How to Achieve Your Annual Goals in Just 12 Weeks

Summary

この動画スクリプトは、人々が目標を達成するための新しいアプローチを提案しています。一般的には年間目標を設定し、年を通じて進捗を追跡する傾向がありますが、これは効果的でないことが多いです。代わりに、Brian MorinとLenningtonによる書籍「12we year」では、わずか12週間で年間目標を達成する戦略を紹介しています。重要な3つの考え方として、実行のギャップ、年間目標を四半期化することでの期間化、そして強力な未来へのビジョンを持つことが挙げられます。これらの考え方を実践することで、人々のモチベーションを高め、目標達成のために必要な行動を促進する手助けができます。また、Ed Mylettのタイム管理のアドバイスや、心理的comfort zoneからの脱却、そして自己実現のための情熱的なビジョンの重要性が語られます。最後に、プロダクティビティ向上のためのコミュニティ「Productivity Lab」の紹介と、目標設定やビジョン作りに関する無料のZoomワークショップへのリンクを提供しています。

Takeaways

• 🎯 **目標達成のギャップを埋める**: 成功者と非成功者の間には知識や戦略の差ではなく、実行力のギャップがある。
• 📚 **「12we年」の概念**: 年を4つの12週間に分割し、期間化計画で目標達成を促進する。
• ⏰ **期限効果を活用する**: 12週間という短い期間で目標を設定することで、締め切りが近づくにつれて緊急性が高まる。
• 🧘 **不快感への対処**: 新しい行動をとることで不快感に直面しがちだが、それが成長への障害になる。
• 🌟 **強力なビジョンを持つ**: 将来の魅力的なビジョンを持つことで、comfort zoneを超え、行動に移行する。
• 🤔 **自己内省のプロンプト**: 自己内省の質問を通じて、実行不足が自分の何を阻んでいるかを考える。
• 📈 **収益性の向上**: 既知の知識を一貫して適用することで、収入を倍増や三倍にできる可能性がある。
• 🏋️‍♂️ **健康とフィットネスの改善**: 知識はあって実行が課題であり、ジムに通うことや健康的な食事を心がける。
• 📈 **収益性の例**: ビジネスで年間売上を大幅に増やすために、実行を一貫して行う必要がある。
• 🧩 **学習と実践**: Brilliantという学習プラットフォームを通じて、数学、プログラミング、AIを学び、実践を通じて理解を深める。
• 📅 **期間化計画の重要性**: 年間計画よりも期間化計画が、達成感と進捗をよりはっきりとさせる。
• 💡 **情熱と目標への結びつき**: 目標に情熱的に結びつけて、それが達成への強力な動機になる。

Q & A

「12we年」とは何を意味するのですか？

「12we年」とは、年に4つの12週間の期間に分割し、各期間に特定の目標を設定し、達成することで、年間目標を達成するという考え方です。これにより、目標達成に向けての実行力を高めることができます。

エド・マイレットが紹介した時間の分割方法はなぜ有効なのですか？

エド・マイレットが紹介した時間の分割方法は、人間の心理的現象を利用して、期限が近づくにつれて私たちがより努力を重ねる傾向を活用しています。これは、無駄な時間を減らして、目標達成に向けた効果的な時間使用方法を提供します。

なぜ、実行力のギャップは成功と失敗の間の差別化要因になるのでしょうか？

実行力のギャップは、知識や戦略、情報以上の要素です。成功している人としていない人の間には、彼らが成し遂げる能力に対する実行力に大きな差があります。これは、知っていることと実際にそれを実行する能力との間に存在するギャップを指します。

なぜ、私たちは新しいアクションを取り入れることが難しく感じるのでしょうか？

新しいアクションを取り入れることは、多くの場合、不快感を伴うためです。私たちは快適さに慣れており、不快感に対処するためには、comfort zoneを離れることが必要になるため、それが避けられる傾向があります。

