Book 20+ Appointments Per Month For B2B SaaS/Agencies Without Any Ad Spend - Cold Email - Lead Gen

Summary

Christian Cillo from Lin lead generation explains a system to book over 20 B2B SaaS appointments monthly using cold emails. Targeting businesses with a £10,000+ deal size and a 10% close rate, the method avoids cold calling and ads. Cillo's framework has been battle-tested with知名企业, boasting a 12-step email testing strategy and a performance-based guarantee. The system promises scalability, personalized outreach, and expert handling of responses to secure meetings with decision-makers, all backed by a steak dinner guarantee if they fail to deliver.

Takeaways

• 🚀 Christian Cillo, a founder at Lin lead generation, promises a system to book over 20 B2B SaaS appointments per month using cold emails alone.
• 🔒 This method is not suitable for low-ticket sales, B2C, or those without case studies and client results.
• 🎯 The target audience should have an average deal size of £10,000 or higher and a close rate of at least 10%.
• 📈 The system has been battle-tested, with Lin having sent over 1 million emails and booked hundreds of calls for clients.
• 📝 The importance of having accurate data and understanding the ideal client profile is emphasized for effective outreach.
• 🛠️ Custom data scraping tools are highlighted as crucial for finding the ideal client every time, setting them apart from the market.
• 💌 Deliverability is key; the script explains the technical setup required to bypass spam filters and ensure emails land in the inbox.
• 📉 The use of SPF, DKIM, and DMARC, along with warm-up pools, is suggested to maintain domain health and deliverability.
• ✍️ The art of scripting is discussed, noting that cold emails should be concise, benefit-driven, and personalized.
• 🔄 An iterative testing process for emails is introduced as essential for refining the approach and improving conversion rates.
• 🤖 AI is recommended for personalization at scale, with a caution to ensure it sounds human and conversational.
• 📞 Effective response handling is crucial, with the need to reply within 24-48 hours to maintain lead interest and momentum.
• 💼 The system includes a LinkedIn AI Persona for outreach to ensure consistency in messaging and increase closing rates.
• 🌐 The system is scalable and can be implemented into a business with the help of a dedicated account manager and SDR.
• 📈 The system is designed to grow with the business, offering consulting on business development at no extra cost.
• 💰 The service is performance-based, with a guarantee to book 10 appointments in 90 days or offer compensation in the form of a steak dinner.
• 📈 Case studies are provided to illustrate the system's effectiveness in different industries, such as food service and construction.

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