How to Build a Profitable Personal Brand (In Just 30 Days)

Summary

This video provides a step-by-step guide to building a profitable personal brand in 30 days. The speaker shares a proven blueprint consisting of five key pillars: brand system, compounding content, audience growth systems, monetization moments, and building a core team. Drawing from personal success, the video explains how to define your brand, create content efficiently, grow an audience, and monetize it. It emphasizes consistency, strategic content creation, and building a team to scale your brand effectively, turning it into a magnet for opportunities, customers, and revenue.

Takeaways

• 🚀 Building a personal brand is crucial for attracting opportunities, customers, and revenue. It's about intentionally growing your online presence to reflect your values, mission, and goals.
• 📊 A strong personal brand relies on Five Pillars: brand system, compounding content, audience growth systems, monetization moments, and a core team. Mastering these can significantly boost your business growth.
• 📝 Your brand system defines who you are, your mission, values, target market, and content strategy. Craft a clear one-sentence statement that captures what your brand does and why it exists.
• 🎯 Identify your target audience and engage with them directly to understand their challenges, aspirations, and needs. Use this information to create relevant and valuable content.
• 🖊️ Develop four core content categories that represent the key themes of your brand. Consistency in these categories will help build recognition and trust with your audience.
• 🕶️ Content IP involves creating unique, recognizable elements within your content, such as distinct phrases, visuals, or styles. This differentiation helps make your brand memorable.
• 📅 The Content Waterfall System maximizes content output with minimal effort by repurposing a primary content piece (like a blog post or video) into multiple smaller formats across various platforms.
• 📈 Consistency is key to audience growth. Utilize systems for content creation, batching, and scheduling to maintain a steady presence without burnout.
• 💰 Monetization moments guide your audience to take specific actions, such as subscribing or purchasing. Effective use of calls to action (CTAs) helps convert attention into revenue.
• 🧑‍🤝‍🧑 To scale your personal brand into a personal media company, build a core team of skilled individuals ('weapons') who can significantly enhance your brand’s reach and effectiveness.

Q & A

What is the main purpose of building a personal brand according to the speaker?

The main purpose of building a personal brand is to create a magnet for opportunities, customers, community, and cash flow. It allows individuals to establish authority and grow their business by attracting their target audience.

What are the 'Five Pillars' mentioned in the blueprint for building a personal brand?

The Five Pillars are: 1) Brand system, 2) Compounding content, 3) Audience growth systems, 4) Monetization moments, and 5) Building a core team.

What does the speaker mean by 'brand system' in the personal brand blueprint?

A 'brand system' refers to how people perceive you when you're not in the room. It involves being intentional about how you present yourself, focusing on your vision, mission, values, goals, target market, and content categories to attract your dream customer.

What is 'content IP,' and why is it important?

Content IP refers to the unique language, phrasing, and elements that define your brand. It helps to differentiate your content and makes it recognizable. This includes specific terms or visual elements consistently used across your content.

What is the 'content waterfall system,' and how does it work?

The content waterfall system involves creating a 'pillar' piece of content, such as a long-form video, blog post, or X thread, and then repurposing it into smaller pieces of content across multiple platforms. This system maximizes content output while minimizing effort.

Why does the speaker recommend choosing only two social media platforms at first?

The speaker suggests choosing two social media platforms to focus on because it is more effective to be strong on two platforms rather than mediocre on five. This allows for better content quality and more consistency in reaching the audience.

What are 'monetization moments,' and how are they used?

Monetization moments are strategically placed calls to action (CTAs) within content that guide the audience toward specific steps, such as subscribing, sharing, or purchasing. These moments help convert social media attention into revenue.

What advice does the speaker give for avoiding 'creator burnout'?

To avoid creator burnout, the speaker advises batching content creation. This involves creating a large amount of content, such as 15 videos in one day or 20 pieces of content in 2 hours, and then scheduling them to be posted over time.

What kind of team does the speaker suggest building to scale a personal media company?

The speaker recommends building a team of 'weapons,' or highly skilled individuals who excel in specific areas such as tech, sales, video editing, design, and social media posting. This team will help scale the personal media company and create high-quality content efficiently.

How does the speaker recommend generating content ideas quickly?

