BEDAH STRATEGI BISNIS SATE RATU: 104 NEGARA PERNAH MAKAN DI SINI! | KALCERSOK - AGUNG PW

Summary

The video highlights a conversation with Pak Budi, the owner of Sate Ratu, a popular satay restaurant in Jogja. Pak Budi discusses the journey of his business, from its humble beginnings as an angkringan to a well-established eatery. He shares his thoughts on expansion, emphasizing that while the restaurant won’t open new branches, it may grow in capacity and incorporate modern technology. He also reflects on passing the business down to the next generation, but for now, he prefers to maintain its current form. The video ends with a recommendation to try Sate Ratu when visiting Jogja.

Takeaways

• 😀 Pak Budi's restaurant, Sate Ratu, began as a humble angkringan (street food stall) and evolved into a full restaurant, reflecting the growth and transformation of local food businesses in Jogja.
• 😀 Despite the growth of Sate Ratu, Pak Budi has chosen not to open additional branches, focusing on making the existing restaurant a landmark of Jogja's food scene.
• 😀 The decision not to expand into new locations is driven by a desire to maintain quality and a local identity, rather than chase the pressures of widespread growth.
• 😀 Pak Budi emphasizes the importance of maintaining a personal touch and connection with the community, something that might be diluted if the business were to expand too quickly.
• 😀 There is a consideration of adding more seating during peak times to accommodate more customers, but Pak Budi is wary of over-expansion leading to greater stress and a loss of personal time.
• 😀 Technological advancements and modern ideas may be incorporated into the business to keep it relevant, even as the restaurant stays focused on its current location.
• 😀 Pak Budi envisions passing the business to younger generations, who may bring new perspectives and energy to the company, potentially altering the business model in the future.
• 😀 Once Sate Ratu is passed down to the next generation, Pak Budi intends to step back from the business to live a quieter life, without involvement in daily operations.
• 😀 Sate Ratu is highly recommended as a must-try dish in Jogja, reflecting Pak Budi’s pride in the restaurant’s local significance and quality.
• 😀 The philosophy behind Sate Ratu centers on maintaining a sustainable, family-oriented business while keeping up with modern trends without overextending or losing the essence of what made it successful.

Q & A

What is the origin story of Sate Ratu according to Pak Budi?

Sate Ratu started as a simple angkringan (street food stall) that evolved into a full-fledged restaurant. Pak Budi decided not to open branches but to maintain its identity as a unique and local spot in Jogja.

Why did Pak Budi decide not to open branches for Sate Ratu?

Pak Budi chose not to open branches to preserve the essence of the restaurant and to avoid the stress of managing multiple locations. He prefers keeping it local and special in Jogja.

How does Pak Budi feel about expanding the business?

Pak Budi is hesitant about expanding the business. While he acknowledges that there are times when the place gets crowded and expansion seems necessary, he is also aware that this could lead to more stress and less time for himself.

What future plans does Pak Budi have for Sate Ratu?

Pak Budi plans to keep the restaurant as is for now, focusing on its current setup. He may add more seating capacity during busy times but doesn't plan to open new branches. He also sees technology as something that can be integrated into the business.

How does Pak Budi envision the future of Sate Ratu after he passes it down?

Pak Budi hopes to pass down Sate Ratu to the younger generation, believing they will bring fresh ideas and energy to the business. However, he wants to live peacefully and not be involved in the restaurant's operations once he hands it over.

What advice does Pak Budi have for those visiting Jogja?

Pak Budi suggests that anyone visiting Jogja should definitely try Sate Ratu as it is one of the must-try culinary experiences in the city.

What aspect of the restaurant does Pak Budi consider important for maintaining its success?

Pak Budi values maintaining the restaurant's unique identity and focusing on quality. He also emphasizes that his decision not to open branches is part of keeping Sate Ratu special and local.

How does Pak Budi feel about his involvement in the business going forward?

Pak Budi expresses a desire to gradually step back from the business. He wants to ensure the legacy of Sate Ratu is carried on but doesn't want to stay involved in day-to-day operations once it is passed on to the next generation.

What are the potential changes Pak Budi might consider for Sate Ratu in the future?

In the future, Pak Budi may consider expanding the seating capacity during busy periods and integrating more technology into the business. However, he is unsure about major changes such as opening new locations.

How does Pak Budi describe the atmosphere of Sate Ratu during peak times?

Pak Budi describes the restaurant as being very crowded during peak times, like weekends, where there might be a need for expansion. However, he also acknowledges that increasing the size could create more challenges.