How To GROW AN AUDIENCE If You Have 0 Followers

Summary

In this video, Matt Gray outlines a strategic five-step plan for entrepreneurs to grow their personal brand and build a loyal online community. He emphasizes the importance of identifying a niche, engaging the right audience, creating valuable content, and leveraging monetization strategies. Gray also introduces the 'Founder OS' program, offering a supportive community and proven systems to fast-track success in the competitive attention economy.

Takeaways

• 😀 The 'attention economy' is a new gold rush worth billions, with Mr Beast set to become the first YouTube billionaire in 2023.
• 💼 Matt Gray, the speaker, has a successful track record in building and selling a technology boot camp and a large cannabis community online.
• 📈 He offers a system to grow a personal brand and community with a focus on five key steps, aiming for 20% month-over-month growth in 12 weeks.
• 🎯 The first step is to determine your niche by identifying problems, industries, demographics, locations, interests, or business models.
• 🔍 'Icky Guy' is a concept to find one's reason for being, which can be central to building a business and personal brand.
• 📝 The second step is identifying the target audience with precision, avoiding the 'spray and pray' method for audience building.
• 📑 The 'founder OS content funnel' is a strategy to attract the right people and move them from social platforms to a monetized audience.
• 📝 Content creation should be planned and executed with a clear focus, using tools like Instagram Collections and Twitter bookmarks for inspiration.
• 🏋️‍♂️ The importance of 'flow' is emphasized for deep work, suggesting a block of time each day dedicated to distraction-free creation.
• 💬 Vulnerability is key to standing out online and building genuine connections and community.
• 📈 Copywriting is crucial and should educate, entertain, engage, and evoke emotion to build trust and connection with the audience.
• 📊 Regular check-ins and data analysis are vital to understand what content works and to refine strategies for audience growth.
• 🤝 Engagement pods can be used to hack algorithms and boost content visibility, aiding in growing the online presence.
• 💰 Monetizing the audience is essential, with various methods available like SaaS businesses, courses, and memberships.
• 🔒 Accountability is the final step, with the founder OS program offering a structured approach to building a successful online brand and community.

Q & A

What is the main opportunity discussed in the video script?

The main opportunity discussed is the 'Gold Rush' in the attention economy, which is now worth billions of dollars, and the potential for individuals to capitalize on this by building a media empire and growing their personal brand.

Who is Matt Gray and what are his credentials mentioned in the script?

Matt Gray is the speaker in the video script. He is an entrepreneur who started and sold the first technology boot camp in Canada at the age of 23, built the largest cannabis community with over 14 million people, and currently runs a portfolio of Internet businesses generating over five million dollars in revenue annually.

What are the five steps Matt Gray outlines for growing a personal brand?

The five steps are: 1) Determine your niche, 2) Identify your target audience, 3) Scale your content creation, 4) Monetize your audience, and 5) Implement regular check-ins and use data to refine your strategy.

What is the 'founder OS content funnel' mentioned in the script?

The 'founder OS content funnel' is a strategy to attract the right people and move them from social platforms (rented audience) to an owned audience (newsletter) and then to a monetized audience, which is where the business makes money from the followers.

How does Matt Gray suggest determining your niche?

Matt suggests six ways to niche down: identifying a problem, focusing on an industry, targeting a demographic, targeting a location, targeting an interest, or targeting a business model. He also introduces the 'icky guy' method, a Japanese concept that stands for finding your reason for being, which can help identify a niche.

What is the importance of identifying your target audience according to the script?

Identifying your target audience is crucial because it allows for precision in building an online community. It's about focusing on quality over quantity and targeting the exact people you want to drive to your community.

What is the 'experience plus value plus clarity' formula mentioned by Matt Gray?

This formula is a method to stand out online. It involves sharing experiences that provide insight into successful strategies, offering value through useful content, and being clear and straightforward without any fluff.

How does Matt Gray recommend scaling content creation?

Matt recommends having a content creation process where you curate inspiration the night before, wake up with a clear plan for the content you want to create, produce multiple pieces of content in a focused manner, take a break, and then edit the content.

What does Matt Gray suggest for engaging with your audience to build a strong community?

Matt suggests being real, engaging, and vulnerable with your audience. He believes that vulnerability is key to standing out online and building a strong community and connection.