The speaker recommends using a 'content idea machine' by prompting tools like ChatGPT to generate viral content ideas based on content categories and groups, such as educational, emotional, or entertaining content. This system can produce 100 content ideas in 30 minutes.

Outlines

00:00

🎯 The Power of Building a Personal Brand

The speaker emphasizes the importance of creating a personal brand and how failing to do so early is one of their biggest regrets. They cite famous entrepreneurs like Elon Musk and Richard Branson, who have large followings compared to the companies they lead. The speaker shares how relaunching their personal brand helped them achieve $5 million in profit and outlines how viewers can do the same in just 30 days. The promise is a proven blueprint that leads to a personal brand attracting customers, community, and cash flow.

05:00

🧱 Defining Your Personal Brand System

The speaker introduces the first pillar of personal branding: the brand system. They explain that everyone has a personal brand, whether intentional or not. To build a strong personal brand, one must clarify their vision, mission, values, and target market. The speaker emphasizes the importance of identifying four content categories that consistently represent your brand and give examples of their own categories. This system will help create content that resonates with a target audience while consistently portraying one's values and goals.

10:03

🚀 Leveraging Content IP for Growth

This section focuses on creating unique 'Content IP,' or intellectual property, to define one's brand. Content IP includes elements that make content recognizable, like signature styles or phrases. By consistently using these recognizable elements, brands can become more memorable. The speaker cites famous creators like Casey Neistat and Peter McKinnon as examples. Developing unique names and language for processes ensures that these ideas are associated with the brand and are more likely to spread across platforms, contributing to audience growth.

15:03

🌊 The Content Waterfall System

The speaker describes the 'Content Waterfall System,' which enables high content output with minimal effort. The system starts with a 'pillar' piece of content (e.g., a blog post, podcast, or video) that is then broken down into smaller pieces for various platforms. The speaker gives a detailed example of how they transform an X thread into 30 pieces of content for different social platforms, multiplying the reach of a single idea. This system ensures that content is consistently posted across multiple channels, avoiding burnout while maximizing audience engagement.

⚙️ Generating 100 Content Ideas in 30 Minutes

The speaker introduces their 'Content Idea Machine,' a prompt for ChatGPT designed to generate content ideas rapidly. The machine creates a table that combines content formats (e.g., educational, emotional, deep dive) with the user's core content categories. By cross-referencing these, a large pool of ideas is generated. The speaker offers a template for viewers to try themselves, promising it will help them create a wide variety of content in less time and maintain engagement with their audience.

📈 Growing Your Audience Consistently

The speaker discusses the importance of consistency in content creation and audience growth. To avoid burnout, they recommend batching content—creating many pieces of content at once to release over time. This helps maintain consistency without daily effort. The speaker shares the tech tools they use to automate posting, find inspiration, and track analytics, such as Hypefury, ConvertKit, and Google Drive. The message is that consistency, paired with the right tools and batching system, will lead to sustained audience growth.

💰 Monetizing Your Personal Brand

This section emphasizes the importance of monetizing a personal brand by converting social media attention into revenue. The speaker introduces 'monetization moments,' where strategic calls to action (CTAs) are placed in content to guide the audience to take desired actions, like subscribing or purchasing. They suggest thinking of the audience as an ocean of attention, and the CTAs as the net used to catch revenue opportunities. Scaling a personal brand requires thinking beyond attention and focusing on building a core team and systems to drive long-term revenue.

🏢 Building a Personal Media Company

The speaker introduces the concept of turning a personal brand into a 'Personal Media Company,' referencing historical figures like Benjamin Franklin and modern moguls like Jeff Bezos and Elon Musk, who have used media to influence public opinion. The speaker suggests that, unlike them, individuals today can build their own media company through social media without purchasing a platform. They advocate building a core team of 'weapons'—highly skilled individuals who can help amplify the personal brand's message and expand its reach, fostering a thriving community and driving exponential growth.

Keywords

💡Personal Brand

A personal brand is the intentional and strategic portrayal of oneself online or in public. It involves curating an image or reputation that aligns with one’s goals and values, attracting a specific audience. In the video, the speaker emphasizes the importance of building a personal brand that resonates with a target audience, positioning it as a magnet for opportunities, customers, and success.

