Ilham Taufiq, CARA Meraup milyaran dari bisnis digital. !!!

Cerita Bisnis
9 Oct 202011:37

Summary

TLDRIlham Taufik, a digital entrepreneur, shares his journey from struggling with debt to building a successful online business. Initially, he pursued traditional businesses like internet cafes, but his turning point came when he learned digital marketing. His success in selling products online led to the creation of Evermos, a platform connecting over 100,000 resellers. Taufik emphasizes the importance of mentorship, learning from failures, and digital transformation, especially during challenging times like the pandemic. His goal is to make the economy more accessible to everyone in Indonesia through digital opportunities.

Takeaways

  • 💼 The speaker, Ilham Taufik, is a digital entrepreneur with multiple ventures, including online stores, consulting, and founding Evermos.
  • 🎓 Ilham's entrepreneurial journey began in college when he realized a classmate was making significant income while still a student, which shifted his mindset from becoming a government employee to pursuing business.
  • 💡 Despite facing many business failures, including a failed internet cafe business that left him in debt, Ilham remained persistent due to his strong passion for entrepreneurship.
  • 🌐 Running the internet cafe allowed him to learn a lot about internet marketing, which became the turning point in his life and business success.
  • 📦 Ilham started selling products on Facebook, initially focusing on accessories like owl-themed items, which helped him clear his debts and grow his business.
  • 🤝 Ilham emphasizes the importance of having a mentor to avoid unnecessary mistakes in business and learning from others' experiences.
  • 🌍 His main vision is to create equal economic opportunities for all Indonesians through digital access, ensuring everyone can benefit from the digital economy.
  • 🛠 Ilham believes in empowering others by helping them generate income via digital platforms, as he did, especially in today's rapidly digitizing world.
  • 📱 He advises beginners to seek mentorship, choose businesses with clear target markets, and consistently execute their plans, adapting to real-world challenges.
  • 🚀 Ilham is involved in Evermos, a platform that connects over 100,000 resellers, providing a way for people to earn income by selling various products.

Q & A

  • Who is Ilham Taufik and what is his professional background?

    -Ilham Taufik is a digital business practitioner and entrepreneur who has founded multiple online stores, works as a consultant, and has established a platform called Evermos. He is experienced in the field of digital entrepreneurship.

  • What motivated Ilham to become an entrepreneur?

    -Ilham was inspired to become an entrepreneur after witnessing a fellow student earn a significant income while still in school. This made him reconsider his original plan of becoming a civil servant, shifting his focus towards entrepreneurship.

  • What were some of the early challenges Ilham faced in his entrepreneurial journey?

    -Ilham faced multiple challenges, including closing businesses and accumulating debt. His first business, a small-scale mobile recharge venture, was followed by a cybercafé business that eventually failed, leaving him in debt.

  • How did Ilham's experience in managing a cybercafé help him in his future ventures?

    -Despite the failure of his cybercafé business, Ilham learned about internet marketing during this time, which became a turning point in his entrepreneurial journey and laid the foundation for his later success in digital business.

  • What role did Facebook play in Ilham's entrepreneurial success?

    -Ilham started selling products on Facebook, beginning with accessories he sourced from Pasar Baru. This venture helped him pay off his debts and became a key part of his business journey.

  • What is Ilham’s main goal regarding economic equality in Indonesia?

    -Ilham's main goal is to ensure that the digital economy is accessible to everyone in Indonesia. He aims to help people, especially those in difficult situations, access opportunities to generate income through digital platforms.

  • Why does Ilham emphasize the importance of having a mentor for new entrepreneurs?

    -Ilham believes having a mentor is crucial for avoiding common mistakes and learning from experienced individuals. He mentions that his earlier failures were partly due to the lack of a mentor.

  • What tips does Ilham give to aspiring entrepreneurs in the digital era?

    -Ilham advises aspiring entrepreneurs to find a mentor, choose a business with a large target market, and focus on consistent and well-planned execution. He emphasizes adapting to real-world conditions and maintaining realistic expectations.

  • How has the COVID-19 pandemic affected digital transformation in business, according to Ilham?

    -Ilham explains that the pandemic accelerated digital transformation, forcing businesses that relied on physical operations to adapt to the digital world. He sees this as a momentum for businesses to leverage digital tools for survival and growth.

  • What is Evermos, and how does it help entrepreneurs?

    -Evermos is a platform founded by Ilham that connects over 100,000 resellers with products from various brands. It provides opportunities for people to earn income by becoming resellers or by offering products through the platform.

