KFC - DRAW MY LIFE INDONESIA

DRAW MY LIFE INDONESIA
12 Apr 202111:39

Summary

TLDRThis video script tells the story of KFC's humble beginnings in Corbin, Kentucky, by Colonel Harland Sanders. It chronicles his journey from various jobs to establishing KFC, overcoming economic depression and World War II's impact. The script highlights the Colonel's innovation with his 11 secret herbs and spices, the expansion of KFC through franchising, and its global reach. It also discusses the brand's adaptation to local tastes, its sale to PepsiCo, and its current status as a worldwide fast-food giant with over 23,000 outlets across 140 countries.

Takeaways

  • πŸ˜€ KFC, known for its fried chicken, was founded by Colonel Harland David Sanders in Corbin, Kentucky.
  • 🏠 Colonel Sanders had a diverse background, including cooking for his siblings and various jobs before starting KFC.
  • πŸ’Ό He initially ran a successful gas station business but had to close it during the Great Depression, leading to the start of his cooking business.
  • πŸ— KFC's signature fried chicken recipe was developed by Colonel Sanders, featuring 11 secret herbs and spices.
  • πŸ”₯ In 1952, after numerous rejections, Pete Harman became the first to franchise KFC's fried chicken recipe.
  • 🌍 By 1970, KFC expanded globally, with outlets in the UK and later in Asia, starting with the Philippines in 1966.
  • πŸ“ˆ The brand's success in Asia was not uniform; while it thrived in the Philippines and Japan, it faced challenges in Hong Kong.
  • 🏒 In 1964, Colonel Sanders sold KFC for $2 million, equivalent to $15 million in 2014, but remained a brand icon and quality controller.
  • 🌐 By 1997, KFC had over 30,000 outlets and annual sales reaching $10 billion, becoming part of Yum! Brands, which also owned Pizza Hut and Taco Bell.
  • πŸ” KFC continued to innovate, introducing new products like hot wings, popcorn chicken, and spicy chicken fillet sandwiches to keep up with market trends.
  • πŸš— The brand adapted to modern consumer preferences by emphasizing drive-thru services, which contributed significantly to its sales.

Q & A

  • What is the full name of the founder of KFC?

    -The full name of the founder of KFC is Colonel Harland David Sanders.

  • Where was KFC originally established?

    -KFC was originally established in Corbin, Kentucky, at the edge of the Appalachian Mountains.

  • What was the initial business venture of Colonel Sanders before KFC?

    -Colonel Sanders initially operated a service station that also included a small restaurant, which he started after being offered to run a Standard Oil gas station.

  • What economic event forced Colonel Sanders to close his gas station business?

    -Colonel Sanders had to close his gas station business due to the Great Depression in the 1930s.

  • What was the name of the restaurant and hotel business that Colonel Sanders opened in 1937?

    -Colonel Sanders opened a restaurant and hotel business named 'The Sanders CafΓ© and Motel' in 1937.

  • How did Colonel Sanders innovate the cooking process for his fried chicken?

    -Colonel Sanders innovated the cooking process by using a pressure cooker, which allowed him to cook chicken in just 10 minutes without compromising quality.

  • What is the famous '11 herbs and spices' recipe associated with?

    -The '11 herbs and spices' recipe is associated with Colonel Sanders' secret blend of spices for his fried chicken, which is a signature of KFC.

  • How did Colonel Sanders expand his business after facing business failures in the late 1930s?

    -After facing business failures, Colonel Sanders decided to travel across the United States to sell his fried chicken recipe to restaurants in exchange for a percentage of sales, which is known as the franchise business model.

  • In what year did Colonel Sanders sell his business to John Y. Brown Jr. and Jack Massey?

    -Colonel Sanders sold his business to John Y. Brown Jr. and Jack Massey in 1964.

  • What was the first country outside the United States where KFC opened a branch?

    -The first country outside the United States where KFC opened a branch was the United Kingdom in 1965.

  • How did KFC become a global brand and what was its expansion strategy in Asia?

    -KFC became a global brand by franchising its business model worldwide. In Asia, it expanded by modifying its menu to suit local tastes, such as introducing the KFC Double Down in the Philippines and later expanding to other Asian countries including Japan and China.

