Google Ads No Conversions (2023) - 7 Proven Ways To Fix No Conversions In Google Ads [Step-By-Step]
Summary
TLDRThis video offers a detailed guide to boosting Google Ads conversions. It identifies seven key areas for improvement: ensuring correct budget and bidding settings, selecting the right keywords with high buying intent, utilizing all available ad extensions, maintaining message match between ads, keywords, and landing pages, checking for ad and landing page eligibility, optimizing landing page design for simplicity and relevance, and setting up accurate conversion tracking. Each step is crucial for turning clicks into tangible actions like sales, phone calls, or email leads.
Takeaways
- 💹 Ensure your Google Ads budget is set correctly to avoid missing out on conversions.
- 🔍 Check your maximum bid limit, target CPA, and target ROIs to ensure they're optimized for conversions.
- 📈 Follow tutorials to determine an appropriate budget using Google's Keyword Planner for better ad performance.
- 🔑 Choose the right keywords to target high buying intent and avoid wasting money on irrelevant clicks.
- 🔗 Use a variety of ad extensions to increase your ad's visibility and click-through rate.
- 🎯 Make sure your ad message matches the keywords and the landing page to improve quality score and ad performance.
- 🚫 Avoid status warnings in your ads, keywords, landing pages, and extensions as they can halt your campaign.
- ✅ Design landing pages that are simple, easy to use, and have a clear call to action to increase conversions.
- 📊 Properly set up conversion tracking to accurately measure the success of your ads and avoid false impressions.
- 📝 Use the Google Ads optimization checklist for regular account maintenance to ensure ongoing success.
Q & A
What is considered a conversion in the context of Google Ads?
-A conversion in the context of Google Ads is an action taken by the end user, such as an online sale, a phone call, or an email lead, which is the desired outcome after they interact with your ad.
Why is setting the correct budget crucial for getting conversions?
-Setting the correct budget is crucial because if it's set too low, Google Ads may not run ads effectively, leading to few or no conversions. It's important to ensure that the budget allows Google's AI to optimize and show results.
What are the different bidding strategies mentioned in the script and how do they impact conversions?
-The script mentions maximum bid limit, target CPA, and target ROIs as bidding strategies. These impact conversions by determining how much you're willing to pay for an ad click or acquisition, which can significantly affect the number of conversions you get.
How does picking the right keywords affect the performance of a Google Ads campaign?
-Picking the right keywords ensures that your ads are shown to the most relevant audience, increasing the likelihood of conversions. Using the wrong match types or targeting keywords with low buying intent can lead to wasted budget and poor performance.
Why is it important to use multiple extensions in Google Ads?
-Using multiple extensions can improve ad visibility, click-through rates, and overall account performance. Google tends to favor ads with extensions, as they offer more data for A/B testing and can lead to better user experience.
What is message match and why is it important for Google Ads?
-Message match refers to the alignment between the ad copy, the keywords used, and the landing page content. A high message match can improve quality score, reduce cost per click, and increase the likelihood of conversions.
What common issues can cause ads or campaigns to be 'not eligible' in Google Ads?
-Issues such as capitalized words, non-functioning landing pages, or status warnings can cause ads or campaigns to be 'not eligible'. These issues prevent the ads from running properly, leading to fewer impressions, clicks, and conversions.
How does the setup of a landing page affect conversions?
-A well-set up landing page should be simple, easy to use, and have a clear call to action. A bad landing page can cause visitors to leave without converting, wasting ad spend.
Why is conversion tracking important and what are the common issues with it?
-Conversion tracking is important for measuring the success of ad campaigns. Common issues include improper setup, which may lead to inaccurate tracking, or counting conversions multiple times, which can give a false impression of campaign performance.
What are the recommended actions for setting up conversion tracking for service-based businesses?
-For service-based businesses, it is recommended to set up conversion tracking for email collection and phone call tracking, as these are the most relevant actions for such businesses.
How can using the Google Ads optimization checklist help improve account performance?
-The Google Ads optimization checklist provides a structured approach to reviewing and updating account settings on a regular basis, ensuring that all aspects of the account are optimized for the best possible performance.