Outlines

00:00

💡 A Journey of Transformation: From Student to Entrepreneur

Ilham Taufik shares his journey of becoming an entrepreneur during his college years. Inspired by a friend who earned a significant income while studying, Ilham shifted his focus from pursuing a government job to starting his own business. He faced many challenges, including debt from running an internet café, but used the opportunity to learn about digital marketing. His perseverance in business, despite multiple failures, became the foundation for his success in online retail. This transformation ignited his mission to provide equal economic access for everyone in Indonesia, particularly through digital platforms.

05:01

📲 Empowering Others Through Digital Transformation

Ilham highlights the importance of digitalization in today's world, especially during the pandemic. He advocates for providing equal access to digital information and opportunities, aiming to help individuals generate income through online businesses. Ilham encourages beginners to seek mentors to minimize mistakes and navigate business challenges effectively. He believes digitalization is a tool that can help businesses survive and thrive, and emphasizes the importance of adapting to changing market conditions. His goal is to educate others and help them succeed in the digital economy.

10:02

🛍️ Growing Businesses Through Resellers and Partnerships

Ilham introduces 'Evermos,' a platform designed to connect product owners with a vast network of resellers. This platform gives entrepreneurs access to over 100,000 resellers, helping them reach a broader market. For those unsure of what to sell, Evermos offers a range of brands and products for resellers to choose from. Ilham also encourages entrepreneurs to learn from the successes and failures of others by following inspiring business stories, such as those featured on his channel 'Cerita Bisnis.' He believes that learning from others' experiences can help new entrepreneurs avoid pitfalls and accelerate their success.

Mindmap

Keywords

💡Digital Business

Digital business refers to business activities that primarily occur online, utilizing digital technologies to sell products or services. In the video, Ilham Taufik discusses his experience running various digital ventures, such as online stores and consulting services. He emphasizes the importance of digital platforms like Evermos in providing equitable access to economic opportunities across Indonesia, particularly through digitalization.

💡Mentor

A mentor is an experienced individual who provides guidance and advice to someone less experienced, particularly in their professional or entrepreneurial journey. Ilham highlights how he lacked a mentor in the early stages of his business career, which led to failures. He encourages aspiring entrepreneurs to find mentors to avoid making unnecessary mistakes and to improve their chances of success in the digital business world.

💡Evermos

Evermos is a digital platform mentioned by Ilham that connects resellers with product suppliers, allowing individuals to earn income by selling various goods. The platform helps streamline the selling process for both resellers and product owners, creating opportunities for many in Indonesia to participate in the digital economy. Evermos aligns with Ilham's mission of providing widespread access to economic opportunities.

💡Entrepreneur

An entrepreneur is someone who starts and runs a business, taking on financial risks in the hope of profit. Ilham recounts his personal transformation from a student planning to become a civil servant to an entrepreneur after seeing the success of his peer. His entrepreneurial journey involved several challenges, including debt and failed businesses, but he persevered due to his commitment to business and the digital world.

💡Internet Marketing

Internet marketing refers to the promotion of products or services through online channels such as social media, websites, and search engines. Ilham learned about internet marketing during his time managing a failing internet café, which became a pivotal moment in his career. He used the skills he gained in internet marketing to start selling products on Facebook, eventually achieving business success.

💡Reseller

A reseller is someone who buys products to sell them at a profit, often without having to manufacture the products themselves. In the video, Ilham explains how Evermos provides an opportunity for individuals to become resellers, selling various products available on the platform to earn income. This creates a simple entry point for those looking to start a business in the digital world.

💡Economic Equality

Economic equality refers to the idea that all individuals should have equal access to economic resources and opportunities. Ilham expresses his vision of achieving this through digitalization, allowing more people across Indonesia to participate in and benefit from the economy. He believes that digital tools can help bridge the gap between different socioeconomic groups by providing access to markets and information.

💡Failure

Failure, in the context of entrepreneurship, is the experience of a business venture not succeeding. Ilham shares several instances of failure in his journey, such as his unsuccessful internet café and the financial struggles he faced. However, he frames these failures as learning opportunities that ultimately led him to success. He encourages aspiring entrepreneurs to see failure as part of the process and to continue moving forward.

💡Pandemic Impact

The pandemic's impact on businesses refers to the economic challenges caused by the COVID-19 pandemic, especially for businesses that rely on physical locations. Ilham notes that the pandemic has accelerated the need for businesses to go digital. Many offline businesses have been forced to transform their operations online to survive. He views the pandemic as a significant moment to embrace digitalization for future business growth.

