Presentasi Akhir - IMK

Summary

Group 8 presents a comprehensive case study on redesigning the Rajawali Cinema website, focusing on improving the ticket purchasing experience. Key issues identified include a confusing ticketing system, lack of promotional information, and complicated seat selection and payment processes. The group proposes a solution with a simple UI, flexible seat selection, and intuitive payment methods. Usability tests revealed areas for improvement, such as adding seat labels and movie filters. The final design is responsive, modern, and user-friendly, supporting both Indonesian and English languages, with a dark mode and high-contrast UI for accessibility.

Takeaways

• 😀 Group 8 presented a case study on the Rajawali Cinema website, addressing user experience and functionality issues.
• 😀 Key problems identified include a confusing ticket purchasing system, lack of information about show times, and a complicated seat selection and payment process.
• 😀 User goals focused on quick ticket purchasing, complete information, and flexible payment methods.
• 😀 Survey findings highlighted that 5 out of 10 respondents found the search feature responsive, while 8 out of 10 wanted a more intuitive UI.
• 😀 Proposed solutions included a simplified UI with flexible seat selection, an improved payment system, and film recommendations.
• 😀 Business functions outlined include website access, film and seat selection, payment, and digital ticket issuance.
• 😀 UI principles include responsive design, clear navigation, and modern or dark theme elements.
• 😀 A mental model was designed to simplify the booking flow, from logging in, selecting films, choosing seats, making payments, to receiving tickets.
• 😀 Accessibility features such as language options, high contrast colors, and visual hierarchy were incorporated to cater to diverse user needs.
• 😀 The final design includes a dark mode interface, easy navigation for film and seat selection, and payment via multiple methods like OVO or credit card.
• 😀 Usability testing revealed areas for improvement, such as adding seat labels, movie filters, and confirmation animations, to enhance the overall user experience.

Q & A

What were the key problems identified in the Rajawali Cinema website?

The key problems identified were a confusing ticket purchasing system, lack of information about promo times, and a complicated process for paying and selecting seats.

What are the primary goals and motivations for users when purchasing tickets on the website?

Users want quick ticket and seat selection, complete information about films, schedules, and flexible payment methods.

What did the survey results indicate about the current website's usability?

The survey found that 5 out of 10 respondents found the search feature responsive, while 3 out of 10 felt the seat selection process was confusing, and 8 out of 10 wanted a more intuitive UI.

What are some of the solutions proposed to improve the Rajawali Cinema website?

Proposed solutions include a simpler UI with more intuitive seat selection, an improved payment system, and film recommendations based on user preferences.

How does the new UI design plan to enhance the user experience?

The new UI design focuses on a responsive interface with clear navigation, modern dark mode design elements, and improved seat selection and payment processes.

What is the HTA (Hierarchical Task Analysis) flow for using the Rajawali Cinema website?

The HTA flow is: 1) Log in, 2) Select film, 3) Choose seat, 4) Make payment, and 5) Confirm and receive ticket.

How does the payment process work on the redesigned website?

The payment process includes selecting a payment method, filling out a data input form, receiving feedback during loading, and receiving a digital ticket with a QR code after payment.

What key UI principles were considered for the redesign of the website?

Key UI principles include color consistency, system feedback during loading, social media login for efficiency, and contrast for visibility of buttons and key elements.

How does the design address accessibility concerns?

The design includes language options (Indonesian and English), color contrast for better visibility, and consistent navigation icons. It also avoids using red and green together, which can be problematic for colorblind users.

What insights were gained from usability testing of the new design?

Usability testing revealed the need to add seat labels, movie filters, and summaries. Proposed fixes included adding screen direction labels, displaying a search filter for films, and improving confirmation animations.