What is the 'founder OS program' and how does it aim to help its members?

The 'founder OS program' is a program run by Matt Gray that provides a framework for rapid audience growth and personal brand development. It includes video courses, live coaching sessions, a niche playbook, hiring and interview templates, and access to a private community of founders. The program aims to help members build a successful online brand, amass a large community, and work less while earning more.

Outlines

00:00

🚀 Building a Media Empire: Attention Economy and Personal Brand Growth

Matt Gray introduces the concept of a new 'Gold Rush' in the attention economy, valued in the billions, and the potential for individuals to miss out. He emphasizes the importance of building a personal brand to capitalize on this opportunity. Gray outlines his own success story, having sold a technology boot camp and grown a cannabis community to 14 million people. He offers a five-step process to grow a personal brand from obscurity to a community of 100,000 dedicated followers within 12 weeks. The steps include a proven system and a commitment to consistent work. Gray stresses the need for a niche focus, identifying a target audience, and leveraging a content funnel to attract and retain an audience. He also introduces the 'icky guy' concept, a Japanese term for finding one's purpose, which is central to his approach to business and content creation.

05:01

🎯 Targeting the Right Audience with Precision and Content Strategy

This paragraph focuses on the importance of identifying and targeting the right audience to avoid the common mistake of a 'spray and pray' approach. It introduces the 'founder OS content funnel,' a method to attract and convert the right people into a monetized audience. The paragraph details the need for quality over quantity and the importance of creating content for a specific audience. It also discusses the 'experience plus value plus clarity' formula that Gray used to grow his Twitter following and personal brand. The formula involves sharing playbooks, successful strategies, and providing clear, no-nonsense advice. Gray provides examples of successful Twitter threads that embody this formula and the impact they had in terms of views, likes, and retweets.

10:04

📈 Scaling Content Creation and Leveraging the Power of Flow

Gray discusses his process for scaling content creation, emphasizing the importance of preparation the night before to wake up with a clear plan. He suggests creating five pieces of content in a focused burst, taking a break to relax or experience nature, and then editing. The paragraph also touches on the importance of curating inspiration and using tools like Instagram Collections, Twitter bookmarks, and others to save and reference great content. Gray highlights the need for 'flow' - a state of deep work without distractions - and suggests dedicating at least four hours a day to this focused work. He shares his personal routine of blocking off time from 6 a.m. to 10 a.m. for his most creative tasks.

15:05

💌 Monetizing Your Audience: Strategies for Converting Followers into Customers

The fourth paragraph delves into strategies for monetizing an audience, pointing out common mistakes founders make by not effectively turning their followers into revenue. Gray argues that building a community of fans is essential for funneling people to financial opportunities, which in turn brings freedom and the ability to live the life of one's dreams. He suggests listening to the audience to understand what they want and offering products or services that resonate with them. The paragraph outlines various monetization methods, such as starting a software as a service (SaaS) business, offering group sessions, digital products, subscriptions, memberships, masterminds, courses, one-to-one calls, videos, or books. Gray emphasizes that the attention economy is here, and the window for massive audience growth won't last forever, urging action to capture the opportunity.

20:06

🔒 Accountability and Tools for Building a Successful Online Brand

In the final paragraph, Gray stresses the importance of accountability in building a successful online brand and community. He introduces the 'founder OS' program, which aims to fast-track the ability to build an online community and monetize it. The program offers video courses, live coaching sessions, a niche playbook, hiring and interview templates, access to a private community, content strategy templates, scaling cheat sheets, and a company Wiki notion template. Gray addresses potential concerns about the program's effectiveness, time commitment, confidence in abilities, and duration. He shares testimonials from participants who have seen significant growth in their businesses and emphasizes that the program is a culmination of his life's work, designed to serve founders better and help them build a profitable media empire.

Keywords

💡Attention Economy

The 'Attention Economy' refers to a scenario where human attention is the most valuable resource, as people have limited time to consume all the information available to them. In the video's context, it signifies the competition for viewers' time and focus in a digital world where content is abundant. The speaker mentions that the attention economy is now worth billions of dollars, highlighting its significance in the current digital landscape.