💡Execution

Execution refers to the process of implementing plans or ideas into action. In the video, Ilham emphasizes the importance of consistent and focused execution in building a successful business. He advises aspiring entrepreneurs to not only conceptualize their business ideas but also actively work on bringing them to life, adapting to market realities and making adjustments as needed to achieve success.

Highlights

Ilham Taufik is a digital entrepreneur who has worked with online stores and founded Evermos, a digital platform.

Ilham was inspired to become an entrepreneur after seeing a college friend earn significant income while still in school.

Initially, Ilham aimed to become a civil servant, as expected by his parents, but he changed his path after being exposed to business opportunities.

His first business was selling phone credit, followed by running internet cafes, which eventually led to him accruing significant debt.

While managing an internet cafe, Ilham learned about internet marketing, which became a turning point in his entrepreneurial journey.

He started selling accessories on Facebook, using a 'just-in-time' model where he purchased items only after receiving orders.

Ilham successfully repaid his debts and grew his business, eventually becoming a national speaker on internet marketing.

His mission is to make economic opportunities more accessible to everyone in Indonesia through digital means.

Ilham emphasizes the importance of having a mentor to avoid mistakes and minimize failures in business.

He encourages aspiring entrepreneurs to enter markets with clear demand rather than pursuing overly niche products.

Execution is key to success; having a clear plan and consistently following through is crucial for business growth.

Ilham warns that entrepreneurship requires strong self-motivation and resilience, as it is not suited for everyone.

Evermos, Ilham’s platform, has over 100,000 resellers, allowing products to be widely distributed and offering income opportunities.

Ilham invites those without products to become Evermos resellers, providing them access to a variety of brands.

Ilham shares his experiences on his YouTube channel, 'Cerita Bisnis,' which offers inspiration and lessons from the successes and failures of others.

Transcripts

play00:01

hai hai

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Kyle terbesar saya adalah Gimana caranya

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ekonomi ini bisa secara merata diakses

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sama semua orang di Indonesia

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[Musik]

play00:30

Perkenalkan nama saya Ilham Taufik saya

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adalah praktisi pebisnis digital usaha

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saya bergerak di beberapa toko online

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kemudian ada juga konsultan dan yang

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paling baru adalah saya mendirikan

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sebuah Tara namanya evermos dan kesemua

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bisnis yaitu berkaitan erat dengan dunia

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digital nah perjalanan bisnisnya yaitu

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diawali dengan pada saat saya ke

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Hai Di semester 7 ada temen saya yang

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satu ruangan dengan saya itu punya

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penghasilan yang besar Padahal beliau

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itu satu angkatan dengan saya jadi itu

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adalah salah satu momen terbaik di hidup

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saya dan memperbaharui dalam hidup saya

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juga yang awalnya saya berpikir pada

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saat itu mau lulus kuliah itu bekerja

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kemudian harapan orangtua juga saya jadi

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pegawai negeri sipil nah tapi setelah

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perjalanan di Pulau itu saya berubah

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total saya memilih jalan jadi

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entrepreneur banyak hal-hal yang apa

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kegagalan-kegagalan yang saya alami

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mulai dari tutupnya usaha punya banyak

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hutang dan lain-lain tapi karena niat

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saya udah kuat di dunia bisnis maka hal

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tersebut saya lalui dengan tanpa app

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yang menyerah jadi waktu itu saya usaha

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pertama saya itu pertama itu pulsanya ya

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waktu itu kan rame banget uh pulsa

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bisnis pulsa berikutnya karena saya

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dekat kampus kosan Saya melihat warnet

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itu sangat potensial waktu itu jadi saya

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yang membuat saya punya banyak hutang

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Kusumastuti bisnis warnet kenakan bisnis

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warnet bagi seorang mahasiswa yang cuman

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bulanan saya ketiga harus ribu waktu itu

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ya butuh uang modal sekitar 30-40 jutaan

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per warnet Waktu itu saya mendirikan

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sampai tiga lokasi tiga warnet namun

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pada kenyataannya itu ternyata enggak

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berjalan lancar karena Emang ke ada

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perubahan zaman lah ya itu yang ngebuat

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bisnis Saya punya utang bersatu disana

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sebelum beruntungnya saya waktu buka

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warnet itu saya banyak belajar karena

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saya sebagai pebisnis punya warnet juga

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tapi sedikit sebagai penjaga juga

