How To Get Clients With Instagram (3 Cold Outreach Methods)

Summary

Tyson 4D shares three effective Instagram outreach strategies to attract clients: the bait and switch, the true fan to video intro, and the inbound lead method. He emphasizes the importance of a professional Instagram account, avoiding common outreach pitfalls, and securing the first reply to increase engagement. Tyson also offers a free resource guide for further insights.

Takeaways

• 📈 Instagram can be effectively used for client outreach beyond just casual interactions.
• 🔄 Tyson 4D has developed a repeatable system for outreach on Instagram that has led to a shift towards referral-based client acquisition.
• 📱 The speaker emphasizes the effectiveness of Instagram outreach over cold emails, suggesting a combination of both for the best results.
• 👤 Having a professional Instagram account can enhance outreach efforts, but it's not a strict requirement for success.
• 🚫 Avoid outreaching to accounts with a high number of followers and low engagement as they might not be profitable leads.
• 💌 The first reply is crucial in Instagram outreach because it moves the conversation from the request box to the primary inbox.
• 📢 Be cautious of appointment setters on Instagram who may not pass your message to the intended person.
• 🎣 The 'bait and switch' method is an improved approach where you start a conversation by inquiring about the prospect's product or service before transitioning to your pitch.
• 🎥 The 'true fan to video intro' method involves engaging with a prospect's content, complimenting them, and then sending a personalized video introduction.
• 📺 Letting the compliment 'marinate' for a couple of days before following up is important to avoid seeming insincere or pushy.
• 📲 The 'inbound lead' method invites potential clients to reach out for a free case study, positioning you as an expert and creating a low-pressure sales opportunity.

Q & A

What is the main purpose of the video?

The main purpose of the video is to demonstrate how to effectively use Instagram as a platform to acquire clients, rather than just for casual interactions.

What is the speaker's repeatable system for getting clients from Instagram?

The speaker has created a system where they can outreach to a certain number of people daily, and by the end of the month, they can predict how many sales calls they will book.

Why does the speaker no longer need to do much outreach?

The speaker no longer needs to do much outreach because most of their clients now come from referrals, and they don't require more clients from outreach.

What are the three strategies the speaker uses on Instagram to get clients?

The three strategies are: 1) An improved version of the bait and switch method, 2) The true fan to video intro method, and 3) The inbound lead method.

How does the bait and switch method work on Instagram?

The bait and switch method involves sending a direct message about the prospect's product to get a response, then smoothly transitioning the conversation to discuss marketing and how the speaker can help.

What is the importance of getting the first reply in Instagram outreach?

Getting the first reply is crucial because it moves the conversation from the request DM to the primary tab, ensuring the prospect gets notified of further messages.

Why should you be cautious when reaching out to someone with a high number of followers and a blue tick on Instagram?

You should be cautious because having many followers or a blue tick does not necessarily indicate a successful business; it could be an account with low engagement and not a valuable lead.

What is the role of an appointment setter in Instagram outreach?

An appointment setter is someone who handles all incoming DMs for a business. If you get a response from an appointment setter, it's likely they won't pass your message to the business owner, so it's better to move on.

How does the true fan to video intro method work?

This method involves engaging with the prospect's content by liking and commenting, then sending a genuine compliment via DM. After letting it marinate for a couple of days, the speaker sends an introduction video to further the conversation.

What is the inbound lead method and how does it benefit the outreach process?

The inbound lead method involves creating posts with CTAs that encourage potential clients to reach out. This method is beneficial as it reverses the dynamic, making the client come to the service provider, which can increase the likelihood of conversion.

What is the halo effect mentioned in the script, and how does it apply to Instagram outreach?

The halo effect is a psychological phenomenon where people are more likely to do business with someone they perceive as attractive or likable. On Instagram, using a video introduction can leverage the halo effect by presenting a good-looking, articulate, and trustworthy image.

Outlines

00:00

📈 Instagram Outreach for Client Acquisition

The speaker, Tyson 4D, dispels the myth that Instagram is only for casual interactions and instead explains his systematic approach to using Instagram for professional outreach to acquire clients. He emphasizes that he no longer needs to actively seek clients as most come through referrals, but he shares three strategies that have been effective for him. Tyson highlights the advantages of Instagram over cold email outreach and introduces the audience to his free resource guide, which he provides through an email list to avoid overwhelming his direct messages. He also addresses the common question of whether a professional Instagram account is necessary for outreach, showing examples to illustrate the point that it's not a strict requirement but can be beneficial.

