How I Get High Paying SMMA Clients DAILY (Outreach)

Summary

In this video, Henrik shares effective outreach strategies for SaaS businesses in 2023, focusing on attracting clients through inbound leads. He debunks common myths about cold emailing and suggests engaging in Facebook groups, utilizing paid advertising, and building a personal brand. Henrik emphasizes the importance of understanding service delivery and being transparent about one's expertise. His advice is aimed at helping viewers scale their businesses without relying on outdated or ineffective methods.

Takeaways

• 😀 The video aims to provide effective outreach strategies for SaaS and marketing agencies in 2023.
• 🔍 The speaker, Henrik, emphasizes that traditional outreach methods like cold emailing and Facebook DMs are not effective for scaling businesses.
• 📈 He suggests that providing free advice in niche-specific Facebook groups can lead to inbound leads and clients.
• 💡 The first strategy involves engaging in Facebook groups by offering advice to those in need, which can result in organic client acquisition.
• 🎯 The second strategy recommends using paid advertising to attract clients, especially for niches like kitchen renovation or e-commerce.
• 💰 Henrik advises starting with a small budget for Facebook ads to test the waters and measure the effectiveness before scaling up.
• 🤝 The third strategy is commission-based offers, which can be more appealing to clients as it aligns interests and reduces upfront costs.
• 🏆 Building a personal brand and becoming a public figure through content creation is highlighted as a powerful long-term outreach method.
• 📚 The importance of understanding service delivery and having the skills to back up the offer is stressed for successful outreach.
• 🚀 For beginners, Henrik recommends starting with the Facebook group strategy, then moving to paid advertising with a budget, and eventually building a personal brand.
• 🌟 The video concludes by emphasizing the long-term benefits of building a personal brand and the potential to achieve significant success with persistence and skill.

Q & A

What is the main topic of the video?

The main topic of the video is discussing the best outreach strategies for SMMA (Social Media Marketing Agencies) in 2023.

Why does the speaker claim that traditional outreach methods like cold emailing are ineffective?

The speaker believes that traditional outreach methods like cold emailing are ineffective because they often result in spamming people and are unlikely to scale to a significant monthly income.

What is the first outreach strategy mentioned in the video?

The first outreach strategy mentioned is posting in Facebook groups and providing free advice to attract potential clients.

How did the speaker make their first ten thousand dollars online?

The speaker made their first ten thousand dollars online by being active in Facebook groups, providing free advice, and landing at least five clients every month.

What is the second outreach strategy discussed in the video?

The second outreach strategy is using paid advertising to attract clients, which is recommended for those who have some budget to invest.

What kind of results can be expected from using paid advertising for outreach?

Using paid advertising can attract clients who are interested in services like kitchen renovation, e-commerce, and other niches, by showing relevant ads and offering free consultations or meetings.

What is the third and best outreach strategy according to the speaker?

The third and best outreach strategy, according to the speaker, is building a personal brand and becoming a public figure to attract clients through content creation and expertise sharing.

Why is it important for the speaker to emphasize the importance of understanding service delivery before starting outreach?

It's important because without understanding service delivery, one cannot effectively run ads or provide the services they are offering, which could lead to failed client relationships and a poor business reputation.

What advice does the speaker give to beginners who are considering starting in SMMA?

The speaker advises beginners to assess their skills, understand the technical aspects of the business, and consider whether they have the necessary proficiency in English or their native language to operate effectively.

What is the speaker's recommendation for someone who is broke and wants to start with outreach?

For someone who is broke, the speaker recommends starting with the Facebook group strategy, providing free advice and value to attract clients.

What should one do if they have some money and want to scale their outreach efforts?

If one has some money, the speaker suggests investing in paid advertising to reach a wider audience and attract clients more effectively.

How does the speaker suggest building a personal brand for outreach purposes?

The speaker suggests creating content on platforms like YouTube, TikTok, or Instagram, sharing marketing advice, and showcasing expertise to attract clients who are interested in the services offered.

What is the speaker's perspective on the timeline for success in SMMA?

The speaker believes that while reaching a 10K monthly income might not be too difficult, becoming highly successful and earning a hundred thousand dollars a month could take several years of dedication and consistent effort.