Get More Done In 12 Weeks Than Others Do In 12 Months - The 12 Week Year
Summary
TLDRThe script explores the concept of 'The 12 Week Year' by Brian P. Moran and Michael Lennington, which emphasizes the importance of consistent execution over knowledge. It suggests that success is often hindered by execution problems rather than a lack of knowledge. The book introduces a framework to increase productivity, inspired by athletic training techniques, and emphasizes the need to redefine the year into 12-week periods to create urgency and accountability. It also highlights the significance of an emotional connection to one's goals and the implementation of an execution system, including setting goals, controlling processes, and tracking progress to achieve long-term objectives.
Takeaways
- 🚀 The '12 Week Year' by Brian P. Moran and Michael Lennington is a framework designed to increase productivity by focusing on consistent execution rather than just acquiring more knowledge.
- 🏋️♂️ The concept of 'periodization', an athletic training technique, is adapted to improve performance in various life aspects by focusing on specific skills for a set period before moving to the next.
- 🔄 The book challenges the traditional annual planning approach, suggesting that 12-week cycles create a sense of urgency and provide more frequent opportunities for fresh starts and goal reassessment.
- 🌟 Creating an emotional connection with your long-term vision is crucial for maintaining motivation and overcoming the natural tendency to prioritize short-term comfort over long-term goals.
- 🧠 The book explains the neurological basis for the importance of envisioning a compelling future, which strengthens the prefrontal cortex and aids in goal-oriented behavior, counteracting the risk-averse amygdala.
- 📝 Writing down a vision for the future and reviewing it daily helps to stay aligned with long-term objectives and provides a clear purpose for daily actions.
- 🎯 Setting 12-week goals and tactics derived from a medium-term vision helps in breaking down the steps needed to achieve larger aspirations into manageable weekly and daily tasks.
- 🤝 Peer support and accountability are vital for staying on track with goals, with the book suggesting weekly meetings to discuss progress and hold oneself accountable.
- 📊 Tracking progress with numbers and confronting the truth about one's performance is a powerful motivator and helps to build self-esteem and confidence by documenting achievements.
- 🔄 Regularly reviewing and adjusting plans based on progress and setbacks is essential for continuous improvement and staying adaptable to changing circumstances.
- 🌱 The '12 Week Year' encourages the belief that by controlling daily actions, one can achieve the life they are truly capable of, beyond the limitations often imposed by daily distractions and comfort-seeking behaviors.
Q & A
What is the main theme of the book 'The 12 Week Year' by Brian P. Moran and Michael Lennington?
-The main theme of 'The 12 Week Year' is achieving life-changing results through consistent execution. It emphasizes that success is more about the execution of known strategies rather than acquiring more knowledge.
What is the concept of 'periodization' as discussed in the book?
-Periodization is an athletic training technique that focuses on concentrating on one skill at a time for 4 to 6 weeks before moving on to the next. It is used to improve performance and can be applied to any aspect of life to enhance success.
How does the book suggest changing the way we view the year to improve productivity?
-The book suggests redefining the year to just 12 weeks to create a sense of urgency and to provide more frequent opportunities for fresh starts, which can help maintain motivation and accountability.
What role does an emotional connection play in the execution system proposed by the authors?
-An emotional connection, tied to a compelling vision of one's future, is crucial for staying highly accountable. It helps prioritize actions over short-term comfort and strengthens the prefrontal cortex, which is involved in goal-oriented behavior.
How does the book address the issue of procrastination and lack of urgency in long-term planning?
-By proposing a 12-week planning cycle, the book aims to create a sense of urgency similar to that experienced when facing a looming deadline, thus reducing procrastination and increasing focus on important tasks.
What are the four key insights from the book that the transcript highlights?
-The four key insights are: the athletic training technique of periodization, redefining the year to 12 weeks, the impact of an emotional connection to one's actions, and the execution system itself for turning ideas into a weekly routine.
How does the book propose to create and use a vision for daily motivation?
-The book suggests writing down a vision for life 5 to 15 years in the future, focusing on key areas such as physical, spiritual, mental, relationships, financial, professional, and personal, and reviewing it daily to stay motivated.
What are the components of the execution system as outlined in the book?
-The execution system consists of four elements: creating and using a vision, setting 12-week goals and tactics, controlling the process with weekly plans and peer support, and confronting the truth through progress measures.
How does the book recommend setting weekly and daily actions to achieve 12-week goals?
