This INSTAGRAM Account Made $260K in 24 Hours with Print on Demand
Summary
TLDRThis video script details the success story of an Instagram page owner who made $260,000 in 24 hours and over $3 million in revenue in a year, with just 270 posts and 188,000 followers. The account focuses on 'affirmation wear' clothing, spreading positive messages about love and mental health. The script reveals the business model, explains the strategy behind the viral posts, and guides viewers on how to replicate this success using print-on-demand services like Gelato. It emphasizes the importance of branding, aesthetic, and creating a sense of urgency in sales to capitalize on the trend of mental health awareness.
Takeaways
- 📈 An Instagram page with 270 posts and 188,000 followers made $260,000 in 24 hours and over $3 million in a single year.
- 🎯 The account owner was invited to 'Shark Tank' and revealed her success, which may have doubled since the episode aired in November 2023.
- 🔑 The business model involves selling 'affirmation wear' clothing that spreads positive messages about love and mental health, a trend popular among celebrities.
- 👕 The clothing line features t-shirts and hoodies with designs that are simple, cute, and focus on self-love and mental health affirmations.
- 🌐 The strategy for selling the clothing is organic, leveraging the Instagram page's content to drive sales without paid advertising.
- 📊 The importance of 'reshares' and 'sends per reach' on Instagram is highlighted as a key metric for the posts' success and reach.
- 💡 The script suggests that the normalization of mental health discussions has made self-love and mental health topics relatable and shareable, contributing to virality.
- 🎨 The video provides a step-by-step guide on creating an Instagram account with a clear aesthetic and brand, including choosing a name, validating the handle, and establishing a consistent look with fonts and colors.
- 🛍️ It introduces 'gelato', a print-on-demand site, as a tool for creating a clothing business without upfront costs, inventory, or shipping logistics.
- 📝 The process of designing clothing items, setting up an online store, and integrating it with platforms like Shopify is explained to facilitate the selling process.
- 🚀 The video emphasizes the importance of a launch or 'drop' strategy for new products, creating urgency and FOMO (Fear Of Missing Out) to drive sales.
- 🔄 The necessity of consistency and patience in growing a business is stressed, with the expectation that diligent effort over time will yield significant results.
Q & A
How much revenue did the Instagram page generate in 24 hours?
-The Instagram page generated $260,000 in 24 hours.
What is the significance of the number of posts and followers on the account mentioned in the script?
-The account has just 270 posts and 188,000 followers, which indicates that it has been able to generate significant revenue with a relatively small number of posts and followers.
How much revenue did the account make in a single year since launching?
-The account made over $3 million in revenue in a single year since launching.
What is the name of the TV show where the account owner was invited to showcase her success?
-The account owner was invited to the TV show 'Shark Tank' to showcase her success.
What type of products is the account owner selling on her website?
-The account owner is selling merchandise such as t-shirts and hoodies that spread positive messages about love and mental health.
What is the term used to describe the type of clothing being sold on the account owner's website?
-The term used is 'affirmation wear clothing', which is trendy and has a positive message.
What is the strategy that the account owner uses to sell her products organically on Instagram?
-The strategy involves posting simple, cute affirmations surrounding self-love and mental health that resonate with a large audience and encourage resharing.
What is the importance of reshares on Instagram according to the script?
-Reshares are important for reach, and the CEO of Instagram has stated that they are the most important metric for reach.
How does the script suggest creating a successful Instagram account for selling affirmation wear clothing?
-The script suggests starting with a cool name, validating the handle, establishing a clear aesthetic, and creating posts that trigger the algorithm for reach.
What is the term 'print on demand' as mentioned in the script, and how does it work?
-Print on demand is a method where products are only created and shipped when a customer makes a purchase, eliminating the need for upfront inventory and storage.
What is the name of the website recommended in the script for creating a print on demand clothing business?
-The website recommended is called 'Gelato'.
How does the script suggest promoting the clothing line on Instagram?
