How to Practice Cold Calling (Easy method)

Summary

In this instructional video, the speaker shares their cold calling warm-up routine to enhance phone presence and communication effectiveness. They demonstrate how to progress from simple yes/no questions to complex inquiries, simulating real business interactions without the pressure of sales. The goal is to practice normal conversational skills and build up to actual cold calls, emphasizing the importance of voice, focus, and preparation to achieve better results in business outreach.

Takeaways

• 📞 The importance of warming up before cold calling to ensure a smooth and effective conversation.
• 🚀 Starting cold calls without warming up can lead to fast, jumbled speech and a lack of connection with the business owner.
• 🔍 Business owners can sense when something is off and may avoid engaging with a caller who sounds unprepared or nervous.
• 🗣️ The video suggests a routine to practice speaking normally on the phone, focusing on voice and delivery rather than the content at first.
• 🏋️‍♂️ The warm-up routine is compared to a physical workout, starting slow and gradually increasing in intensity.
• 📝 The speaker demonstrates a step-by-step warm-up process, beginning with simple yes/no questions and moving to more complex inquiries.
• 🏢 The script includes examples of warm-up calls to businesses, such as hotels, to practice the warm-up routine.
• 🤝 The goal of the warm-up calls is to get comfortable with the process of dialing and speaking, not to sell anything.
• 📈 As the warm-up progresses, the speaker advises moving to more complex questions and aiming to achieve a specific goal within the call.
• 📚 The video promises future content on what to say during actual cold calls, building on the warm-up techniques discussed.
• 💡 The speaker emphasizes the value of practice and experience in improving cold calling skills, suggesting a gradual reduction in the need for warm-ups over time.

Q & A

What is the main purpose of the video?

The main purpose of the video is to demonstrate a cold calling warm-up routine to improve the effectiveness of cold calls and to ensure the caller sounds natural and focused on the phone.

Why is it important to warm up before making cold calls?

Warming up before making cold calls is important to avoid sounding nervous, fast, or unprofessional, which can lead to potential clients wanting to end the call quickly and not wanting to do business.

What does the speaker suggest as the first step in the warm-up routine?

The first step in the warm-up routine is to make a basic call to a business, asking a simple yes or no question to start getting comfortable with speaking on the phone.

What is the second step in the warm-up routine after asking a yes or no question?

The second step is to ask an open-ended question that requires more than a yes or no answer, allowing for a brief conversation and further practice in speaking on the phone.

How does the speaker recommend practicing for more complex cold calls?

The speaker recommends practicing by making calls with more complex questions, possibly involving getting details about services or products, and having a full conversation to simulate an actual cold call.

What is the final layer of the warm-up routine described in the video?

The final layer of the warm-up routine is to have a conversation with a goal in mind, such as getting someone's name, their email, or information about a service, which closely resembles an actual cold call.

Why does the speaker apologize to the businesses he calls during the warm-up routine?

The speaker apologizes because he is making these calls for practice and not for actual business purposes, which could potentially disrupt the businesses he is calling.

What is the speaker's recommendation on which businesses to use for warm-up calls?

The speaker recommends using large businesses with staff that are paid to talk on the phone all day, such as hotels, as they are less likely to be bothered by the practice calls.

How does the speaker suggest using the warm-up routine for improving cold calling skills?

The speaker suggests using the warm-up routine for about 20-30 minutes before making actual cold calls, doing this consistently for a few weeks or months to build confidence and improve skills.

What is the speaker's advice for those who are new to cold calling and feel pressured?

The speaker advises new cold callers to practice the warm-up routine to build up their skills and confidence before attempting actual sales calls, reducing the pressure and increasing the chances of success.

Outlines

00:00

📞 Cold Calling Warm-Up Routine

The speaker introduces a warm-up routine for cold calling to ensure effective communication and to avoid common mistakes like speaking too fast or sounding unprepared. They emphasize the importance of sounding natural and focused, as a rushed or frantic tone can deter potential business partners. The routine involves practicing speaking normally on the phone before transitioning to actual sales calls.

05:01

🗣️ Starting with Basic Phone Interactions

The speaker demonstrates the initial level of the warm-up routine by calling a hotel to ask a simple yes-or-no question about parking availability. This serves as a basic exercise to get comfortable with dialing and speaking on the phone. The call is kept simple and polite, with the goal of warming up the voice and practicing the call wrap-up.

