I got 5 website clients using this new method (WaaS)

Summary

This video explains an effective email outreach strategy that uses personalized videos to engage prospects. By automating the creation of custom videos featuring each prospect's website and name, the system increases the likelihood of replies. The speaker outlines the process of setting up multiple email accounts to avoid spam filters, finding and verifying leads, and sending out customized emails at scale. The approach includes using tools like Phantombuster for lead scraping and NeverBounce for email verification, ultimately aiming to secure 5-10 new clients per month.

Takeaways

• 🎯 The video discusses an outreach strategy for engaging potential clients effectively, emphasizing the importance of personalization and curiosity in the outreach process.
• 🔍 It highlights the need to put oneself in the shoes of a prospect to understand what type of outreach is more likely to elicit a response.
• 📈 The speaker shares patterns observed from various outreach messages and how they've been incorporated into a unified outreach system.
• 💻 The outreach process involves sending personalized videos to prospects, which are automated and include the prospect's name and website.
• 📹 The video explains how to create the illusion of a personally filmed video for each prospect using a pre-recorded video and backend customization.
• ✉️ The math behind the outreach strategy is shared, detailing how 6,000 emails per month can lead to 60 positive replies and potentially 20 booked appointments.
• 📬 To avoid email deliverability issues, the use of multiple email accounts is recommended, with a tool like MailSkill to generate and manage these accounts.
• 📍 The target leads are local business owners who provide services to homeowners and have either bad reviews or a poor website.
• 🔎 Lead generation is done through Google Maps searches and the use of Phantombuster for scraping contact data from the search results.
• 📝 The script details the process of filtering and refining the lead list to focus on prospects with low review counts and poor websites.
• 📧 Email verification is crucial to ensure deliverability, and tools like NeverBounce can be used to validate the emails before sending outreach.
• 🌐 Custom video outreach messages are created at scale using tools like Voies, which allow for personalization with the target URL as the video background.
• 🚀 The final step involves using a service like Instantly to send out the customized video emails in a sequence to maximize the chances of getting a response.

Q & A

What is the main topic of the video script?

The main topic of the video script is about creating and executing an outreach strategy for a web design agency, focusing on how to effectively engage potential clients through personalized video messages and email campaigns.

What is the purpose of sending personalized outreach emails?

The purpose of sending personalized outreach emails is to increase the likelihood of getting a response from potential clients by making them feel that the message is tailored specifically for them, thus piquing their interest and curiosity.

How does the video script suggest to increase the reply rate of outreach emails?

The video script suggests increasing the reply rate by using personalized videos that include the prospect's name and website, a good offer, and a soft call to action, as well as by sending follow-up emails to keep the message at the forefront of the prospect's inbox.

What is the role of MailSkill in the outreach process described in the script?

MailSkill is mentioned as a software that generates and sets up multiple email accounts quickly, which is important for sending a large number of emails without getting flagged as spam.

How does the script propose to find leads for outreach?

The script proposes finding leads by scraping data from Google Maps using a software like Phantombuster, targeting local business owners that sell services to homeowners, particularly those with low review counts or poor websites.

What is the significance of targeting businesses with low Google reviews or poor websites?

Targeting businesses with low Google reviews or poor websites is significant because these businesses are more likely to be interested in services that can improve their online presence and potentially increase their customer base.

How does the script recommend verifying email addresses before sending outreach emails?

The script recommends using an email verification software like NeverBounce to ensure that the email addresses are valid and to avoid sending emails to accounts that have been closed or are no longer in business.

What is the strategy for creating customized videos for each prospect?

The strategy involves using a pre-recorded video and customizing it for each prospect by including their name and website as the background, which gives the impression that the video was personally created for them.

What is the role of Voies in creating customized outreach videos?

Voies is a software mentioned in the script that allows the creation of customized videos for each prospect by using a target URL, which is the prospect's website, as the background in the video.

How does the script suggest managing the email sending process at scale?

The script suggests using a software like Instantly to manage the email sending process at scale, allowing for the automation of email sequences and the customization of each email with details from a CSV file.

What is the importance of warming up email accounts before starting an email campaign?