-The script suggests using a launch or drop strategy, creating urgency by announcing a specific date and limited stock, to capitalize on the fear of missing out (FOMO).
What is the importance of consistency in the success of the business model described in the script?
-Consistency is crucial as it allows for the gradual building of momentum and brand recognition, leading to long-term success rather than expecting overnight results.
Outlines
💰 Instagram Success Story: From $500 to $3M in Revenue
This paragraph introduces a successful Instagram page that made $260,000 in 24 hours and over $3 million in revenue in a single year, starting with just a $500 investment. The account owner was invited to 'Shark Tank' and has 188,000 followers with 270 posts. The page's strategy involves selling 'affirmation wear clothing' that spreads positive messages about love and mental health, which has become trendy among celebrities. The video promises to reverse-engineer this business model and show viewers how to replicate it using a print-on-demand service called Gelato.
🔥 Leveraging Mental Health Trends for Viral Instagram Content
The second paragraph delves into the strategy behind the Instagram page's success, focusing on the organic reach achieved through simple posts about self-love and mental health. It discusses the importance of reshares and the normalization of mental health discussions, which has led to high engagement rates on such posts. The video creator suggests using a minimalist aesthetic for the Instagram page and provides a step-by-step guide on creating branded content using Canva, including choosing fonts and color schemes that resonate with feelings of warmth and childhood.
🛍️ Building and Launching a Mental Health Clothing Line
The final paragraph outlines the process of creating a clothing line using Gelato, a print-on-demand site, and integrating it with a Shopify store. It emphasizes the importance of creating urgency in sales through a launch or drop strategy, which can capitalize on the fear of missing out (FOMO). The video creator also shares tips on subtle pricing strategies to increase sales and encourages consistency in posting and marketing efforts, highlighting the journey from a $500 investment to a $3 million revenue as an example of patience and persistence in business.
Mindmap
Keywords
💡Instagram Page
💡Shark Tank
💡Affirmation Wear Clothing
💡Print on Demand
💡Mental Health
💡Viral Posts
💡Branding
💡Aesthetic
💡Launch Strategy
💡Consistency
Highlights
An Instagram page with 270 posts and 188,000 followers made $260,000 in 24 hours and over $3 million in revenue in a single year.
The account owner was invited to appear on Shark Tank, showcasing the profitability of the Instagram page.
The Instagram page's success is attributed to a strategic use of affirmation wear clothing that spreads positive messages about love and mental health.
Celebrities like Ariana Grande are seen wearing affirmation wear, indicating its trendiness and relatability.
The account started by posting simple affirmations related to self-love and mental health, which gained significant engagement.
Reshares are identified as a crucial metric for reach on Instagram, with mental health topics tending to go viral due to their relatability and the desire for more exposure.
The account owner began with a $500 investment and turned it into a $3 million revenue business in less than a year.
A step-by-step guide is provided to replicate the success by creating a clothing line using a print-on-demand site called Gelato.
Gelato allows for free setup of a clothing business with no upfront costs, making it easier for new businesses.
The importance of establishing a clear aesthetic and branding for the Instagram page to attract viewers is emphasized.
A method to create viral posts by using self-love quotes and rephrasing them with unique fonts and color schemes is detailed.
The process of designing clothing items on Gelato, including choosing the right product, color, and size, is explained.
Integration with Shopify for creating an online store to sell the designed clothing items is demonstrated.
The use of a launch or drop strategy for product releases to create urgency and capitalize on the fear of missing out (FOMO).
Tips for effective sales techniques, such as using premium descriptions and creating a sense of scarcity, are provided.
The necessity of consistency and patience in business, emphasizing that success similar to the account owner's does not happen overnight.
An upcoming launch of a new tool for digital entrepreneurs is teased, promising significant results for social media growth and monetization.