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penjaga

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er warnet kan biasanya kalau buka warnet

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hampir 24jam tuh biasanya daripada saya

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ga ada kerjaan saya banyak belajar

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tentang dunia internet marketing waktu

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itu karena saya di warnet itu sebenarnya

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meskipun warnetnya tutup bangkrut tapi

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disanalah Saya belajar banyak ilmu

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tentang internet marketing dan itu jadi

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typing poin buat hidup saya sih Akhirnya

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saya memutuskan jualan produk-produk di

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Facebook waktu itu sih Waktu itu saya

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ngambil barangnya ke Pasar Baru saya

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jualan aksesoris waktu itu lagi trend

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aksesoris aksesoris saya burung hantu

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dan lain-lain lah kemudian saya izin

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buat dijual kan waktu itu nah pada saat

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ada closing atau transfer dari konsumen

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baru saya beli ke toko tersebut nah

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berulang itu sampai akhirnya

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Alhamdulillah bisnis saya Maju Lancar

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utang saya juga selesai gitu nanti

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perjalanan itulah karir saya sebagai

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pembicara nasional di dunia internet

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marketing juga naik gitu jadi

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kau go terbesar saya adalah Gimana

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caranya ekonomi ini bisa secara merata

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diakses sama semua orang di Indonesia

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itu salah satu mimpi saya ya Jadi gimana

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caranya membantu orang punya penghasilan

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dengan akses digital Kenapa karena

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berkaca dengan saya sendiri nih saya aja

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waktu itu minus bisa bangkit Nah apalagi

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temen-temen yang harusnya memulai dengan

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kondisi yang lebih baik dibanding sama

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aku dulu ya Jadi kalau mengingat waktu

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dulu itu saya itu enggak punya mentor

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sebenarnya jadi mentor itu benar-benar

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otodidak lah belajar dengan three error

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mungkin eh apa itu yang ngebuat

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sebenarnya kegagalan-kegagalan itu

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terjadi juga karena saya ada mentor nah

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berbeda dengan sekarang saya enggak apa

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ingin meminimalisir bawa teman-teman

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yang masuk masuk ke dunia bisnis ini

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gagalnya itu bisa terminimalisir ya jadi

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dengan ilmu

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kemudian dengan mentoring nah saya

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pengen semua orang punya akses yang sama

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ya Kenapa Saya sangat tertarik debunya

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digital juga karena jadi pengen semua

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orang itu memiliki kesetaraan informasi

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jadi kesetaraan peluang juga yang

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akhirnya bisa meraih income dari dunia

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di tahun lebih muda itu sih Jadi

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sekarang itu selain misi saya secara

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pribadi itu pengen mengedukasi banyak

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orang sih untuk setting ke digital

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supaya mempermudah ya aktivitasnya

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khususnya di dunia bisnis dan ekonomi

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jadi dengan kondisi pandemi seperti ini

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sebenarnya digitalisasi jadi lebih kita

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ya jadi sebuah senjata yang sangat

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diperhitungkan untuk orang justru

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Survive di bisnis sekarang banyak

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tokoh-tokoh yang dimau juga tutup mau

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transformasi ke dunia digital Jadi

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sebenarnya bagi dunia digital ini bukan

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hal yang sifatnya kritis justru justru

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Ini sebuah momentum besar bagi semua

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orang untuk menggunakan dan

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atasi bahwa digital ini bisa menolong

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pergerakan ekonomi sebenarnya kita lihat

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Bagaimana sekarang siswa juga belajar

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online dan kemudian teman-teman yang

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usahanya offline atau mengandalkan

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pengunjung di offline sekarang mau gak

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mau dipaksa emang harus transformasi ke

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dunia digital nah tips untuk pemula jika

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ingin memulai bisnisnya di era yang

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sekarang yaitu pertama teman-teman harus

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punya mentor sih sebenarnya supaya tidak

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salah jalan ya kemudian tidak melakukan

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kesalahan-kesalahan yang tidak perlulah

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ya Jadi yang pertama itu mentor cari

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mentor yang tepat sesuai bisnis yang mau

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dieksekusi Jadi kalau bisnisnya mau ke

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kuliner cari mentor yang kuliner kalau

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bisnisnya mau konveksi Ya cari mentor

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yang konveksi ya jadi tips mencari

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mentor yang pertama yang kemudian kedua

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adalah

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akhir-akhir pilih atau cari

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bisnis-bisnis yang emang banyak

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marketnya ya jangan sampai terlalu yunik