10:13

🔄 Progressing to More Complex Questions

Building on the basic warm-up, the speaker moves to more complex interactions by asking open-ended questions and seeking additional information, such as the operating hours and food options at the hotel's restaurant. Despite some awkwardness in the conversation, the speaker uses this as an opportunity to practice handling unexpected responses and thinking on their feet during a call.

15:15

🎯 Simulating Real Cold Call Scenarios

The speaker further refines the warm-up by simulating more realistic cold call scenarios, such as inquiring about hosting an event or organizing a photo shoot at the hotel. They practice getting past gatekeepers, speaking to the right department, and obtaining necessary contact information. This advanced warm-up helps prepare for actual sales calls by dealing with more detailed conversations and objectives.

🚀 Finalizing the Cold Call Warm-Up Strategy

The speaker concludes by emphasizing the importance of consistent practice with the warm-up routine to improve cold calling skills. They suggest starting with simple yes-no questions, escalating to open-ended questions, and finally simulating goal-oriented conversations. The speaker also provides advice on choosing appropriate businesses for practice and maintaining an ethical approach to avoid wasting time.

Keywords

💡Cold Calling

Cold calling refers to making unsolicited phone calls to potential customers with the intent of selling a product or service. In the video, the main theme revolves around improving the effectiveness of cold calls by emphasizing the importance of a warm-up routine to sound natural and confident, as opposed to speaking too fast or running words together, which can deter potential customers.

💡Warm-Up Routine

A warm-up routine in the context of cold calling is a series of preliminary steps or exercises taken to prepare oneself for the actual sales calls. The video suggests starting with simple yes/no questions and gradually moving to more complex interactions to build confidence and fluency in communication, which is essential for successful cold calling.

💡Voice

The voice, in this video, represents the manner in which a person communicates over the phone. It is crucial for cold callers to use their voice effectively to convey confidence and clarity. The script mentions that many people speak too fast or sound unprofessional during cold calls, which can negatively impact the outcome.

💡Business Owners

Business owners are the potential clients or customers that cold callers are trying to reach. The video script discusses how business owners can quickly recognize an unprepared or nervous cold caller, which can lead them to avoid the call or the person making it, emphasizing the importance of a proper warm-up to appear professional and trustworthy.

💡Nervousness

Nervousness is a common issue faced by cold callers, especially when starting out. The script illustrates how nervousness can lead to speaking too fast or running words together, which can make the caller sound unprofessional. The warm-up routine is presented as a solution to overcome nervousness and improve call performance.

💡Conversation

A conversation, in the context of the video, refers to the interaction between the cold caller and the business owner. The script suggests that having natural conversations with friends and family can be a model for how to sound during cold calls. The warm-up routine aims to replicate this natural conversational flow in a professional setting.

💡Sales

Sales are the end goal of cold calling, as mentioned in the video. The script discusses the pressure to achieve sales results, which can lead to nervousness and poor call performance. The warm-up routine is presented as a way to manage this pressure and improve the chances of making successful sales.

💡Gatekeeper

In the script, the term 'gatekeeper' refers to the initial point of contact in a business, often a receptionist or front-desk person, who can either allow the call to proceed to the decision-maker or end the call. The video demonstrates the importance of getting past the gatekeeper during the warm-up calls to practice reaching the intended contact.

💡Email

Email is mentioned in the video as a follow-up tool after a warm-up call. The script includes scenarios where the caller is advised to send an email with details about a potential event or photo shoot at the hotel. This illustrates the transition from the warm-up call to a more formal communication method.

💡Product

The product in the video refers to the item or service that the cold caller is promoting. The script uses the example of wanting to do a photo shoot for a product at a hotel, which serves as a scenario to practice complex warm-up calls and to illustrate the process of explaining the product's relevance to the business owner.

💡Script

The script in this context is the spoken content of the video, which provides a detailed guide on how to warm up for cold calls. It includes dialogue examples and explanations of the process, serving as a blueprint for viewers to understand and apply the warm-up routine to their own cold calling practices.

Highlights

The video aims to demonstrate a cold calling warm-up routine to improve phone communication skills for sales.

Common issues with cold calling include speaking too fast, running words together, and sounding unprofessional.

The importance of sounding normal and maintaining a natural conversation tone during cold calls is emphasized.

A warm-up routine helps to focus on speaking clearly and confidently before making actual sales calls.

The presenter shares personal experiences and past mistakes to illustrate the need for a warm-up routine.

The video includes a step-by-step warm-up process starting with basic yes/no questions.

The presenter demonstrates making real warm-up calls to businesses, beginning with simple inquiries.

