why everyone is leaving youtube
Summary
TLDRThe video script discusses the trend of streamers switching back to Twitch from YouTube Live after their contracts end. It explores whether YouTube Live has been a failure in competing with Twitch, considering YouTube's priority on its video service over live streaming. The script also examines the experiences of popular streamers like DrDisrespect and TimTheTatman, who have returned to Twitch or multistreamed, citing better viewer engagement and revenue. Despite challenges, YouTube Live is thriving in non-English speaking regions and for certain types of content, suggesting it's not a complete failure but has room for improvement, especially for English-speaking audiences.
Takeaways
- 📺 The trend of streamers switching back to Twitch or multi-streaming after their YouTube contracts end suggests that YouTube Live Streaming might not be as successful as intended.
- 🔄 YouTube Live Streaming is not a priority for YouTube, as it can't overshadow the success of the main YouTube video service, which generates more revenue.
- 🎮 Popular streamers like Myth and Dr Disrespect have returned to Twitch or started multi-streaming after their contracts, indicating dissatisfaction or better opportunities elsewhere.
- 💰 Streamers often switch platforms due to higher viewer counts and increased earning potential, as exemplified by TimTheTatman's experience gaining nearly half his subscriber count in one day on Twitch.
- 🌐 YouTube Live Streaming is not a failure globally, as it leads in hours watched compared to Twitch, but its success varies by region, with stronger performance in non-English speaking countries.
- 🚫 YouTube's 12-hour streaming limit is a significant drawback for creators aiming for marathon streams, which are popular for building viewer counts and engagement.
- 🌐 In English-speaking regions, YouTube Live Streaming might be perceived as a flop, but it thrives in Asia, where platforms like Twitch have less presence or have withdrawn.
- 📈 YouTube Live Streaming's growth is outpacing Twitch in terms of market share, especially in the gaming category, despite Twitch's cultural dominance in Western regions.
- 🎉 YouTube is better for peak viewership and large cultural moments, as its algorithm can rapidly drive viewership, unlike Twitch which excels in sustained average viewership.
- 🔍 The script highlights the need for a nuanced view of YouTube Live Streaming's success, which depends on the region, the type of content, and the specific audience engagement metrics.
Q & A
Why do some streamers switch back to Twitch after their YouTube live streaming contracts end?
-Some streamers switch back to Twitch after their contracts with YouTube end because they may get more viewers and make more money on Twitch. Additionally, they might prefer Twitch's chat experience and community.
What is Dan Clancy's opinion on YouTube live streaming's impact on YouTube's video service?
-Dan Clancy suggests that YouTube live streaming is not a priority for YouTube because it could potentially detract from the success of YouTube's video service. He believes that if live streaming were to grow at the expense of video views, it could make the overall product less successful.
Why do some streamers prefer to multistream on both YouTube and Twitch?
-Some streamers prefer to multistream because it allows them to reach a wider audience and potentially increase their viewership and earnings. It can also be beneficial for special events where they want to maximize the audience.
What are the advantages of streaming on YouTube according to the script?
-The advantages of streaming on YouTube include a better playback experience for lurkers, the ability to pick up where they left off easily, and the platform's algorithm that can recommend live streams to a large number of viewers, leading to high peak viewership for certain events.
How does the script describe the state of YouTube live streaming in non-English speaking countries?
-The script indicates that YouTube live streaming is thriving in many non-English speaking countries, particularly in Asia, where platforms like Twitch may not be as dominant or have a strong presence.
What is the script's perspective on the chat experience on Twitch versus YouTube?
-The script suggests that chatters vastly prefer Twitch due to its superior chat experience and community culture, while lurkers who do not interact with chat may prefer YouTube for its playback features.
Why might YouTube live streaming be considered a flop in the English-speaking world according to the script?
-The script suggests that YouTube live streaming might be considered a flop in the English-speaking world because it is not as popular as Twitch among streamers and viewers, and because of certain limitations like the 12-hour streaming cap.
What is the script's stance on the future of the narrator's streaming platform after their contract ends?
-The script does not explicitly state the narrator's plans for after their contract ends, but it does express a preference for not multistreaming and a belief in the importance of growing on a single platform.
What are some of the challenges faced by streamers on YouTube according to the script?
-Some challenges faced by streamers on YouTube include the inability to stream for more than 12 hours, which can lead to a loss of viewership and potential revenue, and the perception that Twitch offers a better platform for building a community and viewer base.