Transcripts
it took 24 hours to make
$260,000 with this Instagram page the
owner of this account literally got
invited on Shark Tank yeah the show for
how well she profited from this
Instagram page again
$260,000 24 hours from a page that has
just 270 posts and 188,000 followers she
made over $3 million in Revenue in a
single year since launching it and by
the way all these stats are from
November of 2023 so she very well might
have already doubled that by now you can
go verify all of this on the actual
Shark Tank Episode which I'll link below
this video but guys if you are still
sleeping on faceless Instagram Pages
then I don't know what you're doing
there are several accounts using this
exact same strategy that she's using to
make millions today I'm going to reverse
engineer this entire business model for
you and show you how you can replicate
this success for free but first we need
to understand what she's selling and how
she's doing it if we come to her website
we can see that she's selling merch
these are t-shirts and hoodies and
they're nice because they spread
positive messages about love and mental
health and I actually call this
affirmation wear clothing you might have
noticed that people are wearing clothes
like this a lot more often over the last
few years like Ariana Grande wears
clothes like this and many other
celebrities that are wearing this kind
of cute affirmation clothing lines and
they're doing it because it's trendy and
unlike all the Gucci Balenciaga nonsense
this is clothing that actually kind of
means something which is cool if we look
at see the way ic's website they're
really nice in fact I'm going to be
showing you how you can create an entire
clothing business line just like this
one using a print on demand site called
gelato later in this video but before we
ever get into any of the products you
need to understand why she is making so
much money from this business the real
reason why she's making so much money is
the strategy that she's using to sell
them completely organically on her
Instagram page so if we come to her page
and we look at the beginning of her page
we can see that she essentially started
by posting these simp simple cute
affirmations surrounding self-love and
mental health simple stuff like this
gets thousands of likes and basically it
just says things like you're allowed to
be anxious without a reason and look at
this 4,000 people liked this post and if
we look at some of the other posts on
our page this is what usually works best
for her but you might be asking yourself
why well one word reshares even the CEO
of Instagram literally just said that
this is by far the most important metric
for reach but one of the most important
things to look at is definitely the send
sends I would look at sends per reach so
of the people who saw it how many of
them sent it to a friend see over the
last couple of years it's no secret that
mental health has become more normalized
and even a bit of a trend it's become
normal for people to take mental health
days off of work we've even seen
athletes talking about mental health
personal development and self-love now
that's great for us as a society but
these clips and posts have gone Mega
viral for two reasons one everyone in
the world has mental health and
self-love so all 2.4 billion Instagram
users can relate to these posts and two
this is a topic that people generally
feel needs more exposure which as you
can guess ding ding ding makes people
want to reshare these posts so the owner
of this account found a way that she can
help spread positive mental health
messages and she can make a pretty sweet
profit off of this trend with her
clothing line remember she just went on
Shark Tank and said that she's made over
$3 million in Revenue in less than 1
year and she literally started with just
$500 and I'll be showing you how to set
up a clothing line and a product side of
things later in this video but first you
need to understand how to make these
posts go viral and trust me guys it is
so simple so first you'll want to come
up with a cool name for your account
hers is see the way I see but personally
I think we can make something better
you're going to want to validate that
the handle you choose isn't already
being used because most Instagram
handles have been taken at this point so
you can just come to this website where
you can check really easily to verify if
something's open or not for example if
we tried selflove yeah obviously that's
already going to be taken but if we
tried something like self- loveology we
can see that the handle hasn't been
taken yet next we're definitely going to
need to get really clear on our
aesthetic for this one because you're
basically going to be selling clothes
through this page so it's kind of a
fashion brand and you need to make sure
that this is really aesthetically
pleasing for the viewer see the way I
see does a great job of using these
kinds of tones and it's really built
around her brand but don't worry if
you're new to branding I still got you
what do you notice about some of these
lug luxury Brands they all use
minimalism right because that's one of
the keys to building a successful luxury
brand these logos are all simple and
they usually just use black and white to
be super minimalist well that might be
great for luxury Brands but if we're
building a self-love company then we
need a totally different look so let's