強力なビジョンを持つことなぜ重要なのですか？

強力なビジョンを持つことは、将来に向けた情熱と意欲を維持し、comfort zoneから外に出て新しい行動をとる勇気を与えるためです。ビジョンは、変更の痛みを超越する動機となり、目標に向かって前進する強力な理由を提供します。

なぜ、目標達成のためには情熱的なビジョンが必要ですか？

情熱的なビジョンは、目標への道のりを楽しませ、困難や不快感を克服するための強力な動機付けとなります。それが私たちを引き寄せて、目標に向かって行動を起こさせます。

この本の著者らはどのようにして読者のモチベーションを高めることを提案していますか？

著者らは、読者が自分自身の情熱的なビジョンを作成し、それを12週間ごとの計画に反映することで、モチベーションを高めることを提案しています。これにより、目標達成に向けた実行力を高めることができます。

なぜ、目標を設定する際に感情的な結びつきを持つことが重要なのですか？

感情的な結びつきを持つことで、目標への取り組みが意義のあるものとなり、モチベーションを高めることができます。これは、単なる義務感や回避的な動機よりも、強いインパクトを持つためです。

プロダクティビティ向上のために、どのような具体的なステップをとることができますか？

プロダクティビティ向上のためには、まず自分自身の情熱的なビジョンを作成し、それを年、四半期、そして12週間ごとの計画に分割し、実行に移すことが重要です。また、定期的な自己評価や、プロダクティビティ向上のためのコミュニティへの参加も役立ちます。

なぜ、目標達成のためには継続的な実行が必要ですか？

目標達成のためには、継続的な実行が不可欠です。これは、単に知識や戦略を持つだけでなく、実際にそれらを実行し、貫く必要があるからです。継続的な実行は、目標への道を確実に進むための鍵です。

このポッドキャストで紹介されたブリージャーットのサービスは何ですか？

ブリージャーットは、数学、プログラミング、AIなどの分野で学ぶことができるインタラクティブプラットフォームです。実際に問題を解決しながら学ぶアプローチをとり、MIT、Caltech、Microsoft、Googleなどの賞を受賞した教育者、研究者、プロフェッショナルが作成したレッスンが提供されています。

Outlines

00:00

🚀 目標達成の新しいアプローチ: 12週間で1年分の成果を上げる方法

この段落では、人々が目標を達成するために年度目標を設定し、一年を通じて進歩を追跡する典型的なアプローチの問題点が説明されています。多くの人々がモチベーションを失ったり、目標を忘れたり、他のことに気を取られるため、システムが機能しないと感じることがあると指摘します。そこで、ブライアン・モレンとレントンによる書籍「12we year」が紹介されており、その本の3つの主要な概念に焦点を当てています。また、実行ギャップと呼ばれる問題に重点を置いて、成功している人としていない人の間には知識や戦略、情報ではなく、実行力があることが大きな違いであると述べています。

05:01

🗓 年間目標から期間化計画へ: 年間思考を超える

エド・マイレツのタイムマネジメントの考え方から始まり、本書で提案されている「12we年」の考え方を紹介しています。年間目標を設定する代わりに、年間を4つの12週間の期間に分割し、それぞれの期間に焦点を当てた計画を行う方法が説明されています。このアプローチは、期限が近づくにつれて私たちのパフォーマンスが向上するという心理学的现象を利用し、より短い期間でより集中して目標を達成する手助けになります。

10:02

😟 快適さへの依存とその克服: 新しい行動への意欲

この段落では、新しい行動を起こすことが不快になる理由と、それが私たちをどのように妨げているかが説明されています。また、不快さや快適さへの依存を克服するための鍵として、将来に対する魅力的なビジョンを持つことが必要であると強調されています。統計に基づいて、男性の自己決断死亡と深く関わっているのは抑うつ症ではなく、彼らが将来に向けて何も見えないという事実です。魅力的なビジョンを持っていることにより、変革の痛みを乗り越え、目標に向かって行動する意欲が湧くことができると繰り返し説明されています。

