La respuesta de Steve Jobs a un "Insulto"

Summary

In this candid and reflective talk, Steve Jobs discusses his views on technology, innovation, and leadership at Apple. He acknowledges the challenges and mistakes made along the way, particularly with OpenDoc, but emphasizes the importance of starting with the customer experience and working backward to create impactful technology. He recounts past successes, like the LaserWriter, to illustrate the value of simplicity and customer focus. Jobs stresses the hard work of Apple's team and the need for continued support, despite inevitable mistakes, to drive the company forward with vision and determination.

Takeaways

• 😀 Steve Jobs acknowledges the influence and brightness of the individual he is addressing, but also criticizes their understanding of certain concepts.
• 😀 Jobs challenges the speaker to explain how Java relates to OpenDoc, pushing for a deeper understanding of their ideas and technology.
• 😀 Jobs reflects on the difficulty of achieving change, acknowledging that while some people may be right in certain areas, aligning ideas with a larger vision is essential.
• 😀 The key to success is starting with the customer experience and working backwards to the technology, not the other way around, as Jobs admits to having made this mistake himself.
• 😀 Jobs recounts the development of Apple's laser printer, highlighting how the technology in the product was revolutionary, and how it was marketed by focusing on customer benefits.
• 😀 He emphasizes that Apple needs to return to focusing on customer needs, using the example of how their laser printer successfully sold without needing customers to understand its inner workings.
• 😀 Jobs expresses regret over OpenDoc being a casualty of Apple's strategy, acknowledging his own lack of knowledge on some topics.
• 😀 Jobs commends the hard work and dedication of the Apple team, recognizing their efforts even when they are faced with difficult challenges and long hours.
• 😀 He admits that mistakes will be made in the process, but believes that decision-making and learning from those mistakes is essential for progress.
• 😀 Jobs stresses the importance of supporting the Apple team through their current challenges, as many of them are being offered lucrative opportunities elsewhere but are choosing to stay.
• 😀 Jobs concludes by advocating for the creation of high-quality applications to support Apple in the market, despite the inevitable mistakes and controversies that will arise along the way.

Q & A

What is the central argument Steve Jobs is making regarding technology and customer experience?

Steve Jobs argues that in order to create successful products, companies must start with the customer experience and work backward to the technology. He believes that understanding what benefits the customer first is key, rather than starting with technology and trying to figure out how to market it.

How does Steve Jobs describe his experience with OpenDoc?

Steve Jobs acknowledges that there are some things OpenDoc does well, but he also admits that he doesn't fully understand all its aspects. He suggests that while OpenDoc has some strengths, its integration into a larger cohesive vision for a successful product is unclear.

What is Jobs' perspective on failure and mistakes in product development?

Jobs views mistakes as a natural part of the process. He emphasizes that it's better to make decisions and learn from mistakes than to avoid taking risks. He believes that mistakes help the team progress and improve, and they should be seen as an opportunity for growth.

What does Steve Jobs think about the role of technology in product marketing?

Jobs stresses that technology should not be the starting point in product development. Instead, he emphasizes focusing on how the technology will benefit the customer and how that will resonate in the market. He believes starting with customer needs is the way to drive successful products.

Why does Jobs reference the LaserWriter as an example?

Jobs uses the LaserWriter as an example to illustrate the importance of focusing on the user experience. He describes how the technology inside the LaserWriter was complex, but the success came from simply presenting the final product to customers and asking if they wanted it, without delving into the technical details.

What does Jobs mean by 'scar tissue'?

When Jobs refers to having 'scar tissue,' he is acknowledging that he has made mistakes in the past, learned from them, and gained valuable experience. The phrase implies that he has faced challenges that have shaped his understanding of product development.

How does Jobs view the current efforts at Apple?

Jobs expresses confidence in the team at Apple, stating that many people are working extremely hard to execute on new ideas. He praises their commitment and emphasizes that despite the challenges, their dedication will lead to success.

What does Steve Jobs suggest needs to be done to support Apple’s team?

Jobs suggests that the team at Apple needs support during this critical phase of development. He emphasizes the importance of backing them up as they work hard to build successful applications, and he believes that the company should focus on creating high-quality software to help Apple succeed in the market.

How does Jobs describe the mistakes made by Apple in the past?

Jobs admits that Apple has made mistakes along the way but sees them as a necessary part of the process. He believes mistakes are inevitable when trying to innovate, but they provide valuable learning opportunities and should be embraced as part of the growth process.

What does Steve Jobs think about the people working at Apple during this time?

Jobs praises the commitment of the people working at Apple, highlighting their dedication and hard work. He mentions that despite lucrative offers to leave, the team members are staying, which shows their loyalty and belief in the company's vision.