The second level of warm-up involves asking open-ended questions to practice a more natural conversation flow.

The third level consists of more complex questions to simulate a real cold call scenario.

The final warm-up stage is to have a goal-oriented conversation, similar to an actual sales call.

The video showcases the process of getting through to the right department and person in a business.

The presenter advises on the ethics of warm-up calls, recommending contacting larger businesses with available staff.

The benefits of practicing warm-up calls for a few weeks before transitioning to actual sales calls are discussed.

The video concludes with the presenter's personal progression from needing warm-ups to being able to cold call without them.

An upcoming video on the channel will cover what to say during an actual cold call.

The presenter promotes a program for learning web design and other valuable skills, including group coaching.

Transcripts

all right what is up i've tried to

record this video like five different

times it's crashed five different times

because i'm running a lot of different

tabs here hopefully this one works in

this video i'm going to show you my cold

calling warm-up routine this is how i

recommend that you warm up for your cold

calls so that you get the best results

possible you sound as good as you can on

the phone um and you're focused on what

you're saying not how you're saying it a

lot of people they start cold calling

and they ring a phone number um and i

was doing this when i first started you

start running all your words together

you're breathing all crazy you're

speaking too fast you sound like a total

nook case basically and business owners

um you know they kind of recognize that

something's wrong here they want to get

off the phone they definitely don't want

to do business with you and they just

feel like okay this something's up with

this person i should probably avoid this

person or this phone call is kind of

strange what's going on here we

obviously don't want that to happen the

cool thing is it's easy to avoid if you

think about this you can definitely do

this because all day long with your

family with your friends with people you

know you have normal conversations you

sound normal

you use your voice in a great way

you make people laugh you tell people

interesting stories so you're able to do

this the problem is people you know cold

calling they view it differently and

then they get on the phone

and i completely understand this because

i did this for a long time when i first

started you get on the phone and you're

like super worked up because you want

this end result you want the sales so

before the business owner even picks up

you're like

you know

and then they pick up the phone like

hello

you're just running all your words

together and you sound totally crazy so

what i'm going to show you is a warm-up

routine before you get into trying to

sell and cold calls with a goal you're

just going to practice speaking normal

on the phone uh warm up your voice

focus on you know the actual way that

you're speaking and then when you're in

the right place then you just switch to

actually doing the co calls and i'm

going to cover that in other videos and

i have covered it in past videos you

know go back to the channel

but in this video i just want to show

you the warm-up routine so basically

just like going for you know a jog or

warming up at the gym you're gonna start

nice and easy nice and slow uh

super basic and then you're gonna warm

up a little bit more and more and more

and then when you're ready you get into

it you start making your actual cold

calls so what i'm going to do is for

cold calls i'm going to call real

businesses here um you know sorry to

these businesses for calling you guys

because uh you know this is obviously um

a fake call but you know i'm doing this

to warm up for the for the real thing so

what i'm going to do i just picked

hotels i'm living here in poland so i've

picked some hotels that hopefully they

speak good english so that this call

works for you guys and we're just going

to start at the very basics so the very

basic level to warm up reach out to

business and just basically ask them a

yes no question now the thing here of

course

we're warming up i'm not trying to sell

them anything i'm not trying to get them

to do anything this isn't about anything

with my business and their business i'm

just trying to get dialling the phone

numbers warming up my voice practice

speaking and then going from there so

i'm going to grab this phone number of

this hotel

i'm going to punch this in here

and we're going to call these guys so

the goal this first level is just a yes

no

hi good morning is it okay in english

yeah of course how can i help you ah

cool good morning uh i just have a very

basic question i just want to know

because i'm about to book your hotel

online if i stay at the hotel is there

parking there

uh yeah we do have an underground

parking but it's extra paid it's 70

polish lotus for one night it's 70's

water for one night yes exactly okay

cool uh okay perfect that's it thank you

no problem you're welcome see you have a

good time bye bye

all right that's it super basic first

call

yes no question um you know in this case

do they have parking they did 70's water

night which is polish money so perfect

that's it i just did a call

obviously you know this is pretty normal

stuff i'm just calling a business but

this is how you warm up for cold calls

so call a business any business ask them

a yes no question

listen to what they're saying just feed

it back to them and wrap up the phone

call thank them for their time and

that's it so first one's done super

basic the next one we're going to do is

ask an open question so that was a yes

no question do you have parking

yes or no now i'm going to ask a

question

that's more open so let me just get this

phone number

grab this

did i copy that

and let's put that in there

cool so i don't actually know what i'm

gonna ask

[Music]

