SearchGPT: OpenAI's New AI Search Prototype

Summary

The video introduces 'Search GPT,' a new AI prototype by OpenAI, designed to deliver fast, relevant answers with clear sourcing. It features an autocomplete function and inline references, enhancing transparency about information origins. OpenAI aims to partner with publishers for content integration, offering them control over how their material is displayed. The tool differentiates itself from generative AI training models and allows sites to opt out of training data while still being searchable. The initiative seeks a symbiotic relationship between technology and content providers, focusing on high-quality, reliable information.

Takeaways

• 🚀 Search GPT is a new prototype by OpenAI designed to provide fast and timely answers with clear and relevant sources.
• 🔍 The user interface of Search GPT resembles Perplexity, aligning with OpenAI's branding and featuring generative UI components for queries like weather.
• 💬 Search GPT includes an autocomplete feature that is absent in Chat GPT, enhancing user experience.
• 🔗 The prototype displays sources inline, offering tooltips and a panel of links for transparency about information origins.
• 🤝 OpenAI is working with publishers to integrate their news and articles, giving them control over how their content is presented in search results.
• 📰 Publishers will be able to manage their presence in Search GPT, addressing concerns about content display and ownership.
• 📈 OpenAI is distinguishing Search GPT from training its generative AI models, allowing sites to opt out of training data while still appearing in search results.
• 🗣️ Executives from partnering publishers emphasize the importance of valuing, respecting, and protecting journalism in the development of AI search technology.
• 🛍️ OpenAI plans to expand Search GPT to include areas like local information and commerce, indicating a broader scope beyond general search.
• 🔁 The prototype will incorporate user and publisher feedback, showing a commitment to iterative improvement and stakeholder engagement.
• 🔑 Search GPT aims to be a key way people navigate the internet, with a focus on high-quality, reliable information from trusted sources.

Q & A

What is Search GPT?

Search GPT is a new prototype announced by OpenAI, designed to provide fast and timely answers with clear and relevant sources, enhancing the search feature for AI.

How does the response from Search GPT differ from other AI responses?

The response from Search GPT is similar to Perplexity, aligning with OpenAI's branding, and includes generative UI components, such as displaying weather information interactively.

What is the significance of autocomplete in Search GPT?

The autocomplete feature in Search GPT is significant as it enhances user experience by predicting and suggesting search queries, something that Chat GPT does not have.

How are sources presented in Search GPT?

Sources in Search GPT are presented inline with the response, allowing users to see the reference immediately. There is also a tooltip that shows where the information is coming from and a panel displaying all the links.

Why is the clear presentation of sources important in Search GPT?

The clear presentation of sources is important to appease publishers and ensure transparency about where the information is coming from, which is a key focus mentioned in the blog post.

What is OpenAI's approach to partnering with publishers for Search GPT?

OpenAI is working with a number of different publishers to integrate their news and articles directly within Search GPT, giving them control over how their answers are displayed.

How does Search GPT address the controversy over displaying results?

Search GPT aims to address the controversy by partnering with publishers and creators, and by providing a way for publishers to manage how they appear in search results, which was a point of contention with Perplexity.

Can websites opt out of being included in the training data for OpenAI models?

Yes, websites can opt out of being included in the training data for OpenAI models by including a specific instruction on their website, and they can still be surfaced in search results.

What is the goal of Search GPT according to the publishers' executives?

The goal of Search GPT, according to the publishers' executives, is to build the technology in a way that values, respects, and protects journalism and publishers, creating a symbiotic relationship between technology and content.

What are some future areas that Search GPT plans to work on?

Search GPT plans to work on areas such as local information and commerce, and they will be incorporating user and publisher feedback into the prototype.

How does Search GPT differentiate itself from training Open AI generative AI Foundation models?

Search GPT is explicitly about search and is separate from training Open AI's generative AI Foundation models, indicating a clear distinction in purpose and function.