How does the script compare the peak viewership capabilities of YouTube and Twitch?
-The script suggests that YouTube is better at achieving high peak viewership for specific events due to its algorithm, while Twitch excels at maintaining a high average viewership over longer periods.
Outlines
📺 YouTube Live Streaming's Struggles and Streamers' Migration
The paragraph discusses a trend where YouTube live streamers switch back to Twitch or multistream after their contracts end. It raises the question of whether YouTube's live streaming service is a failure in competing with Twitch. The speaker notes that YouTube's priority is its video service, and live streaming is only supported as long as it doesn't detract from the video platform's success. The paragraph also mentions that streamers like DrDisrespect and TimTheTatman have seen better viewership and revenue on Twitch, suggesting that YouTube live streaming may not be as lucrative or viewer-friendly as Twitch.
🌍 Global Streaming Trends: YouTube's Dominance and Twitch's Stagnation
This paragraph delves into global streaming trends, contrasting YouTube's and Twitch's viewer statistics. It highlights that YouTube's live streaming service is three times larger than Twitch's in terms of hours watched. However, it also points out that YouTube's figures may be skewed by non-gaming content and scam accounts. When focusing on actual gaming streamers, Twitch still leads, but YouTube is gaining market share. The speaker suggests that YouTube's live streaming is not a failure worldwide, especially in Asia, where it is preferred over Twitch.
🌐 Regional Preferences and YouTube Live Streaming's Limitations
The paragraph explores regional preferences for live streaming platforms, noting that outside of English-speaking countries, YouTube live streaming is thriving. It discusses the preference for YouTube in Asia, particularly in countries like Vietnam, Indonesia, and South Korea, where Twitch's presence is minimal. The speaker also addresses the limitations of YouTube live streaming, such as the 12-hour streaming cap, which hinders the platform's ability to host long, marathon-style streams popular among certain streamers.
🎥 YouTube Live Streaming's Pros and Cons for English-Speaking Audiences
In this paragraph, the speaker reflects on the pros and cons of YouTube live streaming for English-speaking audiences. They acknowledge that while YouTube live streaming has its advantages, such as better playback features for lurkers and the ability to create viral, must-see moments, it falls short in areas like chat interaction and long streaming sessions. The speaker concludes that for English-speaking streamers, YouTube live streaming might be a flop, but globally, it has its strengths and is not a failure across the board.
Mindmap
Keywords
💡YouTube Live
💡Twitch
💡Streaming Contracts
💡Multi-streaming
💡Viewership
💡Sub count
💡Gaming Streamers
💡Cultural Moments
💡Peak Viewership
💡Marathon Meta
💡Vtubers
Highlights
People signed to YouTube live streaming contracts tend to switch back to Twitch or multistream when their contracts end.
YouTube live streaming is not a priority for YouTube and its growth cannot impede the success of the video service.
Dan Clancy suggests that YouTube live streaming's lack of change is due to it not being a priority.
Streamers like Myth and Dr Disrespect have returned to Twitch after their YouTube contracts ended.
TimTheTatman announced he would start multistreaming on Twitch and YouTube, with better viewership on Twitch.
Streamers may switch back to Twitch for better viewership and higher earnings.
The speaker personally enjoys multistreaming for events but not for regular streaming.
Multistreaming can hinder peak growth for creators aiming to be the biggest on one platform.
New streamers should try out both platforms instead of committing to one.
YouTube live streaming has a 12-hour streaming limit, which affects long marathon streams.
YouTube live streaming is more popular in non-English speaking countries and for certain types of content like vtubers.
YouTube live streaming has issues with scams and bots inflating viewer numbers.
YouTube's algorithm can lead to high peak viewership for major events.
Twitch is better for long-term average viewership, while YouTube excels at peak viewership for events.
The speaker's contract with YouTube allows them to stream on Twitch, and they enjoy multistreaming for events.
The speaker will not be multistreaming when their contract ends and will decide their future streaming plans later.