💡Media Empire

A 'Media Empire' in this video script represents a large-scale, influential presence in the media landscape, often built through the aggregation of various content platforms and a significant following. The speaker encourages building a media empire to capitalize on the opportunity of the attention economy, suggesting that only those who start now will be able to cash in on this trend.

💡Personal Brand

The term 'Personal Brand' is used to describe the unique image or identity that an individual projects, especially in a professional context. In the video, the speaker discusses growing one's personal brand consistently, which is crucial for standing out online and attracting a community of followers. The concept is central to the video's theme of leveraging the attention economy.

💡Content Funnel

A 'Content Funnel' is a strategy for guiding an audience from a wide-reaching platform to more direct and controlled channels. The speaker introduces the 'founder OS content funnel' as a method for attracting the right people and moving them from social platforms to a newsletter and then to a monetized audience. It is a key component of the system for building a successful brand and community.

💡Niche

In the script, a 'Niche' is a specialized segment of the market that an individual or brand targets. The speaker advises identifying a niche to stand out and draw in the ideal audience, offering six ways to niche down, such as identifying a problem, focusing on an industry, or targeting a demographic. The concept is fundamental to the video's strategy for building a successful online presence.

💡Icky Guy

'Icky Guy' is a Japanese concept mentioned in the video, which stands for finding one's reason for being. It is situated at the intersection of passion, mission, vocation, and profession. The speaker uses 'Icky Guy' to illustrate the importance of finding a business or calling that aligns with one's purpose, which is central to building a successful and fulfilling personal brand.

💡Target Audience

The 'Target Audience' refers to the specific group of people that a brand or content creator aims to reach and influence. The speaker emphasizes the importance of identifying the target audience with precision, using the metaphor of a sniper to illustrate the need for a focused approach rather than a 'spray and pray' method. This concept is crucial for effectively building a community and brand.

💡Content Categories

In the video, 'Content Categories' are the main themes or topics around which a creator produces content. The speaker encourages identifying four content categories to focus on, such as marketing, audience, community, and systems. These categories form the 'drum beat' of the creator's marketing strategy, helping to consistently attract and engage the target audience.

💡Deep Work

'Deep Work' is a concept that refers to focused, uninterrupted work that produces high-value outcomes. The speaker advises dedicating several hours a day to deep work, emphasizing the importance of prioritizing flow and minimizing distractions to create standout content and build a successful online brand.

💡Engagement Pods

An 'Engagement Pod' is a group of individuals who agree to interact with each other's content to boost visibility on social media platforms. The speaker describes this as a hack to hijack algorithms, where members of a group like WhatsApp agree to immediately comment and like each other's content, helping it to rise in the news feed and potentially go viral.

💡Monetization

In the context of the video, 'Monetization' refers to the process of converting an online audience into revenue. The speaker discusses various strategies for monetizing an audience, such as selling digital products, subscriptions, or services. Monetization is a critical aspect of building a successful media empire and achieving financial freedom.

💡Accountability

'Accountability' in the video script is the state of being responsible for one's actions or decisions, particularly in the context of achieving goals. The speaker mentions the importance of having accountability to ensure action is taken and goals are met, suggesting that joining a program like 'founder OS' provides the necessary structure and support for accountability.

Highlights

The attention economy is now worth billions of dollars, with Mr Beast set to become the first ever YouTube billionaire.

Matt Gray's success story, starting and selling a technology boot camp at 23 and building a large cannabis community.

A five-step system for growing a personal brand and community from unknown to 100,000 cult followers in 12 weeks.

The necessity of a proven system and willingness to work for building a successful brand and audience.

Six ways to niche down, including identifying a problem, focusing on an industry, targeting a demographic, location, interest, or business model.

The concept of 'Icky Guy' for finding one's reason for being at the intersection of passion, mission, vocation, and profession.

The importance of identifying a target audience with precision to avoid the ineffective 'spray and pray' method.

The 'Founder OS content funnel' strategy for attracting the right people and converting them into a monetized audience.

The formula for attracting an audience: Experience + Value + Clarity, exemplified by Matt Gray's Twitter growth.

A content creation process that involves curating inspiration the night before to be prepared for the next day.

The significance of deep work and dedicating time for flow to produce high-quality content.

