Steve Jobs Insult Response - Highest Quality
Summary
TLDRIn this transcript, Steve Jobs addresses criticisms about his understanding of Java and OpenDoc. He emphasizes the importance of starting with customer experience rather than technology when developing products. Jobs admits to not knowing everything and acknowledges the hard work of his team at Apple. He expresses the need for support and patience as they navigate challenges and make decisions, aiming to create groundbreaking applications for the market.
Takeaways
- 😀 **Admission of Ignorance**: Mr. Jobs acknowledges that he may not know everything about certain technologies like OpenDoc.
- 🔍 **Technology vs. Customer Experience**: Jobs emphasizes the importance of starting with the customer experience and working backward to technology, rather than the other way around.
- 🚀 **Vision Over Technology**: He discusses the need for a cohesive vision that can drive sales and customer satisfaction, rather than just showcasing technology.
- 💡 **Mistakes and Learning**: Jobs admits to making mistakes and encourages learning from them, highlighting the importance of making decisions and being adaptable.
- 💼 **Commitment to Apple**: Despite offers of higher pay, the Apple team remains committed and is working hard to achieve the company's goals.
- 🛠️ **Execution is Key**: There is a strong focus on the execution of ideas and the creation of applications that can support Apple in the market.
- 🤝 **Support for the Team**: Jobs calls for support of the Apple team as they navigate through a critical phase of development.
- 📈 **Progress and Improvement**: He reflects on the progress Apple has made and expresses optimism for the future, despite the challenges and potential for mistakes.
- 🏆 **Customer-Centric Approach**: Jobs reiterates the need to focus on delivering incredible benefits to customers as the primary goal of product development.
- 📚 **Historical Analogy**: He uses the example of the first laser printer to illustrate the impact of a customer-focused approach and the excitement it can generate.
Q & A
What is the main criticism directed at Mr. Jobs in the script?
-The main criticism is that Mr. Jobs is accused of not knowing what he's talking about, particularly in relation to Java and its ability to address the ideas embodied in OpenDoc.
What is the key principle Mr. Jobs emphasizes for creating a successful product?
-Mr. Jobs emphasizes starting with the customer experience and working backwards to the technology, rather than starting with the technology and trying to figure out where to sell it.
What mistake does Mr. Jobs admit to making in the past?
-Mr. Jobs admits to making the mistake of starting with the technology and trying to figure out where to sell it, rather than starting with the customer experience.
What example does Mr. Jobs use to illustrate the importance of customer experience?
-Mr. Jobs uses the example of the first small laser printers, specifically the LaserWriter, and how its impressive print quality immediately demonstrated value to customers without them needing to understand the technology inside.
What is the current state of Apple's strategy according to Mr. Jobs?
-According to Mr. Jobs, Apple's strategy involves focusing on delivering incredible benefits to customers and not just relying on the engineers to come up with awesome technology.
What does Mr. Jobs believe is the right approach for Apple's future?
-Mr. Jobs believes the right approach is to support the team at Apple as they work hard to create applications that will benefit the market, even though some mistakes may be made along the way.
Who are some of the people Mr. Jobs mentions as working hard at Apple?
-Mr. Jobs mentions Avi, John Marino, and Fred as examples of people working hard at Apple, along with a larger team working under them.
What does Mr. Jobs suggest will happen as a result of the team's hard work at Apple?
-Mr. Jobs suggests that the team's hard work will result in the creation of good applications that will support Apple in the market.
How does Mr. Jobs view the potential for mistakes during Apple's current stage?
-Mr. Jobs views the potential for mistakes as a positive sign because it indicates that decisions are being made, and any mistakes can be identified and corrected.
What does Mr. Jobs believe the company's attitude should be towards the team's efforts?
-Mr. Jobs believes the company should support the team, acknowledging that they are working very hard and are committed to Apple despite offers of higher pay elsewhere.
Outlines
🤔 Critique of Technological Vision and Strategy
The speaker challenges Mr. Jobs' understanding of technology, specifically Java and OpenDoc, and questions his recent contributions. The speaker emphasizes the importance of starting with customer experience rather than technology when developing products. They recount Apple's past success with the laser writer and the importance of a clear customer benefit. The speaker acknowledges their own mistakes and the hard work of the current Apple team, advocating for support and patience as they navigate challenges and strive for innovation.
🚀 Progress and Optimism for the Future
The speaker expresses optimism about the current state of affairs compared to the past and conveys a sense of progress. They believe that despite some confusion or misunderstandings, the overall direction is positive, and the future holds promise for achieving greater success.
