How I find products to sell in my Etsy shop that will sell daily

Summary

This video script offers a step-by-step guide for Etsy shop owners on how to identify and create products that will consistently sell. The speaker emphasizes the importance of market research, using Etsy's search bar to gauge popular trends and analyze best-selling products. They also discuss utilizing tools like e-rank for keyword research and competitor analysis to formulate a strategy that increases the likelihood of sales and profitability.

Takeaways

• 😀 Starting an Etsy shop requires identifying products that will consistently sell to ensure a steady income.
• 🔍 The first step in the product research process is using the Etsy search bar to observe current trends and popular items.
• 📈 Paying attention to 'Popular Now' and 'Best Seller' badges in search results can indicate which products are currently successful.
• 📝 The speaker is considering adding Instagram content planners to their Etsy shop to assist small businesses with social media planning.
• 🔑 Keywords are crucial for product visibility; the speaker uses 'social media planner' as a primary keyword for their market research.
• 📚 Google Sheets templates and PDF bundles are popular formats for social media planning tools on Etsy.
• 🚀 Market research involves understanding why certain products are bestsellers without copying them directly.
• 👀 Reviewing competitor listings and their features, such as price, reviews, and tags, provides insight into what consumers value.
• 📈 Using tools like e-rank can provide keyword statistics, competition levels, and search trends to inform product decisions.
• 📊 Analyzing related keywords and their search volumes can help in identifying niche opportunities within the market.
• 📈 The top listings with the highest daily views are strong indicators of products that are attracting customer interest and likely generating sales.

Q & A

What is one of the main challenges of starting and running an Etsy shop?

One of the main challenges is figuring out what products to sell that will get consistent sales, which helps in making consistent money.

Why is it important to conduct market research before adding products to an Etsy shop?

Market research is important to avoid wasting time and energy creating products that may not sell, and to prevent demotivation.

What is the first step the speaker takes when researching for new products to add to their Etsy shop?

The first step is to use the Etsy search bar to see what's popular and what's already getting sales.

What type of products is the speaker planning to add to their Etsy shop in the video?

The speaker is planning to add products related to Instagram content planners to help small businesses plan their social media content.

What are the 'Popular Now' and 'Best Seller' badges on Etsy, and why are they important?

The 'Popular Now' badge indicates items that are currently trending, and the 'Best Seller' badge highlights items that are selling well. They are important as they signal to buyers and sellers what products are in demand.

Why does the speaker suggest not copying a best-selling product directly but using it for market research?

Copying a product directly could lead to potential copyright issues and lack of originality. Using it for market research helps understand why it's successful and how to create a unique, competitive version.

What role do reviews play in the process of researching products for an Etsy shop?

Reviews provide insights into what customers love about a product, which can inform the creation of new products that address those positive aspects.

What is the significance of 'You may also like' section in Etsy search results?

The 'You may also like' section can reveal additional popular products and trends that are related to the initial search, offering more ideas for potential products to sell.

Why is the 'Explore related searches' feature useful for keyword research?

The 'Explore related searches' feature shows what people are searching for, providing valuable keywords and insights into customer interests and search patterns.

What tool does the speaker use for more in-depth market and keyword research, and how does it help?

The speaker uses e-rank to analyze keyword statistics, competition levels, and trends, which helps in identifying potential products that are likely to sell well and the best keywords to use for visibility.

How does analyzing the top listings on e-rank provide insights for an Etsy seller?

Analyzing top listings on e-rank provides insights into the most viewed products, their tags, prices, and other attributes, which can inform the seller's strategy for creating competitive products.

Outlines

00:00

🛍️ Etsy Shop Product Selection Strategy

The speaker discusses the challenges of selecting products for an Etsy shop that will yield consistent sales. They emphasize the importance of avoiding wasted time and energy on products that won't sell. The speaker shares their process for finding products to add to their Etsy shop, starting with Etsy's search bar to research what's popular and selling well. They are in the process of creating Instagram content planners for small businesses and use the Etsy search to see what people are looking for. They analyze search results, looking for items with 'popular now' and 'bestseller' badges, and take note of Google Sheets templates and PDF bundles as popular items. The speaker advises using market research to inform product creation, rather than copying bestsellers.

