TDW2024: Kuro Producer Q&A Wuthering Waves Global Operation Strategy, Shortcomings and Future Plans

Summary

In this insightful speech, Mr. Li Solon, the producer of Kuro Games, discusses the global operation strategies for 'Wuthering Waves.' He emphasizes the importance of global independent distribution for content games, sharing the benefits of a direct connection with users for immediate feedback and optimization. Solon also addresses the challenges faced post-launch, including localization and content quality, and outlines the company's creed of delivering engaging gameplay and rich content. He concludes with future directions, focusing on character development, immersive experiences, and adapting to global preferences, all within the framework of an open world.

Takeaways

• 🎮 Mr. Li Solon, the producer of Kuro Games, discussed the global operation strategies for their game 'Wuthering Waves'.
• 🌏 Solon emphasized the importance of global self-publishing and the benefits of a simultaneous global release to ensure the game's content remains fresh and relevant to all players.
• 🔄 Solon shared that Kuro Games' journey to global self-publishing was a gradual process that took seven years from conception to implementation in 2024.
• 📈 The game 'Wuthering Waves' has seen significant success with nearly 8 million downloads and over 10 million social media followers, exceeding initial expectations.
• 📊 Despite the success, the game's rating on TAPTAP is 6.3, indicating areas for improvement such as localization and plot experience.
• 🛠 Solon highlighted the need for a scientific approach to address performance issues, suggesting the use of monitoring platforms to identify and prioritize the most critical problems.
• 🔧 Kuro Games learned from past experiences, particularly the importance of a unified global version to avoid time-limited wear and tear on content and to maintain the joy of content creation for the team.
• 🎨 The future direction for 'Wuthering Waves' includes focusing on character development, world-building, deep-sea exploration, and enhancing player interaction within the game.
• 🌐 Solon aspires to promote Chinese culture and aesthetics globally through the game's世界观 (world view), which is expansive and can incorporate various regions beyond the Chinese style.
• 🤖 The game's development will be underpinned by a scientific method and data-driven insights to cater to the preferences of a global audience and to create immersive and engaging content.
• 💖 A key takeaway from Solon's approach is the importance of loving the game, the players, and the team, as this passion is essential for long-term success in the gaming industry.

Q & A

Who is the speaker in the provided transcript and what is his role?

The speaker in the provided transcript is Mr. Li Solon, the producer of Kuro Games.

What is the main topic of Mr. Li Solon's speech?

The main topic of Mr. Li Solon's speech is the global operation ideas of the game 'Wuthering Waves'.

What does Mr. Li Solon emphasize as the biggest benefit of global self-publishing for content games?

Mr. Li Solon emphasizes that the biggest benefit of global self-publishing for content games is the ability to use the shortest chain to connect with users and to hear their feedback most efficiently.

How long did it take Kuro Games to achieve global self-publishing from the initial idea to implementation?

It took Kuro Games 7 years to achieve global self-publishing from the initial idea in 2017 to the actual implementation when 'Wuthering Waves' was launched in 2024.

What is the significance of having a global same version for content games according to Mr. Li Solon?

According to Mr. Li Solon, having a global same version for content games is significant because it ensures that users worldwide have the same fresh experience and that developers can receive genuine feedback on the content, regardless of their location.

What was the initial approach of Kuro Games towards global distribution before they decided to self-publish?

Before deciding to self-publish, Kuro Games initially relied on publishers for the overseas distribution of their games.

How does Mr. Li Solon describe the process of Kuro Games learning to distribute their games overseas?

Mr. Li Solon describes the process as a long period of learning and practice, where Kuro Games gradually built up their publishing capabilities through the experiences with their game 'Punishing Gray Raven'.

What is the current download count and social media following for 'Wuthering Waves' as mentioned in the transcript?

The current download count for 'Wuthering Waves' is close to 8 million, and the game's global social media following has exceeded 10 million.

What are some of the current shortcomings of 'Wuthering Waves' that Mr. Li Solon discusses in his speech?

Some of the current shortcomings of 'Wuthering Waves' discussed by Mr. Li Solon include issues with localization, plot experience, performance, work order squeeze, content quality control, bugs, and immature operations.

What is Mr. Li Solon's approach to addressing performance issues in 'Wuthering Waves'?

Mr. Li Solon's approach to addressing performance issues involves using scientific methods, such as setting up a performance monitoring system to quantify and identify the most critical issues that need to be addressed.

What is the creed of Kuro Games when it comes to making products, as stated by Mr. Li Solon?

The creed of Kuro Games when making products is to stick to good gameplay and good content, focusing on creating fun experiences and conveying interesting stories and values.

How does Mr. Li Solon view the role of character creation in the future of content games?

Mr. Li Solon views character creation as a crucial aspect of content games that must be constantly rethought and improved to resonate with players and to provide a more immersive experience.

What is the vision for the future gameplay of 'Wuthering Waves' as outlined by Mr. Li Solon?

The vision for the future gameplay of 'Wuthering Waves' includes focusing on four major sections: characters, the big world, the deep sea, and interaction, with the goal of creating a more immersive and interactive experience for players.

What does Mr. Li Solon believe is essential for a successful long-term operation of a content service game?

Mr. Li Solon believes that a successful long-term operation of a content service game requires a scientific method and a correct mindset, which includes loving the game, the team, and the players.