15:03

🎯 将来への魅力的なビジョン: 高性能へのスタートライン

最終段落では、魅力的なビジョンを持つことが高性能へのスタートであり、変革の痛みを乗り越えるための意義を持つことが説明されています。ビジョンは、将来の可能性に対する私たちの思考を始動させる場所であり、それが私たちのパフォーマンスを向上させる鍵となります。また、ビジョンを持つことで、目標に向かって必要な努力や不快さを克服する意欲が湧いてくると語っています。自己のビジョンを形成し、それが目標や計画に結びつけることの重要性が強調されており、そのプロセスを支援する無料のZoomワークショップやプレイリストへのリンクが提供されています。

Keywords

💡実行ギャップ

実行ギャップとは、成功者と非成功者の間に存在する行動力の違いを指します。ビデオでは、知識や戦略、情報よりも実行が重要であると強調しています。これは、人々が成功するために必要な知識は持っているが、それを実行しないために目標を達成できないという問題を指します。

💡12週年

12週年とは、1年を4つの12週間の期間に分割し、各期間に焦点を当てた目標設定の方法です。ビデオでは、この方法がどのように実行ギャップを埋め、より効果的に目標を達成するのに役立つのかが説明されています。

💡期間化

期間化は、年間計画に基づく考え方を超越し、目標をより短い期間に分割して計画するアプローチです。ビデオでは、エド・ミレッタのアプローチを通じて、期間化がどのように時間の使い方を見直し、目標達成につながるのかが語られています。

💡パーキンソンの法則

パーキンソンの法則は、与えられた時間の中で仕事の量が増加する傾向があるという概念です。ビデオでは、目標設定のコンテキストで、年末に近づくにつれて人々が目標達成に向けて急いで働く傾向があることを示す例として説明されています。

💡不快さへの恐怖

不快さへの恐怖は、新しい行動をとることに伴う不快感や違和感に対する恐れを指します。ビデオでは、この恐怖が人々が目標を達成しない理由となりうることに触れており、強いビジョンを持つことでそれを克服することができると述べています。

💡強いビジョン

強いビジョンとは、将来の状態に対する魅力的なイメージを指します。ビデオでは、人々が目標に向かって行動を起こすための原動力となるような、感情的に響くビジョンを持つことが重要であると強調されています。

💡生産性

生産性とは、目標を達成するために必要なタスクを効果的に実行する能力です。ビデオでは、実行ギャップを埋めるプロセスの中で、生産性の向上がどのように重要になるのかが説明されています。

💡学習

学習は、新しい知識やスキルを獲得するプロセスです。ビデオでは、Brilliantという学習プラットフォームが紹介されており、数学、プログラミング、AIなどの分野で学ぶことができるとされています。

💡目標設定

目標設定は、達成したい成果を定義し、それに基づいて計画を立てることです。ビデオでは、年間目標と12週間の目標の設定方法が対比され、期間化された目標設定の利点が説明されています。

💡自己牺牲

自己牺牲とは、目標を達成するために必要な犠牲を意味します。ビデオでは、成功のためには快適さや習慣を捨てなければならないとされており、それが実行ギャップを埋めるために必要であるとされています。

💡ポッドキャスト

ポッドキャストは、デジタルオーディオコンテンツを配信するメディアフォーマットです。ビデオでは、Ed Mylettのポッドキャストが引用されており、期間化された目標設定の意義を説明する上で使われています。

Highlights

The 12 Week Year system aims to help achieve annual goals in just 12 weeks, promoting more productivity in a shorter time frame than traditional annual goal setting.

The concept of the 'Execution Gap' is introduced as the key differentiator between high performers and low performers, emphasizing the importance of consistent execution over knowledge or strategy.

A quote from Thomas Edison is highlighted, suggesting that the potential for astounding achievement lies in one's capabilities, not in the lack of knowledge.

The discussion points out that the fitness industry's abundance of information does not equate to success for individuals, as execution is the missing factor.

The speaker, despite being a productivity expert, acknowledges their own struggles with consistent execution in certain areas of life, such as health.