Warming up email accounts before starting an email campaign is important to establish a good reputation with email providers, ensuring that the emails are delivered to the inbox rather than being marked as spam.

Outlines

00:00

🎯 Personalized Outreach Strategies

The speaker begins by engaging the audience in a thought experiment about the types of outreach they would be more likely to respond to as a prospect. They discuss the importance of tailoring outreach to pique the interest of potential clients. The speaker then transitions into discussing patterns observed in effective outreach messages and introduces an outreach system they've developed. They proceed to demonstrate an automated email system with personalized videos and landing pages, explaining how it can increase the likelihood of response. The math behind the outreach strategy is also presented, illustrating the potential for generating a significant number of appointments and clients through a systematic approach.

05:01

🔍 Targeting and Finding Leads

In this paragraph, the focus shifts to identifying and targeting the right leads for outreach. The speaker describes the ideal client profile as local business owners with poor online presence or reviews. They detail a method for finding leads through Google Maps searches and using Phantombuster, a software for scraping contact data from Google Maps. The speaker emphasizes the importance of filtering leads based on review count and website quality to identify those most in need of their services. They also discuss the process of verifying email addresses to ensure effective outreach and avoid damaging the sender's domain reputation.

10:03

📹 Automated Video Outreach at Scale

The speaker explains how to send customized video outreach messages at scale using various tools. They introduce a software found on Appsumo that allows for the generation of a large number of videos with personalized backgrounds for each prospect. The process involves uploading a list of leads and using a pre-recorded video that is customized to include the prospect's website as the background. The speaker demonstrates how to set up a campaign using Voies, another software, to automate the process of creating and sending these videos. They also discuss using Instantly to manage the email campaigns, including setting up sequences of follow-up emails to increase the chances of engagement.

15:04

🚀 Optimizing Email Campaigns

The final paragraph discusses optimizing the email campaign for maximum effectiveness. The speaker suggests warming up email accounts before sending out the campaign to avoid being flagged as spam. They also recommend personalizing the email subject lines and stopping the email sequence if the prospect replies. Additionally, the speaker provides advice on scheduling emails and adjusting the timing based on the prospect's time zone. Lastly, they invite viewers to join their community of agency owners for further resources and courses on running a successful web design agency.

Keywords

💡Outreach

Outreach in this context refers to the process of initiating contact with potential clients or customers, typically for marketing or sales purposes. The video's theme revolves around effective outreach strategies, emphasizing the importance of personalization and customization in engaging prospects. For example, the script discusses creating customized videos for each prospect to increase the likelihood of a response.

💡Prospect

A prospect is a potential customer or client who has not yet made a purchase or engaged with a service. The video focuses on how to make outreach more appealing to prospects, with strategies such as personalized videos and targeted messaging. The script mentions considering the perspective of a prospect when crafting outreach messages.

💡Reply Rate

Reply rate is a metric used to measure the success of outreach efforts, indicating the percentage of recipients who respond to a message. The video discusses optimizing the reply rate through various tactics, such as personalized videos and targeted email campaigns, with the script mentioning a 1% reply rate as a benchmark.

💡Customization

Customization refers to the process of tailoring a product, service, or message to meet the specific needs or preferences of an individual. The video emphasizes the power of customization in outreach, as seen in the personalized videos that include the prospect's name and website. This approach is intended to pique the interest of the prospect and increase engagement.

💡Call to Action (CTA)

A call to action is a prompt designed to encourage recipients to take a specific action, such as making a purchase or booking an appointment. The video discusses the importance of including a soft call to action in outreach messages to guide prospects towards the next step. The script gives an example of a CTA in the form of a prompt for the prospect to watch a personalized video.

💡Leads

Leads are potential customers who have shown an interest in a product or service and whose contact information is captured for sales follow-up. The video outlines a process for finding and verifying leads, such as local business owners, and using tools to scrape data from Google Maps. The script describes how to filter leads based on factors like low review counts and poor website quality.

💡Email Verification

Email verification is the process of confirming whether an email address is valid and able to receive messages. The video mentions using software like NeverBounce to ensure that outreach emails are sent to active and operational email addresses, preventing bounces that could harm the sender's email reputation.