05:01

🔍 Deep Dive into Etsy Product Research

The speaker continues their product research process by delving deeper into the Etsy search results for 'social media planner'. They examine various aspects such as titles, keywords, prices, reviews, and related searches to gather insights. The speaker notes the importance of looking at what customers love about certain products through reviews and also considers 'You may also like' section for additional ideas. They mention using e-rank, a tool for keyword research and analyzing competition, to find out more about the market demand and search trends for the keyword 'social media planner'. The low competition and increasing search trend for the keyword are highlighted as positive signs.

10:01

📊 Analyzing Etsy Trends and Keywords with e-rank

The speaker uses e-rank to analyze the keyword 'social media planner' further, looking at keyword statistics, related keywords, and top listings. They discuss the importance of analyzing the tags used by top listings to understand popular keywords and the significance of the price range and daily views of listings. The speaker identifies that 'social media planner' is a searched term with low competition and increasing trend, indicating a potentially profitable niche. They also note the value of specific keywords like 'social media content planner printable' and 'Trello', which could inform product creation.

15:02

📈 Formulating a Product Plan Based on Market Research

The speaker concludes their process by using the gathered market research, keyword research, and competitor analysis to formulate a plan for new products to add to their Etsy shop. They highlight the importance of understanding what sells well and using that information to create products that meet market demand. The speaker suggests considering the age and success of listings, as indicated by views and hearts, to gauge potential success. They also mention using e-rank's monitoring feature to see which keywords a listing ranks for, which can inform both Etsy and Pinterest marketing strategies. The speaker encourages using e-rank for market research and offers a link for further assistance.

Keywords

💡Etsy Shop

An 'Etsy Shop' is an online storefront on the Etsy platform where sellers can list and sell their handmade or vintage items, digital products, and craft supplies. In the video's theme, the Etsy Shop is the central focus, as the speaker discusses strategies for identifying products that will yield consistent sales, which is crucial for the success and motivation of the shop owner.

💡Consistent Sales

Consistent sales refer to a steady flow of transactions over time, which is essential for any business to sustain itself and generate reliable income. The video emphasizes the importance of achieving consistent sales through careful product selection and market research, as sporadic sales can lead to demotivation and financial instability.

💡Market Research

Market research is the process of gathering information about customers, competitors, and market trends to identify business opportunities and inform strategic decisions. In the script, the speaker uses market research to understand what products are popular on Etsy and to formulate a plan for adding new products to their shop that are likely to sell well.

💡Product Selection

Product selection involves choosing which items to sell in a business. The video script discusses the challenges of product selection for an Etsy Shop, highlighting the need to identify products that will appeal to customers and result in sales. The speaker shares their process for selecting products that are likely to be successful.

💡Social Media Templates

Social media templates are pre-designed layouts or formats that can be used to create consistent and professional-looking social media posts. In the video, the speaker is considering adding social media templates to their Etsy Shop, which can help small businesses plan and execute their social media strategy.

💡Bestseller Badge

The 'bestseller badge' on Etsy indicates that a particular item is among the top-selling products in its category. The script mentions the importance of identifying products with this badge during market research, as it suggests that the product is popular and has a proven sales record.

💡Popular Now

'Popular Now' is a designation on Etsy that highlights items that are currently trending or experiencing a surge in interest. The video script notes the significance of this indicator during the product research phase, as it can signal which products are in high demand at the moment.

💡Google Sheets Template

A 'Google Sheets template' is a pre-formatted spreadsheet that can be used to organize data in a specific way. In the context of the video, the speaker observes that Google Sheets templates are popular products in the social media planning category, indicating a market demand for such organizational tools.

