My Coaching Clients Paid me $7,000 For this Video
Summary
TLDRAlex Roi en su video subraya la importancia de no diferenciar entre contenido gratuito y de pago para clientes, sugiriendo que el contenido gratuito debe ser tan valioso que los clientes sientan que su inversión está justificada. Propone la 'Estrategia Rocas, Piedras y Arena' para estructurar el contenido, comenzando con lo más valioso para clientes de alto valor, luego extendiéndolo a contenido de menor valor y finalmente a gratuito. Esto no solo satisface a los clientes existentes sino que también atrae nuevos clientes de alto nivel, asegurando que el contenido gratuito no solo sirve para expandir la audiencia sino también para reforzar la relación con los clientes pagando.
Takeaways
- 💡 La calidad del contenido gratuito y de pago no debe ser distinguible para los clientes, ya que ambos deben ser valiosos.
- 🔄 El contenido debe ser un reflejo de lo que se ofrece a los clientes de alto valor, no solo para atraer a nuevos clientes.
- 📈 Se debe comenzar creando contenido para los clientes de pago primero, para garantizar que reciban el valor que esperan por su inversión.
- 💼 La estrategia 'Roca, guijarro, arena' ayuda a estructurar el contenido de manera que beneficie tanto a los clientes como a los seguidores gratuitos.
- 📊 Las 'rocas' son el contenido de alta calidad para clientes de alto valor, las 'guijarros' son contenidos de menor valor y las 'arenas' son el contenido gratuito.
- 📝 Al compartir contenido personalizado y de alta calidad con clientes de pago, se fomenta la satisfacción y la lealtad.
- 🔑 Al desglosar el contenido de pago en contenidos más pequeños y compartirlos con listas de correo o comunidades, se amplía su alcance y se atrae a nuevos clientes.
- 🌐 Los clientes de pago también consumen el contenido gratuito, lo que permite reforzar los conceptos aprendidos y mejorar la efectividad del coaching.
- 💭 Al crear contenido pensando en los clientes actuales, se garantiza que sea relevante y útil, lo que a su vez atrae a personas con necesidades similares.
- 📈 La satisfacción de los clientes y la creación de contenido valioso atraen a nuevos clientes de alto valor que buscan los mismos resultados.
Q & A
¿Qué es la frase que menciona Alex Roi sobre el contenido gratuito y de pago?
-La frase de Alex Roi es que los clientes pagan no ven la diferencia entre el contenido gratuito y el de pago. Esto significa que si se proporciona suficiente valor en el contenido gratuito, los clientes considerarán que el valor por el que pagaron es valioso.
¿Por qué es importante tratar adecuadamente el contenido gratuito y de pago para los clientes?
-Es importante porque si los clientes ven que el contenido gratuito es de gran valor, esto puede aumentar su satisfacción y justificar su inversión en el contenido de pago. Además, puede ayudar a atraer nuevos clientes de alto valor.
¿Cuál es la estrategia 'Roca, Guía y Envío' que Alex Roi sugiere para la creación de contenido?
-La estrategia 'Roca, Guía y Envío' es una analogía donde 'Roca' representa el contenido de pago, 'Guia' es el contenido de bajo valor o para la lista de correo y 'Envío' es el contenido gratuito. La idea es crear contenido primero para los clientes de pago, luego adaptarlo para la lista de correo y finalmente para el contenido gratuito.
¿Cómo deberían los coaches y dueños de agencias enfocarse en la creación de contenido?
-Los coaches y dueños de agencias deberían enfocarse en crear contenido que beneficie primero a sus clientes de pago, luego extender esos conceptos a su lista de correo o comunidad y finalmente compartir insights en su contenido gratuito.
¿Qué sucede si se crea contenido gratuito primero y luego se intenta adaptar para clientes de pago?
-Si se crea contenido gratuito primero, es posible que no queden tiempo, motivación o ideas para compartir con los clientes de pago, lo que podría resultar en un servicio inferior para ellos.