hey good morning uh is it okay to speak

english

yes yes uh perfect okay uh i'm thinking

about booking your hotel online and

at the same time i have another friend

in the city and i'm just wondering while

like they're in the city and i'm staying

at the hotel can they come over and hang

out and get food at the hotel

um yeah should be fine like uh he's

actually he's not allowed to use like

our jacuzzi and things like that because

he's not like our guest but um of course

there's no problem at all you can just

have a seat our restaurant and just

enjoy together perfect and the

restaurant what time is that usually

open from

we are open 24 hour

24 hours and it's just the one

restaurant yeah

yes

okay cool what type of food do they

serve in the restaurant generally

whenever you like

okay no problem all right cool that's

pretty much it thank you

thank you so much bye-bye

all right that was a pretty bad

phone call i probably should have

planned what i was going to say in

advance i had no idea but that's the

point here warming up um

you know you're just getting used to the

cold call so i wouldn't say that was a

pretty terrible call actually but

whatever i mean it's not like i'm trying

to sell anything here and these

businesses probably get like 100 phone

calls a day so they're probably going to

forget that phone call in 10 seconds

okay so that

that was meant to be a basic phone call

i feel like i butchered that one but

we're going to move ahead we're actually

going to ask a more complex question so

this is h15 plaza hotel

luxury plaza so this place looks pretty

good um

so let me grab this number

and okay i'm going to think in advance

with this one so i'm a bit better

prepared i'm going to ask them about

events if i can host an event at the

hotel for a few people and let's see

what they have to say

[Music]

hi good morning is it okay to speak in

english

yes sure hello the reception the front

desk the hotel

h15 how can i help you hi good morning

um i'm looking at possibly trying to

host an event in the hotel

and i'm just wondering first is that

possible and then second who would i

speak to about that

you know the best one if you will write

an email to us and we will just send it

to the person who can

who can give you the answer

okay

so please note

our

email is uh

yeah

i can spell you or or you can you can

just write it if it's okay for you

so so reception

[Music]

hotel

age 15 palace

dot

pal okay cool pl

and i should just put all the details in

there and just send it yeah

yeah exactly sure sure okay perfect but

overall it is possible to host an event

yeah

you know um

i will speak with someone and i will i

will just ask okay because i'm on you

and the best one if i will just to be

sure i would like to ask you know okay

no worries uh if you want i'll just send

the email and that's okay

yeah please just send to our email at

please send just to to us okay sure no

problem thank you and i will transfer

thank you

bye bye

all right cool so

didn't really exactly get the

information i wanted there but whatever

i mean i'm not really trying to do

anything here i'm just trying to warm up

my voice and practice with these phone

calls so i think that one went kind of

okay

let's do one more i'm gonna try

set a goal with this email so with this

email i'm going to ask something

complicated try get some information and

then try get the name of someone and an

email to send that information to so

this is getting pretty close to how an

actual

um cold call would be so if i can do

this i'm pretty much there i'm warmed up

for my coke holds

i can go ahead and jump into some actual

cocoa's so let me grab this number i

don't think i call these people already

hopefully not

and let's have a go at

this so this one a little bit more

complicated

hi good morning is it okay to speak in

english

yes how can i help you hi uh this might

sound a little bit strange but i'm

trying to do a photo shoot for

um a product that i have and i think

your hotel would be perfect is there

somebody that i could send an email to

and basically see if it's possible

okay so give me one minute sure

okay sir so i will

contact you connect you with our service

department okay okay perfect thank you

[Music]

all right

uh that didn't work i'm gonna just

literally try back call try call back

and just get true to the same person so

again just practicing

what if this happens

[Music]

hey good morning i actually just called

you and i i got disconnected so okay

okay so i will try again okay yeah yeah

perfect thank you cheers

[Music]

hi good morning is it okay to speak in

english

yes hello hi how's it going um basically

hopefully this doesn't sound too strange

but i have a product i'm trying to take

some photos for the website and i think

your hotel would be perfect

um i just wanted to know like could i

maybe send you some details and you go

through them and see what you think if

it's possible to do it

okay of course yes um

[Music]

you probably want my email address here

yeah please thank you

this will be

i will have to spell it or just write it

for the hotel address and write that

this is for the marketing they will die

they will transfer it to me it will be

easier this is info info dot krakow as

the hotter you know crack of wkk

rwo

yeah like the krakow you know and uh

[Music]

