How SearchGPT has Changed SEO Forever...

Summary

Open AI's new search engine, Search GPT, poses a potential threat to Google's market dominance by offering a conversational AI-driven search experience that delivers direct answers and prioritizes user needs over ads. The platform's beta testing has shown promising results, with faster and more relevant responses compared to Google. This development could significantly impact SEO, with publishers potentially benefiting from Search GPT's commitment to a thriving ecosystem and direct citations. However, concerns about AI accuracy and monetization strategies remain, with the future of SEO and search engine optimization in a state of flux.

Takeaways

• 🚀 OpenAI, the company behind Chat GPT, is launching 'Search GPT', a new AI-powered search engine, challenging Google's market dominance.
• 📉 The announcement of Search GPT led to a 3% drop in Google's parent company, Alphabet's stock price, hitting a 2024 low.
• 🤖 Search GPT promises a more conversational and efficient search experience, aiming to provide direct answers rather than just a list of links.
• 🔎 The search engine is designed to reduce the effort required to find relevant information by leveraging real-time web data and AI conversational models.
• 📊 Search GPT's beta testing shows it can provide fast, direct answers and is devoid of advertisements, which is a stark contrast to traditional search engines like Google.
• 🔗 Search GPT provides numerous links to the sources used to compile its answers, offering a more transparent and informative user experience.
• 💡 OpenAI's financial struggles, with significant expenses and limited income from Chat GPT, may be a driving factor behind the launch of Search GPT.
• 📉 Google's market share could be vulnerable due to antitrust lawsuits and the potential appeal of Search GPT's different approach to search.
• 💰 OpenAI aims to use Search GPT to gather user data, improving the accuracy of their large language models and reducing 'hallucinations' about current events.
• 📈 The success of Search GPT could have a significant impact on SEO, either revolutionizing the field or threatening the viability of organic search traffic.
• 🛠️ SEO professionals and publishers should prepare for potential changes by experimenting with AI search optimization and staying informed about Search GPT's development.

Q & A

What is Search GPT, and how does it differ from Google's search engine?

Search GPT is a new AI-powered search engine developed by OpenAI. Unlike Google's search engine, which provides a list of links where users might find answers, Search GPT directly provides the answers by enhancing conversational capabilities with real-time information from the web. It also prominently cites and links to sources, offering a different search experience without ads.

Why are Google executives concerned about the launch of Search GPT?

Google executives are concerned because Search GPT offers a search experience that directly answers user queries without the need for extensive searching through links. This could potentially attract users away from Google, impacting their market dominance and ad revenue model.

What are the financial motivations behind OpenAI's launch of Search GPT?

OpenAI has high annual expenses, estimated at $5 billion, but currently generates only $100 to $200 million per year. By capturing just a small percentage of Google's market share, Search GPT could cover these expenses. Additionally, Search GPT provides OpenAI with valuable user data to better train their language models.

How does Search GPT's approach to publishers differ from Google's?

Search GPT is designed to support publishers by prominently citing and linking to their content, offering clear attribution. OpenAI has started making licensing deals with large publishing companies, and there are rumors of a potential revenue-sharing model with creators. This is in contrast to Google's model, which often pushes down organic search results with ads.

What potential advantages does Search GPT have over Google's search engine?

Search GPT offers several advantages, including direct answers to queries, no ads, follow-up conversational capabilities, and enhanced visuals such as images and videos. These features create a more user-friendly and efficient search experience.

What are some concerns or limitations associated with Search GPT?

One major concern is the accuracy of AI-generated content, as large language models like Search GPT can suffer from hallucinations, providing incorrect information. Additionally, there are questions about how Search GPT will monetize without ads, and whether users will prefer it over Google's established search engine.

How might the rise of Search GPT impact SEO professionals?

The rise of Search GPT could significantly impact SEO professionals. If Search GPT gains market share, traditional SEO strategies focused on Google might become less effective. However, it could also create new opportunities in AI search optimization, depending on how Search GPT integrates with publishers and creators.

What is OpenAI's strategy for collecting data through Search GPT?

OpenAI's strategy involves using Search GPT to collect a constant stream of user data, which will help improve their language models by reducing hallucinations and enhancing the accuracy of real-time information.

