Improving Music Producers Instagram Accounts (Live Reviews & Audits)

Summary

The video script details a live Instagram review and feedback session via Zoom, aimed at enhancing the Instagram presence of DJs, music producers, and musicians. Participants submit their channels for real-time critique, focusing on profile clarity, content strategy, and branding consistency. The host provides actionable advice on optimizing profile pictures, utilizing highlights, and engaging with followers through pinned posts and interactive captions. The session also emphasizes the importance of aligning social media content with current releases and events, and the use of carousels and reels to increase reach and viewer engagement.

Takeaways

• 🎥 The host conducts live Instagram review sessions via Zoom to help DJs, music producers, and musicians improve their Instagram presence.
• 🔗 The host encourages participants to submit their Instagram channels for live feedback and provides a link to watch previous sessions.
• 👤 The importance of a clear and recognizable profile picture is emphasized for brand identity and connection with followers.
• 🏷 The use of searchable keywords in the bio and highlight covers is suggested for better discoverability on Instagram.
• 📈 The host advises on organizing Instagram highlights and pin posts to direct followers to key content and reduce decision-making friction.
• 🎨 Suggestions are made for consistent branding, including color coordination and custom highlight covers, to strengthen brand identity.
• 📹 The host highlights the need for engaging content, such as replying to comments and using carousels, to increase interaction and reach.
• 🎶 The script mentions the impact of music in reels and the importance of adjusting content, like pinning posts, around releases or events.
• 📸 The value of high-quality photos and videos, especially those featuring the artist DJing, is discussed for attracting and maintaining audience interest.
• 📝 The host points out the necessity of using captions effectively, especially considering that a majority of Instagram users watch content with the sound off.
• 🌐 The script touches on the broader topic of Instagram strategy, offering free resources like an ebook and training for further education on the platform.

Q & A

What is the purpose of the live Instagram reviews and feedback sessions mentioned in the script?

The purpose of these sessions is to help DJs, music producers, and musicians improve their Instagram presence by reviewing and providing feedback on their Instagram pages and content.

How can participants submit their Instagram pages for review during the live sessions?

Participants submit their Instagram pages to the Zoom chat for review during the live sessions.

What is the significance of having a clear and recognizable profile picture on Instagram?

A clear and recognizable profile picture is important for connecting with people and making a good impression, especially when the profile picture is viewed in small sizes, such as in comments.

What suggestions are given for improving the use of Instagram highlights?

Suggestions include making sure there are no more than four highlights to avoid the need for scrolling, ensuring covers match the brand with consistent colors and design, and using Canva to create highlight covers easily.

How can the pinned posts be used effectively to introduce an Instagram page?

Pinned posts can serve as an introduction to the account by showcasing the biggest or most important content, and by regularly updating them to reflect current releases or events.

What is the recommended approach for using Instagram Reels?

The approach includes being careful with the use of black space, as Instagram may demote content with too much black space, and using Reels to show off previous work or introduce what the account is about.

Why is it important to reply to comments on Instagram?

Replying to comments is important for further engagement with the audience, as it can open up conversations and increase the reach of the content due to the algorithm favoring interactive posts.

What is the recommended strategy for using hashtags in Instagram posts?

The strategy involves using simple and relevant hashtags to increase the discoverability of the content and to connect with a wider audience interested in those topics.

How can the content on an Instagram page be made more cohesive and branded?

Cohesive and branded content can be achieved by using consistent colors, logos, and design elements across all posts, including highlight covers and pinned posts.

What is the significance of having a video of oneself DJing as a pinned post on Instagram?

A video of oneself DJing as a pinned post can serve as an engaging introduction to the account, showcasing the talent and attracting viewers to explore more content.

Why is it recommended to take a variety of photos in different places for Instagram content?

Having a variety of photos in different places can make the feed more visually appealing and interesting, and it can also increase the reach of the content by showing the user in attractive and diverse locations.