💡Brand System

The brand system refers to the cohesive structure used to define and communicate a personal or business brand. It includes the brand's mission, values, goals, and target market. In the video, the speaker stresses the importance of having a clear brand system to ensure that the brand communicates effectively with its target audience and generates consistent growth.

💡Content Categories

Content categories are the key themes or topics that a personal brand consistently creates content around. They help shape the brand's identity and ensure a focused message. In the video, the speaker advises creating four specific content categories that will define what the brand is known for, such as 'audience growth' and 'content creation systems.'

💡Compounding Content

Compounding content refers to content that multiplies in value by being repurposed across multiple platforms and formats. The speaker advocates using the 'content waterfall system,' where a single piece of content is expanded into various smaller, interconnected content pieces, maximizing output while minimizing effort.

💡Audience Growth Systems

Audience growth systems are the methods and strategies used to consistently increase the number of followers or supporters for a personal brand. In the video, the speaker emphasizes consistency and the importance of batching content creation to avoid burnout, thereby ensuring steady growth and maintaining audience engagement.

💡Monetization Moments

Monetization moments are strategic points in content where a call to action (CTA) is placed, encouraging the audience to subscribe, share, or purchase. These moments help turn attention into revenue by guiding the audience toward specific actions. The speaker discusses the significance of embedding CTAs into content to drive revenue and build a sustainable brand.

💡Core Team

A core team consists of individuals with specific skills that help scale a personal brand or media company. The speaker discusses the need for a 'team of weapons' to manage tech, sales, content creation, and social media management, emphasizing that even small teams can greatly enhance the effectiveness and reach of a personal brand.

💡Content Waterfall System

The content waterfall system is a method of content creation where a single 'pillar' piece of content (such as a blog post or video) is broken down into multiple smaller content pieces that can be distributed across various platforms. In the video, the speaker explains how this system can maximize efficiency, allowing a personal brand to produce more content with less effort.

💡Content IP

Content IP refers to the unique intellectual property that a brand develops in its content, such as specific phrases, visual elements, or branded techniques. The video mentions how personal brands like Casey Neistat and Peter McKinnon use consistent elements like sunglasses or signature intros to create strong associations with their content.

💡Call to Action (CTA)

A Call to Action (CTA) is a prompt in content that encourages the audience to take a specific action, such as subscribing, buying a product, or sharing a post. The video highlights CTAs as crucial for converting attention into tangible results, like sales or audience engagement, by strategically integrating them into the content.

Highlights

The importance of building a personal brand and the regret of not doing it sooner.

The influence of personal brands like Tesla, Elon Musk, Spanx, and Richard Branson on social media.

The speaker's journey from relaunching their online presence to becoming a mentor for Founders.

A 30-day blueprint for building a profitable personal brand.

The five pillars of a personal brand system: Brand System, Compounding Content, Audience Growth Systems, Monetization Moments, and Core Team.

Defining your personal brand through vision, mission, values, goals, target market, and content categories.

The necessity of engaging with your target audience to understand their challenges and aspirations.

Creating content categories that resonate with your audience and serve their needs.

Developing Content IP (Intellectual Property) to establish a unique presence online.

The Content Waterfall System for maximizing content output with minimal effort.

The significance of choosing the right social media platforms for your brand.

The process of creating a pillar piece of content and breaking it down into smaller, engaging pieces.

Using the Content Idea Machine to generate 100 content ideas in 30 minutes.

The importance of batching content creation for efficiency and avoiding burnout.

Strategic use of CTAs (Call to Actions) to guide your audience towards specific actions.

Building a personal Media Company to leverage your personal brand for business growth.

The role of a core team in scaling a personal brand and the concept of 'weapons' in business.

The speaker's personal experience of growing an audience of over 2 million people.