¿Cómo se puede mejorar la efectividad de la coaching al compartir contenido gratuito?
-Al compartir contenido gratuito, los clientes de coaching pueden recibir recordatorios de lecciones importantes que ya han aprendido, lo que refuerza su aprendizaje y hace que la coaching sea más efectiva.
¿Cómo se puede usar el contenido gratuito para atraer a nuevos clientes de alto valor?
-Al compartir contenido de calidad que demuestre la ayuda que se brinda a los clientes actuales, se puede atraer a personas que buscan la misma ayuda y quieran ser tratadas de la misma manera, potencialmente convirtiéndose en nuevos clientes de alto valor.
¿Cuál es la importancia de personalizar el contenido para los clientes actuales?
-Personalizar el contenido para los clientes actuales es importante porque les muestra que se les presta atención y se entiende sus necesidades específicas, lo que puede aumentar su satisfacción y la efectividad de la coaching o servicios de la agencia.
¿Cómo se puede disfrutar más de la creación de contenido gratuito si se sigue la estrategia 'Roca, Guía y Envío'?
-Al seguir la estrategia 'Roca, Guía y Envío', el contenido gratuito se convierte en una forma de compartir insights que son útiles para la audiencia, sin revelar todo el valor que se ofrece a los clientes de pago, lo que puede hacer que la creación de contenido sea más gratificante y efectiva.
¿Cómo se puede transformar el contenido de pago en contenido para la lista de correo y luego en contenido gratuito?
-Después de crear un modelo de curso o una secuencia de correo electrónico para los clientes de pago, se puede desglosar esa información en varios contenidos más pequeños para la lista de correo, y luego en insights para el contenido gratuito en plataformas como Twitter o Instagram.
Outlines
🚀 Estrategia de Contenido para Clientes de Alto Valor
Alex Roi aborda la importancia de no diferenciar entre contenido gratuito y de pago para los clientes, sugiriendo que si el contenido gratuito es de alta calidad, los clientes valorarán más su inversión en servicios de pago. La mayoría de los coaches y dueños de agencias se enfocan en el contenido gratuito, ignorando las necesidades de sus clientes de pago. Se presenta la 'Estrategia Rocas, Guijas y Arena', donde 'Rocas' representan el contenido de pago, 'Guijas' el contenido de bajo valor y 'Arena' el contenido gratuito. Se enfatiza en comenzar creando contenido para clientes de pago y luego escalar hacia contenido más accesible, asegurando que los clientes reciban el mejor trato y se genere contenido atractivo para nuevos clientes.
📈 Creando Contenido con Enfoque en los Clientes
Se describe el proceso de creación de contenido de Alex Roi, quien siempre piensa en sus clientes actuales al desarrollar nuevos materiales, ya sea de pago o gratuito. Expone que al compartir estrategias valiosas con sus clientes, estos se convierten en recordatorios y motivadores para ellos. Además, al hacer público este tipo de contenido, atrae a nuevos clientes que buscan la misma calidad de servicios. La metodología de Roi consiste en crear contenido personalizado para su círculo interno de clientes, luego adaptarlo para su lista de correo y finalmente para su audiencia en redes sociales, mostrando así cómo se puede escalar y atraer a clientes de alto valor de manera efectiva.
Mindmap
Keywords
💡Clientes pagos
💡Contenido gratuito
💡Rocas, guijarros y arena
💡Contenido personalizado
💡Oferta de alto valor
💡Recordatorios
💡Estrategia de contenido
💡Audiencia masiva
💡Framework
💡Círculo íntimo
Highlights
Alex Roi emphasizes that high-paying clients often don't distinguish between paid and free content, suggesting that coaches and agency owners should focus on delivering value in both.
The video proposes a reframing of the content creation approach for coaches and agency owners to benefit both clients and attract new high-ticket clients.
The 'Rocks, Pebbles, Sand' strategy is introduced as a content creation framework to prioritize content for paid clients, then lower-tier content, and finally free content.