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yang akhirnya Maksudnya nggak ada gitu

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jadi penting buat kita itu punya bisnis

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yang Emang jelas siapa target marketnya

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percuma produk kita menurut kita bagus

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tapi ternyata tidak ada yang mau beli

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dengan produk yang kita tawarkan terus

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yang ketiga adalah eksekusinya ya tanpa

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eksekusi yang konsisten kemudian matang

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dan terarah ya Apa yang dipikirkan yang

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diarahkan sama mentor atau misalnya yang

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dikonsepkan siapa target marketnya tanpa

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eksekusi ya bakal sulitlah jadi kadang

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apa yang kita konsepkan itu berbeda

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dengan di lapangan Nah makanya kita

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harus bener-bener bisa menyesuaikan

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keadaan di lapangan ya kemudian

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beradaptasi dengan sesuai kondisi yang

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dieksekusi misalnya karena biasanya

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kendala di orang-orang yang baru mulai

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bisnis itu punya idealisme yang kuat ya

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ngelihat tidak realistis juga jadi

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terlalu ambisius tapi dengan arah yang

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tidak jelas sebenernya buat teman-teman

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yang memulai bisnis ya Motivasi

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terkuatnya adalah teman-teman harus bisa

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yang pertama adalah bahwa sebenarnya Dra

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sekarang itu justru Meskipun banyak yang

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bisnis yang berjatuhan tapi sudah keluar

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juga banyak-banyak permintaan-permintaan

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ya karena pemain lamanya berjatuhan itu

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harus diisi ini jadi peluang sih dan

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sebenarnya motivasi dari

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kejadian-kejadian tenar itu harus datang

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dari diri sendiri sih karena jadi

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entrepreneur itu kalau tidak bisa

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memompa semangatnya oleh diri sendiri

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hanya bergantung kepada

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motivasi-motivasi diluar tapi sebetulnya

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teman-teman bukan jadi entrepreneur ya

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karena sumbernya jujur aja entrepreneur

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itu bukan untuk setiap orang lah ya

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harus yang punya

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Daya tahan yang sangat kuat kemudian apa

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namanya mampu memotivasi diri sendiri ya

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kalau bicara omset mungkin udah Fulham

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ya bisa romset nih sekarang ya tapi

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kalau bicara income pribadi yang teman

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bisa-bisa ke kulit lah kalau udah segitu

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income pribadi saya berapa jadi buat

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temen-temen nih yang sekarang merasa

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kebingungan harus memulai darimana nah

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Sebenarnya saya punya usaha juga

play09:33

konsultan ya seputar Digital marketing

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ga ditabrak ding dan digital activity

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waktunya yang berbau digital kita bisa

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bantu teman-teman ya entah itu

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mendampingi atau mengajarkan lah Apa sih

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yang dipersiapkan untuk memulai masuk ke

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bisnis digital sumbernya Nah yang kedua

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buat teman-teman yang udah punya produk

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nih Saya juga punya bisnis satu lagi

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namanya evermos ya jadi informasi ini

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adalah platform sekarang kita udah di

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atas 100.000 reseller ya jadi

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Hai yang teman-teman yang punya produk

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itu bisa masukin ke plafon kami artinya

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temen-temen punya akses ke ratusan ribu

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reseller untuk produk yang dibantu

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dijualkan ya kemudian jadi jalan rezeki

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juga buat teman-teman reseller punya

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penghasilan atau misalnya buat

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teman-teman yang bingung ya mau jual

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prodak apa ya jadi resellernya evermos

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itu ya jadi Disana kami memberikan akses

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ke berbagai brand produk ya untuk

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dijualkan jadi teman-teman sebagai

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reseller posisinya buat teman-teman yang

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sekarang mungkin membutuhkan banyak

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cerita atau banyak inspirasi ikuti

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terkenal crita bisnis ini ya karena

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didalamnya banyak cerita yang otentik

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original dan sangat menginspiratif ya

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buat teman-teman memulai bisnis atau

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setiap bisnis ya karena di

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mungkin teman-teman langsung melakukan

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kegagalan Sendiri Lebih baik teman-teman

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bisa belajar dari kegagalan dan

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kesuksesan orang lain dan itu hanya ada

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di channel cerita bisnis saya HAM Taufik

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saya adalah praktisi bisnis digital dan

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cover evermos buat teman-teman saksikan

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terus video-video menarik yang

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ditayangkan di channel cerita bisnis

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cerita bisnis inspirasi pengusaha

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Indonesia

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[Musik]

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