us know your
thoughts subscribe to our Channel and
hit the Bell icon if you want more
content like this on your feed
foreign
[Music]
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