-The book recommends aligning weekly and daily actions, known as tactics, with the 12-week goals that are derived from a medium-term vision. This provides a clear plan of action to achieve the goals.
What is the significance of tracking performance with numbers according to the book?
-Tracking performance with numbers helps to build self-esteem and confidence by documenting progress and achievement. It also prevents rationalizing poor performance and focuses on actual results rather than comfort.
How does the book suggest using peer support to enhance accountability?
-The book suggests setting up weekly accountability meetings, such as the 15-minute WS meetings, to support and hold oneself accountable. For individuals, joining or setting up a community like a Discord server can provide the necessary peer support.
Outlines
🚀 Unleashing Potential Through Consistent Execution
This paragraph introduces the concept of achieving life-changing results by addressing the gap between knowledge and execution. It highlights the common misconception that more knowledge is needed to succeed, using the example of health and fitness where despite widespread knowledge, many still struggle with weight issues. The paragraph introduces 'The 12 Week Year' by Brian P. Moran and Michael Lennington, a book that presents a framework for increasing productivity and achieving more in less time. It emphasizes the importance of planning and execution, backed by psychological and neurological evidence, and outlines four key insights that the book offers, including the athletic training technique of periodization, the redefinition of the year, the impact of emotional connection, and the execution system itself.
🎯 The Power of Periodization and Vision in Goal Achievement
This paragraph delves into the technique of periodization, originally used in athletic training to enhance performance, and its application in personal and professional development. It discusses the principles of focus, concentration, and overload in mastering specific skills. The '12 Week Year' is presented as a version of periodization for life goals, emphasizing the importance of daily actions aligned with long-term objectives. The paragraph also addresses the limitations of traditional annual planning and suggests redefining the year into 12-week periods to maintain a sense of urgency and accountability. It introduces the idea of an emotional connection to goals, explaining how tying actions to a compelling future vision can increase motivation and counteract the brain's natural aversion to uncertainty and risk, supported by the concepts of neuroplasticity and the interplay between the amygdala and prefrontal cortex.
Mindmap
Keywords
💡Potential
💡Execution
💡12we Year
💡Periodization
💡Urgency
💡Accountability
💡Vision
💡Neuroplasticity
💡Tactics
💡Progress Measures
💡Confronting the Truth
Highlights
The 12 Week Year by Brian P. Moran and Michael Lennington offers a framework to increase output by four times through consistent execution.
Most people have an execution problem, not a knowledge problem, as evidenced by the high rate of overweight adults despite knowing the basics of diet and exercise.
The book introduces the concept of periodization, an athletic training technique that focuses on one skill at a time for improved performance.
The 12 Week Year adapts periodization to change thinking and action, emphasizing the importance of daily actions in achieving long-term goals.
Annual planning is criticized for lacking urgency due to distant deadlines, which can lead to procrastination and missed goals.
Redefining the year as 12 weeks creates a sense of urgency and provides more frequent opportunities for fresh starts and goal reassessment.
An emotional connection to one's actions is key to maintaining high levels of accountability and motivation.
Tying short-term actions to a compelling future vision can help overcome the brain's natural resistance to uncertainty and risk.
Neuroscience supports the idea that envisioning a compelling future strengthens the prefrontal cortex, enhancing goal-oriented behavior.
The execution system outlined in the book includes creating and using a vision, setting 12-week goals and tactics, and controlling the process.
Writing down a life vision for the next 5 to 15 years and reviewing it daily can help maintain motivation and focus.
Creating 12-week goals and daily tactics ensures a clear plan that prevents jumping from idea to idea without progress.
The importance of a weekly plan, peer support, and progress measures in maintaining accountability and tracking performance.
Confronting the truth about one's performance through tracking and scoring can build self-esteem and confidence.
A completion percentage for weekly actions helps to identify areas for improvement and maintain a high level of performance.
The 12 Week Year system encourages choosing the uncomfortable path necessary for achieving the life one is truly capable of.
The book provides practical tools and methods for individuals to control their actions and achieve their full potential.