The importance of vulnerability in building a genuine connection and community online.

Copywriting strategies focusing on education, entertainment, engagement, and emotion to build trust and connection.

The necessity of regular check-ins and understanding data to refine content strategies effectively.

Hacking algorithms with engagement pods to boost content visibility and increase the chances of going viral.

Setting up a content tech stack for efficient content scheduling and community management.

Monetizing the audience through various methods like SaaS businesses, courses, and memberships.

The importance of accountability and joining a community like Founder OS for support and guidance.

Founder OS program's impact, providing a framework for rapid audience growth and personal brand development.

Transcripts

there's a new Gold Rush opportunity for

entrepreneurs but 99.9 of people will

miss out on it the attention economy is

now worth billions of dollars and in

2023 Mr Beast is set to become the first

ever YouTube billionaire but people's

attention is a limited resource and only

those people that start building a media

Empire now will have any hope of cashing

in on this opportunity my name is Matt

Gray I started and sold the first

technology boot camp in Canada when I

was just 23 years old for eight figures

I then went on to build the largest and

most engaged cannabis community in the

world of over 14 million people and I

now run a portfolio of Internet

businesses doing over five million

dollars of Revenue a year in this video

we're going over five steps to get you

from being unknown online to Growing

your personal brand consistently at 20

month over month in 12 weeks until you

have a community of a hundred thousand

cult followers let's get into it so to

be successful you really need two things

one is you need a proven system to

follow and two a willingness to show up

and put in the work the reality is here

I can't do the work for you but the

system I'm about to show you today has

been used over and over again to create

successful Brands and content

millionaires today I'm going to share

with you my exact system for growing a

massive brand audience and community of

Raving fans now normally this stuff is

reserved for people with my 24 000

Mastermind so make sure you have a pen

and paper handy and turn off any

distractions because I don't want you to

miss this I'm going to bring you through

the exact systems the steps we're going

to help you start to build your

operating system narrow in on your Niche

grow a community of Raving fans and then

show you how you can eventually go and

build out your business across people

product and process and scale it to the

next level this is all stuff that we

dive into in founder OS program but I

want to go and help you unlock a lot of

this right here right now in this video

Step One is determine your Niche you're

competing with every brand for the new

most valuable resource attention you

need to stand out and draw in your ideal

audience the solution is picking a niche

so there are six ways to Niche down

number one identify a problem for

example Target burnout saving money or

investing number two is focus on an

industry so you can focus on Tech so

sustainability or media number three is

Target a demographic for example you

could Target people that are 18 to 24.