💡e-rank

e-rank is a tool used for keyword research and competitive analysis on the Etsy platform. The speaker in the video uses e-rank to analyze search trends, keyword popularity, and competition levels to inform their product and keyword strategy for their Etsy Shop.

💡Market Analysis

Market analysis involves examining the market environment to determine the dynamics affecting the industry, including consumer behavior, competition, and market trends. The script describes using e-rank for market analysis to identify the popularity of keywords and understand the competitive landscape for products like social media planners.

💡Keyword Strategy

A keyword strategy is a plan for using specific words or phrases relevant to a business's products or services to improve search engine optimization (SEO) and visibility in search results. The video script discusses the importance of developing a keyword strategy for Etsy listings to attract potential buyers searching for related products.

Highlights

The challenge of determining which products to sell on an Etsy shop for consistent sales and motivation.

Using Etsy's search bar to research popular products and formulate new product ideas.

Importance of observing 'Popular Now' and 'Best Seller' badges for market demand indicators.

Identifying the popularity of Google Sheets and PDF bundles in social media planning products.

Market research by analyzing best-selling products without copying them, to understand their success.

Utilizing product reviews to understand customer preferences and product strengths.

The significance of 'You may also like' section on Etsy for additional market insights.

Using e-rank for keyword research and to gauge competition and search trends.

Analyzing keyword statistics for search volume, engagement, and competition level.

Importance of related keywords in expanding market research and product offerings.

Evaluating the top 100 listings on e-rank to understand average pricing and popularity.

The value of tags in identifying popular keywords used by successful sellers.

Assessing search trends to identify increasing demand for certain products.

The strategy of deep diving into product listings to analyze their success and market positioning.

Using daily views as an indicator of current product interest and potential sales.

The process of formulating a product plan based on market research and keyword analysis.

Applying keyword research for both Etsy visibility and cross-platform marketing strategies.

