i2b W12 Japan & Operations
Summary
TLDRオーストラリアで育った外国人が、日本の興味を持ち始めた理由を語る。1970年代から1980年代にかけて、日本の影響がオーストラリアに大きな波を呼び起こした。特に、マツダの車やヨコハマのタイヤがそのきっかけだった。日本車は高品質で低コストで、オーストラリア市場を席巻し、特に遠隔地帯ではトヨタ・ランドクルーザーが矿业の象徴として定着した。日本の製造業の強みは、正確な品質管理と革新的な生産プロセスであり、ジストのレンズやニコンカメラなど、日本製品の美しさと信頼性は世界中で高く評価されている。しかし、新しい製品セグメントへの対応は遅れており、日本企業は新しい市場ニーズに応えるための創造性とダイナミズムを発揮する必要がある。
Takeaways
- 🌏 脚本中提到,日本在1970年代和1980年代对澳大利亚有巨大的影响,尤其是汽车行业。
- 🚗 作者小时候对日本的兴趣始于父亲购买的马自达汽车,特别是车上的横滨轮胎,激发了他对日本的兴趣。
- 🏈 在澳大利亚昆士兰州的一个小镇上,作者因父亲开马自达而在学校足球比赛中成为唯一的'马自达俱乐部'成员。
- 🚙 随着时间的推移,日本汽车以其高质量和低成本在澳大利亚市场占据主导地位。
- 🛠️ 日本汽车制造业之所以能够在全球范围内具有影响力,部分原因是其生产流程的创新,如准时生产系统,有效管理供应链以降低成本。
- 🏭 日本的地理特点,如高土地成本和紧凑的国土,为制造流程的创新提供了有利条件。
- 📸 作者对摄影的热爱始于帮助父亲冲洗黑白照片,而日本制造的尼康镜头因其高质量和可靠性而受到摄影师的青睐。
- 🎥 日本在多个制造领域建立了声誉,尤其是在精密光学产品方面,如相机镜头和滤镜。
- 🛴 尽管日本在技术和组件制造方面具有优势,但在新兴产品领域,如稳定器、无人机、电动滑板等,日本企业似乎错失了一些市场机会。
- 📱 日本企业在产品类别上可能过于固守,未能及时把握新兴市场空间和产品创新的机会。
- 🌟 尽管如此,作者对日本的未来持乐观态度,认为其技术和质量的传统,以及良好的社会基础设施,为未来的创新和活力奠定了基础。
Q & A
オーストラリアでの1970年代、1980年代に日本への興味はどのようにして生まれましたか?
-オーストラリアの1970年代、1980年代には日本からの影響が非常に大きいでした。特に、马自达の車やヨコハマのタイヤなどがその影響をもたらしました。
1978年に購入されたマツダの車にはどのような特徴がありましたか?
-1978年に購入されたマツダの車には、ヒロシマで作られており、ヨコハマのタイヤが装着されていました。
オーストラリアの小さな町で車のブランドによってどのようにチーム分けが行われましたか?
-オーストラリアの小さな町では、フォードとホルデンのブランドによってチーム分けが行われ、马自达はその時点ではあまり知られていませんでした。
日本の自動車業界がグローバルに影響力を得た主な理由は何ですか?
-日本の自動車業界がグローバルに影響力を得た主な理由は、比較的低いコストと高い品質、そして生産プロセスの革新によるコスト管理の効果です。
日本の自動車業界における「Just-In-Time」生産方式の利点とは何ですか?
-「Just-In-Time」生産方式は在庫コストを削減し、品質問題が発生した場合には素早く供給源に連絡を取ることができます。
日本の土地の高価格や国土のコンパクトさが製造プロセスにどのように影響を与えましたか?
-日本の土地の高価格や国土のコンパクトさは、製造プロセスへの原材料の供給が近く、時間通りに行われやすく、そのため「Just-In-Time」方式が実現しやすくなりました。
オーストラリアの採矿业で特に人気のある車とは何ですか?