05:01

🗣️ Mastering the Art of Conversational Outreach

Tyson 4D discusses the importance of securing the first reply in Instagram Outreach, as it allows further messages to be delivered to the recipient's primary inbox, increasing the chances of engagement. He advises to avoid targeting accounts with high follower counts and low engagement, as they may not be profitable leads. Tyson also warns against appointment setters who handle direct messages on behalf of business owners, as they are unlikely to pass on messages. He introduces the first of his three Instagram Outreach methods: an improved bait and switch technique. This method involves sending a direct message about the prospect's product or service to elicit a response, then smoothly transitioning the conversation towards a business proposal. Tyson provides examples of how to execute this method effectively and emphasizes the importance of a smooth transition and low-pressure call to action.

10:02

🎥 The True Fan to Video Intro Outreach Method

Tyson introduces the second outreach method, which he credits for acquiring most of his clients. This method involves engaging with the prospect's content by liking and commenting, then sending a direct message with a genuine compliment after allowing some time to pass. The key is to be patient and not immediately follow up with a sales pitch after the compliment. Instead, after a couple of days, Tyson recommends sending a personalized introduction video that outlines who you are, what you do, and how you can help. The video should end with a call to action for a low-pressure conversation to discuss potential collaboration. Tyson explains the psychological impact of video, often referred to as the 'halo effect,' and how it can set you apart from other outreach attempts.

15:03

📲 Inbound Lead Method: Attracting Clients to You

The final outreach method Tyson shares is the inbound lead method, which flips the traditional dynamic by attracting clients to you. He suggests creating posts with clear calls to action (CTAs) that offer something of value, such as a free case study, to entice potential clients to reach out. By positioning yourself as a valuable resource and offering initial free services to demonstrate your effectiveness, Tyson explains how this method can lead to long-term client relationships. He encourages the audience to consider this approach, especially for those new to the industry, as it can provide a platform to showcase your skills and lead to paid opportunities.

Keywords

💡Outreach

Outreach in the context of the video refers to the process of initiating contact with potential clients or customers with the aim of establishing a relationship or business opportunity. It is a key strategy for growing a business, as the speaker discusses creating a system to outreach to a certain number of people daily, which has been effective enough to generate clients primarily through referrals.

💡Instagram

Instagram is the main platform discussed in the video where the outreach strategies are being implemented. It's a social media network that allows users to share photos and videos, and in this video, it's presented as a preferred method for business outreach due to its effectiveness in engaging with potential clients.

💡Referrals

Referrals in this video are mentions or recommendations from existing clients that can lead to new business opportunities. The speaker mentions that most of their clients now come from referrals, indicating a successful outreach strategy that has led to satisfied clients who willingly refer others.

💡Personal Account vs Professional Account

The video discusses the difference between using a personal versus a professional Instagram account for outreach. While a professional account can enhance credibility, the speaker shares that they have successfully used both types of accounts for outreach, suggesting that the nature of the account is not a critical factor for success.

💡Bait and Switch

The 'Bait and Switch' method described in the video is a tactic where the speaker initially messages a prospect with a question about their product or service to get a response, and then smoothly transitions the conversation to discuss how they can help with marketing or other services. This method is presented as an improved version that has been tweaked for better results.

💡Halo Effect

The Halo Effect is a psychological phenomenon where physical attractiveness or a positive first impression influences overall liking of a person. In the video, the speaker uses this effect to their advantage by sending personalized introduction videos to prospects, leveraging their on-camera presence to make a positive first impression and increase the likelihood of a response.

💡Inbound Leads

Inbound leads are potential clients who主动 contact a business after being attracted by its marketing efforts. The speaker outlines a strategy to attract inbound leads on Instagram by posting content with clear calls to action, offering free case studies, and positioning themselves as an authority in their field.

💡High-Pressure Sales Calls

High-Pressure Sales Calls are sales tactics where the salesperson uses aggressive techniques to close a sale quickly. The speaker advises against this approach, suggesting instead a low-pressure invitation for a chat to discuss how they might be able to add value to the prospect's business.

