Tugas Simulasi Press Conference - Launching Produk

Summary

In this presentation, Hanin Dhiya from 'It for You PT' introduces the company’s new product launch – an organic peel-off mask. Established in 2020, the company has been producing skincare items like facial washes and toners. The new peel-off masks come in eight variants, including Green Tea, Rose, and Chocolate, with three different sizes. The product has passed BPOM testing and received halal certification. The masks are designed for ease of use, especially when traveling. Hanin answers questions from the media, addressing the variety of sizes and the motivation behind launching the product.

Takeaways

• 😀 The company, 'It For You PT', operates in the health and beauty sector, established in 2020.
• 😀 The company has previously launched several skincare products including facial wash, face cleanser, and facial toner.
• 😀 The new product being launched is an organic peel-off mask made from natural ingredients, designed for easy use by consumers.
• 😀 The peel-off mask has completed the BPOM testing process and received halal certification.
• 😀 There will be eight different variants of the organic peel-off mask: Green Tea, Milk, Rose, Chocolate, Strawberry, Lemon, Coffee, and Mint.
• 😀 The peel-off mask will be available in three sizes: 25g (IDR 30,000), 35g (IDR 35,000), and 50g (IDR 40,000).
• 😀 The product will be officially launched on October 10, 2021.
• 😀 In addition to the peel-off mask, another product line will be launched with two sizes: 80ml (IDR 80,000) and 230ml (IDR 150,000), scheduled for release on August 8, 2017.
• 😀 The company chose to release three different sizes of the peel-off mask to make it more convenient for consumers, particularly for travel purposes.
• 😀 The company is also expanding into body products, such as perfumes, to cater to consumer needs during daily activities like work or recreation.
• 😀 The session ended with a thank-you message to the media attendees, along with an apology for any inadvertent mistakes, and a formal closing salutation.

Q & A

What is the core business of IT For You PT?

IT For You PT operates in the health and beauty sector, offering a range of skincare products such as facial wash, face cleansers, and facial toners since its establishment in 2020.

What new product is IT For You launching?

The company is launching a new product, which is an organic peel-off mask made from natural ingredients. This product is designed for easy use by consumers.

What certifications has the new peel-off mask received?

The organic peel-off mask has completed the BPOM testing and has obtained halal certification.

How many variants of the peel-off mask will be available?

The organic peel-off mask will come in eight variants, including Green Tea, Milk Rose, Chocolate, Strawberry, Lemon, Coffee, and Mint.

What sizes will the new peel-off masks be available in?

The peel-off masks will be available in three sizes: 25 grams priced at IDR 30,000, 35 grams priced at IDR 35,000, and 50 grams priced at IDR 40,000.

When will the new peel-off mask be launched?

The organic peel-off mask will be launched on October 10, 2021.

Will there be any variations in scent for the new mask?

Yes, the new peel-off mask will be available in a variety of scents, from country-themed to sweet options.

What other product sizes are available besides the peel-off mask?

In addition to the peel-off mask, the company will launch a body mist product, which will be available in two sizes: 80 ml and 230 ml. The price range for the body mist is from IDR 80,000 to IDR 150,000.

Why did IT For You choose to offer three different sizes for the peel-off mask?

The three different sizes were chosen to provide more convenience for consumers, especially for those who want to take the product on the go when traveling, making it more practical.

Why is IT For You releasing a body mist product?

The body mist product was developed because people frequently use perfumes or body sprays, especially during daily activities like going to the office or for leisure outings.