💡Personalized Video

A personalized video is a video message that has been customized to include specific details about the recipient, such as their name or company. The video script describes creating personalized videos for outreach that feature the prospect's website in the background, making it seem as though the video was made specifically for them.

💡Landing Page

A landing page is a standalone web page, designed to promote a specific action or offer. In the context of the video, a personalized landing page is created for each prospect, featuring their name and a video. This adds a layer of personalization and professionalism to the outreach process, as mentioned in the script.

💡Email Campaign

An email campaign is a series of email messages sent to a target audience for marketing purposes. The video discusses setting up an email campaign using tools like MailSkill and Instantly to automate the process of sending personalized outreach emails to a large number of leads, as described in the script.

💡Appointment Booking

Appointment booking refers to the process of scheduling a meeting or consultation, often a step towards closing a sale or securing a client. The video script outlines a strategy where a certain percentage of positive replies from outreach can lead to booked appointments, with the goal of converting these appointments into clients.

Highlights

Introduction of a game to determine the type of outreach more likely to receive a reply.

Discussion on the importance of putting oneself in the shoes of a prospect.

Analysis of patterns that make someone more likely to reply to outreach messages.

Introduction of an Outreach system developed based on collected data points.

Demonstration of the email outreach process with personalized videos.

Automated system that generates personalized videos for each prospect.

Explanation of how the system uses a single video and customizes it for each prospect.

Mathematical breakdown of the outreach strategy's potential for positive replies and appointments.

Method to avoid emails landing in spam using multiple email accounts.

Introduction of MailSkill software for generating multiple email accounts.

Targeting local business owners who sell services to homeowners.

Using Google Maps to find leads with low Google reviews or poor websites.

Utilization of Phantombuster software to scrape data from Google Maps.

Filtering leads by review count and website quality for potential outreach.

Process of verifying emails using NeverBounce to ensure deliverability.

Use of Voies software to create customized video outreach messages at scale.

Setting up an email campaign with Instantly to send customized videos to prospects.

Creating an email sequence to follow up with prospects and increase engagement.

Importance of warming up email accounts before starting a campaign to avoid spam filters.

Invitation to join a community of agency owners for resources and courses on running a web design agency.