Outlines

00:00

πŸ— The Origins of KFC

The first paragraph introduces the story of KFC, highlighting its founder Colonel Harland David Sanders. It discusses his early life, including the various jobs he held, such as working in a farm, serving in the military, and working as an insurance salesman and lawyer. The narrative then shifts to how Sanders started his business journey with a gas station and how he transitioned into the restaurant business by cooking for travelers. The paragraph also covers the development of his famous fried chicken recipe and the establishment of his first restaurant, which later became known as KFC. It ends with the mention of his business struggles during the Great Depression and World War II, and his eventual success in selling his fried chicken recipe to restaurants across the United States and Canada.

05:03

🌐 KFC's Global Expansion

The second paragraph delves into KFC's international expansion, starting with its first overseas opening in the UK. It discusses the brand's entry into the Asian market, beginning with the Philippines and then Japan, where it became a significant player in the fast-food industry. The narrative highlights the unique tradition of eating KFC fried chicken on Christmas in Japan. It also covers the various ownership changes of KFC, including its sale to PepsiCo and later to Yum! Brands. The paragraph details KFC's growth strategy, including the introduction of new products like hot wings and the rebranding of the company to avoid negative connotations associated with the term 'fried.' It concludes with KFC's continued expansion and innovation, reflecting its status as a global fast-food chain with a strong brand value.

10:05

πŸš€ KFC's Continuous Innovation and Legacy

The third and final paragraph emphasizes KFC's ongoing innovation and its adaptation to different markets by offering localized menu items. It discusses the brand's strategic focus on expanding into busy urban areas with smaller restaurant designs and the importance of its drive-thru service. The paragraph also touches on the life lessons from Colonel Sanders, who serves as an inspiration for perseverance and hard work. It concludes with a call to action for viewers to engage with the video by liking, subscribing, and commenting, and invites suggestions for future topics or personalities to feature.

Mindmap

Keywords

πŸ’‘KFC

KFC, known as Kentucky Fried Chicken, is a global fast-food chain that specializes in fried chicken. It is a key subject in the video, detailing its history, growth, and global expansion. The video discusses how KFC started with a single restaurant in Kentucky and grew to become one of the world's largest fast-food chains with outlets in over 140 countries.

πŸ’‘Colonel Harland Sanders

Colonel Harland Sanders is the founder of KFC and a central figure in the video's narrative. He is depicted as a hardworking individual who started cooking for his siblings at a young age and later developed the famous KFC fried chicken recipe. His perseverance and innovation in cooking and business are highlighted, illustrating the entrepreneurial spirit that led to the creation of a global brand.

πŸ’‘Franchise System

The franchise system is a business model where a company, in this case, KFC, allows entrepreneurs to operate under its brand name and sell its products. The video explains how Colonel Sanders leveraged this model to expand KFC across the United States and later internationally. It mentions how he faced over 1000 rejections before finding success with this model, which eventually led to KFC's widespread presence.

πŸ’‘Pressure Cooker

The pressure cooker is a kitchen appliance that Colonel Sanders used to revolutionize the cooking process for KFC's fried chicken. As described in the video, he utilized the pressure cooker to cook chicken in just 10 minutes without compromising quality. This innovation was crucial for KFC's success, as it allowed for faster service and consistent taste across different locations.

πŸ’‘11 Secret Herbs and Spices

The '11 Secret Herbs and Spices' is a signature blend that Colonel Sanders created for KFC's fried chicken, which is mentioned in the video as a key element of the brand's unique flavor. This secret recipe is a closely guarded trade secret and is a significant part of KFC's brand identity, contributing to the distinctive taste that has made KFC a household name.

πŸ’‘Global Expansion

Global expansion refers to the process by which KFC grew from a local business in the United States to an international brand with outlets around the world. The video outlines KFC's entry into various markets, including the United Kingdom, the Philippines, Japan, and Indonesia, highlighting the strategies and adaptations made to cater to local tastes and preferences.

πŸ’‘Adaptation to Local Markets

Adaptation to local markets is a strategy discussed in the video where KFC modifies its menu to suit the tastes and preferences of consumers in different countries. For instance, in Japan, KFC became a popular destination for Christmas meals, and in Indonesia, it introduced localized menu items. This approach has been crucial for KFC's success in various cultural contexts.