Transcripts

[Music]

so you want to build a personal brand

but you don't know

[Music]

how if you're like the thousands of

others watching right now you're stuck

with a low follower account in bad post

maybe you've tried and failed a bunch of

times already or maybe you're too scared

to take the First Steps this video is

for you one of my biggest regrets is not

building a personal brand sooner when

the evidence was right in front of me

Tesla has 30 million followers Elon Musk

has 187 million followers Spanx has

400,000 followers Sarah Blakeley has 2

million virgin has 700,000 followers

Richard Branson has 15 million so I took

action and I relaunched myself online as

the face of my new company and became

the mentor of Founders scaling to $5

million profit a year and a master of

systems in this video I'm going to go

and give you the blueprint to building a

profitable personal brand in the next 30

days that's all it takes to go from no

leads inconsistent growth and no systems

to building a strong personal brand that

is a magnet for opportunities customers

community and endless cash flow I know

this blueprint works because I've used

it on my own personal brand which has

brought me four profitable companies an

audience of over 2 million people and a

portfolio of online businesses that

generates over $13.8 million of Revenue

a year and the best news is I documented

analyzed and packaged every step of the

process to create this personal brand

system that you can use to do the same

it all comes down to Five Pillars your

brand system compounding content

audience growth systems monetization

moments and a core Team all buildable

and doable within the next 30 days after

you finish watching this video and

subscribing to this

[Music]

channel number one brand system your

brand is what people say about you when

you're not in the room whether you know

it or not you have a personal brand the

question is are you intentionally

growing it are you comfortable with how

you portray yourself online are you

intentionally leveraging your personal

brand to grow your business we are all

brands and you own 100% of it so how do

you create a personal brand that is a

magnet for your dream customer you need

to get clear on your vision your mission

your values goals target market content

categories content IP and content ideas

what is your one sentence statement that

outlines what your company does why it

does it and how it gets it done my

mission with found

is to help over a 100 million

entrepreneurs accomplish their dreams

through proven systems your values

determine the tone voice and personality

that you're going to have online from

there you want to determine who you are

looking to Target and then be specific

at foundos I Target high growth Founders

that are looking to go from Seven

figures to eight figures to exit through

proven systems so now that you know

exactly who you want to Target you want

to get outside the building and actually

go in speak to these people survey them

ask them questions talk to them

understand what is your biggest

challenge what are your biggest

aspirations what are your questions when

it comes to the space or industry that

you operate in if you could wave some

magic wand what would be the biggest

accomplishment you would hope to achieve

this year the answers to these questions

are going to help you then formulate

content ideas that are going to serve

your dream customer now that you're

clear on who your target market is you

want to come up with your four content

categories content categories are the

drum beat of your marketing right these

are the things that people are going to

come to know and love you for they

identify the general themes you want to

talk about online my content categories

are audience growth systems personal

stories content creation systems and

scaling these are the things people come

back to me for again and again go and

get a pen and paper out and write down

your four content categories now that

you have your categories nailed down I

want to cover a little known but highly

impactful secret it's called content

[Music]