Transcripts

hey guys let's play game if you were a

prospect what type of Outreach would you

be more likely to reply to probably this

one right let's try again someone on the

left or the right I'll choose this one

now let's try it again I'm going to

switch up some of the variables and just

from intuition don't even read the text

probably this one right and the final

one let's look at the copy the offer all

that stuff now which of these two would

you be more likely to reply to and for

me I'll probably Cho this one it has a

good offer pigs Curiosity has a custom

aspect and a soft call to action the

reason I wanted to show you some

examples is because a lot of times we're

sending Outreach but we don't put

ourselves in the shoes of a prospect

after looking all those messages we saw

patterns in what makes someone more

likely to reply and we pretty much took

all of those data points and made it

into one Outreach system and so let's

jump into our laptop and I'm going to

show you guys the Outreach and let me

show you guys what it looks like the

emails that we're sending out kind of

look like this so as you guys can see

it's like very simple has hey Thoughts

with your name and it says like I made

this quick video for you we send the

video which looks like this guys so it

says hello and then the prospect name

and this is all automated they get their

own landing page and then they can play

the video hey I'm making this super

quick video because I think I have

something that you're going to love but

the thing is it only works for a very

specific type of business owner and so

I'm actually not sure I can just pause

it right there but this video is

something that we filmed once that looks

like it was filmed for this specific

owner it has their website every time we

send an Outreach it's going to have a

video like this one with their name and

with their own website in the background

so it makes it seem like I personally

filmed this video for this specific

Prospect but in reality we just filmed

this once and then the backend stuff

takes care of the name the landing page

and then the background which I'm going

to show you guys how to do it as well so

they're going to see like if you're a

prospect and you see your own website

you see someone send you a video the

likelihood that you're going to click

and see like okay let's find out what's

going on here it's going to Intrigue you

and it's going to Peak that Curiosity

it's going to make you reply before I

show you guys how to do it let's just

look at the math of how we can get there

let's say that we could in theory send

about 6,000 emails per month with emails

we typically see a 1% reply rate so that

means that out of 6,000 emails that

we're sending out we're getting about 60

positive replies out of the 60 positive

replies a lot of people might not book

but we've seen that about like a third

of them might book an appointment and so

that's 20 booked appointments per month

and you guys know that every single

appointment doesn't close and so what

we've done is if you have a good solid

system of closing people you can close

between let's say five clients on the

low end and on the high end you can

close 10 these are the steps on how you

can get those 10 clients that I showed

you guys the first thing is to send

6,000 emails per month you can't do it

through one email account cuz first of

all you're going to have to do it

manually and that takes a lot of work

and second second of all you're sending

a lot of emails per day from the same

email domain Google's going to flag it

and it's going to go to spam and so it

doesn't matter how good our system is

how good our video is the messaging the

copyrighting if the prospect is not

seeing the Outreach and so a way we

found of how to go around this is by

getting multiple email accounts there's

a few different ways of how you guys can

get like different email accounts the

easiest way we found was through this

software called mail skill they'll

generate your email account and they'll

set it up very quickly for you they

create their domains all that stuff in

the back end and they'll give you a CSV

file with all of your new email accounts

now you can also do it through Google

but I believe Google charges you $7 per

domain and we're going to need about 15

emails so this way you'll have 15 email

accounts that you'll be able to send

between 20 to 30 emails a day from each

account so that turns out to be like 300

emails per day in total okay guys so now

now we have the ability to send the

emails without Landing in spam and we

have the ability to send 300 emails per

day so we have our email account set up

so next step is how do we find leads

what we've done is every month we get a

lead list of a thousand leads that we

can Target and so the type of client

that we found that works best with go

ahead level is local business owners

that sell some type of service to

homeowners and these type of businesses

that have either bad reviews or have a

bad website ideally if they have both so

if they have low number of reviews on

Google that's a great Prospect and if

they have a bad website on top that's

another great example of the type of

leads that we need okay so how we've

been able to find leads is just through

looking through Google Maps and typing a

type of service that we can Target a

niche and then the city so for example

guys let's say we're doing HVAC Miami

here it's going to show up a bunch of

haax companies in Miami like tons of

them them which we can start looking at

their website seeing if they have Google

reviews that kind of stuff like oh this

website's like pretty bad we can do way

better so that's that would be an

example of someone we could Outreach

right this one has 172 reviews which is

really good but if we scroll down you'll

see prospects that have 11 reviews which

are pretty good but they don't have that

many so that's a good type of client

that we could Outreach to so these type

of clients are the ones that we go after

like even six reviews that's amazing

which means like if they had a 100

reviews they could show up better on

Google with a better website they're for

sure get more clients so how do we get a

thousand of these in a relatively fast