go and look through a couple of these
successful mental health clothing lines
and I'm noticing a lot of bubbly fonts
and these pastel color palettes this all
makes sense because these kinds of fonts
and colors are associated with feelings
and children so so I'm going to go ahead
and ask Chad gbt to choose a font that
feels kind of warm and childish and then
we're going to choose a color palette
that feels the same way great so this is
what it came up with I like these I
think that these are going to fit
perfectly our next step is to come up
with some posts that actually trigger
the algorithm so that we can get reach
on our account I went ahead and tested
this for you guys with some posts in
this actual space Here's a post that I
created a few years ago in this Niche
and it got over 45,000 likes and
thousands of saves and shares and I'll
show you how I made it to do this I just
searched some self-love quotes on Google
and then basically rewrote it and
transformed it into this so now you can
do the same thing with your new fonts
and color schemes so for this one we can
rewrite it to this so it's not a direct
copy and then change the colors and boom
we basically want to keep doing this
with multiple posts so we really start
establishing our brand on Instagram like
see the way I see does as the Creator
your job is to continue to find viral
quotes related to self-love and
self-development and then come back into
CA and make them into cute posts but
here's where things get interesting and
this is how you're going to start
turning these posts into actual dollar
signs I'm going to show you how to make
the clothing and guys I'm actually going
to be putting this to the test on one of
my own Instagram accounts and I'll be
sharing all the results that I get in
about a month or so so make sure you're
subscribed to see that so now we need to
create the clothing line and we need to
launch it the right way I see a lot of
people do this the wrong way so we got
to make sure we're doing this the right
way to do this we'll come over to a
website called gelato there are print on
demand site that you can start using
literally for free in case you don't
know what print on demand is basically
you don't have to pay for them to make
any of the products in the old way of
having a clothing business you need to
order and bulk all of your inventory and
then when a customer purchased a shirt
you'd sell them one of your items but
the problem with that model is that it's
really expensive for a brand new
business to go and order like 1,000
shirts without any sales you'd also need
to store all the inventory somewhere
like in your house or in a warehouse and
then you'd have to actually ship it out
to them whenever someone purchases them
but gelato makes that process 10 times
easier instead with gelato you don't pay
for anything upfront so when a customer
makes a purchase from your website
gelato team will create the product and
they'll ship it to them for a set fee
that's why it's called print on demand
because they print or embroid the
clothes only when someone actually makes
a purchase so once you get into your
account you're going to see this
dashboard where we can start creating
our clothing that we're going to sell
and guys just wait till you see the
hoodies that we can actually make in
here I actually ordered some and I'll be
showing it in a future video so you can
see what it looks like but the first
thing that we're going to do is come
over to our product catalog from here
you can choose t-shirts hoodies hats
phone cases almost anything that you can
imagine branding you can find it on here
it's cool for this example I'm going to
select hoodies and then you basically
have to choose which hoodie that you
want to select and all of these come
from different suppliers so I would
recommend that you choose one that has
good reviews and the colors that you
want to use since our page has pastel
colors I think that this is going to be
a good one since they're kind of our
color scheme already next we choose our
color and I'm going to select light pink
here and then we can see which sizes
they offer and then you can just click
Start designing and then once we're in
here we need to actually add our design
to do that you're just going to come
back over to canva and create a design
that works so I'm going to create this
it says your anxiety is lying to you and
then you're just going to come up here
and you're going to click download and
make sure that you select transparent
background because we don't actually
want this background to be there we just
want this to come up so click download
then you're just going to go ahead and
drag over the download that you had and
it's going to populate here and then if
you wanted to you could actually design
on the back as well once you're happy
with this you're just going to come up
here and click save as template and I'm
just going to name this anxiety remember
you can get started with gelato for free
and I dropped a link below for you to
sign up and get 50% off your first order
great so now we've created our first
product but now we need to actually put
that onto a store where people can
purchase it from so to do that you're
going to come down here to stores and
click stores I've actually already
integrated this but you're going to want
to come down here for the sake of this
I'm going to do it via Shopify so to do
that you're just going to come click