IP casy neistat's sunglasses Daniel

dal's thumbnails Peter McKinnon's what's

up what's up everybody Peter McKinnon

here they are trained elements that

consistently are woven into every piece

of content associated with their

personal Brands as you grow your brand

audience and offer developing unique

phrasing and language is essential when

you create unique names for your

processes you own those processes you

want to Define your core ideas and a

bonus if you can think of a group of

words that you want to be associated

with online for me it's systems audience

growth and organic content funnels what

values or principles are consistently

present in your story create a short

list of principles that best capture

your identity often you'll find certain

terms or Expressions that you use often

even ones that you've invented you're

going to look for these defining terms

terms that you can use across multiple

Concepts or categories for instance at

founder OS we focus on operating systems

so it's only natural that when I go and

create different lessons or titles for

different concepts that I use the word

OS the combination of the words

sentences and phrases that you own

creates your own content IP this

universe of content that you can become

known for online a little test that you

know if you have your content IP down

and effective is people are going to

start actually copying you online but

don't worry no one is you and your

personal brand is safe as long as you

remain consistent and this is where

compounding content and my content

waterfall system come into

play if you build it they will come

might be a great strategy for a baseball

stadium but it is terrible advice for

anyone trying to build an audience to

get attention you need to be in front of

your ideal audience and regularly I

recommend picking two social media

platforms to begin with and committing

to publishing two times daily it's

better to be the best on two platforms

than mediocre on five let's pick a

channel with low barrier to entry you

don't want to have to buy a camera

expensive gear or pay for extra tools to

get started and trying things out pick a

channel where you feel comfortable where

you can get writing immediately my top

two recommendations for your first

channel to grow on are X and Linkedin

these are the Grand Slam platforms they

use written text which means that you

can just make it yourself and start

practicing your copywriting immediately

lastly you want to implement the most

powerful content system in the world my

content waterfall

system building a brand and growing an

audience of Raving fans is key for

achieving both with your business and

revenue goals however there's a classic

catch22 that comes into play to build

and sustain a personal brand you have to

post engaging content daily across

multiple platforms and anyone that tells

you differently is either getting lucky

or just lying to you the answer lies in

implementing A system that maximizes

output while minimizing effort I call it

the content waterfall system the

foundation of the content waterfall

system lies in creating a pillar piece

of content imagine this cascading

waterfall

right the pillar piece of content is the

source of the waterfall and the

subsequent content pieces are the

streams that Branch out from it this

could be a blog post an X thread a

podcast episode a YouTube long form

video any piece of content that offers

value that can be broken down into

smaller pieces I use an xread as the

pillar piece of content this idea and

the copy from that xread becomes

inspiration for 10 more short form

tweets they become content like three

principles I live by how to start a

business from nothing seven marketing

metrics building an audience writing

online how to deal with being unfocused

and going for a run nature is the

greatest Mentor applying the 8020 rule

to everything and if you want freedom

build systems and outcomes fall in

love with the process the same idea from

the xred becomes three short form

animated videos this adds 12 additional

posts to the content waterfall so now

we're at the xred plus 12 video posts

and 12 short form tweets the short form

animated video also becomes a tweet as

seen here the same video becomes a short

form talking head video as you can see

right here and this goes out on

Instagram YouTube shorts Tik Tok and X

that's four more so now we're at 26

posts the lessons I share in the

original X thread also become pieces of

this YouTube script that was around how

I went from 15K in debt to $8.7 million

a year and it becomes a newsletter now a

month later so that's 28 it also becomes

a long form LinkedIn post and an

Instagram Carousel so now we're at 29

posts and a b-roll video on Instagram

that's 30 you can use this chart below

to map out all the content you want to

make from that one X red or long form

piece of content and turn it into 25

other pieces of content focus on cont

content that inspires educates

entertains makes people think and

triggers some sort of emotion if you're

looking to come up with a 100 content

ideas in just 30 minutes I'd recommend

using my content idea

[Music]

machine let me go and show you this

content idea machine prompt for chat gbt

heads up this thing's a beast The Prompt

reads like this you are a viral content

expert I need your help generating

compelling content ideas take

inspiration from viral YouTube video

ideas and viral Twitter threads with

over 5 million views make the

copywriting impeccable and memorable and

then what you're going to do is then

replace this info below with your own

overview of your mission for your own

brand I have here I'm a Founder creating

content to help Founders reach $5

million per year through proven systems

for audience brand and Community growth

our mission is to help a 100 million

Founders automate their business and hit

five $ million profit a year I want to

generate viral content ideas by creating

a table in the table the x-axis has

content groups meaning ways to present a

Content category and the y axis has

content categories to be matched with

the xaxis the x-axis has content groups

formatted the following way and then it

gets into the ways to format this right

so it's going to have one educational

content like lists best ofs tools facts

guides systems summaries and Frameworks

the second area is going to the

emotional it's going to drive some type

of emotion and get the reader to feel

some type of way that caused them to

share with five friends the third is

deep dive so data math reasons Trends

expert quotes research and Industry

breakdowns the fourth reflection so

hidden secrets lessons mistakes

successful routines personal experiences

and advice to yourself 5 years ago the

fifth is vulnerable so failures

obstacles insecurities skills you want

to learn what things shape you what

things you wish you knew in the best

advice you were given

six is edutainment so you're going to

create content with amazing storytelling

practical value that is captivating

compelling and makes people want to

share it with five friends and then

seven is lists so provide useful lessons

steps systems processes tools and

resources about the content category so

the Y AIS is going to contain the

content category so these are the ones

that you went and wrote down earlier in

this video mine as an example are number

one $5 million founder systems two

automating your business three

controlling the four W's which is to

work on what you want when you want

where you want and with who you want and

four Community Building let's see what

this thing generates here you can see it

now going and generating a table with

viral content ideas in each cell of the

X and Y AIS so it's going down all of

those different content types and then

in each of those categories that I went

and formulated like $5 million founder

systems automating your business

controlling the 4ws and community

building it's generating me a table of

ideas for each of those areas so pretty

freaking powerful if you want a copy of

that prompt in my content machine

template you can get it for free via the

link in the description there's a lot of

value them there so you're going to want

to go check it

[Music]