Transcripts

one of the hardest things about starting

and running an Etsy Shop is trying to

figure out what products to sell in your

shop that are gonna get consistent sales

and therefore help you make consistent

money because of course if you get it

wrong you're gonna spend a lot of time

creating products that aren't going to

get sales so it's a waste of time waste

of energy and of course it's going to

completely demotivate you to want to

spend any more time on your Etsy shop

but with just a few small tweaks and

using what I'm going to share in this

video with you you can create products

that are going to get sales and

therefore make you consistent money

okay so let me take you behind the

scenes of my process of finding products

that I want to add to my Etsy shop that

I know are gonna get sales so the first

thing is obviously because I'm adding

things to my Etsy shop I want to come on

to Etsy and start my kind of research or

kind of idea kind of formation so the

first thing I always come to is the Etsy

search bar to kind of see what's going

on in terms of what's already getting

sales kind of what is popular and in

order to kind of formulate my product or

products in this case so right now I'm

in the process of kind of formulating my

plan for some new products that I want

to add to my Etsy Shop which is all

going to be around kind of Instagram

content planners like helping small

businesses just like you to kind of like

plan their content so that they're

consistently posting to social media

promoting their products So that

obviously they can get sales

which if you don't know is what one of

my shops is all about so obviously what

I want to do is kind of have a look what

people are searching for so I already

have an idea of what I think not only

people will want but what will help but

let me actually see what people are

searching for so that I make sure that

they are things that are going to sell

so first thing I'm going to do is

obviously come to the Etsy search bar

and type in let's go social media first

if I can actually spell today

uh social media okay so I can see social

media templates that's the top one okay

social media planner that's the second

one we've got signs content planner

which is a little bit more specific

posts icon strategy manager report icons

okay I'm thinking because we talked

about like this is going to be like

social media planning I think content

planner is probably too specific for

searching kind of at the moment

where we are so I'm gonna go social

media planner let's type that in search

that great okay so I'm seeing what is in

kind of coming up for that term so we

can see now the search results like the

top search results like what is coming

up now obviously this will look

different to everyone so the things you

definitely want to pay attention to are

anything that has a popular now bubble

and these are typically that kind of

yellowy creamy color as well as the best

seller badge which again is the same

color but it will say best selling so we

can see lots of popular now things so we

can see there's a notion template okay

we've got a Google Sheets template here

we've got another Google Sheets template

okay this is another Google Sheets

template

and are these the same no they're too

different they look similar probably

just different colors and we've got like

a PDF bundle okay and we've got another

Google Sheets here so we can see that

Google Sheets is pretty popular and

selling well and we've got another

what's this one Google sheet I've got

another PDF bundle Okay so we've got

lots of things with the popular now so

popular now great I know that these are

selling that's the first point not only

that but I can also see roughly what

people are kind of looking for and

checking out so we can see that notion

Google Sheets and like a PDF and kind of

planner are some of the top results so

based on what I'm thinking I'm thinking

along PDF plan

so let me have a look so there's this

one and this one let's have a look at

this one

yeah let's have a look at this one

okay so here we are so I'm gonna then so

we can see already best seller badge so

not only is this not just popular now

this is a bestseller then so this is

definitely something that is selling

well it has that bestseller badge now of

course I don't recommend nor will I ever

copy one of these you know don't do that

but take this as kind of market research

why is it a bestseller and kind of like

the keywords that people are using and

use that to create your own version

obviously using everything that you

learn to create a good version so I can

see already here this is a social Media

Kit so this is like everything this is

Instagram Pinterest uh tiktok Facebook

marketing like this is a lot

um and I can already tell kind of by the

price of this this is this would be very

general and this would be kind of like

the basics which is fine that's clearly

very popular

I'm kind of thinking something slightly

different from my product but let me see

is it that what I'm thinking is a little

bit more advanced do I need to create

something a bit simpler let's have a

deep dive so already here this title

there's keywords there that I can

obviously look later on to see if those

keywords are popular and things

obviously I can have a look through the

um pictures and things to see how

they're promoting it see whether the

pictures have anything in them that I

would want to like add to my marketing

messaging

obviously price

um good one let me move myself over here

again the reviews I would definitely be

looking at the reviews like what are

people loving about this product so very

quickly I can see that people are loving

that this is a complete planner for

social media okay noted and people are

loving how much stuff is in there and

they're loving that they can mix and

match the pages okay definitely uh

formulating ideas here in my head

um and then the other thing I would want

to have a look at is you may also like

so if I whiz myself probably over here

and what else is here what is what are