-オーストラリアの採矿业で特に人気のある車はトヨタのランドクルーザーで、その信頼性と品質の高さが求められています。
ニコンのレンズはどのようにしてプロの写真家に愛されるようになったのですか?
-ニコンのレンズは高品質、信頼性、そして耐久性を持っており、プロの写真家にとって必要な基準を満たしているため愛されるようになりました。
日本の製品はどのようにして世界中の人々に愛されるようになったのですか?
-日本の製品は品質と革新によって世界中の人々に愛されるようになりました。例えば、グローバルナイフやニコンのカメラなどがあります。
日本の企業は新しい製品セグメントや市場空間にどのように対応すべきですか?
-日本の企業は自己の技術と製造力を活かし、新しい製品セグメントや市場空間に積極的に対応し、新しい製品やサービスを創出する必要があります。
日本の企業が直面している課題とは何ですか?
-日本の企業が直面している課題は、既存の製品カテゴリーに窮屈にされ、新しい製品や市場空間の創出に遅れをとっていることです。
日本の企業が今後どのようになっていくべきですか?
-日本の企業は、持続可能なイノベーションとダイナミズムを築くために、技術の伝統と良い社会インフラを活用し、新しい市場機会に積極的に対応していくべきです。
Outlines
🚗 日本自動車産業の影響力
初段落では、オーストラリアで日本への興味を持つきっかけとして、1970年代から1980年代にかけての日本車の影響力が強調されています。スピーカーの父親が1978年に広島製のマツダを購入し、ヨコハマタイヤを装着していたことから、日本への興味を持つようになったと語られています。また、日本車がオーストラリア市場で台頭し、現在では全ての自動車メーカーが国外ブランドに変わったと紹介されています。さらに、日本の自動車産業が世界で影響力を得た理由として、比較的低いコストと高品質、特にマイン工業でトーヨータ・ランドクルーザーが広く使われていることなどが触れられています。
📸 日本製造のカメラとレンズの品質
第二段落では、スピーカーが子供の頃から写真を撮っており、父親がカメラマンであったことが明かされます。ニコンのレンズやフィルター、そしてカメラ関連の製品が、日本製造であることが強調されています。特にニコンのレンズは、その美しさと信頼性、そして長年の使用に耐える強靭さについて語られています。また、日本の製品は品質と革新を象徴しており、多くの人々が日本製品を選ぶ理由として紹介されています。しかし、日本は新しい製品セグメントへの対応が遅れており、例えばカメラのグイミラーやドローン、小さな乗り物、電気自転車などの分野で日本企業は競争していないと述べています。
🛠️ 日本の技術と革新への期待
第三段落では、日本の技術やコンポーネント、モノヅクリの歴史について触れながら、新しい製品セグメントへの対応が不足していると指摘しています。日本の企業は既存の製品カテゴリーに縛られ、新しい市場のニーズに気づかず、新しい製品や市場を創出する機会を逃していると述べています。しかし、日本の企業はコンポーネントのサプライヤーとして引き続き役割を果たしており、将来的には技術の遺産と良い社会インフラを基に、イノベーションと活力を発揮する可能性があると期待しています。
Mindmap
Keywords
💡日本への興味
💡マツダ
💡ヨコハマ
💡品質管理
💡トヨタ
💡ジャストインタイム生産
💡モノづくり
💡ニコン
💡グローバルナイフ
💡イノベーション
💡センサー
Highlights
The speaker's initial interest in Japan was sparked by Japanese car brands during his childhood in Australia in the 1970s and 1980s.
The speaker's father purchased a Mazda with Yokohama tires, which piqued his curiosity about Japan.
In the late 1970s, Japanese cars began to dominate the Australian market due to their high quality and relatively low cost.
Toyota Land Cruiser became the iconic vehicle in the Australian mining industry due to its reliability.
Japanese car industry's global influence was attributed to production process innovations and cost control.
Just-in-time production was a key innovation that reduced inventory costs and improved quality control.
Geographical factors in Japan, such as high land cost and compact nature, facilitated the just-in-time production model.