The 12 Week Year encourages closing the execution gap by setting more focused, achievable goals within a shorter time frame, taking advantage of the deadline effect.

The concept of 'periodization' is introduced, suggesting a restructuring of time into more manageable segments to increase productivity and focus.

Ed Mylett's time management philosophy is referenced, emphasizing the idea that manipulating one's concept of time can lead to increased productivity.

The book criticizes annualized thinking, arguing that it leads to wasted time and last-minute rushes to meet goals, instead proposing a more dynamic, quarterly approach.

The importance of emotional connection to the outcome of one's actions is discussed, suggesting that without a compelling vision, change and growth are less likely to occur.

The speaker shares personal journaling prompts that encourage reflection on areas where a lack of consistent execution may be holding one back.

A compelling vision is linked to better performance, as it provides a clear direction and motivation to overcome the discomfort of change.

The speaker offers free workshops and resources for creating a personal vision and implementing 12 week planning to enhance productivity and achieve goals.

The transcript emphasizes the psychological phenomenon of increased effort as deadlines approach, suggesting this can be harnessed for greater productivity.

The discussion highlights the contrast between the comfort crisis and the need to sacrifice comfort for significant improvement and achievement.

The speaker shares insights on how a clear vision and emotional connection to goals can drive individuals to take action and make progress towards their objectives.