Outlines
💡 Optimizing Google Ads for Conversions
The paragraph discusses the importance of conversions in Google Ads campaigns and provides seven strategies to improve them. It defines a conversion as an action taken by the user, such as an online sale, phone call, or email lead. The first strategy is to ensure that the budget and bidding settings are correct, as improper settings can prevent conversions. The speaker suggests checking the budget and bids against the Keyword Planner for accuracy and adjusting the target CPA to give Google's AI room to optimize.
🔍 Selecting the Right Keywords for Your Campaign
This section emphasizes the critical role of choosing the correct keywords in Google Ads. It advises against using broad match types that can lead to wasted budget and suggests using exact match types to target specific search queries effectively. The paragraph also stresses the importance of targeting keywords with high buying intent to increase the likelihood of conversion, recommending the use of Google's Keyword Planner to find such keywords.
📞 The Impact of Extensions on Ad Performance
The paragraph highlights the significance of using various ad extensions to improve the visibility and performance of ads. It mentions that ads with more extensions are more likely to be favored by Google, leading to higher click-through rates and potentially more conversions. The speaker advises including site links, call extensions, structured snippets, and location extensions to enhance ad relevance and appeal to users.
🔗 Ensuring Message Match for Better Relevance
This section discusses the concept of message match, which refers to the alignment between the ad copy, keywords, and the landing page. A close message match can lead to a higher quality score, lower cost per click, and improved ad visibility. The paragraph advises creating ads that are closely related to the keywords and landing pages to ensure relevance and increase the chances of user engagement and conversion.
🚫 Addressing Issues with Ads, Landing Pages, and Keywords
The paragraph points out common issues that can hinder conversions, such as ads or landing pages with status warnings or errors. It stresses the importance of checking the eligibility and status of ads, keywords, and landing pages to ensure they are running correctly. The speaker warns that overlooked status warnings can lead to paused campaigns and a lack of conversions.
📈 Creating Effective Landing Pages
This section focuses on the importance of having well-designed landing pages that are simple, easy to use, and have clear calls to action. It advises against overly complex or visually confusing landing pages that can lead to high bounce rates. The paragraph also suggests including social proof and ensuring the landing page is relevant to the user's query to improve conversion rates.
📊 Setting Up Proper Conversion Tracking
The final paragraph addresses the importance of accurate conversion tracking to measure the success of Google Ads campaigns. It outlines three common issues with conversion tracking: improper setup, multiple counts for the same conversion, and no tracking at all. The speaker recommends using basic conversion tracking actions, such as email collection and phone call tracking, and suggests referring to specific videos for detailed instructions on setting up conversion tracking.
Mindmap
Keywords
💡Conversion
💡Google Ads
💡Budget
💡Bid
💡Keywords
💡Match Types
💡Extensions
💡Message Match
💡Quality Score
💡Landing Page
💡Conversion Tracking
Highlights
Understanding what a conversion is and its importance in Google Ads.
The significance of setting the correct budget and bid limits for conversions.
How to determine an appropriate budget using Google's Keyword Planner.
The impact of bidding strategies on conversion rates.
The importance of selecting the right keywords for your campaigns.
Why using the correct match types can save money and improve conversions.
The necessity of having multiple ad extensions to increase visibility and conversions.
How message match between ad, keyword, and landing page can affect quality score and conversions.
The importance of checking ad, keyword, and landing page statuses for potential issues.
Why a well-designed landing page is crucial for converting visitors into customers.
The common mistake of poor conversion tracking and how to fix it.
Using Google Ads optimization checklist for maintaining a healthy account.
The importance of targeting keywords with high buying intent for better conversion rates.
How to avoid overcomplicating Google Ads by focusing on the basics.
The benefits of having a clear and concise call to action on your landing page.
Why it's essential to ensure your landing page is relevant to the customer's search query.
The potential issue of conversion tracking counting multiple times and how to address it.