💡Free Resource Guide

The Free Resource Guide mentioned in the video is a document provided by the speaker to help others with copywriting and outreach advice. It serves as a value-add for the audience and a way to build a relationship with potential clients before any sales pitch is made.

💡Appointment Setters

Appointment Setters are individuals who manage all incoming leads and set up appointments for business owners. The speaker warns against reaching out to Instagram accounts that use appointment setters, as they may not pass on the message to the decision-maker, thus wasting the outreach effort.

💡Sales Funnel

A Sales Funnel is a multi-step process that guides potential customers towards a purchase. In the video, the speaker suggests probing prospects about their sales funnels to understand their business needs better and position themselves as a valuable resource for improving the funnel's effectiveness.

Highlights

Instagram is not just for casual interactions but can be a powerful tool for business outreach.

A repeatable system for outreach on Instagram can lead to predictable sales calls.

Referrals are now the primary source of clients, reducing the need for constant outreach.

Three strategies are outlined for effectively getting clients from Instagram.

Instagram outreach can be more effective than cold emails when done correctly.

Having a professional Instagram account can enhance outreach efforts.

It's not necessary to have a professional account to successfully outreach on Instagram.

Avoid outreaching to accounts with high follower counts but low engagement.

The importance of getting the first reply in Instagram outreach to ensure further communication.

Appointment Setters on Instagram can act as barriers to direct outreach.

The 'bait and switch' method is an improved approach to engaging potential clients.

Smooth transitions are key in the bait and switch method to maintain authenticity.

Examples of smooth switches in the bait and switch method are provided.

The 'true fan to video intro' method involves engaging with a prospect's content before outreach.

Genuine compliments via DMs can be an effective way to initiate contact.

The importance of letting compliments 'marinate' before proceeding with outreach.

Using an introduction video can set you apart and increase the chances of a response.

The inbound lead method allows potential clients to come to you.

Offering a free case study can be a sneaky way to show your effectiveness and secure long-term clients.