Transcripts
how is it that most people never achieve
what they're capable of when some people
accomplish so much what would your life
look like if you could fully tap into
your potential what could you achieve in
6 months 3 years or 5 years if you
performed every day at your best that's
what this book is all about when we want
to accomplish something great we often
assume we need more knowledge but that's
not entirely true for example most
people know that to get in better shape
you need to eat less and exercise more
and yet nearly two out of three adults
in the US are overweight we don't have a
knowledge problem we have an execution
problem this is the 12we Year by Brian P
Moran and Michael lenington it explains
how to achieve life-changing results
through consistent execution through
their work with individuals and
companies the authors have developed a
framework that increases your output by
four times it's been developed over the
years through real world testing and is
supported by evidence from Psychology
and Neuroscience it shows how through
changes to your planning and execution
you can get more done in 12 weeks than
others do in 12 months as the authors
say it's not what you know it's not even
who you know it's what you Implement
that counts there are four key insights
from this book that really stuck with me
firstly we'll talk about the athletic
training technique that inspired this
framework secondly redefining the year
thirdly the impact of an emotional
connection and finally the execution
system itself so firstly let's talk
about periodization it began as an
athletic training technique designed to
massively increase performance it has
three principles Focus concentration and
overload on a specific skill rather than
working on all the skills in athlet
needs at once they focus on one skill at
a time for 4 to 6 weeks and then they
move on to the next skill this technique
was first implemented in the 1970s in
preparation for the Olympics and is
still widely used today periodization
doesn't just work in sports though it
could be used in any aspect of your life
to improve your success the 12we year is
a version of periodization designed to
change how you think and act it defines
what's important to do today to achieve
your long-term goals your results are an
outcome of the actions you take and
those actions are just manifestations of
your thinking therefore when you change
your thinking Everything Changes the
result is more urgency and a clearer
focus on those few activities that
actually drive success if you complete
those actions daily you're guaranteed to
achieve your long-term objectives the
second key point from the book is
redefining the year most people make
their goals for next year at the end of
the current year and from that goal
they'll make a loose plan on how they'll
achieve it interestingly the authors
argue that these annual plans are
actually a bad idea there are many
issues with annual plans but the main
one is that the deadline is too far away
if you get behind in anuary you won't
worry too much as you have a long time
to catch up this thinking continues
until late into the year when it's too
late to actually hit your goals with a
deadline that's so far away we don't
have the urgency to perform every day at
our best it's human nature to act
differently when a deadline is looming
we procrastinate less and focus on what
matters but imagine if we could be like
that all the time to achieve this the
book suggests we redefine the year to
just 12 weeks this has two main benefits
firstly 12 weeks is long enough to get
things done but short enough that you
have a sense of urgency it's like having
the focus that you get when you're
pushing to meet a deadline or cramming
for an exam all year round and the
second benefit is that it brings the New
Year's excitement forward if this year
doesn't go to plan and you get derailed
you don't need to wait 6 to 10 months
for the next one you get a fresh start
every 12 weeks and just like at the end
of the 12mon year at the end of the 12we
year you get a chance to take a break
celebrate and recharge and this reduced
time frame helps to create urgency and
keep you accountable but the book has a
second more critical component the key
to creating almost unlimited motivation
Focus that brings me to the third key
point of the book the emotional
connection the authors suggest that to
stay highly accountable you need an
emotional investment in your actions
they say that the best way to do this is
to tie your short-term actions to a
vision of your future a dream that
includes both your professional and
personal goals I'm not going to lie to
you I struggled to get to grows with
this concept initially but the book
eventually convinced me this resistance
is also widespread amongst typ a people
we tend not to believe in Visions mood
boards or anything like that we see them
as fluffy and unscientific and I'll be
the first to admit that I was firmly in
this camp but the authors convinced me
with these two points firstly when you
have to choose between a comfortable
action or an uncomfortable one is human
nature to want to choose Comfort how
often have you skipped to the gym
because of bad weather if you've got no
emotional stake in the outcome it's too
easy to prioritize your comfort over
your goals to achieve at a higher level
than you are now you need to have a way
to prioritize actions over your
shortterm comfort you must have such a
powerful vision of your future that you
can ignore your short-term discomfort
behind every impossible achievement is a
dreamer of impossible Dreams Robert K
Green Leaf this argument began to
convince me but then the book explains
the science when facing uncertainty
about your future a part of your brain
the amydala reacts negatively the
amydala is helpful when avoiding danger
and staying alive but not when trying to
grow and improve our lives the second
you start thinking about something risky
or uncertain the amydala will try to
