How i book 3-5 meetings a day (web design cold calling)

Summary

In this video script, the speaker demonstrates the art of cold calling using the 'buffoon technique,' which involves direct questioning to gauge interest. The speaker shares their experience of cold calling from their mom's basement and how they've evolved with the times. They discuss the process of offering a good deal upfront and then asking if the prospect is interested. The script includes several cold call examples, showcasing how to pitch a website service, handle objections, and schedule follow-up meetings. The speaker also mentions using an app called 'go high level' for making calls and setting up automated follow-ups, emphasizing the importance of value-first selling and persistence in securing appointments.

Takeaways

• 📞 The speaker demonstrates a 'cold calling' technique known as the 'buffoon technique', which involves asking direct questions to gauge interest.
• 💡 The approach starts with offering a good deal upfront and then quickly follows up with a direct question about the prospect's interest.
• 🏡 The speaker shares personal anecdotes about starting from humble beginnings, such as cold calling from a mattress in a basement.
• 🤝 The speaker emphasizes the importance of providing value first, like offering a homepage of a website before discussing further business.
• 🕒 The script includes scheduling follow-up meetings at specific times, showing the importance of time management in sales calls.
• 🛠️ The speaker mentions using an app called 'go high level' for making calls, highlighting the use of technology to enhance the cold calling process.
• 🔄 The script illustrates the process of handling different responses, from immediate interest to deferring to a later time or outright rejection.
• 💼 The speaker discusses the strategy of offering a website build service, suggesting that this is a common service being pitched.
• 💰 There's a mention of pricing strategies, comparing the cost of the speaker's service to that of a competitor, indicating a focus on value and pricing in sales.
• 🔗 The script includes attempts to address the issue of a prospect's website not being found online, suggesting services for SEO and online presence management.

Q & A

What is the 'buffoon technique' mentioned in the script?

The 'buffoon technique' refers to the direct and questioning approach used by the speaker during cold calls, where they ask potential clients if they are interested in the services being offered.

Why does the speaker mention cold calling from their mom's basement?

The speaker mentions cold calling from their mom's basement to illustrate their humble beginnings and to show how they started their business with basic tactics before using any software or advanced strategies.

What is the significance of the good offer mentioned in the script?

The good offer is significant because it serves as an initial incentive for potential clients to engage with the speaker. It's a strategy to pique interest and initiate a conversation that could lead to a business deal.

How does the speaker handle the situation when a business is closed or not interested?

When a business is closed or not interested, the speaker politely acknowledges the information, thanks the person, and ends the call, moving on to the next potential client.

What is the purpose of building a website for potential clients before they express interest?

The purpose of building a website for potential clients is to demonstrate value upfront. By showing a completed homepage, the speaker aims to impress the client and potentially secure their business.

Why does the speaker suggest a Zoom meeting to show the website?

The speaker suggests a Zoom meeting to show the website because it allows for a more interactive and visual demonstration, which can be more persuasive than sending a static link or email.

What is the 'go high level' app used for in the script?

The 'go high level' app is used for making calls from a local number, which is beneficial for the speaker who is outside the US. It also has features for automated calling and follow-up strategies.

How does the speaker handle the scenario where a potential client is already working with another service provider?

When a potential client is already working with another service provider, the speaker still offers to show their work and suggests a meeting to compare services, emphasizing the benefits and lower cost of their own services.

What is the strategy behind offering a free website homepage to potential clients?

The strategy behind offering a free website homepage is to provide value upfront and showcase the speaker's capabilities. This could lead to a full website deal or other services if the client is impressed with the initial offering.

Why does the speaker mention not leaving voicemails initially?

The speaker mentions not leaving voicemails initially because they have an automated system in place that will later send voicemails, texts, and emails as part of their follow-up strategy.