Transcripts
have you been noticing this trend where
people who are signed to YouTube live
streaming contracts the day their
contract end switch right back to Twitch
or start multi streaming because I have
and it's got me wondering is YouTube
live streaming a wash has it been a
failure of an attempt by YouTube to
compete against twitch and I'm not the
only one thinking this this is also a
thought shared by Dan Clancy the YouTube
and and YouTube live not changing isn't
because they move slow it's because
YouTube live isn't a priority for
YouTube
and that's certainly a fact all right
YouTube live streaming can only grow as
long as it doesn't impede on the already
incredibly successful YouTube video
service if you grow YouTube live stream
and that takes away some percentage of
success right like if you basically
recommend more YouTube live streams and
that keeps people on YouTube for less
time because they're watching less
videos because they don't enjoy the live
streams as much as the videos you have
made a failed product even if it ends up
beating twitch because YouTube videos
make so so so much money and they are so
so so popular that sucks he goes on to
talk about the streamers themselves he
says went to YouTube
man but your friends that went to
YouTube are all coming back Sushi yes
and you can see someone already adds me
in this but he's not wrong right look
you know when myth ended his YouTube
contract I believe he's he took a break
he stopped streaming on YouTube Lily the
moment her contract ended switched back
over to Twitch uh Dr loopo when his
contract ended started started
multistreaming uh I mean [ __ ] Tim the
tatman today said he was going to start
multistreaming on Twitch and YouTube and
look his viewership is better on Twitch
after three years I think on YouTube uh
than it is right now on YouTube that
that's crazy three years and nothing
[ __ ] changed he's literally doing
better on Twitch and you might be
wondering okay why are streamers
switching back to Twitch well one might
be because they do better they get more
viewers uh two it's because they also
make more money I saw someone say sub
count by the way uh earlier I didn't
answer it I apologize I'm not making up
messages here uh we are at 6.3 our game
over you have an official number
probably closer to 65 guess and Tim
basically says he got 6,500 Subs in one
single stream on Twitch and on YouTube
he had 14,000 Subs so he basically got
almost half his subscriber count in one
day so he's going to start making more
money from twitch chubs than he ever did
from YouTube members and I basically
tweeted out this exact point that it
feels like you know YouTube live
streamers switch back to Twitch and it
got everyone asking am I personally
switching back to Twitch is that what
this is and the answer is no not at all
that's not what my tweet was I was
actually just noticing a fact uh I
personally have a YouTube contract that
is not over yet and I'm happy streaming
on YouTube uh but I do have a contract
that allows me to stream on Twitch and I
enjoy multi streaming in the only
circumstance where I find it good which
is for my events AKA like for L we
streamer games if I just stream that on
one platform it would do a lot worse in
terms of viewership than if I streamed
it on multiple platforms and also let
other people stream it I mean we peaked
at 175k and average 134,000 viewers that
wouldn't happen if it only was on
YouTube or only on Twitch and for events
I want as many people to see the event
as possible that's all I care about by
the way I'm a live excuse me
multi-streaming hater I I actually think
it is a generally bad thing for creators
uh at least creators who are trying to
be like you know the biggest Creator in
the world I think it can be pretty good
for creators who just want maybe as many
eyeballs on them as possible if they're
trying to spread a message or raise
money for charity or doing events uh I
don't think it makes sense if you want
to be the next kaet you don't become the
next kaiset uh if you have 50,000
viewers on YouTube and 50,000 viewers on
Twitch you become the next KET if you
have like you know 990,000 on just one
platform and you're the biggest person
on that platform
because the rich get richer on that
platform right you'll you'll grow and
grow and grow and grow and your Peak
viewership will be insane it'll be a
moment a lot of people talk about it'll
all be drawn to you I think when you
fracture your audience you also fracture
your Peak growth uh which which I think
is a bad thing this is my take on it
this could be wrong I by the way if if
you're new to streaming I also don't
think it's a bad thing if you're new to
streaming you should try out both
flatforms don't don't marry yourself to
a platform you know where your audience
is going to come from but I find Multi
streamers to also be bad at multi
streaming they usually care about one
chat more than the other anyway I
digress multi streaming hater I'm not
going to start multi-streaming when when
my contracts done I don't know what I'm
going to do exactly yet uh but this goes
back to our initial question does this
mean YouTube live streaming has been a
failure is it is it bad is it a flop
should they quit did they fa off the
answer no no vehemently no if you look