πŸ’‘Drive-Thru Service

Drive-thru service is a feature of many KFC outlets that allows customers to order and receive their food without leaving their vehicles. The video mentions that during the third quarter of 2020, 60% of KFC's sales came from drive-thru orders, indicating the service's popularity and effectiveness in providing convenience to customers.

πŸ’‘Innovation

Innovation is a recurring theme in the video, as it discusses how KFC has continuously evolved its business model, menu offerings, and restaurant designs to stay competitive. Examples include the introduction of new products like hot wings and the adaptation of restaurant layouts to better suit urban areas. Innovation is portrayed as a key driver behind KFC's sustained success.

πŸ’‘Branding

Branding is the practice of creating a unique and recognizable identity for a product or company, which is evident in the video's discussion of KFC's marketing strategies and the importance of its logo and mascot, Colonel Sanders. Effective branding has helped KFC establish a strong presence in the fast-food industry and maintain customer loyalty.

Highlights

KFC, known for its fried chicken, was founded by Colonel Harland David Sanders in Corbin, Kentucky.

Colonel Sanders had a diverse work history before starting KFC, including cooking for his siblings and various jobs like farming and insurance selling.

In 1930, Colonel Sanders' gas station business was successful, earning up to $12,000 a month from gasoline sales.

Due to the Great Depression, Colonel Sanders had to close his gas station business in 1930.

Colonel Sanders began cooking for travelers at his gas station, which led to the start of his restaurant business.

In 1937, Colonel Sanders developed a method to cook chicken quickly without compromising quality using a pressure cooker.

The '11 secret herbs and spices' recipe was created by Colonel Sanders and is still a signature of KFC today.

In 1939, Colonel Sanders faced business failure again, having to close his restaurant and hotel due to World War II.

At the age of 62, despite health issues, Colonel Sanders began traveling to sell his chicken recipe to restaurants.

After over 1000 rejections, Colonel Sanders' recipe was accepted by Pete Harman, leading to KFC becoming a franchise business model.

By 1959, KFC had over 600 outlets in the United States and Canada, becoming the largest fast-food chain in America.

Colonel Sanders sold his business for $2 million in 1964, equivalent to $15 million in 2014.

KFC expanded globally, opening its first international outlet in the UK in 1965.

In Japan, KFC became a tradition for Christmas meals, replacing the hard-to-find turkey.

KFC was sold to PepsiCo in 1986 for $850 million, and later became part of Tricon Global Restaurants, now known as Yum! Brands.

In 1991, KFC officially changed its name from Kentucky Fried Chicken to avoid negative connotations of 'fried'.

KFC has continued to innovate, adapting its menu to local tastes and expanding its global presence to over 140 countries.

Colonel Sanders' life lessons, such as perseverance and not limiting oneself, are highlighted as valuable takeaways from his success story.

Transcripts

play00:00

it is Welcome to draw My Life Indonesia

play00:02

survei menyatakan bahwa banyak nian

play00:05

nonton tapi belum subscribe sekarang yuk

play00:08

pencet tombol subscribe ya tombol yang

play00:10

merah itu dan juga tekan loncengnya di

play00:13

Makasih atas partisipasinya karena

play00:15

lonceng Anda bahagia kami game tangki

play00:24

fried chicken atau yang lebih dikenal

play00:26

dengan nama KFC merupakan restaurant

play00:28

cepat saji yang terkenal dengan menu

play00:30

Ayam gorengnya restoran cepat saji ini

play00:33

awalnya didirikan oleh kolonel harland

play00:35

David Sanders di corbin Kentucky kota

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kecil di tepi pegunungan appalachian

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sebelum mulai berbisnis Kolonel Sanders

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sudah terbiasa memasak untuk

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adik-adiknya serta bekerja keras

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semenjak ditinggal Ayahnya di usia enam

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tahun Ia menekuni berbagai pekerjaan

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mulai bekerja di peternakan menjadi

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anggota Angkatan Darat Amerika Serikat

play00:57

di Kuba buruh penjual

play01:00

agen asuransi hingga pengacara di usia

play01:05

ke-40 tepatnya pada tahun 1924 Kolonel

play01:10

Sanders mendapat tawaran untuk

play01:11

menjalankan bisnis pom bensin bernama

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standard oil kensaki bisnis pom bensin