Transcripts

okay so if you're anything like me you

probably think a lot about how to get

more stuff done and the typical approach

to this is to set annual goals and to

track your progress throughout the year

but for a lot of us this doesn't really

work we can lose motivation we can

forget about our goals we can get

sidetracked by other things and the

worst part about this is that you're not

achieving the things you want or

building the life that you want because

your system isn't really working for you

but what if there was a system that

helped you achieve your annual goals in

just 12 weeks and do more than most

people do in 12 whole months that is

where this book comes in the 12we year

by Brian morren and lennington and this

is what we're talking about in this

episode of book club the ongoing Series

where for the last 4 years I have been

distilling And discussing highlights and

learnings from some of my favorite books

and really in this video I wanted to

talk about three key Concepts that I

personally taken away from the book the

book has 21 chapters it's fairly in

depth I would recommend reading the book

cuz it actually is a genuinely good book

but in this video I'm just going to

focus on three key ideas that if you

apply to your life will hopefully help

you get more done in 12 weeks than other

people do in 12 months key idea number

one is the execution Gap now really

their whole stick in this book which I

broadly agree with is if you look at the

thing that differentiates High

performers from low performers or people

who are successful versus people who are

not successful how however really people

Define their own terms of success

obviously it doesn't have to be in terms

of money but however you define success

the thing that separates people who are

successful from the people who are not

successful is not knowledge and it's not

strategy and it's not information it is

simply execution there is a major

execution gap between High performers

and less High performers and there's a

nice quote from Thomas Ed in the very

first chapter which is if we did the

things that we are capable of we would

literally Astound ourselves and then

they're going on to talk about how 65%

of Americans are overweight or obese do

you think that there is some secret to

losing weight and getting fit the diet

and fitness industry is a $60 billion

industry as of 2013 when this book is

written each year new books are

published on diet and exercise when I

searched diet books on the internet my

search came back with

45,9 results almost 46,000 books some

with familiar titles like the Atkins

diet or South Beach Diet some with less

familiar titles like run fat pitch run

yet Americans continue to be overweight

and out of shape most people know how to

get back in shape eat better exercise

more they just don't do it it's not a

knowledge problem it's an execution

problem our experience has shown that

most people have the capacity to double

or triple their income just by

consistently applying what they already

know despite this people continue to

chase new ideas thinking that the next

idea is the one that will magically make

it all better and like the whole first

chapter kind of J basically elaborates

on this point in great detail that the

single biggest barrier between you and

the life that you are capable of living

and the success that you're capable of

achieving however you choose to Define

that is simply a lack of consistent

execution there are still basic

fundamentals like this a lack of

consistent execution that also like

really deeply connects with me you know

I'm supposedly a productivity expert

some might say the world's most followed

productivity expert according to my

publisher but even still I just found

myself thinking as I was reading this

damn I am also holding myself back

simply because of a lack of consistent

execution there is a journaling prompt

that came to my mind as I was reading

this book which is is where am I

allowing a lack of consistent execution

to hold me back and honestly I would

encourage you to pause the video now and

just like think about that where am I

allowing a lack of consistent execution

to hold me back you know to use a

personal example one of the reasons why

my health is not in the place that I

would like it to be is simply a lack of

consistent execution it's not that I

don't have the knowledge of what it

takes to go to the gym and eat protein

and eat relatively well consistently

it's just that I don't do the thing

similarly last year our business did

like 5 million in annual revenue and had

I in fact considered L executed the

things that I know I should have done it

probably would have been closer to 8 or

9 million so there's literally $4

million difference between me

inconsistently executing and me

consistently executing and so the whole

point of this book as they lay out in

chapter one is to close this execution

Gap and the concept of the 12we year

which is sort of what it says on the 10

which we're going to talk about next but

the whole concept of the 12we year is

designed to help us close this execution

Gap so if you've identified that in your

life for example there's some sort of

execution Gap that's stopping you from

living the life that you actually want

to live then hopefully you can watch the

rest of this video and then maybe you

can consider picking up a copy of the

book as well now once you've solved this

execution problem and you've freed up

more time and energy in your life and

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two replace annualization with