number four is you could Target a

location like NYC LA or Mexico City

number five is you could Target interest

like Runners Backpackers or painters or

number six you could Target a business

model like SAS Founders course creators

or coaches now if you need further help

determining your Niche there's another

method that I encourage people to check

out and it's finding your icky guy icky

guys is Japanese concept that stands for

finding your reason for being this icky

guy sits at the center of these four

quadrants passion Mission vocation and

profession this is the sweet spot if you

can find something right in your icky

guy and that reason for being your

calling and build a business a living

off that imagine how amazing your life

would be this is what I focus on when

I'm building a business is I want to

find something that's in my calling and

my calling is really helping founders

with proven systems grow Their audience

their brand and Community this is what I

love to do this is what gets me out of

bed in the morning now step two is to

identify your target audience this is

the number one mistake that I see most

Founders make they use some spray and

pray method to go and build an audience

online this does not work you want to be

a sniper you want to have that

surgeon-like Precision my friends and

you want to go and you want to Target

the exact people that you want to

eventually drive to your community and

go and funnel them in and again it's

about quality over quantity the next

aspect I want to show you here is the

founder OS content funnel this is

something we go into depth in in the

founder West program which if you're

interested you can find the link in the

description but the quick and dirty of

it is this the goal is to attract the

right people and then push them down

this funnel as quickly as possible

moving them from the social Platforms in

your rented audience down to your owned

audience in your newsletter and then

your monetized audience and whatever

you're selling them this is where the

magic exists because you want to not

only grow a massive audience but you

want to make a lot of money from that

audience as well so you have the freedom

the Clarity the ability to live your

life the ability to live your dreams the

ability to work on your business not in

your business and the freedom that you

seek is going to come from some of the

money you generate which is going to

come from funneling people through this

as quickly as possible so the question

is who are you creating content for so

this is the equation to keep it super

simple you want to think of who you can

help who cares and who can buy this all

equals your ideal audience member so now

that we're clear on who we want to

create content for now we actually got

to go and attract our ideal following do

you want to ask yourself what are my

four content categories I'd encourage

you to write those down right now at

founder OS I focus on marketing audience

community and systems and these four

content categories become the drum beat

of my marketing these are the things

that I'm constantly writing about on

platforms like Twitter on LinkedIn I'm

making my YouTube content around that my

Instagram content and I'm funneling

those people to my newsletter where I'm

writing about these things in my

newsletter every topic that I write

about falls into these four buckets it's

either something on Mar marketing

audience Community or systems join the

founder West newsletter via the link in

the description below and you'll receive

a free vision board system with over 200

and a chance to apply to join founder OS

program all right so now we want to make

a plan to win your toes and platforms my

advice is simple choose two platforms

and win on them be the best on those two

platforms and crush it versus spreading

yourself too thin this is what I used on

Twitter to grow to over 170 000

followers in just one year so the

formula is super simple experience plus

Value Plus Clarity so here's how I did

it for experience I shared the exact

playbooks that I used to grow herb to a

community of 14 million people and over

5 million dollars of annual revenue for

Value I'm constantly sharing successful

slides playbooks and emails I've used

and for clarity I share everything with

no BS no flop I'm just sharing the exact

stuff that I wish that I had 14 years

ago I'm almost speaking to my past self

the 21 year old Matt that was lost

confused overwhelmed and I had no idea

how to build an audience it's a

community a brand and so I'm giving that

past version of myself The Proven

systems that Matt would have needed back

then and really fast track success this

experience plus Value Plus Clarity

formula will set your personal brand on

fire so no matter what Niche you're in

use this formula to stand out it is the

ticket to win it and here you can see on

Twitter different threads I've used that

embody this formula whether it was this

post on the best marketing ads of all

time that got over 45 million views 262

000 likes and over 31 000 retweets or

this post where I taught people 11 steps

to start their own business that had

over 11 000 likes 2400 retweets and got

over 10 million views this simple

formula literally has blown up my

personal brand and I'm giving it to you

here today because I want you to have

the exact same experience you now have

your Niche your audience and you've

chosen your content categories so step

three is we're gonna scale your content

creation it's time to put your content

creation into overdrive and start

acquiring thousands of all followers so

this is my exact creation process now my

belief is that the Super Bowl is one in

the preseason and so you want to make

sure that you're waking up to create

content and you're already prepared and

the way to do that is to curate

inspiration the night before the night

before is your opportunity to get

organized and clear on the content you

want to make the next morning and so you

wake up with an amount of Gusto with the

energy the zest the clarity to create

content that is going to help you stand

out online and build your Empire and so

when I wake up I know exactly what I'm

looking to get done I'm clear on the

exact content I want to write so I go