Etsy kind of recommending so again we've

got some bestsellers here we've got um

another Google sheet Okay Google Sheets

are definitely popular interesting

um and then we've got some hooks some

viral video hooks so this is Tick Tock

and Instagram reels okay noted people

want help with hooks okay and we've got

notion that's Google sheet PDFs okay so

we can see that there's a mix which is

good okay

and then sometimes when you scroll down

to the bottom you can also see explore

related searches this is one of my

favorite for kind of keywords and also

kind of seeing what people are searching

for so we can see that we've got social

media planner that's what we put in but

we've also got a printable planner

that's probably a bit vague not very

helpful business plan again a bit vague

um blogger planner printable checklist I

love myself a checklist okay ideas

forming

um content planner content creator

Instagram planner Tick Tock planner

Pinterest planner planner kit okay so we

can see the Instagram planner yes people

are searching for things separately so

let's click on this let's see what we

get okay so we can see that again so

Instagram planners we're getting again

the Google Sheets the notion templates

we're getting this was very similar I

think one we've already seen

and the seller that clearly we can tell

from The Branding that this is the same

seller that we've looked at they've got

some different kits here

they're not best sellers so the other

one is selling better

and we've got a eBook here

we've got a ton of different things so

this is definitely we've got a

bestseller here so the Google Sheets

I've got some templates okay so there's

a lot there that we can think and of

course you would probably spend a good

amount of time kind of looking what's

happening in the market trying to figure

out where to go the next thing I always

do which I think is so important is to

Deep dive a little bit more specifically

into like the stuff that you don't see

and to do this I use e-rank which is not

only great for kind of figuring out what

words to put in your Etsy tags in terms

of keywords what to write in your title

but also to look at like what selling

kind of look at the competition and see

kind of what's going on behind the

scenes so let's use that exact keyword

that I already used which was social

media planner

see what's going on inside e-rank

Wicked okay so we can see keyword

statistics so for the keyword social

media planner we've got a good level of

searches so again it's showing that

people are trying to find a social media

planner great

um people are engaging with that in the

search results because of the clicks

again so this is like a traffic light

system so if it was red that would be

like lower or kind of not great and

Amber would be like in the middle and

obviously green is like good and so

average clicks is great people are

interacting with the search results and

click-through rate is obviously searches

and clicks kind of combined and the

competition is low which again is great

obviously we know Etsy is competitive

there are you know it's not just you

selling your stuff on there it's lots of

other sellers so if we can find

something that's not too competitive

that's where we want it to be

and we can even see the search Trend

here and going on so we can see that

it's actually in an increase okay good

um we can look at kind of related

keywords okay so what have we got here

we've got social media business planner

social media all in one Planner yeah we

can tell that people already were

looking for that sort of thing in terms

of the market research that we did uh

social media content planner printable

okay so that would lean probably more

towards the PDF rather than the Google

sheet and social media content planner

templates again that could be either and

printable we've got another one a

one-page social media planner okay that

might be difficult to do but okay and

we've got people searching for Trello

okay okay let's Deep dive Next Step Deep

dive into keyword so we're gonna go

social media planner I'm gonna hit

analyze analyze those search results

please

and there's a lot of data on this page

so it might just take a little bit to

load it will look similar to the other

one that we've just looked at but when

it's loaded there will be a lot more

information

here we are okay so we've already been

over this top section let's get past

that

so we can look at the hunt like top 100

listings that Etsy sorry e-rank gather

and so they look at the top like top 100

and and they will tell you like the

average price and like how many hearts

they have on average and if you're

looking at 100 listings obviously you're

looking at the best and then usually

they're not so good so the averages can

come on of b sometimes on the lower

level so just be aware of that but it's

good to kind of have a look at

we can look at the tags that everyone's

using so this is like a weird Cloud so

obviously the bigger words are the ones

that are being used the most so that

would usually suggest that they're

pretty popular again you would want to

or I would be personally looking at

those individually to see what the uh

searches and competition and things are

and but it can this is a good kind of

way to either brainstorm keywords or

again kind of go back and have a look um

in terms of market research

and we've got all those keyword ideas

here so again we can see so we've got

what was it social media planner content

planner uh Instagram planner so not many

searches for Instagram planner social

media planner is definitely more

searched for that that would kind of

make sense in terms of if people want

help planning they're probably going to

look for like General help in terms of

planning rather than specific help so

again formulating ideas

and digital planner obviously you can

see really general not a great keyword

to use because yes people are searching

for digital planners but it's super

competitive and what kind of digital

planner like what what is it like do you

want it to use every day like might be a