periodization now I want to start this

with a clip from Ed melet which I saw

last year that I thought had some

profound wisdom to it my day is 6:00

a.m. to noon and I'm not crazy you're

crazy for thinking it takes 24 hours

just like some dude in a cave did 300

years ago my second day starts at noon

and goes till 6:00 p.m. that's day two

and then the next day is 6:00 p.m. to

midnight what I've done now is I have

changed a manipulated time I now get 21

days a week stack it up over a month I'm

going to kick your butt stack it up over

a year you're toast stack it up over 5

years my entire life is different than

it would have been otherwise now this

was a clip that that went viral on Tik

Tok uh and and so the comments are kind

of funny you know so in other words he

splits his day into morning afternoon

and night me me chatting with the nurse

while she puts the straight jacket on me

now obviously this clip taken out of

context like Ed Miler is great Tom bil

is great the podcast is absolutely sick

like it's a great conversation but this

clip taken out of context like I can see

why people would quibble about this

thing but there is actually profound

wisdom in this one of the comments here

is I cut my pizza into 48 slices equals

more pizza it's

like yes but also no like there actually

is wisdom in what Ed is doing here which

is basically what he's doing is

periodization so let's segue that into

what these guys actually talk about in

the book and the whole reason why it's

called the 12we here is because the way

that we generally think about setting

and achieving goals is based on

annualized thinking level zero is you

don't set goals at all and you don't

even think about your life and you don't

do any kind of New Year stuff cuz you're

just like operating an autopilot I

suspect if you are a viewer of this

channel you are a little bit more

hopefully uh intentional about how

you're spending your time hopefully you

might have seen some of my my previous

videos around goal setting around the

importance of goal setting and maybe

you've decided to actually set some of

your own goals that's you know level

zero is the people that don't set any

goals at all level one is the people who

set annualized goals that these are my

goals for 2024 this is what I need to do

to achieve them etc etc this is how most

businesses operate as well they set we

set annual goals like our goals for 2024

are a b c d and e and then often

businesses will break them down into

quarterly goals but as individuals we

tend not to think about quarters

quarters are a very kind of business

speaky type thing where mostly yeah we

don't think about like how can I achieve

my annual goal and break it down into

quarters but even that that is all based

on annualized thinking and basically

what the guys in the book are talking

about is that when you think in an

annualized time frame it means means

you're wasting a lot of time so when it

comes to the end of the year this is

usually when a lot of progress is made

there's the idea of Parkinson's law

which is that work expands to fill the

time that we allocate to it if you set a

goal for the New Year in January or

February or whatever you still have this

sense of like oh you know the end of the

year is so far away and then by the time

the end of the year starts to roll

around you see this in the workplace you

see this in most people's personal lives

there's a real push of like oh crap we

need to hit our targets by the end of

the year and often businesses you know a

lot of businesses will do like 40% of

their annual Revenue in the final 2

months of the year yeah Black Friday

Christmas probably makes a difference

but there is a certain sense of urgency

that happens when you get closer and

closer to a deadline deadlines as much

as I don't particularly like them are

generally annoyingly motivating back

when I was working on my book I had

weekly deadlines from my editor and I

was just making no progress in the book

and every Tuesday we'd have a meeting at

like 5:00 p.m. and so on Tuesdays you

can bet your ass that like that morning

I was like crap I need to need to have

the meeting and I don't want to show up

to the meeting empty-handed and so I

would write lots of words on a Tuesday

this is the deadline effect as we get

closer to a deadline our performance

increases there's more of a sense of

urgency it's not that we're working any

harder I wasn't working any harder on a

Tuesday than I was on a Monday or the

weekend or a Friday or whatever the

thing might be I was just I just had

more of this sense of urgency and I was

spending my time doing sensible things

rather than wasting my time playing

PlayStation or scrolling social media or

doing random stuff that had nothing to

do with the primary goal that I was

working towards now according to the

book the concept of periodization was

first starting to be a thing in in the

Olympics in the

1970s where Eastern European athletes

were using that skill and they were

using it to great effect basically the

idea is that if you're an athlete trying

to improve a skill instead of trying to

improve all aspects of the skill all in

one go you're instead periodizing your

training so you have four to 6 weeks

working on skill a then you stop and

then the next four to six weeks working

on skill B and then you're sort of

stacking this up and doing things one at

a time in series rather than trying to

do multiple things in parallel I've

talked about this concept in a bunch of

videos before around how trying to make

a little bit of progress across lots of

things all at the same time is generally

a lot less effective than just focusing

on one thing and then finishing it and

focusing on another thing and finishing

it and the whole idea of this whole like

12we year is that it periodized the year

into four periods of 12 weeks or

quarters in other words but they're

calling it 12 weeks because it's just

like sounds cooler than like quarterly

planning basically the whole book is

about quarterly planning it's about like

thinking of your year instead of it

being 52 weeks instead thinking of a

year as being 12 weeks and the idea

there is that it means that you set

goals that are more focused on things