How has OpenAI's track record influenced expectations for Search GPT?

OpenAI's track record, particularly with the rapid success of ChatGPT, has set high expectations for Search GPT. The speed at which ChatGPT gained users suggests that Search GPT could also achieve significant adoption, especially if it offers a superior search experience.

What should SEO professionals do to prepare for the potential rise of Search GPT?

SEO professionals should start experimenting with optimizing content for AI-generated search results, such as those in Google's AI overviews. Staying informed about the development of Search GPT and adapting to new optimization techniques will be crucial in maintaining relevance in the changing digital landscape.

Outlines

00:00

🚀 Search GPT Challenges Google's Search Dominance

Open AI, the parent company of the revolutionary AI technology Chat GPT, has announced the launch of Search GPT, a new AI-powered search engine. This move has caused Google's parent company, Alphabet, to experience a 3% drop in stock price. Search GPT promises a more efficient and conversational search experience, potentially reducing the effort required to find relevant information on the web. The video discusses the implications of this new search engine on search engine optimization (SEO) and the potential impact on organic search traffic. Beta tester footage is presented to demonstrate the speed and directness of Search GPT's results compared to Google's, highlighting the absence of ads and the inclusion of numerous links to source material. The video also speculates on Google's vulnerability due to antitrust lawsuits and Open AI's financial struggles, suggesting that Search GPT could capture a significant portion of the search market.

05:00

🔍 The Impact of Search GPT on SEO and Publishers

The script delves into the potential advantages of Search GPT over Google, particularly the absence of ads and the direct provision of answers in search results. It discusses the monetization challenges faced by Google due to its ad-based model and how Search GPT's ad-free approach could offer a superior user experience. The video also touches on Open AI's financial needs and its strategy to use Search GPT for gathering user data to improve its language models. Furthermore, it examines the possible effects on SEO professionals and publishers, suggesting that if Search GPT gains significant market share, it could be beneficial for publishers due to increased visibility and potential revenue-sharing models. However, concerns are raised about the accuracy of AI-generated content and user preferences for human-written content, which could influence the adoption rate of Search GPT.

10:01

🛠 Preparing for the Future of SEO in the Age of AI

The final paragraph of the script focuses on the preparations that SEO professionals and content creators should make in light of the potential changes brought by Search GPT. It suggests that understanding and optimizing content for AI-generated overviews could become crucial in the future of SEO. The speaker also mentions their own experiments with optimizing content for AI and plans to share their findings once they gain access to Search GPT. The video concludes with a call to action for viewers to subscribe for updates on the ongoing developments in AI search optimization.

Keywords

💡Open AI

Open AI is a research laboratory and artificial intelligence company that is known for developing the disruptive technology of Chat GPT. In the video, Open AI is highlighted as the parent company launching 'Search GPT', a new AI-powered search engine that aims to challenge Google's market dominance. The script mentions Open AI's financial struggles and its strategic move to enter the search engine market to potentially increase revenue.

💡Search GPT

Search GPT is the new AI-powered search engine introduced by Open AI. It is designed to provide a more conversational and efficient search experience by enhancing the models with real-time information from the web. The video discusses its potential to revolutionize the search market, offering faster and more direct answers compared to traditional search engines like Google.

💡Google

Google is the dominant search engine in the market, and its parent company, Alphabet, is mentioned in the script as having its stock price fall due to the announcement of Search GPT. The video explores the implications of Search GPT for Google, including the potential loss of market share and the challenges it faces from the new AI-based search engine.

💡SEO (Search Engine Optimization)

SEO refers to the process of improving a website's visibility on search engine results pages through various strategies. The video discusses the potential impact of Search GPT on SEO professionals and the possible changes in the field if Search GPT gains significant market share, suggesting a shift towards AI search optimization.

💡AI Hallucinations

AI hallucinations refer to the inaccuracies or false information that can be generated by AI models. The video script points out that despite the advancements in AI, there are still concerns about the accuracy of AI-generated content, which could affect the adoption of Search GPT and its impact on SEO.