and I sit down with an iced Americano

and I go and I pump out five pieces of

content from there I often go take a

break I go walk on the beach here in

Mexico go relax maybe go for a run and

then I come back and I edit and this is

the process it's super simple but too

many Founders that I know they make this

massive mistake of basically just like

waking up they have no checklist no idea

what they want to get done they look at

a blank piece of paper they experience

writer's block that's not the way to do

it I don't want to see you do that

there's a better way and the way is this

right use this creation process before

you go to bed at night get clear on the

exact pieces of content you want to

write the next day my belief is that

subconsciously when you're asleep you're

actually going to help process a lot of

that content and think through it just

subconsciously while you're sleeping

that way you wake up in the morning you

have the energy you have the clarity and

you get after it and you're able just to

pump out those five pieces of content

generally in like an hour and then from

there take a break go relax go

experience nature get outside get some

sunlight go back edit for half an hour

and you're done so use this content

creation process to stand out online so

people often ask me how do I curate such

great content well I use things like

Instagram Collections and save content

there I save things to my Twitter

bookmarks my LinkedIn saves and I use

tools like twemx to save the best

content possible on Twitter these are a

few of the the areas that you can go and

you can use these tools right you can

use your Instagram collections your

Twitter bookmarks LinkedIn saves and

twemx to go and save your favorite

content from your favorite creators and

then when you're looking to go and write

your piece of content in a given day use

the content that you love on these

platforms as inspiration if it caught

your eye if it caught your attention

there's something to be said to that if

you're looking to write something in the

golf Niche and you found a dope piece of

content that you loved on Twitter go and

look at that piece of content in the

general structure and copywriting to it

and mimic it for your post on golf you

can go and use the content that's

grabbing your attention to then

manufacture attention in your Niche the

next thing that is absolutely essential

if you want to crush it online and build

a massive audience and cult following is

you need to ensure that every day you're

dedicating some time for flow flow is

that experience of just losing track of

time it's when you're working on

something that you love that you're

amazing at and without any distractions

my belief is that you need to dedicate

four hours a day for deep work you need

to prioritize flow because if you want

to write content to stand out online and

to dominate your Niche the truth is that

you need to be working at your best and

you can't work at your best if you're

constantly distracted if you can't do

four hours do two hours if you can't do

two do one but do something every day if

you look at my calendar I block off from

6 a.m till 10 a.m no excuses no nothing

no distractions that's my time and that

is when I create my best stuff I'm fresh

my motivation's at a high I'm organized

from the night before and I just go and

Crush through creative tasks that help

me go absolutely beast mode on the

content I'm putting out there and stand

out if you want to do the same I think

it comes down to your daily routines

Excellence is a daily habit and the

Habit that you need to formulate is

consistency is producing publishing

writing putting yourself out out there

you need to prioritize the tasks that

are most important and I believe that

you need to prioritize deep work and the

next step here is we need to rev up our

community and in this example rev stands

for being real being engaging and being

vulnerable my belief is that

vulnerability is really how you stand

out online it's the birthplace of Love

of community of connection it's really

the key to standing out you see a lot of

people and they just put out random

content they're just kind of spraying

and praying out there and I think the

winners long term in the attention

economy will be those that are not

afraid to be vulnerable share your

biggest failures your biggest

achievements and the biggest lessons

that you've learned I've done this over

the last 10 years and I can tell you the

more vulnerable I am the more I attract

my dream Customer because I feel like

they can genuinely sense the amount that

I care about them they can see that I've

gone through similar struggles of them

and it creates a level of relatability

and this is what's super key not only

for standing out not only for driving

people through to money but at the end

of the day vulnerability is key for just

creating really rich relationships and I

think that that's ultimately what a lot

of us are after right happiness in life

really comes down to relationships and I

think that vulnerability is at the core

of that so prioritize vulnerability next

thing you want to make sure you're doing

is dialing your copywriting and in

founder OS program this is something we

go deep in I actually just share the

best templates the best formulas that

I've built over the last 10 years so you

can just steal them and use them

yourself so if you're ever interested in

that you can check out the link for the

program in the description copywriting

comes down to these four pillars educate

entertain engage in Emotion with educate

we want to build trust in our Niche the

overarching goal of all this content is

to build trust with our Dream customer

we want to entertain people right my

belief is that the best content is this

perfect merger between education and

entertainment next we want to engage

people we want to evoke a level of

conversation and we want to drive real

emotional connection next is we want to

drill into emotion we want to make

people feel some type of way we want to

rile them up when people feel emotion

they get connected when people are

connected you're able to really drive

that cult following around your personal

brand around your Niche and build your