out now let's move on to pillar number

three audience growth systems

consistency is key put in the Reps and

if you are consistent good things will

happen I promise you but it's hard to be

consistent if you don't have the right

system in place the only way to

Excellence is first through repetition

and I recommend that as you build your

personal brand online you batch your

content creation this is key create 15

videos in one day write 20 pieces of

content in 2 hours this will help you

avoid Creator burnout and it's going to

get you off the content hamster wheel

you don't want to be dreading having to

create content every every single

morning that gets exhausting batch your

content creation to achieve time freedom

from there you're going to schedule your

content so you can grow on autopilot and

build your audience while you sleep

here's a breakdown of all the tech that

I use across founder OS hype Fury to

schedule X content tweet Hunter X to

find inspiration for X content X

analytics for X stats Tapo for LinkedIn

analytics Tapo X for LinkedIn inspo

convert kit for our newsletter School to

for the founder OS Community stripe for

payments web flow for our website at

first I was using kajabi though

testimonial. to collect testimonials

notion for my company Wiki which houses

all of the systems across founder OS

Google Drive for things like photos

videos and b-roll Google docs to

document all of our systems zapier for

automations figma for designs loom for

screen recordings and I also use this to

reduce my meetings type form for a

Founder OS application to get feedback

from Founders and a sauna for project

management to maximize your audience

growth follow the data after you've been

consistently posting for a little while

it's important to take some time and

look over your data you're going to want

to see Trends around what's working and

what's not you're going to see what

really resonates with your audience

you're going to double down on what's

working and do less of what isn't

execute optimize repeat

number four monetization moments

monetizing your personal brand is

essential so you can reinvest into

people product and your vision

monetization moments are a crucial

element of your organic content strategy

they guide your audience to take

specific steps such as subscribing

sharing or purchasing ctas or call the

actions are the best way to drive people

from your social audience to customers

think of your audience as this vast

ocean of attention Okay and your ctas

are like this net that's going to help

catch the fish and then drive them to

revenue the key is to strategically

place the ctas in your content and

ensure that you do them in a way that

fits the subject of the content that

they're

in what do you need to scale from just a

personal brand you need to build a core

team you don't just want to have a

personal brand right you want to have a

personal Media Company the personal

Media company is nothing new it's been

used for ages to build the world's

biggest companies Benjamin Franklin

owned and published the Pennsylvania

Gazette to influence public opinion and

it became his personal Media Company

Jeff Bezos bought the Washington Post to

have his personal Media company and Elon

Musk bought X to have his personal Media

Company the difference between you and

these folks is this you don't need to

buy a media company you can become the

media company picture this you own a

personal Media company that grows

everything around you it drives

attention to your products and companies

it brings you a flood of new customers

cash flow and opportunities and it

attracts top talent so you no longer

need to chase people it is a beacon for

your people creatives dreamers investors

Builders Founders and innovators you

build a community of people online you

grow your digital reputation and you

become known and respected this is the

power of your personal Media Company

infinite leverage at your fingertips and

to scale a personal Media Company you

need to build a team of weapons weapon

an individual who when brought onto a

company has the ability to 10x their

area they go above and beyond to fulfill

the needs of the company and the mission

they hire more weapons and elevate your

culture and speed of innovation here are

the areas where weapons can help you in

your business Tech sales video photos

design writing funnels animations

operations video editing and social

posting in the last 20 months I grew an

audience of over 2 million people around

my personal brand I haven't done this

alone though I've had an incredible team

around me here's my or chart from

founder OS but you don't need all of

these folks to get started over time

time you're going to likely build a team

such as a social manager to post all

your content a writer to help you craft

your content a video editor to edit your

videos and a videographer to then shoot

your content these four weapons can do

damage this is the profitable personal

brand Playbook if you want more systems

to grow an audience to 1.8 million just

like I did check out this video on my

system to get your first 100,000

followers so if you enjoyed this video

you're going to love my next video so be

sure to like And subscribe and I'll see

you in the next one

[Applause]

[Applause]

[Music]