The speaker's passion for photography and the quality of Japanese optics, such as Nikon lenses, deepened his love for Japan.
Nikon's precision optics and durability made it a favorite among professional photographers.
Japanese brands like IZUMI, KINKO, and HOYA were dominant in the speaker's photography equipment.
The speaker's experience with a dented Nikon lens that still functioned exemplifies the resilience of Japanese products.
Japan's challenge is to adapt its high-quality components and manufacturing legacy to emerging product segments.
Japanese firms have been slower in capturing new market opportunities in segments like photography stabilizers and drones.
Despite having excellent components and technology, Japanese companies have struggled with creating new product categories.
The speaker expresses hope for Japan's future innovation potential, given its strong foundation in quality and technology.
Japan's social infrastructure, including reliable transport systems, provides a solid base for future dynamism and innovation.
Transcripts
like many foreigners i'm often asked
uh what got me interested in japan in
the first place and
it's difficult to pin it down to any one
thing growing up in australia the 1970s
the 1980s japanese influence was huge
i do remember uh when i was a kid
we were we were living in queensland
um in one relatively small town and then
moved to an even smaller town because my
parents were high school teachers
and so this was 1978
yes 1978 my dad bought a
mazda made in hiroshima
and i remember had yokohama tires on it
and the both of those names caught my
interest and i used to watch the car for
dad so i used to see all the time in the
name yokohama and thought
wouldn't mind going to yokohama one day
and we moved to this particularly small
town
and i remember the very first day i was
at school
they divided us into two teams to play
football
and their simple way of dividing up the
kids
to play footy was ford's against
holden's that was
the simple division rule uh holden's
were general motors cars
because in a small town in queensland in
the late 1970s pretty much everyone
drove a ford or a holden
and i said well my dad drives
some mazda and most kids didn't even
really know what that was
within a few years of of course japanese
cars were coming to
predominate in the australian market and
we have seen now that all manufacturers
are pulled out of australia
and it's all it's all foreign cars well
of course one of the reasons why the
japanese car industry became so
influential globally was because of its
relatively low cost
it's high quality very high quality for
its cost
it got to the point where actually in
the mining industry for example
in australia um the only vehicle that's
used typically
is a toyota land cruiser and so that's
become
very much the iconic vehicle within
the the mining industry so if you go to
the very remote parts of australia
of course it's toyota and over time
toyota was incredibly successful at this
toyota was able to communicate
a clear message to australian consumers
especially those living in remote parts
of the country
precisely because you have to go so far
precisely because
reliability matters so much to you you
have to buy a toyota
now how do they get to such a high level
of
mastery of quality well the
production process innovations we've
talked about i've talked about in a
previous video that you can see
and at the same time keeping costs under
control because certainly you can make
very high quality
products for example swiss handmade
watches
that are very expensive to the point of
being exclusive and
high status precisely because they are
so expensive that the price is exclusive
it was innovations such as just-in-time
production being able
to manage your supply chain effectively
so that you could to reduce your
inventory costs and you can see the sla
in the the slide set that i talked
further about the logic of this
that if you don't have too much of your
inventory on hand
you can reduce warehousing costs for
example
also there's a quality advantage here
that if things are being brought just in
time from suppliers and then you
discover that there is a
quality problem with components rather
than having three months stock of them
in the warehouse you have three days
stock of them
maybe one day stock of them and you can
very quickly alert the suppliers to the
fact that there has been a manufacturing
defect for example
so some of the things unique to the
japanese context which
made this innovation in
manufacturing processes possible
desirable
some of these factors in japan are just
fortuitous
the relatively high cost of land the
relatively
compact nature of japan these things
added up
to a viable model where
suppliers could produce inputs
into the manufacturing process deliver
them
not long before they're needed not too
far away and through very reliable
transport systems in countries with
much greater distances that in some
respects
is more difficult to do of course the
flip side though of course
is much more land storage and whatnot
so therefore less of an imperative to do
just in time delivery in the first place
so certain features about japan added up
to a production model
which helped to develop quality