at the most watched major streaming
platforms by hours watched of live
broadcasts Quarter Two of this year
YouTube gaps twitch it's not close three
times bigger 15 uh a billion hours
watched on YouTube versus 5 billion
hours watched on
Twitch however that doesn't exactly tell
the full story because if you look at
this you also have to include you know
some people like YouTube's biggest live
streamer by hours watched which is not
isow speed it is Loi girl lowii girl is
like the biggest streamer in the world
on YouTube live because she streams
every [ __ ] day with 15 to 25,000
average viewers I guess maybe
Technically she's a vtuber but it's also
weird if you are including you know uh
things like lowii girl or videos playing
on Loop or what there's a bunch of on
YouTube live which is scams in fact one
of the biggest live streams right now on
YouTube is Tesla except it's not Tesla
it is a scam account with 20,000
subscribers with 86,000 Bots watching to
give it some credibility so people click
on it who aren't part of the bot number
and then they scan this code and then
they lose all their crypto do not scan
this code I'm I'm showing this as an
example of YouTube's corrupt uh uh uh
bing problem uh not for you to get
scammed uh so okay what if we just track
actual YouTube gaming streamers right
like actual streamers actual people who
are streaming video games well then the
contest becomes a lot more fair and
there's still a lot of huge streamers I
mean look stake right now is live with
41,000 viewers that is massive that is a
huge stream he's absolutely killing it
right I don't have to tell you guys
about iow speed arguably one of the if
not the biggest streamer in the world
maybe maybe second to Kai I don't know
top two for sure uh and if you look at
that well that's what stream Hatchet
does it becomes a lot more fair all
right you can see that twitch is still
the big dog with five billion uh hours
watched this is still quarter two of 24
and YouTube is at 2 billion however that
is still an increase for YouTube over
twitch they're gaining market share over
twitch and again this is just YouTube
gaming this is not any of like the
political stuff or the 247 channels or
the videos that are playing on Loop and
acting as live streams this is just
gaming streamers and it is growing fast
all right this is this is a bit of
trouble twitch is on the down in a year
where live streaming is back baby it
peaked and covid all right we had 9.8
billion uh hours watched Quarter Two of
Co this is 2021 uh it went down and now
we are coming back in the next couple
years live streaming will likely be
bigger than it was during covid and
YouTube is part of the reason why it is
growing along a bunch of other sites not
so much twitch twitch is not really
growing which maybe isn't what you think
of because culturally everyone leaves
YouTube or all these other sites like
kick to go to
Twitch so where are these viewers coming
from
not America so if I were to rephrase the
question is YouTube live streaming a
failure in America in englishspeaking
countries kind of yeah maybe a little
bit they're not doing as well as people
thought they would across the world [ __ ]
no they're doing amazing they are
crushing and you know this is true if
you watch vtubers vtubers crush on
YouTube man Hollow live they [ __ ] run
that [ __ ] bro they run YouTube live
streaming that is a big SE of it in fact
all of Asia seems to prefer YouTube for
a live streaming platform and it makes
sense all right one of the countries
that did accept twitch and did become
huge uh uh uh in terms of like including
TT twitch into their culture was South
Korea and then twitch abandoned South
Korea so you know not a lot of money
being put into Asia for twitch or by
twitch but YouTube they they Crush there
right so Vietnam is one of the biggest
countries for YouTube live streaming
Indonesia is one of the biggest
countries uh uh Japan of course with all
the vtubers and now South Korea is
becoming incredibly popular uh because
twitch has abandoned them there uh and
when you think of the biggest live
streamers in the world if you're so
America Centric you might think it's one
of these four right maybe LCS right now
maybe maybe uh you know asmin or or xqc
uh but right now I think the biggest
streamer in terms of average viewers
right now is uh uh Mixie gaming who is a
Vietnamese streamer who streams on Nemo
TV he has 130,000 viewers he has more
than the three streamers I just
mentioned combined so when you leave the
American or english- speaking sphere you
understand where YouTube live streaming
is thriving and I know that wasn't a
YouTube live streaming example but I
think it it shows my point that not
everything is actually happening on
Twitch and YouTube live streaming isn't
as bad as people make it out to be all
right I know it is vastly preferred by
lurkers people who never type in chat
which is most people who watch live
streams Love YouTube live because the
play is way better and because they
don't interact with chat they don't care
that the chat experience is worse
they're able to pick up where they left
off in the VOD rewind easily to catch up
to a moment and it works just like
YouTube which everybody
watches Chatters vastly prefer twitch
