REVIEW MINUMAN KEKINIAN PALING ENAK DI MAKASSAR BARENG OWNERNYA

Summary

In this video, the owner of a local Makassar brand, Yota Drink, shares the brand's journey from its humble beginnings in 2015 to its current success. The video reviews their popular product, the Lafa Green Tea, and discusses how Yota stands out by offering affordable, high-quality drinks targeting middle-class students. The owner also talks about maintaining consistency across their branches, future expansion plans, and how TDA Makassar supports aspiring entrepreneurs. Throughout, Adrian provides valuable advice for millennials on starting and growing a business, emphasizing action and learning by doing.

Takeaways

• 😀 The speaker is reviewing a local drink brand in Makassar, named Yota, specifically trying their Lafa Green Tea drink, which features green tea, milk, and chewy bubbles.
• 😀 The Lafa Green Tea is appreciated for its balanced flavor, where the drink’s components haven’t been fully mixed, allowing customers to adjust the taste strength to their preference.
• 😀 Yota’s affordability makes it accessible to students, with the drink priced reasonably for the target market of middle-class consumers.
• 😀 The interview shifts to Adrian, the owner of Yota, discussing the origins of the brand and how it has grown since its inception in 2015.
• 😀 Adrian reveals that Yota started as a casual business venture while he was a student, initially exploring different business opportunities before settling on a local drink brand.
• 😀 The brand differentiates itself by focusing on affordability for students, with prices typically ranging between IDR 20,000-30,000, targeting the 20-25 age group.
• 😀 The name 'Yota' is derived from a Japanese word meaning success or achievement, which was later adapted as a more relatable term.
• 😀 Yota currently has 8 branches, with a strong emphasis on maintaining consistent quality across all locations through centralized management and regular evaluations.
• 😀 Adrian shares his experience with local brand competition, emphasizing the importance of supporting Indonesian brands and catering to local tastes rather than competing with international brands.
• 😀 The future plan for Yota includes expanding to Java in the coming years, recognizing the high population and potential for business growth there.
• 😀 Adrian shares valuable advice for millennials interested in starting their own business: focus on market research, take action, and learn by doing, rather than overthinking the initial stages.

Q & A

What is the name of the local brand discussed in the transcript?

The local brand discussed is called 'Yota Drink'.

What product from Yota Drink was reviewed in the video?

The product reviewed was 'Lafa Green Tea', a combination of green tea and milk with chewy bubbles.

How does the texture of the bubbles in the Lafa Green Tea differ from others?

The bubbles in the Lafa Green Tea are chewy but not hard, offering a pleasant texture that sets it apart from other drinks with harder bubbles.

What makes Yota Drink's pricing attractive to students?

Yota Drink offers affordable pricing, making it accessible to middle-class customers, particularly students. The drinks are priced reasonably for the target audience.

How did Yota Drink start, and what year was it established?

Yota Drink started in 2015 when the founder, Adrian, was still in college. Before starting Yota, Adrian had tried multiple businesses including a laundry service and selling bread.

What differentiates Yota Drink from other beverage brands in the market?

Yota Drink differentiates itself by focusing on middle-class customers, particularly students, offering affordable yet high-quality drinks that appeal to the local community.

What is the origin of the name 'Yota'?

The name 'Yota' comes from a Japanese word meaning 'success' or 'to succeed'. It was later modified slightly to resemble the word 'prayer' for added meaning.

How does Yota Drink maintain consistent product quality across multiple branches?

Yota Drink uses a centralized management system to ensure that all branches offer the same product quality. There is regular evaluation and feedback, including weekly reviews to maintain taste consistency.

Is Yota Drink considering expanding beyond Makassar, and if so, where?

Yes, Yota Drink plans to expand to Java in the future, given Java's large population and potential market. However, this expansion is not expected to happen in the immediate future.

What advice did Adrian give to millennials who want to start a business?

Adrian advised millennials to first determine their target market, understand the demographics, and take action. He emphasized the importance of 'learning by doing' and continuously improving the business.

What is the role of TDA Makassar in supporting student entrepreneurs?

TDA Makassar is a business community that helps students and aspiring entrepreneurs by providing them with practical knowledge, connecting them with experienced entrepreneurs, and offering a platform for learning and collaboration.