manner so what we did is we went to

phantombuster which is a software that

allows us to scrape data from Google

Maps once you sign up you can get a free

trial 14 days you don't have to pay for

it there's a couple flows that you can

use with Google Maps and the one we're

going to use is the map search to

contact data so we find something on

Google Maps a search like this one HVAC

Miami there's tons of people that are

here and we want to scrape all those

leads very quickly we can use this flow

and so I'm going to click here and it's

just going to ask you like what's the

search so I'm going to go here copy this

search and then paste it here now it's

going to give you like some settings so

the maximum you can scrape from Google

Maps per search is 120 leads so we're

going to keep it at 120 um so that's

about it so we're going to hit save and

this is going to start running the lead

scraping tool and usually like it's

pretty fast but all we have to do is

turn it on so right now it's like off so

I'm going to swipe this on and it's

going to start running the scraping tool

okay guys so the Phantom was running for

like 5 or maybe 10 minutes but now we

have 120 locations that it was able to

scrape and this is like pretty much all

of the data which we can quickly

download as a CSV file and then I'm

going to show you guys how I like to

look at the data so we have 120 leads

but what I like to do is filter by

rating and then review count why is

because usually the businesses that have

low low reviews have a bad website and

those are the type of businesses that we

can help so I'm going to go here and I'm

going to filter this very quickly and I

want to sort this by the least number of

reviews first having the most number of

reviews at the bottom why well if you

have 1,700 reviews or 900 reviews it's

most likely that you know what you're

doing with your business you don't need

extra help you're fully booked and

you're getting tons of business through

Google on this CSV what I'll do is I'll

take all of these guys up here up to

like maybe like 50 reviews anything past

50 means like they kind of know what

they're doing so I'm going to delete all

this data and just keep these guys here

and so may be wondering okay so we have

phone number email address all this

stuff but we actually don't need a lot

of this stuff we're not going to be

doing phone calls we don't need to know

their category we can delete all of this

stuff what we can do is to find the

email that we're going to be outreaching

to so the first thing we can try is

their website so this website is really

bad like you can see this is clearly

outdated we can definitely help them

with their website so I'm going to go

and contact us and typically they'll

have their email up here let's just go

with management and then we'll add it to

the list and so we're going to create a

column here that says email cuz we're

definitely going to need the emails this

may take a little while so what you can

do is hire a VA to help you scrape the

emails from Google another thing you can

do is have something like a plugin that

scrapes the email from the website so

for this one I don't think it was able

to find it but for a lot of websites it

will be able to find it and so from here

guys like we have the name like Steve at

something so we can just include the

name as well and that's like pretty much

all we need so let's imagine guys that

we have this list ready to go and we

have a th000 leads that we can start

outreaching to so what do we do next so

now we have our leads ready to go and

all we're going to need is to verify the

emails when you're sending out emails

let's say you send an email to an

account that was closed a business that

is no longer in business that they close

down and that email bounces it's really

going to affect your domain and we don't

want to ruin the reputation of our

emails because we're paying for them and

like that's going to be a pain later on

and so what we do is we verify the

emails that we're sending out and so we

can actually like test it right now with

that specific email so let's copy paste

this email here what we're going to use

is this software called Never mounts

there's actually many email verification

softwares that you can use this one is

actually pretty cheap which is why we

used it I think it's like $8 and you get

like 10,000 credits or something like

that but I'm going to show you guys an

example so let's say we have Steve's

email we're going to hit validate and so

what's going to do is it's going to try

sending an email there and this one came

out valid which means like we can

actually add this one to a list cuz

imagine you're sending thousands of

emails but a lot of the prospects that

you're reaching either email is bouncing

which sucks or they're just not seeing

your email because they shut down their

company or whatever it is but we want to

be able to send out emails just to valid

domains okay so that's how we verify

emails very quickly so you have the

email accounts you have deletes you

verify the emails that they're ready to

go so how do we send out a customized

video Outreach message at scale and so

there's a couple tools that help us do

this but as you guys saw in this video

we need something that looks like a loom

video but that includes a customized

piece for every Outreach which is the

background and so what you guys are

seeing here is for this specific

Prospect they can see their website

their own website and so for Steve it's

going to show this website and then the

same message down here so I'll show you

guys how we can generate this so we have

this software that we found on appsumo

so we p a one time deal and we can send

like I think a th000 videos per month

but there's another one which is called

be human we have voies there's a couple

different softwares that can do this but

I'm going to show you guys some voies

just because it's like pretty simple and

I'm going to create a test campaign so

we're going to upload the list which we

have here ready to go and the website is

going to be what they call the target

URL this is going to be disabled this is

going to be disabled we have email which

works first name is fine and then last