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yang ia jalani ini awalnya berjalan baik

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hingga mencapai pendapatan sebesar

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12000x dollar perbulan dari penjualan

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bensin di tahun 1930 karena krisis

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ekonomi degree depression Kolonel

play01:32

Sanders harus menutup bisnis POM

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Bensinnya beruntungnya kalau misal

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Sanders mendapat tawaran untuk

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menjalankan pom bensin dari sel

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kesempatan terbuka ketika pengunjung

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yang datang merasa kekurangan Rumah

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Makan enak di daerah tersebut dengan

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kemampuan memasak yang dipelajari dari

play01:50

sang Ibu bahwa Kolonel Sanders juga

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melayani para pendatang dengan memasak

play01:55

makanan seperti KWH steak sayur-sayuran

play01:58

dan ayam goreng yang kemudian

play02:00

favorit pengunjung hal ini juga

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dilakukan kalau lenders untuk

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mendapatkan penghasilan tambahan di

play02:09

tahun 1937 rumah makanya menjadi populer

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bahkan Kolonel Sanders mengembangkan

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bisnisnya dengan membuka usaha rumah

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makan dan hotel yang diberi nama the

play02:20

Harlem Shake under score and cafe rumah

play02:22

makan ini diketahui cukup besar hingga

play02:24

dapat menampung 142 orang Kolonel

play02:28

Sanders juga menemukan cara memasak ayam

play02:30

tercepat tanpa menurunkan kualitas

play02:32

ayamnya dengan bantuan Pressure Cooker

play02:34

atau panci bertekanan yang dapat memasak

play02:37

ayam dalam waktu 10 menit dengan cara

play02:39

dikukus inovasi lainnya dari Kolonel

play02:44

Sanders ialah ketika ia menemukan resep

play02:47

specialnya sendiri dalam goreng ayam

play02:49

yang terdiri dari rempah-rempah dan

play02:51

bumbu rahasia resep inilah yang kini

play02:54

kita kenal hingga sekarang sebagai 11

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bumbu rahasia KFC Bahkan kritikus

play02:59

makanan

play03:00

Ibuku janken hymn for the book adventure

play03:03

inbreeding Goodnight places on the way

play03:05

of mereka merekomendasikan Rumah Makan

play03:08

Kolonel Sanders sebagai tempat yang

play03:10

nyaman apabila berkunjung ke air terjun

play03:12

hammerless

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Hai di tahun 1939 Kolonel Sanders

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kembali menghadapi kegagalan bisnis

play03:22

rumah makan dan hotel nya harus tutup

play03:24

karena perang dunia kedua dimulai di

play03:27

usia 62 tahun meski sudah tidak muda

play03:29

lagi dan memiliki penyakit rematik

play03:31

Kolonel Sanders memutuskan untuk

play03:34

menjelajahi kota-kota di Amerika Serikat

play03:35

untuk menjual resepnya kepada restaurant

play03:38

restaurant dan mendapatkan komisi pada

play03:40

setiap penjualannya atau dikenal sebagai

play03:42

sistem bisnis waralaba ada lebih dari

play03:48

1000 penolakan yang ia terima saat

play03:50

menawarkan resepnya hingga akhirnya Fit

play03:53

Herman pemilik juga drop-in sebuah

play03:56

restoran hamburger diesel Lex sedih udah

play03:58

menjadi orang pertama yang menerima

play04:00

tawaran resep Kolonel Sanders di tahun

play04:03

1952 dari sini nama kensaki fried

play04:06

chicken Kolonel Sanders menjadi menu

play04:08

utama di restoran Herman ditahun 1959

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aba ayam goreng Kolonel Sanders berhasil

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menjual resepnya pada lebih dari 200

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tauran di Amerika Serikat dan Kanada

play04:22

untuk dimasukkan dalam menu mereka

play04:25

semakin banyak pihak yang ingin menjadi

play04:28

waralaba dari kensaki fried chicken

play04:30

milik Kolonel Sanders sehingga Kolonel

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Sanders tidak perlu berkeliling lagi

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dari pintu ke pintu untuk menawarkan

