How to Scale to 7-Figures with Facebook Ads in 2023 - My Creative Testing Strategy Revealed

Summary

This video tutorial guides viewers on setting up a structured ad account for creative testing in Facebook Ads. It explains creating a 'greenhouse' campaign to store ads for future use, detailing steps to build and name ads effectively. The presenter advises on ad targeting, emphasizing broad targeting for maximum reach. The script also covers best practices for ad images, URL parameters, and tracking. Finally, it outlines a strategy for launching and analyzing creative tests over three to five days to identify top-performing ads.

Takeaways

• 😀 The video discusses a strategy for creative testing in ad accounts, including a recommended ad account structure.
• 🛠️ It suggests creating a 'sandbox' or 'greenhouse' campaign to store ads for organizational purposes and reuse in future campaigns.
• 📅 For new campaigns, it's advised to start with sales campaigns, turn off catalog and advantage campaign budget, and name ad sets by quarters or holidays.
• 🎯 The video emphasizes the importance of using clear, identifiable names for ads to easily recognize them without needing to preview.
• ✍️ It recommends using body copy and headlines that include offers or relevant keywords to attract the target audience.
• 📈 The presenter advises on directing traffic from ads to product pages to reduce choice overload and increase conversions.
• 🔗 URL parameters are important for tracking purposes, especially when using tools like Google Analytics, Triple Whale, or Hiro segmetrics.
• 📱 The video explains how to find and use post IDs for existing creatives to maintain social proof from likes, comments, and shares.
• 📊 It covers the process of setting up a new creative testing campaign with broad targeting, excluding past purchasers, and using age, gender, and location parameters.
• 📈 The importance of letting ads run for a full 72 hours before evaluating performance to get accurate data for analysis is highlighted.
• 🏆 The video concludes with advice on what to do with winning creatives and the next steps in the creative testing process.

Q & A

What is the purpose of creating a 'sandbox' campaign in Facebook Ads?

The purpose of creating a 'sandbox' or 'greenhouse' campaign is to store ads for organizational purposes, allowing easy access to past ads for events like Black Friday or Mother's Day to either reuse or draw inspiration from them.

Why should you turn off the ad set in the sandbox campaign?

You should turn off the ad set in the sandbox campaign to ensure that no ad spend occurs. This campaign is strictly for building and storing ads for future use, not for running active ads.

What is the significance of naming ads with a specific structure in the Facebook Ads manager?

Naming ads with a specific structure, such as 'add number', 'creative type', and 'creative name', helps in easily identifying the ad's content without needing to preview it, streamlining the management process.

Why is it recommended to use single images for testing new creatives in Facebook Ads?

Single images are recommended for testing new creatives because they simplify the testing process. It allows for easier comparison of different images' performance without the complexity of carousels or other ad formats.

What is the rationale behind directing traffic from ads to product pages rather than collection pages?

Directing traffic to product pages is recommended because it reduces the customer's decision-making process by eliminating the 'Paradox of Choice'. It makes it easier for customers to find and purchase the exact product shown in the ad.

Why is it important to include URL parameters when setting up Facebook Ads?

URL parameters are important because they help track the performance of ads, allowing advertisers to understand which ads are driving sales and conversions. They are also useful for integrating with analytics tools like Google Analytics or Triple Whale.

What does the term 'broad targeting' refer to in the context of Facebook Ads?

Broad targeting refers to targeting based on age, sex, and location only. It does not include detailed targeting or interests, making the ads visible to a wider, more general audience.

Why is it suggested to duplicate ads in the creative testing phase?

Duplicating ads allows Facebook to show the same ad to different segments of the audience. This helps in finding the most effective ad among different pockets of the same broad audience.

How long should you wait before analyzing the results of a creative test in Facebook Ads?

You should wait a full three days, or 72 hours, before analyzing the results of a creative test. This allows the ads to be exposed to a sufficient amount of data to draw reliable conclusions.

What should be the focus when analyzing the results of creative tests?

When analyzing creative tests, focus on metrics such as Return on Ad Spend (ROAS) for beginners, and Cost Per Acquisition (CPA) for more experienced advertisers. Ads that do not meet the benchmarks should be stopped.