Transcripts

so a lot of people actually think that

Instagram is just for sliding into some

shorties DMS getting left on scene and

then unsending your message but you see

I'm here to actually set the record

straight because I'm going to show you

guys how exactly I actually get clients

from Instagram so I've pretty much

created a repeatable system to where I

can basically Outreach to a certain

amount of people every single day and

then at the end of the month I'll know

pretty much exactly how many sales calls

I'll be able to book and this has worked

for me so well that I now don't really

do much Outreach because you know my

clients mostly come from referrals

already and I don't really need more

clients just from Outreach and Outreach

is just such a timely process that I

don't even have to do anymore so I want

to go ahead and actually show you guys

the three strategies that I actually do

the three methods that I use on

Instagram to actually get clients so if

you've only really been accustomed to

sending Outreach via cold email this

video is definitely going to absolutely

blow your mind and these strategies are

going to work way way better for you

because Instagram honestly is my

preferred method of Outreach because it

is so so so much more effective now of

course email Outreach is something

that's not going away and it's also very

effective but doing them both in tandem

just gives you a way better chance at

actually going ahead and getting a

client especially if you actually don't

have one yet so if you don't know me my

name is Tyson 4D I actually help people

get clients on YouTube for free

and I of course don't have any course or

anything that I'm trying to sell you now

if you guys are interested I did

actually go ahead and create a free

resource guide because in past videos I

told everybody you know if you want this

um if you want this document just hit me

up and I'll send it to you and you guys

like blew up my DM to the point where

like you know I'm gonna miss some of you

so what I'm going to do is I'm going to

put all the resources all in one place

and I'm going to send them out to an

email list now guys on this email list I

am like I said before not trying to sell

you anything you guys will receive zero

offers all you'll really get is you know

just general copywriting advice and

Outreach advice and free value so if

that's something you guys would be

interested in all you need to do to sign

up is go down to the description and

sign up to that email list so before we

actually get into these Instagram

Outreach methods I want to address

pretty much the most common question

that I get whenever I talk about

Instagram Outreach and that is Tyson do

you absolutely need to have a

professional account to actually go

ahead and Outreach on Instagram the best

way to actually answer that question is

to do a short demonstration so I wanted

to show you this person's Instagram who

actually reached out to me recently now

I'm not exactly sure what service he was

actually outreaching or pitching to me

but I basically took a quick look at his

profile and yeah I'm not actually going

to put dude on blast or anything nothing

against him I'm not going to even say

anything about it but I want you to take

a look at it and then I want you to

actually take a look at my profile right

you see that I have you know

testimonials I have a clear bio on what

I do and who I help and then I have some

other posts that kind of show off my

expertise so I kind of want you to make

up the decision in your own mind who you

would rather do business with so in

short having an Instagram professional

account will definitely help but I have

used my personal account in the past and

um you know it it also worked as well so

it's not a make or break if you don't

actually have one I would personally I

would start setting one up but you know

it doesn't really matter which actual

account you go ahead and want to

outreach on so the only other ground

rules when it comes to Instagram

Outreach is for one you know don't think

because somebody has a whole bunch of

followers or even a blue tick that you

know they're the man and they're running

some sort of you know super profitable

seven or eight or nine figure company

because oftentimes that is not the case

in fact you know I mean we've all gone

across Instagram and seen those guys

with like literally not even joking a

million followers a blue check mark and

then on their posts they have like

literally 20 likes and four comments

that are only bots now those are people

that you want to stay away from at all

costs because chances are that you have

more money than them to start with so

you know they're absolutely useless to

actually go ahead and Outreach too and

with that being said Sometimes some

seven eight and nine figure businesses

has an Instagram account with like 10

000 followers or even less like I've

reached out to people who have like

eight figure businesses and they only

have 10 to 20 to 30 000 followers so

don't go off of followers when you're

just choosing on who to actually

Outreach the second ground rule is that

the name of the game when it comes to

Instagram Outreach is that you have to

get that first reply now that first

reply is so important because if you

didn't really know how it works what

happens is if you ins if you actually

Outreach to somebody on Instagram it'll

go into their request DM so that means

that they won't actually get notified

when you go ahead and message them but

if they actually message you back and

then you get to get into their primary

Tab and now you know you've not only

started a conversation make it harder

for them to ghost you down the line but

you're actually also able to get into

their primary tab so now they'll get

notified when you go ahead and send them

another DM and the third thing to look

out for is appointment Setters so if you

guys don't really know a lot of people

on Instagram they'll have an appointment

setter actually on their account

handling all the DMS that they get

because they're off doing you know

business stuff the high return things

that you know business owners do so

they'll have an appointment setter to

actually handle all of the inbound leads

and since you're reaching out to them

they're gonna gen genuinely assume that

you're an inbound lead and they're going

to try to close you so you know when you

actually message somebody and you get

what seems to be their appointment

setter by all means you know you're kind

of wasting your time so just move on to

the next person because you know their

appointment center is most likely not

going to pass your message on they're

most likely not really going to care so

just move on to somebody who actually

runs their own account so with all that

being said let's get right into these

Instagram Outreach methods so I got

three of them for you guys the first one