this you're going to want to install
this make sure that your Shopify account
is linked to your Jato account and then
that way you can basically just
immediately go ahead and add products
and then select use a template now here
we have our anxiety template so I'm just
going to go ahead and select this and
then again we can mess around with the
editing we're going to want to make sure
that all the sizes that we want are
checked off and then we're going to
click continue to mockups so here are
the mock-ups that gelato created and
this is cool they come up with like our
normal shirt we can see what that looks
like and then we can also see what it
would look like on a Model we can go
ahead and select all the mockups that we
want maybe they want to see the sleeves
maybe they want to see the side profile
the back view and then we're just going
to go ahead and click continue to
details here's where you're going to be
able to edit the name of your hoodie so
I'm going to say anxiety hoodie gelato
gives us a brief description of what the
hoodie is already composed of and
everything but you can add more if you
want to down here this little category
shows us the product costs meaning how
much it costs to produce the product and
then adding in the shipping costs so in
total this is going to be your estimated
profit based on the amount that you
charge so what I like to do is price
hoodies quite expensively so let's just
say a $50 hoodie or a $49 hoodie so now
you can see the estimated profit that
you're going to make on each of these
pieces so $26 seems to be about the
profit if they do make a bigger hoodie
it does reduce our profit size because
they're using more material obviously
and then click publish and then look you
can come over to Shopify cuz you've
created a Shopify account already and
you can come right into your new store
I've already added this custom theme but
you can actually add whatever theme you
want I just clicked Spotlight because it
looked like a good one for an online
store and you'll just come in you can
click customize and and or preview and
come on down and see that our product
automatically got added now obviously
we're going to want to make sure that
all of our branding here matches The
Branding of our account so that people
feel like it's consistent they're in the
right place essentially you've just
created an entire clothing brand
digitally for free where you can start
collecting profits immediately great so
now that we have our products ready to
go we're going to start promoting them
on Instagram but not so fast again this
is where I see a lot of creators really
mess up they think that if they just put
up a post like this announcing their new
merch that people are going to come
rolling in and buy but that is just not
the case unfortunately instead you need
to use the strategy that see the way I
see is using she uses a launch or a drop
strategy and guys many of the biggest
merch companies out there are using this
strategy for a reason it works so to do
this you'll want to come over and choose
a date to start teasing your products
for that launch by having a specific
date and even a limited number of stock
or unit you're creating what we call
urgency in sales it makes people feel
like they're going to miss out on
something because there's a deadline I'm
sure you know what fomo is fear of
missing out and it is one of the most
powerful strategies that you can use in
your sales techniques in fact in general
if you do want more sales on anything
stop saying buy now and instead say
complete order don't say Limited stock
instead say only five units left Stop
describing your product as good and
instead call it premium and instead of
saying frequently bought together say
97% of customers also bought this I've
seen a massive uptick in sales from
using these super subtle pricing
strategies and you will too if you start
using them in your marketing by the way
guys soon I'll be launching something
massive that I've been building over the
last year for digital entrepreneurs who
are looking to grow and make money on
social media the results have been
absolutely insane for the beta test
group and I'm super excited to share it
with all of you so if you want to be the
first to hear about it then make sure
you're signed up for my newsletter below
because this is going to break the
internet for people who use it so the
final step in this process is for you to
stay consistent remember this girl
started from just $500 and turned it
into 3 million in Revenue in less than a
year but that did not happen from One
Drop Like I said I'm going to be
starting this on one of my own Instagram
accounts so you can see the actual
progress in a month or so but I don't
expect to get rich overnight from this I
see so many internet entrepreneurs start
really hot and get super excited but
then after a couple weeks they give up
because they just don't see that
momentum and make a $100 million
overnight we live in this world where
we're so used to the immediate
gratification but in reality in business
things take time so with that if you do
the marketing decently well the product
decently well and you just post every
day for the next year you are going to
be light years ahead of 99% of the
entrepreneurs who don't have the
patience look guys I'm excited to see
where the top 1% of you take this and I
will see you on the other side
oh
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