How To Advertise on WhatsApp Business | How To Run Ads on WhatsApp Business | #whatsappads

Summary

This video provides a comprehensive step-by-step guide on creating and managing advertisements directly through WhatsApp Web. It demonstrates connecting your page, uploading media or using an existing catalogue, and crafting ad descriptions. The tutorial covers audience targeting by location, region, age, and gender, as well as setting budgets and campaign durations for optimal results. Viewers learn how to add payment details, launch ads, and monitor performance. The video emphasizes testing ads for at least 10–15 days to maximize engagement and reach. Additionally, it highlights options for professional digital marketing services and advanced AI-driven marketing courses.

Takeaways

• 😀 Ensure your WhatsApp page is connected to the Meta platform before creating ads for smooth integration.
• 😀 Access ads by clicking the three dots icon on your page and selecting 'Advertise', then choose the media for your ad.
• 😀 You can promote existing catalogues or upload separate images/videos from your gallery.
• 😀 Add a clear description to your ad, which will appear above your media to inform and attract your audience.
• 😀 Target specific locations using radius or address-based targeting, such as a 1-mile radius around a central point in Delhi or specific areas like Laxmi Nagar.
• 😀 Define your audience by age range and gender to ensure your ad reaches the most relevant people.
• 😀 Set a budget and duration for your ad, keeping in mind recommended amounts and GST taxes.
• 😀 Minimum recommended ad budget is ₹1 per day, while maximum can go up to ₹500–1000 depending on your strategy.
• 😀 Run ads for at least 10–15 days to allow the platform to understand and optimize for your target audience.
• 😀 After adding payment, your ad will go for review, and once approved, it will start running to reach your selected audience.
• 😀 Testing different media, locations, and budgets helps optimize ad performance and achieve better results.
• 😀 For professional guidance or advanced digital marketing courses with AI, you can contact the provider via their website or WhatsApp.

Q & A

What is the main topic of the video?

The video explains how to create and manage advertisements using WhatsApp Web, specifically for promoting products or services through Meta platforms.

What are the initial steps to start advertising on WhatsApp Web?

First, open WhatsApp Web, click on the three dots icon, select 'Advertise', and ensure your page is connected to the platform.

How can users choose media for their ads?

Users can either select existing media from a catalog or upload photos and videos directly from their gallery.

What should be included in the ad description?

The ad description should clearly describe the product or service being promoted, such as 'Best Headphones in the Country', and can be customized as needed.

How can the target audience be defined for the ad?

The audience can be defined by selecting location (city or specific area with radius), age range, and gender. For example, targeting Laxmi Nagar in Delhi within a 1-mile radius for ages 18-50.

What is the recommended duration and budget for testing ads?

Ads should be tested for at least 10 to 15 days. The daily budget can range from ₹1 to ₹1000 depending on the advertiser's comfort.

How is payment handled for WhatsApp Web ads?

Payment details must be added before creating the ad. GST (currently 18%) is applied automatically, and once payment is made, the ad goes for review.

What happens after an ad is created and payment is made?

Once payment is made, the ad enters a review process on the platform, after which it will start reaching the selected audience.

Why is it recommended to test ads for at least 10 days?

Testing for a minimum of 10 days allows the platform to understand which audience segments generate the best results and optimize ad delivery accordingly.

What flexibility does the advertiser have regarding budget and ad reach?

The advertiser can adjust the daily budget and duration to control reach. A higher budget increases reach, while a lower budget reduces it. The platform recommends not spending less than ₹1 per day for meaningful results.

Can ads be targeted regionally instead of city-wide?

Yes, specific regions or areas within a city can be selected by entering an exact location, allowing advertisers to target audiences more precisely.

What additional services does the channel offer besides the tutorial?

The channel offers professional digital marketing services and a live, practical advanced digital marketing course with AI integration, accessible via their website or WhatsApp contact.