is the improved version of the bait and

switch now I've revealed the bait and

switch before and you know I've seen a

lot of people use it and I've seen a lot

of people use it incorrectly so I've

kind of made just a couple small tweaks

to make it a little bit better and some

more examples of how you guys can

actually go ahead and use it so it

basically works like this all you really

got to do is DM your prospect something

about the product so let's say they have

a link in their bio about a coaching or

whatever right you could you know reach

out to them and say something like hey

is that link about group coaching or is

that more like a one-on-one coaching

program now they're going to immediately

think that you're an inbound lead so of

course you know the reply rate on this

is going to be near 100 so they're going

to reply to you and they're going to be

super cordial because they think you

know of course you're an inbound lead

they're going to answer your question

and then you can smoothly transition

into speaking about the marketing and

then you can smoothly transition into

you know coming up with ways that you

can actually go about helping them now

what I see a lot of people do is they do

the bait so they're like hey something

about your product then they get the

answer then they're like oh nice I'm a

copywriter do you want to work with me

like what

bro what are you talking about man that

is the definition of not smooth and then

they come to me and they're like bro I

got these I got my first replies but

like nobody actually you know wants to

talk to me after I do the switch and

that's just because your switch ain't

good enough okay so I have a couple

examples of switches for you you know

that might be able to up your game

um but the name of the game here is

smooth and smooth basically means that

you have to make the transition over

time you have to actually have a

conversation with them so you know it

should take about three to four of

applies before you're actually talking

about getting on a call with them so one

example could be like yo I checked out

your link tree and I actually saw that

you have a sign up for your newsletter

are you currently running any email

marketing campaigns and then you know

they'll say something like yes or no and

then you'll open up the floor to

conversation and then maybe you could

say something like hey like

um I wrote a few emails for you do you

want to try them out on your list and

see how they perform or you know

anything of that manner another one

could be just show off that you know a

little bit about marketing and sales

funnels you could be like hey I see that

you're running this you know three-day

challenge or I see that you're running

this webinar or whatnot

um is there like a a front-end offer or

tell me a little bit about the back end

offer you know just kind of ask

questions prodding them to give up more

information about their sales funnel and

what they're currently working on and

what their current goals are for it and

then kind of transition it into a way

where you can position yourself as an

authority and as an expert and

understand what they're talking about

then you can basically give them a few

ideas of what you were thinking and now

by that you're also showing off your

expertise and they're more likely to

actually want to talk to you in the

future about you know having you on

their team and you're discussing how you

can basically add value to what they're

doing now if they don't actually have a

place in their bio where you can you

know sign up to the email list then you

can go with that angle you can be like

hey I've seen that you actually didn't

have an email list and you could even

you know name drop one of the

competitors or something I noticed that

this person does have one um is there

any reason that you decided to you know

not opt for the the email list and then

you know just start a conversation like

that it doesn't really matter which way

you take it as long as you take it

smooth and then your CTA should always

be something that's very very low

pressure so you could kind of talk a

little bit about who you are and how you

help people and what results you get

them to achieve and then you can go

about saying would you be open to a

quick chat about you know how I could

add value to what you're doing would you

be open to hopping on a quick call and

kind of you know talking about if

there's any if there's anywhere where I

could take some work off your plate or

something something of that nature and

they could even you know add a little

disclaimer and preface it with something

like you know this is not like one of

those high pressure sales calls you know

I'm not going to try to try to close you

or anything it's just you know just a

little chat because you know people hate

high pressure sales calls including me

so if you just kind of are upfront with

them and tell them what it's not then

they'll be more likely to actually hop

on a call with you so the second

Outreach method that I have for you guys

is the true reason why I don't really

really have the Outreach anymore this is

the one that I've used to actually get

the majority of my clients and even

though not everybody I get onto a sales

call will actually become my client I've

gotten onto a ton of sales calls just

using this method now I call it the true

fan to video intro method so it starts

by all you really have to do is go

through some of their pictures leave

some likes and leave some comments then

you just gotta let that marinate for a

couple days then what you're going to do

is actually send them a DM with

something like replying to their story

or with a compliment now I understand

that Compliments are kind of like a

controversial Topic in this area because

you know everybody sends compliments and

they're really overdone but compliments

and emails are way more overdone and I

find when you send genuine compliments

through DMs it doesn't have that you

know oversaturated effect or like that

you know everybody already does this

effect to it so how I craft my super

genuine DMS is I actually go through and

look at some of their posts and what I'm

really looking for is some of their more

inspirational posts so if they post like

something more inspirational or

motivational uh you know like agree with

it and I'll just reach out to them

saying like yo yeah this post really

speaks to my life and then I could also

tie it in with like a small a small

story about you know what I kind of went

through I could be like if their post

was something about you know persevering

or whatever what have you you could

reply to that and be like yo I actually

went through this time in my life where

you know I was trying to start my

business and nobody really wanted what I

was selling but I had to persevere just

like you said and I just wanted to say

you know thank you for all the great