just right only that this is for the

marketing and uh argent what

so that it finds uh soon okay cool and

what's what's your your name is

ivana fortek ivana okay nice to meet you

my name is

rob okay cool okay just in general just

in general it is possible to to do

something like that you think yes it is

but i we have to tell you check what

date will be good what what your what

are your needs for in the first line and

then

i think we can we can talk about it yeah

okay cool uh super appreciate your time

i'll put it all in an email i'll send it

to you

thank you very much thank you see you

bye thank you bye bye

easy nice cool so yeah this is like when

you do it this way and you warm up and

then you go through the different layers

and you make it more complicated it just

starts to get really similar to an

actual cocoa that's pretty much as hard

as a real cold call would be the only

difference is with the real cocoa

psychologically now i'm actually trying

to get a result that i really want like

with these phone calls i don't actually

care

about what i'm you know asking here so

it's a lot easier but that's the point

of warming up like this is how you

should warm up i feel make these phone

calls where it doesn't matter what

you're trying to say um reach out to

these businesses it could be in the same

niche as what you're actually going to

do with the sale calls it could be

in a different niche but you know reach

out start asking some questions start

making it sort of complicated try have a

go with the the call like you're trying

to get someone's name in a certain

department you're trying to get a phone

number you're trying to get the price or

something um whatever it is i suggest

you know ethically don't waste too much

time on these businesses

call a big business you know like these

hotels that um they have a lot of staff

and those staff are just kind of sitting

around waiting for the phone to ring i

wouldn't really do this with a small

business where you know i'm like burning

the owner's time and they're thinking

they're going to get a sale and they're

not so

you know ethically uh reach out to the

big businesses um that have people who

are paid to talk already on the phone

all day they're not going to care either

way and just go through the different

layers so start off with a yes no

question super basic just ask them

something yes no

thank them for their time

get off the phone call then make it a

little bit more complicated ask an

open-ended question

have a little bit of a conversation

thank them for their time get off the

phone call then you can ring up

something more complicated where you

need to ask a lot of details maybe about

pricing um maybe about the service or

the product they offer uh have a bit you

know of a full conversation maybe a

couple of minutes um listen to what

they're saying ask other questions get

into details and then that kind of final

layer is to bring up have a conversation

with a goal

and try strategically get to that goal

so you can see in that last phone call i

had to get through the gatekeeper you

know i know it's just a hotel we'll get

to the gatekeeper get to the marketing

department speak to the marketing person

get their name get their email figure

out what to put in the email and then

figure out you know if it's generally

possible to do it in the first place so

that obviously i'm not you know selling

to hotels and in this case they see me

as a customer so it's a little bit

easier but this is just a great way to

warm up for cold colds if you can do

this and you practice it even for just a

couple of weeks like you do this for 20

30 minutes before your cold calls

do that for three four weeks

or a couple of months even you're going

to get way better cold calling because

basically if you can do this you can do

a coke hole i'm going to show you in

other videos on this channel pretty soon

what to say in a coco but before people

get to you know i can make a video

showing you exactly what to say but what

most people get caught up on is actually

the

the voice in the first place they won't

literally and this you know i'm not

saying anything bad about people out

there i was in this place when i first

started but they won't literally be able

to say it because they're putting too

much pressure on themselves and they

haven't warmed up they haven't done any

other phone calls they've gone straight

to the business that they most want to

work with and now first time they're

trying to just nail it out of the gate

um

before they've even learned how to

co-call so that's just tons of pressure

on you it's unlikely to work and you're

going from like zero to the top level of

your own abilities or maybe even past

your own abilities at that point and

you're trying to perform you're trying

to get a result straight away so i

recommend you don't do that

do these warm-ups especially in the

beginning as you're learning cold

calling do this for half an hour each

time then do a couple of cold calls uh

get your results wrap it up for the day

do it the next time and then as time

goes on after a couple weeks after a

couple of months you don't need to do

this so much anymore you might just do

like one warm-up call then get into your

real calls and eventually uh you know

this kind of stage about now i don't

need to warm up whatsoever i just go

straight to the business because i've

done it i have experience i have

reference points and my mind is

basically used to it so hope to this

call uh hope this video helps let me

know what you think down below if you

have any questions let me know as well

and in a future video i'm gonna have

actual cold calls and you'll see how all

this is like building on top of each

other so that's it for this video hope

you enjoyed it um if you're interested

in joining my fox legends program just

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