that you can actually get done in the

next 12 weeks when you only have 12

weeks every week counts whereas when you

have 52 weeks is you can sort of screw

around for a lot of the time and it

means you're taking advantage of the

deadline effect which means that as the

12 weeks starts to come to an end you

get more of that sense of urgency and

you're actually going to work a little

bit harder or in a more focused fashion

to achieve the goals that you set out to

achieve in that 12we period now a

criticism to this might be well like bro

is doing what Ed milet is suggesting and

just breaking down arbit arily breaking

down time into different chunks but that

actually does work if you arbitrarily

break down a year into four 12we

segments with like I don't know a week

of break in the 13th week or if you

arbitrarily break down a day into 3 days

like whatever terminology you want to

use you're really taking advantage of

that psychological phenomenon of the

fact that as things come to an end we

tend to push a little bit harder at them

this is not an advocation of hustle

culture this is simply a case of using

our time in a way that's actually more

effective and more aligned with the

goals that we say we want to achieve and

key idea number three is your emotion

connection to the outcome okay so the

first idea here is that often like if

you do decide to set goals for a 12E

period usually that involves doing new

actions and new actions can be

uncomfortable which is why we tend not

to do them and there's a quote here in

our experience the number one thing that

you'll have to sacrifice to be great to

achieve what you're capable of and to

execute your plans is your comfort we

always have to sacrifice comfort you

know for me to get jacked I have to

sacrifice the comfort of playing on the

PS5 and instead go to the gym and lift

some weights it's is going to be

uncomfortable for me to grow my income

or grow my business or like be more

intentional about my relationships I

might have to have uncomfortable

conversations I might have to initially

experience an uncomfortable amount of

work over time I would get better at

dealing with that discomfort and it

would then go into my comfort zone but I

have to face that discomfort in the

first place and this is a big thing that

holds a lot of us back because we do not

want to face that discomfort we're so

addicted to comfort the whole book about

this called The Comfort crisis but we're

so addicted to our comfort that we allow

the love of comfort to hold us back from

living our best life which leads us to

another journaling prompt I love

collecting journaling prompts it's like

one of my favorite things because I

think these questions can be incredibly

powerful if we just ask them to

ourselves even every now and then the

question that came to my mind was this

where am I allowing my fear of

discomfort to hold me back from building

a life that I love again I'd recommend

pausing the video and having a think

about these two prompts and I can

guarantee if you just think about this

for a minute you will get more value

from this video than you've gotten from

most YouTube videos that you probably

tend to watch because you know you can

watch videos all day right like and just

feed your brain with the information but

as we know from studies around active

recall and stuff like the actual change

will happen in your life when it's

driven from within and so that's why I

think these questions are incredibly

powerful yeah I could tell you that uh

you're probably allowing your love of

comfort to sacrifice your income

potential or your health whatever but

like it wouldn't be nearly as powerful

as you asking that question for yourself

and really recognizing oh crap in this

specific area of my life I'm allowing my

love of comfort to hold me back that's

useful to know that is like the initial

spark that leads to the change that may

happen further down the line so anyway I

talked for a bit longer than that but

like please pause the video and have a

think about these two little

prompts so how do we actually get over

this love of comfort and fear of

discomfort that we have and actually

take actions that are going to help us

get more done in 12 weeks than others do

in 12 months oh Chapter 3 of the book

talks about how the one key skill that

you need to have to make that happen is

a compelling vision for the future now I

want to play a clip from the Diary of a

CEO podcast where my friend Dr K who is

a psychiatrist was being interviewed

this is what you have to say if you look

at the statistics on suicide it's very

interesting so the number one thing that

correlates with male suicide is not

depression and this is super scary

there's one study I saw recently that

suggests that 50% of men who kill

themselves have no history or evidence

of mental illness and this I I believe

this statistic in in my clinical

practice because I know what depression

looks like I know what bipolar disorder

looks like and half the men that I've

worked with at least are not actually

mentally ill see mental illness means a

mythology of the mind which means that

the mind is malfunctioning most of the

suicidal men that I work with they're

not ma their mind isn't malfunctioning

they genuinely have a life that is no

longer worth living they're looking at

things and objectively realizing that

there's no way out of this situation so

they turn to Suicide now obviously this

video is not going into the whole mental

health stuff what I took away when I

heard that I was like oh that's

interesting and it sort of Vibes with

what these what the authors of the 12

week talk about in the book which is

that if you don't have a vision of the

future which is significant L better

than your current state there is no

reason for you to act in a way that

pulls you towards that future if you can

create this compelling vision and you

just have lots of reasons to act that

pulls you in a direction that helps you

overcome this fear of discomfort or the

love of comfort you're unlikely to

bother doing that unless you genuinely

thought there was something worthwhile

on the other end you know part of the

whole concept of feel good productivity