content that you put out and you know

thank you for all the inspiration and I

really appreciate it another way to give

out a really genuine compliment is that

if you look for somewhere on their page

where they kind of mention their story

or some of the hardships that they went

through so you could reply to something

like yo I saw your story about how you

you know immigrated to the US and then

you went about you know starting your

business is even though you didn't speak

much English and then you struggled for

so many years and then you finally made

it like super inspirational story and

thank you for proving that you know it's

possible for anybody very inspiring and

I appreciate the content you know

something similar to that as well now

the key to actually making this work

that you have to do okay that nobody

else is going to tell you to do is that

after you give them that compliment you

have to let that marinate after you

actually go ahead and have them respond

so after they respond you let that

marinate for at least two days okay why

well I'm gonna tell you exactly why

let's say you're walking down the street

and some dude comes up to you and he

says bro that shit's looking fire but

where did you get that and you know

you're kind of feeling yourself this is

one of your favorite shirts you're like

oh thanks bro I actually got it over

here and like I really like how the

color does one thing I really like how

it makes my arms look and you're going

on about your shirt and then he goes

yeah cool man cool cool so uh would you

like to buy one of our cell phone plans

and now all of a sudden you're not only

annoyed because you know he came up and

is trying to sell you something now but

you feel like a dummy and you know

you're mad and you don't really like him

because he had you going like he

actually gave a about your shirt

when in reality he's just kind of coming

up and trying to you know sell you

something so now you just completely

undid the work you did with your

compliment you seem super ungenuine and

it seems like you're just trying to

flatter him and people really don't like

that you know if you go up and give

somebody a compliment and just

immediately ask for something then that

kind of negates the compliment and also

makes you look like a weirdo so what

you're gonna do is you're gonna let that

marinate for a couple days and then

you're gonna go to the next step which

is actually sending them an introduction

video so in this introduction video

basically all I do is just kind of

introduce myself who I am who I help how

I help them do it and then at the end I

kind of just leave them with a CTA

something like you know if you'd be open

to kind of discussing if my services

could work for you or if there's you

know some way that I could add value to

what you're doing just uh you know send

me a quick DM and we can have a little

chat about it all right that's it for

now and uh you know I'll talk to you

soon anything like that is it's super

super simple but the thing is man is

that you're getting on video and this

works for so many different reasons so

many different reasons so like we

already talked about before the halo

effect right if you don't know what that

is basically people like to do business

with good looking people okay so it's

kind of a psychological fact that us

humans just have

um you know you're going above and

beyond with your value and you're

showing them that they're special and

you're also setting yourself apart from

everybody else you know you're doing

something completely different because

nobody really likes to get on camera

especially when they don't have to so if

you go above and beyond and just show

that you know you're articulate on

camera and you're just gonna send

somebody an actual video then you stand

out you go above and beyond and I've

gotten replies from some really really

big creators in the space because you

know they see that I'm out here how

wrestling so if you guys want to see an

actual example of how I go about and

make this video I have a little example

that I sent out to one of my clients and

I actually put it in that resource pack

that I mentioned earlier so again if you

guys want access to that free resource

pack you can go ahead and sign up that

email list down below and again you will

not get offered anything on that email

list because I have nothing to sell you

now number three we have the inbound

lead method now this method is so

effective because For the first time in

probably you know ever you guys are

going to have the chance to actually

have a client come to you instead of you

actually going to a client okay so this

works so well because if you really

think about it nothing actually valuable

just like pops out of nowhere and comes

to you if something's actually valuable

you have to go out and look for it so it

completely changes the dynamic and now

the power is in your hands rather than

with them now there are many many

multiple ways that you can go about this

like I could probably make a Whole 30

minute video on how to actually go about

getting inbound leads for copywriting

but just a few tips that are you know

small but yet very very effective is you

know you can make lots of posts with

ctas so it could be you know a story

post or it could be a real or it could

just be a post on your feed and in the

description or in the caption you could

just have a quick CTA and your CTA could

kind of just look something like to

further showcase that my method actually

works I'm actually taking on one free

case study for the month of October all

you need to do is send me a DM and we

can discuss if it would work or not

something along those lines so the catch

here is that they're a case study so

basically means that you want to show

that your system works by giving them

results and it's a free case study as

well so after you actually get them

those quick wins of course they're not

going to want to just let you go they're

going to want to actually hire you on

full time this is one of those sneaky

kind of cheeky ways that you can

actually get to work with somebody and

show them that you can make them results

and it's a great way to actually go

about it if maybe you don't have much

experience yet because when you're just

starting out it's really hard to get

people to just pay you off the bat even

if it's 50 now 50 after the work is done

so you know getting on with them with

the free trial is what I usually do to

show my Effectiveness and then after

I've already shown it then you know

they're happy to actually want to go

ahead and hire me on full time so guys

there you have it those are my three

highly effective Outreach methods for

Instagram let me know what video you

guys want to see next and of course that

link for the free resource pack is down

below and guys that's it for now I'll

see you guys on the next one peace