Simulasi Rapat (Launching Produk Baru) - KELOMPOK 1

Summary

The video script details a meeting about the launch of a new skincare product by PT Laskar Beauty. Key company departments, including production, marketing, purchasing, and finance, provide reports on their preparations. The product, a brightening skincare package, is set for release on April 1, 2023. Various strategies, such as influencer marketing, media campaigns, and partnerships with stores like Sephora, are discussed. Financial plans, including an estimated budget of 297.75 million IDR, are outlined. The meeting concludes with a call for continued collaboration and progress to ensure the product's successful launch.

Takeaways

• 😀 The meeting was held to discuss the launch of a new skincare product by PT Laskar Beauty.
• 😀 The product being launched is a brightening skincare package, scheduled for release on April 1st, 2023.
• 😀 The Director welcomed everyone and introduced the agenda, including the involvement of various departments in the product launch.
• 😀 The production department highlighted the creation of the brightening skincare package and emphasized quality control and coordination with other departments.
• 😀 The purchasing department reported on improving product ingredients and coordinating with raw materials departments to maintain product quality.
• 😀 The marketing strategy includes endorsing influencers, social media campaigns, and physical product placement in stores like Sephora and Indomaret.
• 😀 The warehouse department discussed storage logistics, with a primary storage facility located in Solo to ensure proper product conditions.
• 😀 The finance department provided a detailed budget, estimating the total cost for the product launch at 297,750,000 IDR.
• 😀 The HR department emphasized the importance of collaboration with beauty influencers, especially focusing on Instagram, where a large portion of their audience is engaged.
• 😀 The Director urged department heads to monitor progress closely to ensure that the product launch runs smoothly and as planned.

Q & A

What is the main focus of the meeting discussed in the transcript?

The main focus of the meeting is the launch of a new skincare product by PT Laskar Beauty, specifically the brightening package, which is scheduled for release on April 1, 2023.

Who is the target audience for the new skincare product?

The target audience for the new skincare product includes beauty enthusiasts, with a focus on people interested in brightening skincare solutions.

What are some of the key components discussed regarding the product launch?

Key components discussed include the product's packaging, marketing strategies, the selection of a global ambassador (Asiah Rasya), and the launch date set for April 1, 2023.

Which department is responsible for overseeing the production of the new skincare product?

The production department, headed by the production manager, is responsible for overseeing the production of the new skincare product.

How is the marketing of the product planned to be executed?

The marketing strategy includes endorsing influencers such as selebgrams, advertising on social media platforms like YouTube, Twitter, and Facebook, and placing advertisements in retail stores like Sephora, Sosiolog, Alfamart, and Indomaret.

What role does the finance department play in the product launch?

The finance department is responsible for outlining the budget for the product launch, including costs for production, marketing, and influencer partnerships. The total estimated budget for the launch is 297,750,000 IDR.

What is the significance of the product's packaging in the production process?

The packaging is important as it represents the brand's quality and aesthetic. The production department emphasized creating the best and latest packaging for the brightening package to ensure its appeal in the market.

What are some challenges faced by the production department in the process?

Challenges faced by the production department include ensuring the quality of ingredients, coordinating with other departments, and managing the overall production schedule to meet the planned launch date.

What steps are being taken to ensure the quality of the product ingredients?

The purchasing department has been coordinating with suppliers to ensure the proper storage and quality control of raw materials, which are essential for maintaining the product’s effectiveness.

How does the human resources department contribute to the product launch?

The human resources department contributes by providing insights into the target market and collaborating with influencers, as demonstrated by the partnership with Asiah Rasya, whose followers align with the product’s target audience.