shut that down to stop you from doing
something dangerous but there is a
counterbalance to the amydala the
prefrontal cortex the prefrontal cortex
is involved in goal oriented behavior
scientists have proven that there's an
increase in activity in your prefrontal
cortex when you think about a compelling
future Studies have also proven that
your brain can change even as an adult
this is called neuroplasticity your
brain actually changes depending on how
you use it so by regularly thinking
about your compelling future AKA your
vision you strengthen that part of your
brain and that then makes it easier to
act on that vision and if you can
consistently act on it you'll eventually
achieve it but a vision without a plan
it's just a pipe dream and that is where
the final Point comes in the execution
system this system is how you turn these
ideas into a weekly routine that
guarantees success there are four
elements to the system the first is how
we create and use the vision we just
discussed to start you write down a
vision for your life five to 15 years in
the future try to focus on these seven
key areas physical spiritual mental
relationships Financial professional and
personal then look at this every day at
the start of your day I've been doing
this by having it at the top top of my
daily plan which is a notion template I
made to help me complete the 12we year I
look at my daily tasks and I naturally
glance at my vision I would never have
thought I'd be into something like this
it naturally goes against my personality
but it is definitely helping me to stay
motivated right from the get-go each
morning it reminds me why I've dragged
myself out of bed why I'm working and
what I want to achieve the second
element of the execution system is your
12we goals and tactics these are your
actual plans you look at your vision and
from there create a slightly shorter
term goal 3 to 5 years in the future
then set one to four goals for the
upcoming 12we period that align with
your medium-term vision from there you
create weekly and daily actions AKA
tactics that will get you to that goal
doing this gives you a simple plan that
breaks down every action you need to
take to achieve your goals it sounds
simple and honestly it's because it is
but having a clear plan for the next 12
weeks stops me from jumping from idea to
idea when you work on your own it's so
easy to get distracted and try to work
on a 100 ideas at once you start one
idea and everything's great but then it
gets tricky so you quit and try
something else and if you keep doing
that you never really make progress on
any one idea to stop this you need the
third element of the system controlling
the process there are three elements to
this the weekly plan peer support and
progress measures your weekly plan is
just the actions from your 12we plan
that are due this week and your daily
plan is just the actions that are due
that day these plans don't include
everything you need to do that day or
week just the actions that drive you
closer to your goal I look at my plan
each morning and then do those tasks
first I then leave time later in the day
for any other task that I need to do
with buffer blocks that gives me a clear
idea of where to focus but the second
Point has made the biggest difference to
me so far peer support the 12we year
mostly focuses on teams in business so
they have weekly accountability meetings
or WS set each Monday these quick
15-minute meetings help support you and
help you to hold yourself accountable
but that's hard when you work on your
own which is why I set up a Discord
server for anyone doing my 12we year
challenge we meet on Mondays and do an
accountability meeting knowing that I
need to attend that meeting and report
back on my progress gives me that little
push I need to stay on on track and if
that would be helpful to you there's a
link to join for free in the description
at the end of the week you should take
some time to review your progress work
out what went well and what didn't this
will help you to avoid the same mistakes
next week to understand your progress
you need to be able to measure it this
is where the fourth element in the
execution system comes in this element
is confronting the truth there's a
common misconception that scoring
someone damages their self-esteem but
research shows the opposite it builds
self-esteem and confidence as it
documents progress and achievement and
achievement is one of the top motivating
in the workplace according to a study in
the 1940s tracking your performance with
numbers stops you from rationalizing
poor performance we've all done it we
underperform and then find a reason
because it's easier than confronting the
truth while it can be tough keeping
score makes us focus on performance
rather than Comfort at the end of the
week calculate a completion percentage
for each of your weekly actions last
week for example I completed almost all
of my actions I got 100% on my content
and no alcohol actions but missed one
gym workout which led to an 86%
completion score on my exercise goal
when you had these out and divide by the
total I get a total score of 96% for the
week tracking this each week helps to
know if you're actually on track the
author's studies find that a score above
85% is what you need to aim to hit to
achieve Excellence this might be my
favorite part of the system knowing that
skipping something that day will impact
my score is usually enough to get me off
the sofa and doing what I need to do
even if I don't want to life is hectic
and full of distractions full of reasons
not to do something that's hard but
important full of reasons to choose the
comfortable path the great thing about
the 12we year is it makes it easy to
choose the uncomfortable path most of us
have two lives the lives we live and the
lives we're capable of if we can control
our actions today we can achieve the
life that we're capable of thank you so
much for
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