Empire now the next thing is you need to

implement regular check-ins you have to

know your numbers right if you're

putting content out there but you're not

checking the data you're not checking

your numbers you're Flying Blind and the

truth is that a lot of the story for the

growth that you're looking for can be

found in the numbers so don't ignore

them you want to know which content is

most effective with your audience and

where are your buyers coming from and

then you're able to figure out what

works and then just do more of it it

sounds super simple but this exercise on

a weekly basis starts to seriously dial

in your content engine and so you're

constantly stopping the stuff that's not

working and dialing in the stuff that

really does and when you put in those

reps every week every month every year

you'd be shocked at how fast you can

start growing and so don't ignore the

data data is your secret weapon you want

to double down on the pattern of things

that you're seeing working and then

double down and this is the kind of

stuff that I help people with in founder

OS program really understanding and

making sense of the data the patterns

behind the content so you can go and

really refine your strategy week by week

and month by month and build an

unbelievable media Empire around

yourself and get the freedom you're

really after and ultimately serve your

audience better than anyone else in the

world now the last thing that I want to

show you to do is how to hack the

algorithms with engagement pods so an

engagement pod is simple you can go and

get seven friends add them to a group

like WhatsApp and the rule is super

simple if anyone shares a piece of

content that group everyone else goes in

almost immediately and comments and

likes on it and this kind of hijacks the

algorithm when your friends all go and

comment on your piece of content that

was shared in the group it helps it rise

to the top of the news feed and

ultimately gives it some more juice

that's needed to help it go viral and so

this is a major hack and an added way to

stand out when you hone in your target

audience you have the copywriting and

then you add in this secret weapon this

will help you grow five times faster the

next thing you want to think about is

setting up your content Tech stack so

here's my content Tech stack I'm using

taplio to schedule LinkedIn twemx

defined top tweets hype Purity to

schedule Twitter beehive for my

newsletter school is the community

platform I use for founder OS kajabi is

where I host all my courses and

WordPress is what I use for blogs

alright step four is we want to monetize

your audience the second biggest mistake

I see Founders make is they don't

properly monetize Their audience the

reality is we're building this massive

community of Raving fans so that we can

funnel those people through to money we

want to sell stuff money brings Freedom

it brings us the ability to go and

travel the world work from anywhere

really live the life of our dreams and

so we want to make sure that we're

effectively driving people down the

funnel and taking those ideal customers

and driving them through the money

whether it's making money from your SAS

business a course your coaching program

or anything in between we want to make

sure that we're using key monetization

moments to turn our audience into money

and the thing is that selling something

automatically positions you as an expert

and helps you become known as the go-to

in a particular area this works wonders

for increasing your word of mouth growth

so making money online doesn't have to

be complicated it's just simply the

intersection of your audience and then

something to sell them so we want to

listen to our audience as we're growing

online and just start to understand what

it is they want from us so you may be

asking how can you figure out what to

offer well there's a few strategies you

can use number one you can just ask your

audience number two is you can just pay

attention to what people ask you for and

number three is you can see what topics

resonate with your audience and then

turn those things into a product so

there's a bunch of different ways that

you can turn your audience into money

and here are some examples you can start

a SAS business a slack Community offer

group sessions digital products

subscriptions memberships masterminds

courses one-to-one calls videos or books

there are so many ways to turn your

audience into money and these are just a

sample of them now my friends the

attention economy is here but the window

for massive audience growth won't be

around for long like any amazing thing

these windows these opportunities they

close it's a simple diffusion of

innovation and where we're at right now

is at this early adopter stage and when

you see these sorts of opportunities

that are staring you right in the eye

you want to make sure that you capture

them before the majority come in the

good news is that Tech is advancing so

fast and it's never been easier to build

a personal brand AI is getting better

and better and there are more tools than

ever to help you because the truth is

only those that start building Their

audience now can expect to make it out

on top in the coming decades so step

five all comes down to accountability

and I'd encourage you to join founder OS

founder OS program will help you fast

track your ability to build a massive

online community and funnel those people

into money the truth is you need to have

accountability and you need to surround

yourself with fellow legends that are

doing this go sign up to the founderus

newsletter via the link in the

description join 50 000 other Founders

who are receiving actionable insights to

grow their personal brand amass a huge

community and work less while earning

more I would encourage you to Fast Track

all the learning all the mistakes all

that stuff and just learn from me learn

from the community of people that we've

built at founder OS program I've worked

with thousands of Founders and I've

learned that there's two things that

keep people from taking action one is a

lack of clarity or uncertainty this

results in action paralysis where people

just don't take action they're often

