MountainMist Resort Case Study

Summary

This video guide offers a comprehensive approach to tackling the case study of Mountain Mist Resort, which is at a crossroads due to market shifts and the owner's aging. It explores three potential solutions: succession by the eldest daughter, Natalie; selling to a hotel chain; or a joint venture with local entrepreneurs. The guide encourages analyzing the impact on employees, the community, and guests, and weighing the pros and cons of each ownership model. It also provides a case study guide and rubrics for evaluation, emphasizing the importance of clear, logical structuring of the response and timely submission.

Takeaways

• 🏔️ Mountain Mist Resort is facing challenges due to market changes and the aging of Mr. Clark.
• 👨‍👧 The family has three potential options to consider for the resort's future.
• 👑 Option one is to hand over the resort to Natalie, the eldest daughter, which involves considering the type of ownership and its pros and cons.
• 🏨 Option two is to sell to a hotel chain, which requires analyzing the type of ownership and the family's potential involvement post-sale.
• 🤝 Option three is a joint venture with local entrepreneurs, where the Clarks would partner to run the resort, with an assessment of outcomes and advantages/disadvantages.
• 👥 Each option should be considered for its impact on the resort's employees, local community, and loyal guests, both positively and negatively.
• 📊 As a consultant, the task is to recommend an option based on the analysis of different ownership types and their advantages and disadvantages.
• 📚 The case study guide provided can help in presenting the answer in a clear, well-organized, and logical manner.
• 📝 There is no right or wrong answer; it's about thorough analysis and reaching a conclusion based on the pros and cons of each option.
• 📑 The rubrics included will be used to evaluate the case study, so understanding them is crucial for structuring the response effectively.
• ⏰ Consider the deadline and ensure the assignment is submitted on time.
• 💌 Support is available via email or during office hours for any questions that arise during the analysis process.

Q & A

What is the main challenge facing Mountain Mist Resort?

Mountain Mist Resort is facing challenges due to changing market dynamics and the aging of Mr. Clark.

What are the three potential options for the future of Mountain Mist Resort?

The three potential options are handing over to Natalie, the eldest daughter; selling to a hotel chain; and entering a joint venture with local entrepreneurs.

What kind of ownership does handing over to Natalie represent?

Handing over to Natalie would represent a family ownership, where the control and management of the resort would be transferred to the next generation.

What type of ownership does selling to a hotel chain represent?

Selling to a hotel chain represents a corporate ownership, where the resort would be managed and controlled by a larger, established company.

What are the considerations for the family's involvement after selling the resort to a hotel chain?

The family would need to consider whether they would still have any involvement in the resort's operations or management and the extent of their financial stake in the sale.

What are the potential outcomes of a joint venture with local entrepreneurs?

A joint venture could lead to shared ownership and management, with the potential for leveraging local knowledge and resources, but also the need for cooperation and compromise.

How should the impact on the resort's employees be considered?

The impact on employees should be analyzed in terms of job security, potential changes in management style, and the overall work environment under each ownership option.

What are the implications for the local community under each ownership option?

The implications for the local community could include changes in economic activity, employment opportunities, and the resort's role in community events and initiatives.

How should the impact on loyal guests be assessed?

The impact on loyal guests should be evaluated based on potential changes in service quality, pricing, and the overall guest experience under different ownership structures.

What is the purpose of the case study guide provided in the video?

The case study guide is intended to help structure the response to the case study, ensuring that the analysis is clear, well-organized, and logical.

What is the role of the rubrics in the evaluation of the case study?

The rubrics provide criteria for evaluating the case study, guiding the assessment of the analysis, presentation, and recommendations made by the consultant.