is that it's not really about the

destination it's about the journey but

even so there is no Journey without

without a compelling destination I most

people don't enjoy just like leaving the

house and sort of wandering aimlessly

it's like if you just do that all the

time the wandering aimlessly doesn't

doesn't feel that fun whereas if you

have a destination in mind you're like

okay I'm going in that direction now

wandering in that direction yes you can

enjoy the journey along the way but you

kind of need to have a specific

destination in mind but you kind of need

to have at least a sense of direction at

least a sense of what is this compelling

vision of the future that's going to

pull me in that direction and get me to

actually do things and get off my bum

and get off the PlayStation and actually

go to the gym for example or actually

work on my business or actually be a bit

more intentional about my relationships

whatever the thing might be so these are

some of the things they encourage us to

think about think about what you truly

want to achieve what Legacy do you want

to create what do you want for yourself

and for your family what do you want

spiritually what level of security do

you seek what level of income and

fulfillment do you want from your career

what interests do you wish you could

pursue what do you really want to do

with the time you've been allotted if

you're going to perform at a high level

take new ground and be great then you

better have a vision that is compelling

in order to achieve a level of

performance that is greater than your

current performance you will need a

vision of the future that is bigger than

the present you must find a vision with

which you are emotionally connected

without a compelling Vision you'll

discover that there is no reason to go

through the pain of change this is good

here we go vision is the starting point

of all high performance you create

things twice first mentally then

physically the biggest barrier to high

performance is not the physical

manifestation but in fact the mental

creation you will never outpace your

mental models vision is the first place

where you engage your thinking about

what is possible for

you I like yeah again having been in

this productivity space for a very long

time like almost every everyone around

everyone who written books about this

stuff even mine chapter 9 alignment

talks about this idea of creating a

compelling vision for yourself because

it's just so incredibly powerful in

helping you actually take action towards

what the thing is and I find that when

I'm giving talks and when I'm speaking

to people and it often turns into like

pseudo life coaching e type productivity

coaching sessions people often struggle

with with with stuff and and my first

question is usually okay what's the goal

and why is that the goal like what are

we actually working towards here and

usually I kind of talk people through

various prompts that help them figure

out some sort of personal Vision cuz you

start with a A Life vision and then you

figure out what does your work Vision

look like to facilitate the Life vision

that you want and once you have that

sense of like okay this is the direction

I'm currently headed in that doesn't

mean you can never change your mind on

that thing it's just a rough first draft

but even having that rough first draft

usually gives people enormous Clarity

and this sense of like like oh cool now

I get it now I'm willing to put in the

effort to put in that kind of facing of

discomfort in order to get to this thing

this this destination that actually

feels really compelling and crucially

this is where the emotions come in your

vision that you create for your life

like the goals that you're working

towards kind of need to be emotionally

resonant within you there can't be

shoulds like a should is like I really

should work on my health but a should is

not at all emotionally resonant a sh is

like based on fear and based on like

avoidance of negativity and based on on

like Duty and these things tend not to

motivate us as much as a vision that we

genuinely you know I would love to do

this thing I'd love to have a business

that allows me to quit my job I would

love to be in amazing shape so that I

can play with my kids when I'm 85 I

would love to be better at the guitar so

I can play Anything by ear ah that feels

so emotionally resonant and therefore

when I figure out what do I then need to

do every day every week every 12 weeks

as in the book the 12we year to make

progress towards that Vision now I'm way

more likely to actually overcome the

discomfort of practic in guitar and

choosing to practice guitar or choosing

to go to the gym or choosing to work on

my business instead of scrolling Tik Tok

or playing on the PlayStation now if

you're interested in creating a personal

vision and in 12we planning and all this

sort of stuff I actually host regular

free Zoom workshops uh about this

there'll be linked down below depending

on when you're watching this the next

one is on April 20th 2024 but I'm

hosting these basically every 3 months

they're completely free for anyone to

attend you can check out the link this

is all part of the free version of

productivity lab which is a new

community that I'm building of ambitious

entrepreneurs creators and professionals

just like you uh to help us all double

up productivity while enjoying the

journey and making friends along the way

but yeah quarterly planning sessions

Vision planning sessions a bunch of

these are going to be completely free

check out the link below if you want to

attend and if you don't want to do this

thing live and you'd rather figure out

your own vision and your goals on your

own which is also totally fine you

should check out this playlist over here

this is three videos which is part of my

series about why you might feel lost in

life and basically if you just follow

the advice in this series of videos that

will help you create a compelling vision

translate it into goals and then when

you read the 12we ear and start

implementing it into 12we plans all of

that stuff will make a lot more sense so

thank you so much for watching and see

you in the next video bye-bye