Transcripts
is your Google ads account running and
maybe it's getting a few clicks a few
Impressions but no conversions well if
that's you you've come to the right
place in today's video I'm going to show
you step by step seven proven weights to
start getting conversions inside your
Google ads account now just so we're on
the same page what is a conversion and
for us a conversion is a action taken by
the end user so when someone interacts
with your ad you want them to do
something so it's either call you email
you buy from you something to actually
get them from the ad to whatever you
want them to do that's a conversion and
a conversion action is set up to create
and track whatever you want that
individual to do so for this video I'm
just going to simplify it by saying a
conversion is an online sale a phone
call or an email lead now here are the
seven solutions to help start getting
conversions inside your account and
really transferring those clicks and
Impressions into something tangible so
you can actually have account success
for a first solution this is something
really overlooked by a lot of people
brand new to Google ads and it's simply
do you have the budget set correctly and
two do you have either the maximum bid
limit set correctly the target CPA set
correctly Target rois set correctly one
of these things can really impact how
many conversions you're actually getting
so if you don't set this high enough
chances are you're not going to see any
conversions whatsoever there's a lot of
accounts I look at where the target CPA
is one-fifth or one-tenth of where it
should be and you're just not going to
see any conversions whatsoever Google
ads may get a couple clicks here and
there are a few Impressions but you're
just not going to see conversions
because Google has been told that hey we
want these leads for let's say five
dollars and Google understands that we
can only get leads for fifty dollars and
you've told Google hey do not run ads
unless we can get it for five dollars
Google's gonna try and nitpick and try
and find some Impressions and some
clicks however if it's not going to
viably produce leads it's not going to
really run so make sure your budget is
set properly I'm going to come into our
account here I'm going to go over here
to the actual let's do pool installation
campaign here let's see what it's set as
okay our budget is 75 a day this could
be good what I would recommend doing is
following one of our tutorials at least
a little bit in the first half of it
where it shows you actually how to
determine a budget uh this is really
important you go inside your Keyword
Planner you look at the actual high
range and low range of the actual bids
of the keywords you actually want to go
after so this will allow you to
determine what a good budget is if you
don't have a high enough budget you may
want to consider it only running a few
days a week so even if you're only
running you know Tuesday to Friday
instead of running the entire week as
long as you can concentrate that budget
and really get Google's AI the ability
to run and see results your chances are
you'll be in a really good spot the next
thing here is the actual bidding so as
we can see maximized conversions is set
to 50 this could be good for some
campaigns this could be bad for some
campaigns and again this goes for
maximized clicks as well if you set your
maximum cost per click bid limit too low
you're going to have a lot of issues and
your account is not going to run
properly so please make sure you
understand your conversion rate you
understand that hey if I have have five
clicks and out of five clicks I'm gonna
get one conversion and that's going to
cost me x amount of dollars this is what
my target CPA should be that's a very
good way of going about setting your
target CPA for good results again even
if your target CPA is let's say 50 and
Google is even recommending 50 I would
put it above probably fifty five dollars
sixty dollars just so it gives Google's
AI a little room to run and allowed to
optimize you're going to see much better
results that way all right the next
solution we have for getting more
conversions into our account is picking
the right keywords and if you don't have
the right keywords in your account your
life is going to be miserable because if
you have broad match where you should
have exact match or you have exact match
where you should have broad match there
is going to be so many things wrong in
your side your account that you're just
going to be trying to fiddle with
everything else and realistically you
only have to touch those two things a
lot of times people over complicate
Google ads and they think like hey well
like there's all these other options
there's so many things to do inside this
account and really a lot of Google ads
comes down just to getting the basics
correct uh yeah there are a lot of other
things you can do inside Google ads but
if you have improper keywords and let's
go over here to keywords just to show
you here as you can see all these are
set into the exact match type this is
the most stringent type you can get it's
going to be very concentrated on these
exact keywords are you still going to
get keywords you don't want absolutely
however this is going to be this is
going to cut down a lot of the bad
keywords where I see a lot of people
using broad match and it just targets
literally everything and you're going to
waste a whole bunch of money and you're
going to be going after keywords like
