How I book 100s of appointments by sending 1000 cold emails per day

Summary

The video walks through a system to book hundreds of qualified sales appointments per month by automating and outsourcing cold email outreach. It explains how to buy domains and Google Workspace accounts, use a contractor to set up the technical components, connect them to sales funnels, generate targeted lead lists with various tools, upload leads into a cold email platform like Woodpecker, and enable domain warm-up over 2 weeks before sending. It cites metrics like a 1-5% lead rate and 60-70% meeting booking rate from outreach with this system. The video promises to cover personalizing outreach in the next video using AI to increase reply rates.

Takeaways

• 😊 The goal is to book more appointments and close more deals by reaching key decision makers.
• 📈 You can expect to book 5-25 appointments per 10,000 outreaches resulting in 3-5 closed deals.
• 📧 The system uses cold email and LinkedIn to connect with decision makers.
• ⚙️ The setup includes buying domains, workspaces, automation software, lead list building tools.
• 👥 It can reach up to 20,000 new leads per month to send outreach.
• ☑️ The system provides quick, efficient growth, reduces cost per acquisition.
• ❌ It can be hard to manage all the responses and is technical to set up initially.
• 🗂 Tools like Apollo, Seamless.ai, Sales Navigator help build targeted lead lists.
• 💰 The total initial setup cost is around $350 for domains, workspace, software.
• ✅ Takeaways include core concepts like goals, metrics, pros, cons of the system.

Q & A

What is the primary goal of the system described in the video?

The primary goal is to book more appointments and close more deals by reaching out to a targeted list of potential clients using cold emails and LinkedIn prospecting.

What is the key strategy for achieving high volume outreach mentioned in the video?

The key strategy involves sending over 1,000 cold emails per day by outsourcing the setup of email systems, including SPF and DKIM records, for a low cost to reach key decision-makers in big companies.

What are the expected conversion rates from the cold email outreach system?

The system expects a 1 to 5% lead rate from the outreach, with 60 to 70% of those leads expected to book a meeting.

How does the video suggest managing the domain and email setup for cold emailing?

The suggestion is to purchase multiple domains and use a contractor for setting up the email infrastructure, including SPF, DKIM, and DMARC, for less than $100, to send up to 1,800 emails per day.

What are the pros of using outbound prospecting or cold email as mentioned in the video?

Pros include quick and efficient growth, the ability to validate marketing messages, reduced cost per acquisition compared to paid ads, reaching key decision-makers directly, and saving time with a proven process.

What are the cons of using outbound prospecting or cold email?

The cons include the challenge of managing a high volume of responses effectively and the technical complexity of setting up the email system.

What tools and services are recommended for setting up the cold email system?

The video recommends using specific software to generate domain names, contractors for setting up the email system, and Google Workspace or reseller accounts for managing email accounts.

How is the domain forwarding setup described in the video?

After purchasing domains, they should all forward to the main sales page or landing page, enabling all outreach to direct potential clients to a central location for information or contact.

What is the suggested budget for setting up and running the cold email outreach system?

The initial setup costs including domain purchases, contractor fees for setup, and Google Workspace accounts are estimated around $347, with ongoing costs for email sending software like Instantly.

How does the video suggest building a targeted lead list for cold outreach?

The video suggests using tools like Apollo, Seamless.ai, and LinkedIn Sales Navigator to generate a qualified lead list, and mentions outsourcing or manual methods for highly specific target profiles.