Working with Utility Warehouse - A Partners Perspective

Summary

In this insightful podcast, Keith Bassey from Utility Warehouse shares his journey of building a successful business after joining in 2000. Starting as a part-time firefighter and furniture restorer, Keith grew his business with Utility Warehouse, taking advantage of its offers like unlimited mobile data and referral programs. He highlights the benefits of passive income and how the company provides financial security, even in uncertain times. Keith also discusses the impact of their LED bulb promotion and the opportunity to pass on residual income to family members, positioning Utility Warehouse as a great business opportunity for those seeking extra income.

Takeaways

• 😀 Keith Bassey started with Utility Warehouse (UW) in 2000, after being a part-time firefighter and furniture restorer, seeking an additional income stream.
• 😀 The first interaction Keith had with UW involved receiving bottles of wine as a reward for referrals, which led him to realize the business opportunity UW offered.
• 😀 Keith has seen significant growth in his business over 20 years, with UW evolving, including the introduction of branded 'minis' for marketing.
• 😀 UW offers a highly competitive mobile deal, with unlimited data, calls, and texts for £20 per month. Additional SIMs on the same account cost just £10 each.
• 😀 Referring others to UW's services can lead to substantial savings. Customers receive a £50 credit on their next bill for each successful referral.
• 😀 The pandemic has increased interest in both UW's savings opportunities and its business model, as more people seek alternative income streams.
• 😀 The business model at UW allows for the creation of a passive income stream, where partners can earn money even during times of illness or unforeseen events.
• 😀 Keith shared that UW’s residual income model provides financial stability, even if someone cannot actively work for a period, like during illness.
• 😀 The company is running a light bulb promotion, providing free LED bulbs to customers, which has helped millions of people reduce energy costs.
• 😀 Keith emphasizes that UW's business opportunity can act as a secondary income or a pension, with the potential to pass on the residual income to family members.
• 😀 Social media is one tool Keith uses to promote the business, but he prefers in-person conversations and building relationships to generate leads.

Q & A

How did Keith Bassey get involved with Utility Warehouse?

Keith Bassey discovered Utility Warehouse in February 2000, while working as a furniture restorer and a part-time firefighter. He was looking for an additional stream of income and decided to get involved with the company, which he describes as the best decision he ever made.

What was the initial incentive for Keith to get involved with Utility Warehouse?

Keith was initially motivated by a promotion where he was offered a bottle of wine for every referral he made. This simple incentive, combined with the opportunity to save money, sparked his interest in the business.

What is the 'mini' Keith mentions, and what significance does it have for Utility Warehouse?

The 'mini' refers to a small car branded with Utility Warehouse's logo. Keith had the idea for the 'mini,' and now there are over 1300 of them on the road. This branding initiative is part of the company's rebranding effort to simplify its image to 'UW.'

What are the details of the mobile deal that Utility Warehouse is offering?

Utility Warehouse's mobile deal includes an unlimited data, calls, and texts plan for £20 a month for a single SIM card. Additional SIM cards on the same account can be added for £10 each, up to four SIM cards per account, bringing the total to £50 for four unlimited plans.

How has Utility Warehouse performed during the COVID-19 pandemic?

Utility Warehouse has performed well during COVID-19, as many people have become more conscious of their monthly bills. The business opportunity has also attracted interest from individuals looking for a stable income stream during uncertain times.

What is the referral bonus system at Utility Warehouse?

Utility Warehouse offers a £50 credit on the next month's bill for each successful referral. Customers can refer others to the service, and once the new customer is active, the £50 referral bonus is applied. This can help reduce or even eliminate monthly costs.

What was the light bulb giveaway promotion about?

Utility Warehouse gave away LED light bulbs as part of a promotion aimed at replacing old light bulbs with energy-efficient LEDs. The promotion ended in March 2021, but customers who received the bulbs still benefit from a lifetime guarantee.

What are the financial benefits of being a partner with Utility Warehouse, as explained by Keith?

Being a partner with Utility Warehouse allows individuals to build residual, passive income by gaining customers and referrals. Keith highlights that this income continues even if the partner is unable to work due to illness, providing financial stability in tough times.

What was the impact of Keith’s health scare on his business?

Keith experienced food poisoning in August, which kept him off work for a few weeks. However, his business continued to generate income during this period due to the residual income he had built up over the years through his work with Utility Warehouse.

What future plans does Utility Warehouse have according to Keith?

Utility Warehouse is looking to expand its offerings, including launching home buildings and contents insurance. They are also exploring ways to make their business simpler and easier to promote. Keith is excited about the potential for growth and the ongoing passive income opportunities.