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bisnis waralaba Ayam gorengnya di tahun

play04:43

1963 waralaba kalau email sender semakin

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bertambah hingga mencapai 600 atlet di

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Amerika Serikat dan Kanada D menjadi

play04:51

restoran cepat saji terbesar di Amerika

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Serikat KFC juga menjadi pelopor variasi

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makanan cepat saji selain hamburger saat

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itu ia memiliki 17 karyawan dan sudah

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menjelajahi 320 1869 KM untuk

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mempromosikan kensaki fashion hingga

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akhirnya Kolonel Sanders tidak mampu

play05:12

lagi memegang bisnisnya sendiri

play05:16

Hai pada tahun 1964 Kolonel Sanders

play05:20

memutuskan untuk menjual bisnisnya ini

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seharga 2 juta US Dollar atau di tahun

play05:26

2014 setara dengan 15 juta US Dollar

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pada pebisnis John Brown Junior dan Jack

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nasi meski sudah dijual Kolonel Sanders

play05:35

tetap menjadi icon dari kensaki fried

play05:37

chicken serta mendapatkan gaji seumur

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hidup dan wewenang untuk mengontrol

play05:41

kualitas produknya di tangan Brown

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Junior di tahun 1970 gft dapat membuka

play05:48

3000 atlet pada 48 negara berbeda di

play05:54

tahun 1965 untuk pertama kalinya KFC

play05:58

dibuka di luar Amerika yaitu tepatnya di

play06:00

Britania Raya dari sinilah KFC mulai

play06:03

merambah pasar global termasuk di Asia

play06:05

tahun 1966 KFC di wilayah Asia pertama

play06:10

kali dibuka tepatnya di Filipina saat

play06:13

itu KFC Harus bersaing dengan restoran

play06:15

cepat saji lokal

play06:16

tetapi KFC memiliki strateginya sendiri

play06:18

untuk bersaing di pasar Asia dengan

play06:21

menyajikan menu-menu ayam goreng yang

play06:23

dimodifikasi seperti KFC double download

play06:26

The kita dan klik selanjutnya di tahun

play06:33

1970 KFC mulai berekspansi ke wilayah

play06:36

Asia Timur yaitu Osaka Jepang dibawah

play06:38

naungan hak waralaba milik Mitsubishi

play06:41

Mitsubishi berhasil mengembangkan KFC di

play06:43

Jepang hingga dapat membuka ratusan

play06:46

outlet dalam waktu tiga tahun hal ini

play06:48

membuat Jepang menjadi pasar KFC

play06:50

terbesar ketiga setelah Amerika Serikat

play06:52

di Jepang sendiri ayam goreng KFC salah

play06:55

satu santapan tradisi bagi warga

play06:57

pendatang saat hari natal di tahun 70-an

play07:00

sebagai pengganti ayam kalkun yang sulit

play07:02

ditemukan di Jepang di tahun 1971 Brown

play07:09

Junior menjual KFC kepada headline

play07:11

perusahaan minuman dan makanan dengan

play07:13

harga 285000000 usda

play07:16

Hai atau setara dengan 1,6 milyar US

play07:19

Dollar di tahun 2013 KFC mampu membuka

play07:23

sebanyak 3500 atlet secara global di

play07:27

tahun kepergian Kolonel Sanders pada

play07:28

tahun 1980 KFC dapat mencapai penjualan

play07:32

tahunan sebanyak dua miliar US Dollar

play07:38

setelah sebelumnya KFC sukses di

play07:40

Filipina dan Jepang ternyata berbeda

play07:42

lagi saat KFC mulai membuka outletnya di

play07:45

Hongkong pada tahun 1973 KFC tidak mampu

play07:49

merebut pasar lokal di Hongkong saat itu

play07:51

di tahun yang sama KFC sukses di Kuala

play07:54

Lumpur Malaysia dan terus berkembang

play07:56

hingga ke negara-negara Asia Tengah di

