Fake Discounts are on the rise | Keerthi History

Summary

This video script discusses the convenience of online shopping and the evolution of e-commerce in India, highlighting the ease of access to a wide range of products. However, it warns of the deceptive practice of fake discounts, where products may be marked up before a sale to create an illusion of savings. The script introduces the 'BK' app as a solution to check price histories and compare prices across platforms, ensuring consumers get the best deals. It emphasizes the importance of being a smart shopper and not falling for these marketing tactics, providing a step-by-step guide on how to use the app to save money on online purchases.

Takeaways

• 🛍️ Online shopping has revolutionized the traditional shopping experience, making it easier and more accessible.
• 📱 The speaker uses three e-commerce apps for different categories of products and highlights the convenience of mobile shopping.
• 💄 The availability of online shopping allows access to products that might not be locally available, such as a specific brand of lipstick.
• 🎉 The script mentions various types of discounts and sales, indicating the prevalence of promotional offers in e-commerce.
• 👀 The importance of checking the price history of products is emphasized to avoid falling for fake discounts.
• 🔍 The BK app is introduced as a tool to check price history and compare prices across e-commerce platforms like Amazon and Flipkart.
• 📉 The script provides an example of a significant price difference for a Samsung Galaxy Note 8 on different platforms and its price fluctuation over time.
• 🚫 It warns about the practice of fake discounts where sellers increase prices before sales to offer seemingly large discounts.
• 💰 A UK-based brand, boohoo, is mentioned as an example of a company settling a lawsuit for fake discounts, illustrating the seriousness of the issue.
• 📊 Statistics are cited to show that a significant number of people believe they are saving money during sales, but many deals may not actually be discounts.
• 🛒 The speaker advises using the BK app to be a smart shopper and to avoid wasting money on fake discounts, providing instructions on how to install and use the app.

Q & A

What are the three types of e-commerce apps mentioned in the script?

The script mentions three types of e-commerce apps: one for dresses, one for household things, and one for makeup items.

What changes have occurred in the way people shop due to online platforms?

Shopping has transitioned from a social celebration to a personal and convenient activity that can be done with just a few clicks on a phone, allowing people to buy a wide range of products from toothpaste to TVs and ACs.

How has online shopping impacted the accessibility of products?

Online shopping has made products much more accessible, enabling people to purchase items that may not be available locally, such as a Mac lipstick, without having to travel to specific cities.

What is the issue of fake discounts discussed in the script?

The script talks about the issue of fake discounts where sellers may increase the price of a product before a sale to make it appear as though a significant discount is being offered, even though the sale price might be higher than the product's original price.

What is the role of the app BK in addressing the issue of fake discounts?

BK is an app that allows users to check the price history of a product and compare prices across e-commerce platforms like Amazon and Flipkart, helping them to identify genuine discounts and avoid falling for fake discounts.

What was the outcome of the lawsuit against the UK-based fast fashion brand Boohoo regarding fake discounts?

Boohoo agreed to pay $197 million to settle the lawsuit, which means that 9.4 million US customers who bought from Boohoo under the impression of fake discounts would be eligible for a payout.

According to the script, what percentage of people believe they are saving money while buying things on offer?

The script states that almost 71% of people believe they are saving money when buying things on offer.

What is the claim made by Lisa Matten wheny Basset regarding Black Friday deals in 2022?

Lisa Matten wheny Basset, a manager at a price comparison site, claims that one in ten deals on Black Friday in 2022 was fake, and 25% of the products were more expensive during sales than on normal days.

How can users get the product price information without exiting Amazon or Flipkart apps using the BK app?

After installing the BK app, users can open Amazon or Flipkart, search for any product, click on share, find the BK icon, and click on it. This will display the product's price history, comparisons with other e-commerce websites, and similar products without leaving the Amazon or Flipkart app.

For iPhone users, how can they use the BK app to check the price history of a product?

iPhone users can copy the product URL from the e-commerce site, open the BK app, paste the URL in the search bar, and view the price history, price comparison, and price drop chances.

What is the final call to action for the audience regarding the BK app?

The final call to action is for the audience to check out the link in the video description to install the BK app and start saving money on their online purchases.