name last name we don't have to worry

about so I just have like a random

letter we have first name email these

two are disabled cuz we don't need them

and then the target URL is the website

which is going to be the background

that's going to show in every video so

company name is required which is just

the title so I'm just going to switch

this to company name and that's going to

be next so there we go so here is the

video that we're going to send out to

every prospect that is pre-recorded but

we're going to make it seem like it's an

actual video so I'm just going to upload

the video so it's this one right here

super video so you guys can see like the

video that I recorded and I'm going to

do that's a wrap so it's going to start

generating all those videos so guys

that's pretty much like how we generated

all of that list worth of videos very

quickly so we we're using the same video

but as you guys can see it's using the

website that we input it as the target

URL as the background for every video

and I sent myself a quick test to see

what it looks like and this is what it

looks like so you can see the website is

scrolling through it has our video

people can click on it and if they click

on it it's going to open up their own

landing page which is really cool like

it looks like we created that custom for

them with their name and this is what it

looks like when the prospect sees the

email so I think it's really cool and if

you were a business owner like looking

at it you'd be like wow someone sent me

an email they made me a custom video

with my website I'm for sure going to

click on it and find out what they have

to say so now guys we're pretty much at

the last step cuz we have email accounts

we have found the leads we verified the

emails we're able to create the

customized videos they're ready to go so

the last step is going to be send 300

emails per day so I'm going to show you

guys how you can set that up so you're

not manually typing each email one by

one so we're going to go to instantly

which is a really cool software that

allows us to send emails at scale

without having to do it manually and so

I created this is a quick campaign and

here's where we' upload the leads with

the videos ready to go as a custom value

and then here's one example which is hey

and then the custom volume name which is

coming from that CSV file which is just

like this one like it'll use whatever

the first name is it'll be like hey John

or it'll be hey Harry and then so on I

help H5 clients get 5 to 10 new clients

per month without having to spend money

on ads and so this is going to be a

custom value which is going to be that

video link file so it looks like this

that's going to be that custom value and

if we keep going it'll just be a soft

call to action so let me know if you're

interested and I can send you more info

some people I've seen they do they give

something for free like something of

value like let me know if you're

interested and I can send you a quick

guide on how to do it for free let me

know if you're interested and I can send

you a video on how we've been able to

accomplish this in terms of subject

lines that we've seen that work are

something along the lines of thoughts SL

name or something like question and then

the name which that name is coming from

the CSV file so it'll be accurate it'll

be like thoughts drawn and it it seems

like we actually created this email for

them and that's going to be the first

email that we send out the cool thing

with instantly is that we can create a

sequence of emails and what we found is

like most people don't reply on the

first touch point and so we need to send

out reminders so that it keeps popping

up on people's inbox so what we've done

is like you can leave the subject empty

so it keeps the same subject but we can

start sending out follow-up emails I

like to space this out every 2 days

actually like so you're not hitting the

prospect very often yeah it'll be like

hey did you see my last email the next

one's going to be like hey name thoughts

on the video I sent you uh the next one

is like name not sure if you saw this so

we're sending five follow-ups after the

first main touch point and that's where

the math come from that I was telling

you guys like how do we send 6,000

emails a month with only 1,000 leads and

the reason why is because like if you're

you're seeing here we're sending one

touch Point per lead but we're sending

up to six follow-ups which should be

about 6,000 emails sent out with only a

th000 leads now when it comes to

schedule like play it around it's like

pretty much every day uh you can play

around with the times like I haven't

seen a huge impact when it comes to like

what time you're sending it out but

let's say this campaign was from Miami

you might want to find out like the time

zone and make sure that it makes sense

right we don't want to be sending out

emails like at midnight or something

right and then another thing that we can

look into is to stop sending emails as

soon as someone replies because imagine

someone replies to your campaign like

hey I'm interested and then the sequence

sends out the next reminder hey do you

see my last email so the prospect is

going to be confused cuz they're like

yeah I just replied to you so yeah

that's why when it comes to options I

would recommend stopping on auto reply

another thing that I wanted to say guys

is before you start running your

sequences make sure you warm up your

emails on instantly I would say 2 to 3

weeks is where you want to warm them up

before you start sending any emails

because we want to make sure that all of

our emails are warmed up and that all

the emails that we're going to be

sending out are going to reach the inbox

we want to make sure that they're not

going to spam if you guys like this

video and if you guys want to start your

web design agency with us join my

community of agency owners in the link

down below and we have all the resources

I have my courses on how we run our

agency more detailed stuff on how to set

up our emails our domains all that kind

of stuff and it's 100% for free if you

sign up to goad level with our link so I

hope you guys enjoyed this video and

I'll see you guys on my next update