because the twitch chatting experience
is way better right there's a culture
there and because chatting is better
streamers also tend to prefer twitch
again this is just in English speaking
countries streamers tend to prefer
twitch because they like when chat is
happy because that makes their lives
better cuz all they do is read chat
another big buff YouTube live streaming
has though is Peak viewership big
moments big cultural moments things that
you had to be there for things that you
want to [ __ ] talk about the next day
oftentimes happen on YouTube all right
because there's an algorithm there once
you start to gain viewership it gets
recommended to a [ __ ] ton of people and
if you look at the channels with the
highest peak viewers it is not ebi at
number one it is OnePlus India during
the Indian elections last year pecking
at almost 10 million viewers
Kaz TV peaked at 6 million a couple of
years ago on YouTube right Apple when
they announced their new products 3.6
million law and crime I think it's might
have been the Johnny Depp trial with 3.5
million sidan with a charity match 2.6
million in fact most Peak viewership all
time in live streaming space comes from
YouTube not from twitch man all right
because twitch isn't good at getting a
huge amount of people to watch one live
stream at one moment they are good at
getting people a high average viewership
for a long period of time
which honestly isn't a bad thing it
works for most people who do more chill
streams but if you are a streamer who
does like big events two-hour streams
that a lot of hype [ __ ] happens people
like I show speed who go to a country
and you're going to watch because some
crazy shit's about to go down YouTube is
a perfect place to be in fact just last
week Aqua matato Aqua who is a a a
vtuber uh had an insane amount of
viewership you might think the biggest
live streaming of the past week was Kai
and speed doing their Minecraft run I
think they peaked at like uh 700,000
viewers combined uh Aqua with her
graduation stream from Hollow live
peaked at 735,000
all right and that happened on YouTube I
do not think that would have happened on
Twitch I do not think she would have had
as many viewers Peak if that had
happened uh this does not mean that
YouTube live streaming is better than
twitch by any means but there are Pros
for it okay there are Pros for it there
are also cons there are some big big
cons actually uh one of them being the
fact that you cannot stream longer than
12 hours it is pretty apparent that we
are in a marathon meta all right people
stream for very long periods of time
because you build up a bunch of viewers
in a category more people end up
watching you you get more Peak viewers
overall uh and it's something that I've
been doing for a long time but it
doesn't work as well on YouTube and when
Kai has started doing it it [ __ ]
crushes and the Minecraft thing I just
started talking about he peaked at
$381,000
viewers all right but he was doing it
with speed speed peaked at 351,000 which
is not too far behind but you might
notice throughout the stream his
Marathon stream there's just severe drop
offs in viewership and the reason for
that is because YouTube does not let you
stream longer than 12 hours so all these
vods are cut off at 11 hours whatever uh
basically after 12 hours if you continue
to stream this stream is no longer
available to watch you can never watch
watch the vaud back in fact you can't
even download the vaud back I learned
this firsthand when I tried to stream
Elden ring in one sitting in my uh local
recording failed and I asked YouTube for
the VOD and they said you can't get it
they eventually got it to me after like
a lot of [ __ ] Tech behind the scenes
in like 720p or something thank you to
the to the YouTube tech people for that
but but that [ __ ] sucks man that [ __ ]
sucks all right I stream 58 hours and
the viewership falls off a cliff I will
never get another viewer not one more
for that entire live stream that I did
even though you can upload 24 hours of a
fireplace why can't I stream 13 hours
but a fireplace can stream for 24 I
don't get it you can also have a 100
hour timer video why why can't I stream
let me stream longer maybe just verified
creators are allowed to stream up to 50
hours something like that all right you
know how big speeds stream would have
been if it didn't have to be broken into
10 parts the final video would have like
[ __ ] 40 50 60 million views that [ __ ]
would be crazy but YouTube doesn't let
you do that and I think YouTube is still
technically too far behind twitch for it
to compete with English-speaking
audiences and it is making a lot of
streamers in the englishspeaking space
switch over back to Twitch uh and
elsewhere in the world they're crushing
because twitch is not competing in those
areas they're they're they're struggling
in those areas or just leaving them
entirely uh but as far as English
speaking world yes YouTube live
streaming a bit of a flop what will I do
when it's time for my contract to end
well stick around in this Channel and
you'll find out all right thank you all
for watching see you later goodbye now
everybody goodbye that hopeful that
answers the question all right see you
later goodbye now goodbye subscribe
goodbye
5.0 / 5 (0 votes)