Coaches are advised to start their content creation with high-ticket clients in mind, ensuring they treat their clients well and have content to share with a broader audience.
The analogy of filling a jar with rocks, pebbles, and sand illustrates the importance of starting with the most significant content pieces first.
Paid content is likened to 'rocks,' which should be the foundation of a coach's content strategy, followed by 'pebbles' and 'sand' for lower-tier and free content, respectively.
Coaches are encouraged to create content that converts and feels authentic, avoiding the feeling of 'faking it' that can come with content creation.
The video discusses how to turn strangers into high-paying clients by treating them to the same quality of content that paid clients receive.
Coaches should create personalized content for their clients ('rocks'), then adapt it for their email list or community ('pebbles'), and finally break it down for free content ('sand').
Free content should be insights rather than value or frameworks to entice potential clients to seek more personalized help.
Paid clients will also consume free content, so it should serve as a reminder of the lessons they've paid for, enhancing the coaching experience.
The speaker shares their personal content creation process, starting with their current clients' needs and then adapting the content for different platforms and audiences.
The video concludes with a call to action for coaches to start treating their clients as they deserve and to enjoy the content creation process.
A reminder is given to follow the speaker on social media or subscribe to their newsletter for daily tips on scaling and attracting high-ticket clients.
Transcripts
Alex Roi has a saying your paid clients
don't see the difference between your
paid content and your free content
meaning your clients your high ticket
clients if you're a coach or even an
agency owner are going to watch your
free content and treat it as the content
that they paid you for if you can
provide enough value in your free
content they will think that the value
that they paid you for worth it this
video is a reframe because I think that
most of the coaches and agency owners
treat their content game wrong they
constantly think and create free content
they basically care 90% of time they
care about strangers who will watch this
free content instead of actually caring
about the clients who will watch it so
this video is a frame I want to show you
the framework that uh we as social
snipers use to First benefit our clients
with our free content and paid content
as well attract new high ticket clients
without any effort on autopilot inbound
and also just enjoy this content game
because most of you when creating
content it just feels wrong you feel
like you're faking it so let me show you
how you avoid that and actually create
content that converts and excuse me for
this suit right here because I'm going
to the business Branch right after like
recording this video it's not my typical
hoodie but anyway let's talk about the
content and how can you actually turn
strangers into your high paying clients
and treat your clients as they deserve
to be treated I call it rocks Pebbles
and sent strategy and this is the
analogy I came up with after watching
some funny experiment on YouTube you see
if you have the same exact jar and if
you try to feed rocks Pebbles and sand
into it the only way to actually fit it
is to start with rocks then add Pebbles
and only then fill it with sand because
if you start with sand you see you don't
have enough sport for for rocks so the
analogy is this rocks is your paid
content this is the content you create
for your high ticket clients pbl is your
low ticket content or maybe your email
list um something big but not big enough
to become a high ticket offer and send
is your free content so your tweets your
Instagram stories your Instagram reals
Etc the content you create for masses so
if you start your day by creating your
free content your reals your stories uh
and this is actually what most coaches
do 90% of the time they pay attention to
their free content they treat strangers
better than their clients so by the time
you are done with your free content and
you have to post on Instagram Twitter
nowadays Tik Tok YouTube you have to
post a lot of free content and by the
time you're done with that you have no
time no motivation no ideas to share
with your clients with your coaching
clients people who actually paid you 2 3
5K per month so you can't just fed your
client content into this system if you
start with your free content so the
frame is this start with content for
your paid clients start with a high
ticket content a content for your high
ticket offer then add a newsletter maybe
like uh you have a school free school
Community where you share the most
amount of value for free that you can
and then go to the free content because
because this way you treat your clients
well you treat them as they deserve to
be treated but also you have enough
ideas to to share with your audience
because you just break down everything
you just did for your clients and you
turn it into content pieces for your
free audience for people so again rocks
you help your clients you give them
personalized content that they need uh
Pebbles you share the same exact lessons