💡Beta Tester

A beta tester is someone who tests a product or service before its official release to the public. In the script, beta testers are mentioned as having access to Search GPT, providing feedback and demonstrating the search engine's capabilities, such as its speed and the directness of the answers it provides.

💡Publishers

Publishers, in the context of the video, are the creators and owners of content that appears in search results. The script discusses how Search GPT is designed to support publishers by prominently citing and linking to their content, which is a departure from the current trend of AI overviews and ads that often do not credit the source.

💡Monetization

Monetization refers to the process of generating revenue from a product or service. The video script raises questions about how Search GPT will monetize its service, given that it does not use ads, and speculates on potential models such as a paid search engine or revenue-sharing with content creators.

💡Antitrust Lawsuits

Antitrust lawsuits are legal actions that aim to prevent companies from abusing their market power. The script mentions that Google is facing such lawsuits, which could potentially open up the market for competitors like Search GPT to gain a share of the search engine market.

💡User Experience

User experience (UX) is the overall experience a user has while interacting with a product or service. The video emphasizes the improved user experience offered by Search GPT, which provides direct answers and a cleaner interface without ads, contrasting with the traditional list of links provided by Google.

💡Revenue Share Model

A revenue share model is a business arrangement where revenue generated from a product or service is shared between parties. The script suggests that Open AI might implement such a model with creators, which could incentivize content creation and partnerships, potentially benefiting both Search GPT and the content creators.

Highlights

Open AI, the company behind the revolutionary Chat GPT, is launching a new search engine called Search GPT, powered by AI, challenging Google's market dominance.

Google's parent company Alphabet's stock price fell 3% to a 2024 low following the announcement of Search GPT.

Search GPT promises a new type of search experience that is faster and easier by enhancing conversational capabilities with real-time web information.

The launch of Search GPT could be a pivotal moment in marketing history, impacting search engine optimization and potentially changing the landscape of organic search.

Beta tester footage reveals Search GPT's ability to provide direct answers to search queries, unlike Google which often requires users to sift through multiple links.

Search GPT's search results are ad-free, offering a cleaner and more focused user experience compared to traditional search engines.

Open AI is financially struggling, with Search GPT potentially being a solution to cover their annual expenses by capturing a small percentage of Google's market share.

Search GPT aims to collect user data to improve the accuracy of their large language models and reduce 'hallucinations' regarding current events.

Google may be threatened by Search GPT due to its direct answers and lack of ads, which could provide a superior user experience.

The success of Chat GPT, which reached 100 million users in two months, suggests that Search GPT could also see rapid adoption.

Search GPT's commitment to publishers includes prominent citations and linking, which could be beneficial for SEO professionals and website owners.

There is speculation about Search GPT's monetization strategy, as it does not rely on ads like Google, and may consider a paid search engine model or revenue sharing with creators.

SEO professionals should prepare for potential changes in the search engine landscape by experimenting with content optimization for AI overviews and keeping an eye on Search GPT's development.

The rise of Search GPT could be either a boon for SEO, offering new opportunities, or a threat to the current traffic channels, depending on its adoption and success.

Accuracy issues with large language models, such as AI hallucinations, could be a challenge for Search GPT, as users may prefer human-written content for certain queries.

The video suggests that SEO professionals should stay informed and adapt quickly to the evolving digital landscape of AI, with the potential for a new field of AI search optimization emerging.