HVAC DIY or HVAC companies hiring near
me or fencing companies hiring near me
and a lot of people like think I'm
joking when I say that that is a keyword
we see regularly just because one it
hasn't been added to the negatives and
two they're using broad match so please
make sure your match type is set up
correctly this can save you a ton of
money and allow you to start getting a
lot more conversions inside your account
and the second thing too with the actual
match types is if you're targeting
keywords that don't have high buying
intent so you're just targeting HVAC
instead of HVAC company or HVAC company
services near me or HVAC installation
stuff that actually shows your custom
customer wants to buy from you this is
really going to be detrimental to your
account especially for a service based
business because you're just not going
to be targeting people who are actually
interested in purchasing your services
you're just going to be going after a
vague term like HVAC which can imply a
million different things and you're just
going to have a much lower conversion
rate and more than likely lower quality
leads and a higher cost per conversion
so please take this into consideration
when actually going through and creating
these keywords go after high buying
intent keywords our Keyword Planner
video is awesome for this and I'll walk
you through how to actually find high
converting high buying intent keywords
so watch that video if you're curious on
how to actually find good keywords
inside your account the next thing is
not having any extensions and I go into
so many accounts and they'll have like
one extension they'll have a call
extension and maybe they'll have maybe a
call out extension something like that
or maybe a structured snippet extension
it's usually like one to three
extensions and you have the ability to
have so many different extensions inside
your account you can have site links
calls structured snippet extensions call
extension location extensions and people
will use one or two and then their ads
aren't really shown they have a low
click-through rate and they're like why
is my account not doing well why am I
not getting any conversions and it's
like well your ad isn't big enough to be
seen for starters Google doesn't
normally favor ads that don't have
extensions that will normally favor an
ad that has a whole bunch of stuff
behind it because then they can a B test
it and chances are if they have a whole
bunch of stuff to a b tests with they'll
be much more likely to actually show
your ad because they're like hey we can
play with all this stuff as opposed to
just one ad and if that ad doesn't work
uh we're just not going to show it so
make sure to have all your extensions in
place and make sure that they're
actually relevant to the actual end user
so very very important have all your
extensions make sure you have your site
links call out structured snippet
extensions call extensions location
extensions this will impact your account
dramatically and will allow you to get a
lot more conversions and normally a
lower cost per click as well all right
the next thing is the actual message
match and I'm gonna come over here to
ads and let's scroll down here and we'll
go into fiberglass pool installation
let's see if we have any so as you can
can see here message match I'm going to
just kind of easily I'm just going to
sum this up is the actual match between
your ad keyword and landing page you
want this match to be as closely related
as possible because if it's more closely
related Google's going to look at that
and go okay this ad is relevant to this
customer after they typed in this
specific keyword so say they type in
fiberglass pools our ad pops up and it
says fiberglass pool installation we
send them to a landing page that says
fiberglass pool installation get a quote
now all of this has a very close message
match and the closer we can make this
message match the higher our quality
score is going to be more than likely
not always but the vast majority of the
time our quality score is going to be
much higher allow us to get much lower
cost per click allow our ads to be shown
more more Impressions more clicks more
account success this is very important
what a lot of companies do is they just
Target a whole bunch of keywords to put
it in Broad match they'll have one ad
that just says you know HVAC or pools or
something very vague and they'll just
send them to a website that says
something very vague like pools or you
know Pool Services it doesn't really go
into detail about the custom problem and
really Google looks for relevancy the
more relevant you can make your ad
keyword and landing page the more likely
your customer is going to click on it
the more likely Google is to show your
ad and the more likely you are to get
much better results and many more
conversions so please make sure your ads
are relevant your keywords are relevant
and your landing pages are all relevant
to each other before launching a
campaign all right the fifth reason you
may not be getting conversions is
there's something wrong with your ads or
landing pages or keywords and I see this
very often if you look at my screen here
it says not eligible because our
campaign is paused what I see a lot of
people actually doing is they'll contact
us we'll do an audit and they'll have
one issue it'll be like oh yeah your
status is limited because of X Y and Z
you have a word in there that's you know
completely capitalized or maybe the