confused on things like their Vision

their Niche you're confused on maybe how

to grow your audience or maybe you're

just confused on how to actually execute

the other thing that prevents people

from taking action is a lack of

accountability accountability transforms

action from a concept to reality the

difference between wishing something

would happen and actually making it

happen what if I told you that I could

help you build your own successful

audience brand and Community eliminating

any guesswork giving you a shortcut on

your brand building journey and ensuring

you had the accountability needed to

achieve success alright so to work with

me is expensive I charge ten thousand

dollars for Consulting however I want to

help 10 million Founders create massive

waves in the world as they go about

fulfilling their vision and that's why I

created founder OS program found OS

program helps you with these five things

it's going to help you skill your

audience brand and community Through

proven systems you're going to get eight

hours of group coaching directly from me

you're going to join an exclusive

community of Founders helping one

another scale and you're going to have

the ability to leverage proven systems

that I've spent over 20 000 hours on and

spend over six million dollars creating

it's also gonna help you scale up faster

free up your time and most importantly

just have more fun no and the proof is

in the pudding founder OS is changing

the game you know here's a quote from

Zach Murray who went through the program

he's a designer from a billion dollar

brand and he wanted a proven framework

for Rapid audience growth and to nail

his personal brand in 60 days he grew

his monthly recurring Revenue by three

and a half X and has now grown up by

over 5x Zach says can't believe I've

ever worked without you since beginning

to work together I've grown four plays

mrr three and a half X in the last 60

days thanks to the systems you've given

me founder OS program has helped me

thoughtfully build a sick business land

my targeted audience and develop a clear

plan to a lifestyle and customer base

I'm excited for or take Nicole Murphy

she's the founder and CEO of tall size

and the owner of a marketing Consulting

business she applied the system that she

was taught to further establish herself

as a thought leader in her space she's

grown her Consulting business and she's

dialed in the content pillar for a brand

20x is the average Roi reported by

graduates from the founder West program

so here's what you get when you join

founder OS program you're going to get

four hours of video courses from me you

get live coaching sessions with me

directly you're going to get an own your

Niche Playbook so you can really hone in

and win your Niche you're going to get

hiring and interview templates I've

perfected over the last decade you're

gonna get to join the private founder OS

Community this is where there's a bunch

of successful Elite Founders just like

you that are looking to grow Their

audience and community and all helping

one another you're going to get my

content strategy template that I've used

to build a community of 14 million

people at herb you're going to get all

my scaling cheat sheets and you're even

gonna get a company Wiki notion template

so you can organize all your people your

processes all your systems in one place

so you can scale a lot faster this

program has made a real impact and

transformed lives now here are some

frequently asked questions that people

have and I want to help clear them up so

you may be wondering how do I know this

works well I've built a community of 14

million people I've built three

profitable companies in 14 years I've

used these proven systems Frameworks and

cheat codes to build small startups into

50 million dollar plus companies so you

may be wondering what if I'm too busy

and don't have time well this is a crash

course on how to build a loyal Community

compelling content and a valuable

business if you don't have three hours

to dedicate to this program then it's

probably not for you I want to work with

entrepreneurs that are really serious

and have a real desire to win their

Niche you may be asking well what if I'm

not confident in my abilities these

systems and formulas have worked with

people that have literally started with

nothing with no Clarity and no vision

and I will be there with you every step

of the way and then lastly you may be

wondering how long is this program well

there's really two options one is you

can go through the program on your own

time that takes about three hours total

second is you can go through the program

with live q a and mentorship and this is

what most people choose to do so you're

going to learn directly from me and

that's just a few extra hours of time

this program has been my life's work I

have put Blood Sweat tears all these

systems over 14 years into this program

so that I could serve Founders better

than anyone else in the world my goal is

to help you build a successful online

brand build a massive audience in a

community of Raving fans in a fraction

of the time I want to help you gain

clarity and the freedom that you're

after by bringing your business from a

seven figure business to an eight bigger

business and then all the way through to

exit we want to make sure that you're

able to work on your business and not in

your business and I've poured my heart

and soul into this program my goal is to

give you all the systems that I wish I

had 14 years ago when I was just getting

started these proven systems have worked

for thousands of Founders just like you

to help them grow a massive audience and

a cult following around their brand my

goal is to help you build that

profitable media Empire after so you can

scale your business like crazy and all

the while I want you to have a ton of

fun feel a ton of energy around your

business and ultimately make a massive

impact because I genuinely believe in

you join the founder West newsletter via

the link in the description below and

you'll receive a free vision board

system with over 200 and a chance to

apply to join Foundry West program I

appreciate you watching this video let's

get after it relentlessly and I'll see

you in the program