Transcripts

holy in recent news open AI parent

company of the most disruptive

technology of the century chat GPT

announced that they're going straight

after Google's search market dominance

with search GPT a new search engine

powered by AI the stock price of

Google's parent firm alphabet fell 3% to

a 2024 low why are Google Executives

terrified about search GPT well because

it's promising a new type of search

experience that users are drooling for

as open AI put it themselves getting

answers on the web can take a lot of

effort often requiring multiple

attention to get relevant results we

believe that by enhancing the

conversational capabilities of our

models with realtime information from

the web finding what you're looking for

can be faster and easier we'll see about

that soon in this video that said if

this works out for them and even a small

amount of people leave Google for search

GPT we're then at the most important

Crossroads in marketing history this

will have a tremendous impact on search

engine optimization and will either be

the best freaking news you've ever heard

in your marketing life or Mark a firm

step towards the demise of the best

traffic channel ever known to mankind

organic search in this video I'm going

to pick this whole story apart and give

you my opinion on where this all is

going we're going to look at some rare

beta tester footage to see exactly how

good search GPT is or isn't we're going

to explore why Google may just be

screwed what that spells for search

engine professionals and also discuss

what you should do to stay prepared

let's get started in case we haven't met

before my name is Matt Diggity and I'm

the founder of multiple seven figure

businesses in the SEO industry a couple

weeks ago open a announced the Prototype

launch of search GPT accessible to only

10,000 lucky B data testers what does it

look like I look good I mean really good

check this out here's the search GPT

result for what's going on in the stock

market a search that requires up-to-date

information that's only found by

crawling the web first off it's fast

just as fast as chat GPT 40 and the

biggest thing you'll notice compared to

a typical Google search is that you

actually get your answer comparatively

look at the Google result there's no

answer here it's a list of websites

where you may or may not find your

answer the search GPT result talks about

a recent surge in both the Dow and S&P

what's going on in the tech sector

economic indicators it answers the damn

question and as you've likely already

noticed there's no ads here a very

important point that we'll bring up

later search GPT is offering a whole

different search experience and check

out the links there's tons of links to

all the websites that were used to

create the search result much better

than the link shyy AI overviews that

have SEO professionals on meltdown this

is amazing for website owners as we'll

dig into later search GPD also has a tab

on the left side where you can expand

out all the links to the Artic Les that

win into the AI answer and the image

data as well here's another search who

is doing better in polling for the

presidential election again lots of

Graphics lots of links and here's one

more search for a summary of the last

week's political events where the beta

tester put search GPT up against

perplexity search GPT was faster and the

beta tester quoted this GPT search is

pretty darn good now before we analyze

just how screwed Google is we need to

understand why open AI has launched

search GPT in the first place reports

have shown that open AI is financially

struggling with $5 billion in annual

expenses whereas estimates say that chat

GPT only brings in $100 to $200 million

per year damn now according to

statistica Google has 82% of the search

Market but the problem is chat GPT isn't

a search engine search GPT is and it

would compete directly with Google if

they can capture just 3% of Google's

market share they just paid for all5

billion of their annual expenses

meanwhile Google's getting slammed by

antitrust lawsuits that might just make

way for a good chunk of that market

share to come up for grabs open AI

smells blood another reason open ai's

launch search GPT is for data to better

train their large language models if

open AI can get a constant stream of

user data from search GPT they'll be

able to drastically reduce

hallucinations regarding current events

making their core llm product even more

powerful so is Google screwed we'll get

to that in a second but real quick I

wanted to let you know that my SEO

agency the search initiative has $1,000

off discount going on till the end of

the month to get a free audit head on

over to the search initiative.com and

put your details into the form and we'll

let you know what we can do for you now

back to the video here's why Google is

crapping their pants as we touched on

before users are going to love the fact

that they actually get their answer

after a search as mind-blowing as that

sounds rather than a list of 10 links

for them to dig through and hopefully

find their answer for this search what

did Elon say about Zuckerberg last week

upon inspection the Google result isn't

even showing anything from the current

year compare this to the search GPT

answer and yet sure enough I guess Elon

wants to fight again for users this is

just straight up better let's do a

Google search for the keyword how many

calories are in an apple here's one of

the top Google results just look at how

much fluff you need to get through to

find the damn answer meanwhile the rest

of the article feels like it's necessary

to tell you about the 7,000 different

Apple varieties when all you wanted to

know is the freaking calorie count

meanwhile if you asked an llm the same

question not only is there no fluff but

you also get how many calories there are

in various Apple sizes which you can

then follow up and ask it to put into a

table also differentiating between red

and green apples being the smart cookies

they are open a I made sure to flaunt