landing page isn't working or something
like that people Overlook these statuses
and they're super important this will
completely kill your campaign if you
have a status warning especially if it
impacts multiple ads or the landing page
you're running traffic to 2 or the
extension or the keywords like there's a
lot of things that will be paused and
just not eligible to run which would
cause you to get either very few
Impressions and clicks or absolutely
none and the same goes with conversions
you're just not going to see any
conversions because your ads aren't
running because there's a status warning
so please go and make sure there's no
status here it says eligible your ads
are good to run same with the keyword
same with your landing pages make sure
there are no status warnings inside your
account this will absolutely affect your
campaign if there are status warnings so
that's a big one for why you're not
seeing any conversions inside your
account next reason number six for why
you may not be seeing any conversions is
your landing page is just set up
incorrectly or it's just bad and people
when they go to it they just don't want
to actually submit their information or
call you or whatever it is landing pages
need to be very simple they need to be
easy to use they need to get to the
point very quickly if you go on a long
tangent and don't give any calls to
action whatsoever people are going to
leave and they're going to find a new ad
and you've just wasted a whole bunch of
money putting someone to a landing page
or a website that they just don't care
about and you're now out of money so
please make sure to actually create a
landing page that is simplified it's
easy to use there's a distinct call to
action there's either one or two calls
to action so either uh lead collection
so email form or an action to actually
call your business so a phone number or
an email lead that's really all you want
for service based businesses if you're
running e-commerce again that's a little
outside of our realm but it would be a
buy now button or you know collecting an
email form something like that very
similar so please make sure when you
design a landing page it is simple to
the point easy to read don't use a whole
bunch of crazy colors that hurts the
eyes it's going to cause cognitive
overload people are going to get
stressed out they're going to leave your
website easy simplified and just gets to
the point that's what you want in a
landing page also add in Social proof
that helps a lot of the time and again
making sure that the landing page is
relevant to the customer's problem don't
send them to a basic HVAC page when they
ask specifically about AC repair or
something like that make sure it is very
relevant to their problem if it is not
relevant at all today a problem they're
going to leave you're not going to see
any conversions so that could be another
big reason why you're not seeing any
conversions inside your account all
right and the last reason you could
potentially not be seeing any
conversions inside your account
whatsoever and I see this very commonly
and it's probably I would say the most
common reason why we don't see any
conversions in the account which is bad
conversion tracking and conversion
tracking can go one of three ways one
it's set up correctly which is not
normally the case two it's counting
things uh multiple times so someone
could have a conversion three times or
four times if just one person called
which is not good because it gives a
false impression of actually what's
going on in the account and the third
thing that can happen is it's set up so
improperly it's not counting anything so
what you need to do is figure out how to
actually set up your conversion tracking
properly we have a couple videos on our
Channel about conversion tracking but
the conversion tracking is just so
there's so much stuff about conversion
tracking if I made a video about all the
different conversion tracking stuff it
would be like 40 hours long so if you
have a specific conversion tracking
issue you like email leads or phone
calls definitely just type it that into
YouTube I guarantee there will be a
conversion tracking video come up and
we'll show you actually how to implement
your conversion tracking for most
accounts I would just recommend using
two basic conversion tracking actions
one is the actual collection of emails
so if you want to collect emails for a
service based business that's great and
the second one is phone call tracking so
I would use those two types of tracking
and that should be enough for most
service-based businesses you don't want
to really step outside that realm
because you're going to over complicate
things and it's just going to make your
life a real pain so those are seven ways
to actually solve no conversions inside
your account if you're looking to
actually optimize your account and maybe
your account is running well check out
our Google ads optimization checklist
I'll leave it down below and it's really
awesome it runs you through every single
thing you need to do inside your account
every week month and three months and
then you can actually put your results
down here as well and it just walks you
through everything you should be doing
inside your Google ads account for best
results so if you have any comments
questions or concerns leave a comment it
down below I'd love to hear from you on
that you guys have a wonderful day and
take care
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