that you shared with your clients but
it's not personalized and with free
content you just break down these
lessons and you uh make sure that your
clients watch it as well so here's how
it can look like for a coach you created
course model a new course model about
the funnel let's say you run an email
coaching program whatever you break down
the new email sequence this is your rock
then you can break it down to a few
pebbles for your email list if you have
an email list or a school community that
you run for free so you break it down on
four smaller pieces of content you just
explain everything that you explained to
your clients in like other language and
without personalizing it because now on
at this stage you already have an
audience of a few hundred or thousand
people and then you break it down even
more into tweets stories reals threats
whatever into your free content and here
you only share insights so you don't
position your content as valuable you
share it as an Insight so if these
people are interested in the strategy
you just shared they can go and
subscribe to your email list or they can
go and buy your high ticket stuff to
learn more and to get your personalized
feedback on whatever topic you share
about but with your free content you you
don't share value don't share Frameworks
you share insights um and also remember
that all of your paid clients are going
to watch your free content as well I
started this video with a saying that
heroi has your paid clients don't see
the difference between your paid content
and your free content so whenever your
client your current client consumes the
course model it's not enough for him to
remember this information so that's why
I treat my free content as the way to
remind him this important lesson that he
just learned and this is how I make my
coaching more effective by sharing
content for free with the rest of my
audience so my coaching clients are
typically the ones who watch my content
closely so that's why I constantly share
lessons and uh I give them reminders
that for example the strategy Rock pebbl
send is so important that's why I shoot
this video for free I'll share it for
free but my pay clients are going to
watch it and uh this is going to be a
reminder for them to treat their content
This Way start with rocks the content
for your paid clients then Pebbles your
newsletter or like whatever you have
like lead magnet whatever and then your
free content the sound so here's how I
create my content now whenever I create
a piece of content doesn't matter if
it's paid content or free content
whatever I create the thinking about one
person only my current client I try to
personalize the lesson uh for them I
have a small group my inner circle of uh
20 people and I create content for them
I know what they're struggling with I
know what challenges they're going
through right now I know what funnels
they use I know everything about them
and I create my content for them and as
long as I share it for free sometimes on
stories on Twitter like everywhere I
will attract people who want to be
treated as my clients are treated by me
so I'm going to attract people who are
looking for the same exact help that my
clients are getting and that's why the
strategy is so powerful because if your
community is strong if you have a few
clients your ideal clients right now you
will attract people who look exactly
like this target avatar for you with
content that you prepared for your
clients at the first place so every day
I wake up and I think I open my client
dashboard so I have a list of my clients
with all their challenges all their like
struggles and files they use and I try
to come up with a Content that can
support them on their way to 30 50 or
100K per month whenever I finish
creating content for my paid clients for
like course models or some Frameworks
new funnels spreadsheets support
documents whatever it is I turn it into
my email I send daily emails right now
so I turn it into an email and then
after I do that then I break it down
even more and I share it on Twitter on
Instagram stories uh reals Etc I start
with big piece of content which is a
content for my paid clients my inner
circle then I break it down for my email
list and then I break it down even more
for thousands of followers I have across
all of the social media and this content
will show my followers that if you'd
like my personal help if you'd like
content that can actually support you on
the way to your goals then go join my
inner circle this is the way for you to
go or you can just keep watching how I
help others achieve their goals
obviously you can join the newsletter
buy my workshops or whatever and when I
did this switch this mindset switch I
started actually enjoying my free stuff
because my free stuff is now designed to
help my P clients hopefully for you as a
coach this video was valuable as well
and you can start treating your clients
the way they actually deserve I hope it
helps if it does then just drop me a
follow here on YouTube or you can follow
my Instagram or the first link in the
description that you'll find is my
newsletter so go enjoy my daily emails
with tips for coaches and agents owners
on how to scale and attract only High
ticket clients that you actually enjoy
working with see you in the next video
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