the fact that c GPT as follow-up

conversational capability and you can

see it being demoed right here on the

announcement page another Advantage

search GPT has over Google is that

Google is restrained by their ad-based

monetization model Google makes its

money from selling ads and because of

this it's always going to put ads first

above the actual search result once

again there's friction before you get

your list of possible places to get your

answer search GPD has no ads you get

your answer front and center it's a

better user experience once again based

on the beta tester footage search GPT

also adds some nice videos and images to

spice things up here's an example that

when asked about medieval European

history and here again with the weather

but in my opinion the biggest reason

Google is tripping is um maybe because

open A's track record so far is

insane it took two months for Chad GPT

to hit 100 million users with any luck

The Hub similar success with search GPT

especially if Google's exclusive

partnership with apple being the default

search engine gets broken up it's time

so what would this all mean for SEO

professionals if Google lost significant

market share to search GPT if you ask me

bro it's going to be awesome by the way

here's a quick word from the sponsor of

this video search intelligence this

campaign got us big links in websites

such as Life Hacker Welles Online daily

record and about 20 other news websites

let me show you how we've done it we

knew that people will be flying a lot

this summer and we knew that journalists

will be writing about this topic a lot

so on behalf of our client we put

together a nice guide about how to fall

asleep on the plane then we use mukra to

find journalists who write about travel

then we put our advice in a nice email

and send the tips to the journalists

within just a few days the links started

Landing securing our client natural

placements in really big websites just

like this this and this this is a great

example about how you can leverage

seasonal Trends to earn links to a

website anticipate what journalists want

to write about at all times and give

them the stories that they need they

will reward you with some great juicy

links I hope this is helpful now back to

the video the current situation sucks

for Publishers to say that Publishers

are frustrated with Google's constant

unforgiving algorithm updates would be

the biggest understatement of the Year

meanwhile Reddit of all places has

searched to a bajillion traffic per

month the Google search result continues

to push down organic results with more

and more ads and AI overviews are

rewriting our content with little to no

links to our websites search GPT right

on its announcement page says they're

all about the Publishers quote we are

committed to a thriving ecosystem of

Publishers and creators and search GPT

is designed to help users connect with

Publishers by prominently citing and

linking to them in searches responses

have clear inline named attribution and

links so users know where the

information is coming from and can

quickly engage with even more results in

a sidebar with Source links and sure

enough when you look at the demos plenty

of links and what's that no ads pushing

down those links and check up the search

GPT result for a portable stove the

content is actually encouraging the

reader to click the links but what does

that mean when they say they're

partnering with Publishers and creators

it means they're actually giving them

money via publisher licensing deals and

they started this already there's also

rumors of a potential Revenue share

model with creators similar to what

they've done in their GPT store that

said there is a scenario where the rise

of search GPT is terrible for the

average SEO so far the licensing deals

have only been made with the big mama

publishing companies like News Corp

Associated Press andt Dash if it ends

there then sech GPT is more likely to

site the company that it's done deals

with rather than the mere peasants like

you and I also there's been some search

GPT searches that show results that are

pretty darn light on the link citations

like the one you see here which is

ironic because this particular search on

books released in June 2024 is a buyer

intent search where the user would

clearly want links to buy the damn books

that said I think this is a pretty rare

as every other demo I've seen has tons

of links let's Steelman the other case

though Google may not be screwed at all

and this could just be another AI hype

bubble first and foremost llm still have

a major problem with accuracy namely AI

hallucinations the homies said Authority

hacker dug into this June 2024 book list

and found that only one book was

actually released in June to add users

still prefer directly human written

content if you're searching for health

advice you want an article written by a

doctor if you're searching for travel

advice for a trip to Japan you want

Insider tips from someone who's actually

been there users also still very much

like control people prefer selection of

human written content for them to make a

decision on what advice they want to

follow plus there's still a very open

question on how search GPT is going to

monetize okay so they're not going to

run ads does this mean that they're

going to be a paid search engine like

perplexity if so the adoption is going

to Bel low either way what should you do

in the meantime how can you prepare for

this potentially drastic new Chang to

SEO I expect us to have answers very

soon things happen fast in the ever

evolving digital landscape of AI if you

catch my drift we may soon end up with a

search GPT search console and a whole

new field of AI search optimization I've

started a bunch of experiments

optimizing my content to see what it

takes to get featured in Google's Ai

overviews and as soon as I get access to

search GPT you can bet your buns I'm

starting there too I'll release a video

on what I found so make sure to

subscribe so you don't miss it