play08:02

Indonesia sendiri KFC mulai masuk pada

play08:04

Tahun 1979 dengan outlet pertamanya di

play08:08

Jakarta pemilik waralaba KFC di

play08:11

Indonesia ialah PT fast food Indonesia

play08:13

diketahui per Desember 2013 album

play08:16

ini buka di Indonesia mencapai lebih

play08:18

dari 466 outlet ada yang cukup menarik

play08:21

nih dengan KFC Indonesia di Indonesia

play08:24

KFC juga menjadi salah satu jalan untuk

play08:26

menjual CD penyanyi-penyanyi lokal pada

play08:33

1982 Hayu Blend diakuisisi perusahaan

play08:36

tembakau bernama Al Journals di tahun

play08:40

1986 w0 kemudian menjual KFC pada

play08:43

popsicle seharga 850000000 US Dollar

play08:46

atau setara dengan 1,8 miliar US Dollar

play08:49

di tahun 2013 dan berada pada naungan

play08:53

yang sama dengan Ceko Bell dan Pizza Hut

play08:55

di tahun 1991 nama kensaki fried chicken

play09:00

resmi menjadi KFC untuk menghindari

play09:02

konotasi Freed atau istilah goreng yang

play09:04

identik tidak sehat di awal tahun 1990

play09:11

Kyle sukses dengan produk-produknya

play09:14

seperti hot wings yang diluncurkan pada

play09:16

990 popcorn chicken di tahun 1992 dan

play09:21

spicy chicken fillet sandwich di tahun

play09:24

1993 di tahun 1997 pepsico membuka anak

play09:32

perusahaan restorannya menjadi

play09:34

perusahaan publik senilai 4,5 milyar US

play09:36

Dollar atau setara dengan 6,5 milyar US

play09:40

Dollar di tahun 2013 perusahaan tersebut

play09:43

bernama chicken Global restaurants atau

play09:46

yang saat ini sudah berganti nama

play09:47

menjadi ambrek boleh saat itu KFC sudah

play09:51

memiliki 30.000 atlet dan penjualan

play09:53

tahunan mencapai 10000000000 hues Dollar

play09:55

atau sekitar 14 milyar US Dollar di

play09:58

tahun 2013 zat ini KFC dipimpin oleh

play10:02

Sonny lowing dengan nilai merek mencapai

play10:04

8,3 milyar US Dollar dan masuk dalam

play10:08

worth under world most beautiful Brands

play10:10

wedding versi Fort atlet KFC kini

play10:13

tersebar di 140 negara dengan

play10:16

23.000 Alfred biar 99% allpack nya

play10:20

adalah milik waralaba KFC terus

play10:25

berinovasi dengan konsep baru

play10:27

restorannya yang menyesuaikan kondisi

play10:29

pasar yaitu luas restoran yang didesain

play10:31

lebih kecil agar bisa terus berekspansi

play10:33

ke wilayah yang sibuk seperti di kota

play10:36

KFC juga menekankan layanannya pada

play10:38

sistem drive thrue Hal ini terbukti

play10:41

dengan penjualan KFC pada Kuartal 3 2020

play10:44

sebanyak 60% diperoleh dari pesanan

play10:46

sistem drive thrue itu dia kisah

play10:51

Bagaimana KFC dapat tubuh dari kota

play10:54

kecil di Kentucky hingga menjadi

play10:56

restoran cepat saji yang mendunia dan

play10:58

bisa kita nikmati di berbagai penjuru

play11:00

dunia KFC juga terus berinovasi dengan

play11:03

menyediakan menu ayam goreng olahan yang

play11:05

menyesuaikan dengan selera pasar negara

play11:07

tujuan agar bisa terus bertahan

play11:10

pelajaran hidup dari pencetus KFC

play11:12

Kolonel Sanders juga bisa menjadi

play11:15

pelajaran hidup untuk kita

play11:16

Hai berbentuk tetap giat bekerja tanpa

play11:18

membatasi diri seperti Kolonel Sanders

play11:21

yang akhirnya bisa sukses walaupun

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memulai bisnisnya di usia yang tidak

play11:25

mudah lagi Terima kasih sudah menonton

play11:29

video ini hingga akhir jangan lupa like

play11:32

subscribe dan comment di kolom komentar

play11:34

Apabila ada tokoh atau artis yang ingin

play11:36

kalian tonton selanjutnya

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Related Tags
KFC HistoryColonel SandersFast FoodEntrepreneurshipAmerican IconFranchise GrowthCulinary InnovationGlobal ExpansionBusiness SuccessFood Industry