and also to to reduce costs to reduce
waste
so that is a significant factor in the
growing international competitiveness of
the car industry
but of course there are so many other
fields of manufacturing in japan beyond
cars
too where japan really grew its
reputation and for me
when people really push me to say what
really made you fall in love with japan
because you know when i was at that
school
in a little town called serena or in
central queensland
um being of the mazda club at school
made me in a club of one that was a bit
of a lonely place to be
um my dad um in addition to being a
school teacher
like my mom was also a photographer and
uh eventually he quit being a school
teacher and had his own photography
studio
and every house we had even while he was
school so
still a school teacher um had a dark
room so i grew up helping my dad develop
black and white photos
from as young as i can remember and i
have here in my office
some of the nikon lenses that your dad
used to use
some of these date back to the uh the
1960s
and um i can't show you my latest nikon
that said 50 because i'm talking to it
right now
but i can put this on that nikon um
and i can take beautiful pictures with
this thing this thing is as beautiful
and reliable as the day it was made it's
just a
a true work of art and lots of people
collect these although there's so many
of them around that doesn't actually
cost that much to collect them
but people who really love precision
optics uh just in awe of these products
and i've got a heap of them um
i dug around and found these before
these are my
filters that i had from when i was
taking pictures as a kid and
um i used a couple of different cameras
but uh from my early twenties i used all
nikon so here's some other things this
is one that i've had for decades still
works
um these are the filters that i i used
and if we look at the brands
um izuma made in japan kink or made in
japan hoya made in japan
another hoya photo tape um
all of these are made in japan
every lens that i ever gave
consideration to buying over the years
and anyone i know doing photography gave
consideration to
was made in japan um zeiss lens carl
zeiss
germany uh they were
the only non-japanese product around
very boutique
artisanal very storied very expensive
the vast majority of people didn't think
about them
this lens is kind of interesting and uh
for the very simple reason
that this became the stock standard
press photographers
lens along with
one of these and one of these that every
photographer had
they could throw them around they could
get bashed
they would work perfectly and they were
incredibly clean beautiful lenses and
it was always said about people with
this lens if you couldn't take a clear
photograph with this you
couldn't take a photograph with anything
finally the resilience of these things
and why
nikon became the only thing the pros
would use
you can't see it here but this has got a
big dent in here
i was riding on the back of a motorbike
in thailand when i was
19 years old and
it came off my shoulder and bounced off
the road
at relatively high speed picked it up
and
it still worked okay so this for me
is one of the things that made me fall
in love with japan these wonderful
quality things that really speak to the
the spirit of monozukuri
and so many other people fell in love
with japan from different fields but for
similar kinds of reasons
chefs love global knives for example
so many different people in different
fields it's still
a natural thing to do just to buy
japanese because they associate that
with quality and innovation
japan's challenge uh is though
to take its great technologies
its great components its history of
monozucuity
and to respond to emerging product
segments and unfortunately that's where
japan's been a bit slower
in the last couple of decades i've been
a bit
sad to see quite honestly that segments
such as in photography the gimbal the
stabilizers you use for cameras
um japanese firms just aren't there
drones
japanese firms out there small
rideables uh motorized
skateboards as it were kickboards
electric bikes all of these kind of
things japan is the world's best
manufacturer of small motors
of sensors of optical equipment and
whatnot
in all of those areas japan should
absolutely predominate
but it seems many japanese firms got
locked into existing
product categories and
missed the opportunity to see entirely
new products
entirely new market spaces niches
emerging so often japanese firms still
benefit as suppliers of components
but to some degree they've missed out
on new market opportunities there
finally
uh companies such as nikon have done
extraordinarily well in terms of
incremental innovation
but this big game-changing
uh deep design driven
reimagining of customer experiences
customer needs to create entirely new
product segments such as we saw apple do
with the smartphone
unfortunately japan hasn't shown much
pizzazz in that respect but
i hold out hope because if you've got
such a legacy of quality of technology
and you've got such good social
infrastructure you've got good transport
systems and whatnot
then there are still really the
foundations
for innovation for dynamism into the
future
i'm hopeful
you
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