keyword that you add in kind of but it's

not one that you really want to rank for

because people are going to probably

extend their search so can I find a

better one is there like a digital plan

is someone

sometimes you'll find it where people

put like digital planner 2023 or digital

planner for social media like people

tend to be more specific and so that

would be a better keyword than just

digital planner

okay not gonna dive into that but

obviously I would be looking through all

those and analyzing them and seeing like

where like college planner that's

looking good uh workout planner that's

looking good

okay let me go down right down to the

bottom which is where we want to look so

then here we can see the price range so

we can see that the the most listings

are priced at eight dollars but there's

actually a lot under and there's also a

lot over so eight dollars is kind of

like the middle and in terms of the most

listings and then we scroll down and

this is what I like the most top

listings so obviously Etsy rank the

listings even if you're Incognito based

on numerous different factors and e-rank

will give you the data based on like the

pre-personalization ranking so e-rank

will show you now the top 100 listings

that match the search phrase before any

personalization has happened so if

you're looking at your results even

Incognito You'll Be Seeing Things based

on like your location where you are in

the world or where the seller is and as

well as like what you've looked at

previously like there's tons of stuff so

e-rank's great to kind of see like that

first ranking phase

um in terms of like what's matching

and kind of as much as you can like

what's selling well so they will do the

rank here I personally like to go to uh

daily views and because that's a bit

more like that's better than total views

because you could have a really old

listing that has a lot of views let's go

to daily views and and we want to see we

don't want to see the bottom one we want

to see the top one yes that's what we

want to see so here we can see in order

the the like listings that are getting

the most views

which typically and we're obviously

looking at the data can dive into it a

little bit more detailed but if they're

getting the most views that means that

people are liking what they see in the

search results and they're wanting to

click through and potentially getting

the sales

so we can see here that we saw all these

in the search results with those popular

now or bestseller badges this one we

definitely saw this was the one that we

clicked on this is that notion template

yeah so let's have a deep dive so let's

first of all have a look so we've got

this one here

the listing they're both

under like six months they're both

getting a ton of views this one's

getting like 100 views per day this was

getting 40 views per day it's got a lot

of hearts and you can see that the

prices are totally different but they

are totally kind of different price uh

products really

so let's if I let's say I'm thinking of

something like a PDF printable because

again remember those keywords and the

market research that we did let me have

a look at this one then let me deep dive

okay so now I'm on like the listing

specific so I can see that yes this is

doing well in terms of the search

results we can deep dive into how old it

is when it was created so we can see so

today when I'm filming this it's the

23rd of January because this says last

modified it's very likely now we don't

know this for certain but it's very

likely that this has sold today so if we

see last modified here this would

suggest it had that listing has renewed

because it's sold so that's a good thing

to see we know that this has sold

probably today

um and then we can see so again I'm

looking at this and I'm thinking okay

this seller has probably listed this for

the maximum quantity 999 six months ago

so very based on that

in this it's an assumption it's not fact

but if I assume that I can see that in

what just under six months this person

may have sold like 200 of these so again

I'm thinking this is definitely like

that backs up that best-selling badge

and this is backing up that best salad

badge like doing something like this

people are definitely searching for it

it's selling well this would be a good

product that I might want to add to my

shop and you even also have e-ranks

little monitor sign which lets you know

that this was seen on page one for

Instagram planner and and it also saw it

for Pinterest planner and social media

planner so thanks you rank for that

little sign we can obviously Deep dive

into the title we can see the tags that

they're using so again social media

planner that keyword's doing great

business planner interesting uh content

planner okay and then if you really want

to you can deep dive into like what the

category is the attributes the

description but obviously usually you

can see that on the Etsy page each as

well so obviously then from all that

market research keyword research and

competitor research I can kind of

formulate a plan as to what I want to

add into my shop that I have a good idea

is going to sell well not only that but

I also have keyword research so that I

can make sure that it gets seen in the

right search results by people looking

for it and of course not only can you

use this information such as keywords

for Etsy but also you can use it in

terms of your marketing so if you're

using Pinterest you've then got keywords

to go and use on Pinterest too so that

has been my process my step-by-step

process of how I find and kind of

research products that I can add to my

Etsy shop that I have a good idea are

going to sell and sell consistently and

make me money of course if you would

also like to use e-rank for your market

research you can find a link down below

if you find this video helpful don't

forget to hit that like button to say

thanks and subscribe if you want to see

more and if you would like more help

trying to figure out what to sell in

your Etsy Shop check out this video next

I'll see you over there bye