FAÇA ISSO e finalmente comece a VENDER NO MERCADO LIVRE!

Summary

This video offers a step-by-step guide for newcomers aiming to sell on Mercado Livre. It emphasizes the importance of building relevance through early sales and strategic pricing, advising new sellers to activate their reputation by making 10 initial sales. It covers key strategies like using promotional programs (e.g., 'Decola' and 'Full') and highlights the significance of geolocation and trends (e.g., vertical clips) for improving visibility. With a focus on persistence and smart tactics, the video encourages sellers to invest in the right tools and gradually scale their business on the platform.

Takeaways

• 😀 Start from scratch: In the beginning, you’re not anyone in the Mercado Livre platform. You need to pay your dues by making initial sales and proving your value.
• 😀 The first 10 sales are crucial: Focus on making your first 10 sales within the first month, as this activates your 'Termômetro' (reputation) and sets the foundation for further success.
• 😀 Sell products at a loss to gain traction: You might need to sell products at breakeven or even a loss to activate your reputation and get your first few sales.
• 😀 Use the 'Decola' program: Invest R$ 250 into your Mercado Livre account for better exposure and to unlock certain benefits, knowing that the money will be returned as long as you follow the rules.
• 😀 Geolocation matters: Your location impacts how well your products perform. Being based in a larger city or metropolitan area often results in higher sales.
• 😀 Focus on low-ticket items initially: Selling cheaper items in the beginning helps you gain quick sales and increase your visibility on the platform.
• 😀 Use video clips for higher visibility: Mercado Livre is prioritizing vertical video clips for better exposure in search results. It’s important to stay updated on trends.
• 😀 Avoid fraudulent activity: Don’t try to game the system by buying your own products or using fake sales to boost your numbers. Authentic sales are key to long-term success.
• 😀 Gradually activate full logistics: Once you’ve gained traction, work toward activating Mercado Livre's Full program, which significantly increases your sales volume and operational efficiency.
• 😀 The 'Full' program is essential for scaling: Once your products are handled by Mercado Livre’s logistics (storage, picking, packing, and shipping), your sales can increase significantly, sometimes up to four times more.
• 😀 Stay adaptable and updated: Market trends and tools like 'Decola' evolve over time. Keep learning and adjusting your strategy for continued success.

Q & A

Why is a new seller considered 'nobody in the line' on Mercado Livre?

A new seller is considered 'nobody in the line' because they lack relevance on the platform. To gain visibility, they need to prove themselves by making sales and building a reputation, which is essential to stand out among other sellers who already have credibility.

What does it mean to 'pay the price' when starting as a seller on Mercado Livre?

'Paying the price' means putting in the effort and making strategic decisions, like selling products at a loss, to achieve your first 10 sales. This is essential to activate your reputation ('thermometer') and begin building credibility on the platform.

How important are the first 10 sales on Mercado Livre for new sellers?

The first 10 sales are critical because they help activate the seller’s 'thermometer' on Mercado Livre, which is a key indicator of reputation. These sales establish a foundation for future success and visibility on the platform.

What strategy does the speaker suggest for achieving the first 10 sales?

The speaker suggests selling underpriced or overstocked products, sometimes even at a loss, to quickly achieve the first 10 sales. This helps activate the 'thermometer' and start building a seller's reputation on Mercado Livre.

What is the 'thermometer' in the context of Mercado Livre?

The 'thermometer' is a feature on Mercado Livre that indicates a seller’s reputation. It reflects the trust and reliability of a seller, which is vital for gaining customer confidence and improving sales performance.

Why is selling at a loss sometimes recommended by the speaker?

Selling at a loss is recommended as a short-term strategy to gain initial sales and activate the seller’s reputation on Mercado Livre. It is part of a larger plan to build a customer base and increase visibility, even if it means taking a small hit on profit at the beginning.

What is the 'Decola' program and how does it help sellers on Mercado Livre?

The 'Decola' program requires a deposit (e.g., R$ 250) but provides exposure, reputation activation, and other benefits for new sellers. If the seller meets the required conditions and doesn’t make mistakes, the deposit is refunded. It helps sellers grow their presence and visibility on Mercado Livre.

How does the location of a seller affect their success on Mercado Livre?

A seller's location affects their success because Mercado Livre uses geolocation to prioritize products in search results. Sellers located in major cities or metropolitan areas are more likely to appear in searches and receive higher visibility, leading to more sales.

What role do trends and video clips play in increasing sales on Mercado Livre?

Trends and video clips, particularly vertical video clips, are essential for increasing product visibility on Mercado Livre. The platform is currently prioritizing video content, and sellers who create and upload engaging clips are more likely to attract more views and drive sales.

What is the key to successful scaling on Mercado Livre, according to the speaker?

The key to successful scaling is to start small, focus on activating all available features (like the 'thermometer,' Ads, Full Logistics), and gradually increase the product range and sales volume. Consistently optimizing your approach and focusing on long-term growth is crucial for scaling effectively.