Mindmap
Keywords
💡OpenDoc
💡Java
💡Customer Experience
💡Technology-First Approach
💡LaserWriter
💡PostScript
💡AppleTalk
💡Vision and Strategy
💡Mistakes and Decision Making
💡Execution
💡Support and Loyalty
Highlights
Mr. Jobs acknowledges that he may not know what he's talking about on several counts.
Challenge posed to Mr. Jobs to explain how Java addresses OpenDoc's ideas.
Mr. Jobs is asked to discuss his personal contributions over the past seven years.
Admission that there are aspects of OpenDoc that are superior and not familiar to Mr. Jobs.
Emphasis on the difficulty of integrating specific technologies into a cohesive vision for mass market sales.
Mr. Jobs stresses the importance of starting with customer experience rather than technology.
Confession of past mistakes made by Mr. Jobs in prioritizing technology over customer needs.
Apple's strategy is centered around delivering incredible customer benefits.
The story of the LaserWriter and its groundbreaking technology is recounted.
Mr. Jobs reflects on the simplicity of the LaserWriter's appeal to customers.
A call for Apple to return to its roots of creating impactful customer experiences.
Regret expressed over OpenDoc becoming a casualty in Apple's strategic direction.
Mr. Jobs apologizes for his lack of knowledge in certain areas.
Highlighting the hard work and dedication of the Apple team, including key figures like Avie and John Marino.
The team at Apple is described as working tirelessly despite offers of higher compensation elsewhere.
Mr. Jobs calls for support of the Apple team as they navigate a critical phase in the company's development.
Acknowledgment that mistakes will be made but are necessary for progress.
A vision for Apple's future that includes learning from mistakes and creating great applications.
Mr. Jobs expresses optimism about the direction Apple is heading compared to the recent past.
Transcripts
yes mr. jobs you're a bright and
influential man here it comes it's sad
and clear that on several counts you've
discussed you don't know what you're
talking about I would like for example
for you to express in clear terms how
say Java in any of its incarnations
addresses the ideas embodied in open doc
and when you're finished with that
perhaps you could tell us what you
personally have been doing for the last
seven years
you know you can please some of the
people some of the time but
one of the hardest things when you're
trying to affect change is that people
like this gentleman are right in some
areas I'm sure that there are some
things opendoc does probably even more
than I'm not familiar with that nothing
else out there does and I'm sure that
you can make some demos maybe a small
commercial app that demonstrates those
things the hardest thing is what how
does that fit in to a cohesive larger
vision that's gonna allow you to sell
eight billion dollars 10 billion dollars
a product a year and one of the things
I've always found is that you've got to
start with the customer experience and
work backwards to the technology you
can't start with the technology and try
to figure out where you're gonna try to
sell it and I've made this mistake
probably more than anybody else in this
room and I've got the scar tissue to
prove it and I know that it's the case
and as we have tried to come up with a
strategy and a vision for Apple it
started with what incredible benefits
can we give to the customer where can we
take the customer not not starting with
let's sit down with the engineers and
and figure out what awesome technology
we have and then how are we going to
market that and I think that's the right
path to take I remember with the laser
writer we built the world's first small
laser printers you know and there was
awesome technology in that box we have
the first canon laser printing cheap
laser printing engine in the world in
the United States here at Apple we had a
very wonderful printer controller that
we design
we have Adobe's PostScript software in
there we had Apple talk in there just
awesome technology in the box and I
remember seeing the first printout come
out of it and just picking it up and
looking at it thing you know we can sell
this because you don't have to know
anything about what's in that box all we
have to do is hold that something goes
do you want this and if you can remember
back to 1984 before laser printers
it was pretty startling to see that
people went wow yes and that's that's
where Apple's got to get back to and you
know I'm sorry that open Docs a casualty
along the way and I readily admit there
are many things in life that I don't
have the faintest idea what I'm talking
about so I apologize for that too but
there's a whole lot of people working
super super hard right now at Apple you
know avi John Marino Fred I mean the
whole team is working burning the
midnight oil trying to and and people
you know hundreds of people below them
to execute on some of these things and
they're they're doing their best and I
think that what we need to do and some
mistakes will be made by the way some
mistakes will be made along the way
that's good because at least some
decisions are being made along the way
and we'll find the mistakes we'll fix
them and I think what we need to do is
support that team going through this
very important stage as they work their
butts off they're all getting calls
being offered three times as much money
to go do this throughout the valleys hot
none of them are leaving and I think we
need to support them and see them
through this and write some damn good
applications to support Apple out in the
market that's my own point of view
mistakes we made some people will be
pissed off some people will not know
what they're talking about
but it's I think it is so much better
than where things were not very long ago
and I think we're gonna get there
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